Omega Avenue Corner Rado Street, Fairview Park, Quezon City: Afkzone

GOOD SHEPHERD CATHEDRAL SCHOOL
Omega Avenue corner Rado Street, Fairview Park, Quezon City
AFKZONE
Feasibility Study
A Feasibility Study Presented

In Partial Fulfillment of the Requirements in
Araling Panlipunan 9 – Economics
By
Abaño, Avril Luis

Leader
Mariano, Chester Duane

Escobar, Juan Miguel
Paninsoro, Daryll Andrei
Ortiz, Ellah Mel
Contreras, Stacy Gwyneth
CHAPTER I
BUSINESS CONCEPT
A. Business Profile
1. Business Name: AFK ZONE
AFK or away from keyboard is a competitive term for us to differentiate ourselves from
computer shops. We focus on offering our customers console gaming to rival pc gaming
because pc gaming is already popular. For us we want to offer consoles so that we can let
people without consoles play games that they will enjoy and love.
2. Business Logo:
 The console symbolizes our main service which is to provide console gaming.
 The style of the AFK is to make it like retro look and aesthetically appealing to
see.
 Lastly, the lettering or font of ZONE gives an artistic touch and a different way to
present the word to make it unique.
3. Business Slogan
“Console Gaming at its finest”
We chose this slogan because we prioritize console gaming as our main service. Through our
services we hope that our costumer will enjoy console gaming just like we do.
B. Business Offerings
RATES PS4 Xbox One Switch Wii U
(first 2
hours)
SOLO Weekdays Weekdays Weekdays Weekdays
Php 85 Php 85 Php 85 Php 85
Weekends Weekends Weekends Weekends

DUO Weekdays Weekdays Weekdays Weekdays
GROUP Weekdays Weekdays Weekdays Weekdays

(4 members
max)

Extension Php 25 (30 minutes)
Fee
Promo COLLECTIBLE STICKERS

(Collect 20 stickers and play for 3 days free, just for 1 hour only
NO extensions)
Physical Games like Mario kart, sports champions, wii u sports club etc. Can be
Games
played for players to be encouraged to be exercise for them to be more
physical and to encourage outdoor activities especially sports.
Tournament There will be tournaments that will be held on the AFK zone that will
s
vary from racing games, fighting games etc. The type of games will
vary from the theme of the certain tournament that is being held. Prizes
will be free hours of console gaming or promotional items by the games
if there are available.
Educational There will be educational games that will be offered that may teach
Games
people lessons that they may need in a fun educational way through
gaming.
C. Business Location
 Our chosen location is located at Second Floor, Pwesto Community Mall, 56 Holy Spirit
Drive, Quezon City, 1127 Metro Manila
 Rental Fee: Php 16,500
We chose this location because it is near subdivisions and housing projects. It is easy to
attract and invite people from all walks of life, young or old so we can offer them console
gaming experience. Also for its accessibility and for its practicality in terms of rent too.
D. Floor Plan
E. Marketing Strategies
 We will target the social networking sites like Instagram and Facebook by posting
pictures of our services
 We will be giving out flyers in subdivisions, townhouses, and villages
 Create articles on social media posting boards that displays our offerings and services
 We will advertise our business using emails to make people aware of our business
 We will have events promoting our business including: Conventions
 Word of Mouth Advertising

F. Business Objectives
 To establish a recognizable nationwide brand within the Philippines for the next 5 years.
 To gain the respect and trust of our customers every time we conduct our service
 To let our customers enjoy console gaming with great experience and cheap fares
 To ensure high quality with the outcome of our services
 To become relevant within our industry within at least 2 years of service

