PRESENTATION BY GROUP 11

ON
4 P’S OF MARKETING

By:
 Inderpal Kaur Assigned by :
 Noor Muyideen Dr. Anita Kumar
 Saurav
 Raghava
 Col PK Tripathi
 PREVIEW

INTRODUCTION
PRODUCT
PRICE
PLACEMENT
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE
CONCLUSION & QUESTION/ ANSWER SESSION
 INTRODUCTION

• PEOPLE

PRODUCT PRICE

MARKETING 4Ps
1. Satisfying existing
customers
2. Creating new
customers

PLACEMENT PROMOTION

• PHYSICAL • PROCESS
EVIDENCE.
 INTRODUCTION

o Expanding at CAGR of
~13%.
o Expected to reach a
value of INR 1,200 Bn
by the end of 2023.
o 50% Average Indian HOSPITALIT
families make at least 1 Y
TRAVELLING
Trip/Year.
o Less than 32% people
still prefer physical TOURISM
visit for booking
accommodation.
FOOD & BEVERAGES

ACCOMMODATION
 GENERAL OVERVIEW

o Ritesh Agarwal is the founder & CEO of OYO.

o Oravel Stays Pvt. Ltd was his first startup in 2012.
o Oravel was designed as a platform to enable
listing and booking of budget and
premium accommodations.
First resident Asian to win
Thiel Fellowship, 2013
India's Largest Branded Network of Hotels
o OYO started with one property in Gurgaon in January 2013,
with the key proposition of offering affordable and
standardized accommodation.
o Headquarter in Gurgaon, Delhi.
o India’s largest branded network of hotels.
o Operates in more than 12 countries.
o Currently associated with 73000+ properties.
 PRODUCT
Product – Why OYO ?
• OYO = Super Affordable Rooms + Hassle Free Experience + Everywhere, Every time.

• OYO is chain of hotels and accommodations rapidly expanding in India and overseas.

• Along with clean room they also claim to offer standardized services such as wi-fi, power backup etc at budget
price

• Affordable - Save with Budget Hotels and spend more on holiday destination, sightseeing, food, souvenirs etc
• Breakfast - Yours is on us.
• Bed - Super Comfy Beds & Lavish interiors.
• Stay Connected - To family, friends, corporate, news etc
• Strategic Locations - Strategically located near Airports, Railway Stations, Business Hubs, Hospitals etc.
• Security - 24 Hours reception and secured premises. Safety is not jeopardized.
 PRODUCT
OYO Spaces

OYO TOWNHOUSE OYO HOME

OYO ROOMS Your friendly neighbor-hood hotel. Beautiful private home in great location fully
Hassle-Free hotels at super affordable price It is based on the needs of millennial travel managed by OYO.
with OYO exclusive branding, inventory & aspiring premium economy accommodations.
technology.

OYO SILVER KEY

EXECUTIVE STAYS
An executive apartment located near corporate clusters. OYO LIFE CAPITAL O
Spaces for meeting, lounging & dining. Long term, Low cost, private or sharing Exclusively luxurious ambience for corporate
In-house photocopying & printing. rooms for the needs of the millennial executives.
generation.
 PRICE
P R I C I N G S T R AT E G Y O F O Y O
ROOMS
India's Largest Branded Network of Hotels

Oyo Room’s strategy is to attract customers with a lower room

price in comparison to the base price of the hotel.
 The main goal is to offer at an unmatched price and which
matches with the budget of user.
Oyo’s budget stays range from Rs. 999 to Rs. 4000
OYO provides property owners with support such as quality
standardized supplies and service training.
 PRICE
P R I C I N G S T R AT E G Y O F O Y O
ROOMS
India's Largest Branded Network of Hotels

Due to this discount strategy many a times Oyo turns out to be at a major
loss which is then backed by different investors like Softbank group.
The brand has secured multiple rounds of funding and valued for more
than 600 crores.
 Overall Oyo rooms are following a very sensible strategy which aims to
provide rooms at a moderate rate with awesome services and generate
loyalty from customers.
 PRICE
P R I C I N G S T R AT E G Y O F O Y O
ROOMS
India's Largest Branded Network of Hotels
 PLACEMENT

India's Largest Branded Network of Hotels

• Wherever You May Want to Stay, You’d find an OYO!