CHAPTER II
SITUATION ANALYSIS
A. Industry Review
Gaming in the Philippines is so popular nowadays compromising the youth today
more than the past. Especially online or console gaming for it gives them a chance to play
with their friends to show off their skills and to enjoy. Usually they gather around at computer
shops or in malls to play pc games whether it be online or offline. They also play console
games for its great games and sometimes it offers exclusives also just like pc gaming that a
certain number of games can only be played on a console or a pc. Mobile gaming too is
thriving for online games like Mobile legends, AOV, PUBG, ROS are games that can be
played on the phone usually taking a small portion of the phone and can be played with
mobile data. What is our point here gaming in general whether it be PC, Console, or Mobile
has its impact and is very popular to the Filipinos for it is also not a hobby but many people
use it to relieve stress also and to meet new people and make friends. Another important
value we think gaming contributes is self-confidence which is a very important value that we
need to practice in order to persuade others and do things without the fear of being judged
by others. Through gaming they can enhance their self-esteem by showing what they can do
and sometimes teamwork is established and flourished that can be used in real life also. If
we look at the number of computer shops around Fairview many would think they would
simply beat us out of it but that is not the case. We will strive to offer promos and gimmicks
to attract customers and for them to discover our business. Most will say our business is
only to the gamers and cannot contribute but I refuse to believe that gaming is a way for
many people to appreciate the little things in life and enjoy what they can enjoy. Many
people nowadays are finding ways to play with friends and socialize for we believe that if
you are great at making friends then your values, character, and attitude is admirable and is
a great value to enhance.
Reference:
 The Effect of Online Games on the Filipino (2011). Retrieved From
https://www.bartleby.com/essay/The-Effect-of-Online-Games-on-the-
PKYRW29KRYYS. On Jan 13, 2019
 Sanchez (2017) Playing video games and its good effects on your child.
Retrieved from http://www.psst.ph/playing-video-games-good-effects-child/.
On Jan 13, 2019
B. Target Market
The target market for the business are students or teens that are gamer that wants to
have fun playing games to relieve stress or just to enjoy. According to our research most of our
customers will be from Class AB and C because Class D and E might not afford it because of
lack of pocket money or it is too expensive. But we will try to reach out to them also by giving
them promos to lessen the price.

C. Competition
Direct Competion
 Cynet Gaming Zone
Address: SM City Fairview Annex 2 Building, Quirino Highway Corner Regalado
Avenue, Pasong Putik Novaliches, Quezon City
Contact No.: 332-5792
ADVANTAGES DISADVANTAGES
 Their store is located within the  The services that they offer are
mall expensive
 Playbox Gaming and Consoles
Address: 326 Aguirre Ave, Parañaque
Contact No.: 805-4930
 They have wide variety of  They may not be as famous as
games to offer common locations
 Game Ville Board and Gaming Console Café
Address: 92 Peso Avenue, Pandayan 3020 Meycauayan, Bulacan
Contact No.: 0925 706 9717
 They have wide variety of  They may not be as famous as

services to offer common locations
Indirect Competition
 Krayzer Gaming Grounds
Address: #23 Orange Square Bldg. Rolex St. Fairview, Quezon City
Contact No.: 0905 858 9010
 Their prices are cheap  Most of their PC are low-
 They have experience performance computers
 Mineski Infinity Regalado
Address: B42 - B Regalado Ave. Brgy. North Fairview, Quezon City
Contact No.: 0975 810 2831
 Their business is famous here in  The services that they offer are
the Philippines expensive
D. SWOT Analysis
Strengths Weaknesses
 Affordable console gaming that is  The business lacks reputation.
enjoyable and can be played solo or  Relatively High Price
squad in a considerable amount of  No professional Experience
time
 Offering different service other than
pc gaming that can attract different
types of customers
Opportunities Threats
 Growing interest in gaming video  The alternativity of computer shops

industry  Competitors might increase
 Supplying player new game playing overtime
opportunities.  Parents limitations in gaming of their
 Our business can offer promos that childrens
can encourage them to play our
games and by organizing
tournaments and challenges.
CHAPTER III
MANAGEMENT PLAN
A. Organizational Structure
Owner
Technical
Finance
Support
B. Job Description
1. Owner/Manager
 He/ She is the one who owns and manages the business
 He/ She leads the business
 He/ She manages the finance/cashier and the technical support
Qualifications:
 Must be able to lead and work with his/ her peers
 Must have a pleasing personality
 Must be able to speak and communicate well to the customers
and the employees
 Must be proficient and tactful in given tasks
 Must know how to motivate the employees to do their jobs
properly and effectively
2. Secretary/ Cashier
 He/ She is assigned to report the status of the business when the
manager is not around

 He/ She will entertain the customers in the shop
 He/ She also collects the payment of the customers from their
purchases.
Qualifications:
 Must be atleast College undergraduate or Highschool graduate
 Must have atleast 1 year of experience
 Must have an experience in managing
 Must have a good record
 Must be proficient in math
 Must be 18 years old or above
 Must be patient, trustworthy and understanding
3. Technical Support
 He/ She is assigned incharge in console maintenance
 Provide information and/ or technical aspect
Qualifications:
 Must have experience as computer technician or similar role
 Must have thorough knowledge of systems and IT components
 Must have excellent troubleshooting skills

C. Compensation and Benefits
Mandated Benefits
1. SALARY
2. 13TH MONTH PAY
All the employee gets one whole month worth of salary and also serves as a Christmas Bonus.
It will be given every 24th of December every year regardless of how long the employee is
working in the company.
3. OVERTIME PAY
The employee will be compensated at least 25% additional salary for that day the employee
worked more than 8 hours.
4. MATERNITY LEAVE
The pregnant woman employee will be given 6 weeks off and will still be compensated in full
based on the employee’s regular salary. The employee should have worked in the company for
at least six (6) months for having this benefit.
5. SICK LEAVE
The employee will be given a maximum of 15 days sick leave in a one whole year in which the
employee should give the letter or medical certificate from the doctor. Hence, the prescription of
the doctor for only 1 day is not required. However, if it reached 2 or more sick leave, then it
needs the letter from a doctor. The employee will also be compensated in full based on the
employee’s regular salary if these conditions are followed.
6. HOLIDAY PAY
The employee will still be given a salary if there’s a holiday. But the employee will also be given
additional of 30% on his/her regular salary if he/she is present on a special holiday, while double
pay if present in any holiday.
7. VACATION LEAVE
The employee will be given 18 days leave in one whole year and still be compensated in full
based on the employee’s regular salary. If the employee’s vacation leave will not be used, it will
be converted in to cash instead.
Reference:
 Kristel, S.(2016). List of Mandatory Employee Benefits In The Philippines. Retrieved
from https://www.ecomparemo.com/info/heres-a-full-list-of-mandatory-benefits-for-
regular-employees-in-the-philippines/ on Dec 15, 2018
CHAPTER IV
FINANCIAL PLAN
A. Business Transactions
March 1 Mr. Rainbow starts off with a console business by investing his Php
500,000
March 3 Registration and licensing was paid in cash totaling Php 6,000
March 5 Paid rent for space for December totaling Php 16,500
March 7 Renovation supplies and equipment were purchased (Paint, Paint

Roller, Glass door, Tiles, Tile adhesive) totaling Php 7,995
March 8 Paid for the workers (2 renovators) totaling Php 3,000
March 10 Decoration (signboard) and Sanitary equipment (Trashcan, Broom,

Dustpan, Mop) were purchased totaling Php 1,540
March 12 Furniture was purchased (Sofa, Center table, Air Condition, Cashier
table, Office Chair) totaling Php 50,643
March 14 Console Equipment was purchased (PS4, Wii U, Xbox One, Switch,
Console Games, Modem, Television 32 inch) totaling Php 147,830
March 15 Installation of Internet totaling costing Php 1,200 (installment) Php

1,500 (Wifi) totaling Php 2,700
March 16 Advertisements (Flyers, Tarpaulin) totaling Php 1,050
March 17 Day of Operation

Sold Services to customer totaling Php 8,500
PS4 Solo (Php 90.00 each) - 14 customers= Php 1,260