• Strategically located near Air Ports, Railway Stations,
Bus Terminals,
• Business Hubs, Metro Stations & the list goes
on…
• Our OYO life catering young work force and
students also located close to their Institutes and
Office area.
• We are Live in all Major Cities in India now and growing
each minute…
 PLACEMENT

Operations for Oyo Rooms started from Gurgaon with its first hotel and
India's Largest Branded Network of Hotels
later spread to several cities and towns in India.

Oyo’s presence can be felt in more than 220 cities and offers services
via six thousand and five hundred hotels in places like Kolkata,
Chennai, Goa, Bengaluru, Pune, Maneswar, Ghaziabad, Varanasi,
Hyderabad, Mumbai, Jaipur, Gurgaon, Shillong, Panipat, Durg, Shirdi,
Delhi and Ahmedabad.

Oyo Rooms has extended from domestic market to international arena

with its presence in Malaysia, China, Nepal, Sri Lanka, UAE, USA, UK,
KSA, Philippines, Indonesia, Vietnam & Japan
 PROMOTIONS

India's Largest Branded Network of Hotels

Oyo Rooms key strategies : Mass Marketing & Digital Marketing

Strong presence in social media
Twitter  following ~ 26,000   Facebook : 3.5 lakh followers.
5 million apps have been downloaded with a high percentage of active users.

Regular promotion campaign being organised on social media

(e. g : #AurKyaChahiye videos - Youtube, Dubsmash Contest )

Latest campaign for holidayers with slogan OneForEveryone :

Multiple short films Showing :
Customers express their satisfaction with Oyo.
Diversified expectations of customers and how the company is able to meet them
successfully.
PROMOTIONS

India's Largest Branded Network of Hotels

 PEOPLE

o OYO advocates.
o OYO interns India's Largest Branded Network of Hotels

o Comprises of young and energetic people. All

motivated to deliver maximum both for the
company and individual growth.
o Provides a very friendly working
environment.
o Employees work according to their
convenience.
o Leader of Oyo also a young entrepreneur-
driven by an idea to create a change in the
hospitability industry of India.
 PROCESS

India's Largest Branded Network of Hotels

o Oyo process is completely App based and
technology driven.
o App enables Searching a Hotel according to the
location and price.
o Acts as an intermediate between the hotels and
the users and on booking collect their
commission fees as their income.
o Though services provided by the hotel is not in
the hands of Oyo but they help users in picking
hotels according to their convenience.
 PROCESS

FLOW CHART OF ROOM BOOKING TECHNLOGY LEVERAGE

 PHYSICAL EVIDENCE

India's Largest Branded Network of Hotels

o Oyo provides a confirmation mail to the users
registered email id on booking any room .
o Also send a confirmation message on their
mobile number. This message acts as
evidence of their payment and booking of
hotel.
o This message / email act as physical evidence
& required to be shown to respective property
front desk while check-in the respective hotel.
 CONCLUSION

• OYO ALREADY HAS 10,000 PEOPLE AND CREATED

ADDL 300,000 + JOBS ..
• FROM ONE BUILDING IN 2013 TO 330,000+ ROOMS NOW India's Largest Branded Network of Hotels

IN 500 CITIES GLOBALLY

• EVERYDAY MORE THAN 500,000+ TRAVELER FIND
PERFECT SPACE.
• EVERY 0.75 SEC ONE OYO GETS BOOKED.
THE SIX-YEAR-OLD STARTUP HAS MUCH HIGHER
AMBITIONS IN SIGHT ……..

This is just the beginning….

Join the revolution.