PS4 Duo (Php 70.00 each) - 8 customers= Php 560
PS4 Group (Php 60.00 each) - 7 customers= Php 420
Xbox One Solo (Php 90.00 each) - 13 customers= Php 1,170
Xbox One Duo (Php 70.00 each)- 9 customers= Php 630
Xbox One Group (Php 60.00 each)- 8 customers= Php 480
Switch Solo (Php 90.00 each) - 11 customers= Php 990
Switch Duo (Php 70.00 each) - 9 customers= Php 630
Switch Group (Php 60.00 each) - 8 customers= Php 480
Wii U Solo (Php 90.00 each) - 10 customers= Php 900
Wii U Duo (Php 70.00 each) - 8 customers= Php 560
Wii U Group (Php 60.00 each) - 7 customers= Php 420
March 18 Sold Services to customer totaling Php 7,255









Xbox One Solo (Php 85.00 each) - 11 customers= Php 935


Switch Solo (Php 85.00 each) - 12 customers= Php 1,020
March 29 Paid Electricity bill for March totaling Php 5,237


March 30 Php 16,110 was paid to the 2 employees


April 1 Sold Services to customer totaling Php 7,630


PS4 Solo (Php 85.00 each) - 11 customers= Php 935

April 4 Payment of SSS, Phil. Health Php 3,120


April 5 Paid rent for space for April totaling Php 16,500


Wii U Solo (Php 90.00 each) - 12 customers= Php 1,080







April 14 Console Equipment was purchased (PS4 Controller, Xbox One

Controller) totaling Php 9,350
Sanitary Equipment was purchased (Broom, Air Freshener) totaling
Php 229

April 15 Php 16,110 was paid to the 2 employees

Monthly internet fee Php 1,500












April 30 Paid Electricity bill for April totaling Php 10,108

Php 16,110 was paid to the 2 employees

May 1 Sold Services to customer totaling Php 7,310



May 4 Payment of SSS, Phil. Health Php 3,120

May 5 Paid rent for space for May totaling Php 16,500










May 15 Php 16,110 was paid to the 2 employees

Monthly internet fee Php 1,500













May 28 Paid Electricity bill for March totaling Php 10,301



May 30 Php 16,110 was paid to the 2 employees



A. Trial Balance
AFKZONE
Unadjusted Trial Balance
May 31, 2019
Accounts Debit Credit
Capital PHP 500,000
Sales PHP 547,755
Registration and Licensing PHP 6,000
Rent PHP 49,500

Renovation Supplies and PHP 7,995
Equipment
Decoration PHP 1,000
Sanitary Equipments PHP 769
Furnitures PHP 57,843
Console Equipment PHP 157,180
Utilities PHP 30,146
Advertisement PHP 1,050
Salary/Wage PHP 80,550
SSS/ PhilHealth PHP 6,240
Cash PHP 649,482
Revenues PHP 1,047,755 PHP 1,047,755
B. Income Statement
AFKZONE
Income Statement
For the Three Months Ended May 31, 2019
Revenue
Sales 547,755
Expenses
Registration & License 6,000
Renovation 7,995
Rent 49,500
Equipment 157,180
Sanitary Expense 769
Utilities Expense 30,146
Salary Expense 80,550
SSS & Philhealth Contribution 6,240
Total: 338,380
Net income: 209,375
C. Balance Sheet
Assets
Cash PHP 649,482

Decoration PHP 1,000
Furniture PHP 57,843
Advertisement PHP 1,050
Total Assets PHP 709,375
Owner’s Equity
Capital PHP 500,000

Net Profit PHP 209,375
Total Equity PHP 709,375

Chapter V
SUMMARY, CONCLUSIONS & RECCOMENDATIONS
A. Summary
AFK ZONE is a business that primarily focuses on gaming more specifically
console gaming. It may be a bit pricey but the experience and the promos it gives will
satisfy the customers taste in gaming. The location chosen is suitable for it is near a
housing project that will attract customers primarily teens or young adults in the
business. Also the strategies used will be effective for just the internet alone can
already be very efficient to make us known.
For the second Chapter of the feasibility study review, gaming in the Philippines
is so popular nowadays compromising the youth today more than the past. They usually
gather around at computer shops or in malls to play games in general whether it be
online or offline. Due to this the target market for the business are teens who are
gamers that want to have fun playing games and relieving stress or just to enjoy. The
business competitors an example of which is Cynet gaming zone it’s advantage is it is
located in a mall but it’s prices are relatively expensive. And In the swot analysis. The
strength is it offer different games other than pc gaming. But the weakness it has is it
has no professional experience. The opportunities it has is offers promos that can
attract customers and encourage them. But the threats such as competitors might
increase overtime that rivals us
For the Third Chapter. The management plan proposed consists of an owner,
technical support, and finance. The owner which is known as the manager manages
and owns the business .The Secretary or the cashier He/ She collects the payment of
the customers from their purchases. The technical support maintains the consoles used
in the business. We will give basic salary to the employee and mandated government
benefits.
AFKZONE had started with a capital of 500,000 where it began its transactions
at March 1, 2019 and ended at the paper by May 31, 2019. It started renovating the
place of the business, sanitizing materials to be used, and buying equipments and
supplies for the services. The business began providing out its services at March 17,
2019. During the given time span, the business had a total expense of Php 398,273
while having a total sales of Php 547,755. The business had a net income of Php
209,375. The business also had a total of Php 709,095 for its owner’s equity and for its
assets.
B. Conclusions
Based on the following study, we therefore conclude that:
 The business prices for the business offering will vary for the offerings might
have to be more expensive to cater to the lack of capital to start the business.
There are times also that there will be a need to lower the prices for patrons to
continue in contributing to the business for if it is too expensive it may yield the
result of loss of customers.
 Consider the day/s Saturdays/ Sundays, long weekends, holidays and summer
break to offer promos and gimmicks to boost the attention of the customers and
to attract them. Use this as an advantage to convince customers by organizing
tournaments, placing stalls in convention etc. So that the business will boom
more successfully.
 In creating a business consider the uniqueness of this and if it is innovative. For
through this your business will have a good start if the business can sustain
itself by introducing something new to the general public.
 In creating a business never be ashamed of asking for help weather it might be
advice, financial etc. In starting a business it is natural to have a rocky start as
you are just new to the market. So to help the business ask advice from the
veterans in the market so you can learn techniques and strategies to easily
adapt in situations
C. Recommendations:
 Consider in picking the location if it is appropriate to the target market you are
targeting. It will greatly help you for it is a strategy to help customers find the
business. In our case it is strategic for it is near a housing project and a school.
 Consider the average income of the people in the area. Learn how to set the
prices and to adjust them if needed. Remember that if it’s is too expensive there
will be less customers and it will be problematic for the business for it will yield a
low profit. In this context also if the price is too low it might be not able to
compensate for your expenses and you might have to take a loan which is also
bad for the business.
 Starting a business will need money so as much as possible if the capital is too
low to start it avoid buying too much liabilities and focus on the current assets
you currently have. Avoid overspending and use the budget wisely.
 Focus on the marketing strategies, it will benefit your business and will definitely
harbor good results in the future. We recommend that you should make your
marketing strategies unique and innovative, in this way it will attract more
consumers, which will furthermore help your business to be quickly recognized.
APPENDICIES
 Sample BIR Permit

*For study purposes only
 Sample DTI Permit

 Sample Business Permit

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GOOD SHEPHERD CATHEDRAL SCHOOL

Omega Avenue corner Rado Street, Fairview Park, Quezon City

A Feasibility Study Presented

Abaño, Avril Luis

Mariano, Chester Duane

1. Business Name: AFK ZONE

present the word to make it unique.

“Console Gaming at its finest”

RATES PS4 Xbox One Switch Wii U

Php 85 Php 85 Php 85 Php 85

Weekends Weekends Weekends Weekends

Php 90 Php 90 Php 90 Php 90

Php 65 Php 65 Php 65 Php 65

Weekends Weekends Weekends Weekends

Php 70 Php 70 Php 70 Php 70

GROUP Weekdays Weekdays Weekdays Weekdays

Weekends Weekends Weekends Weekends

Php 60 Php 60 Php 60 Php 60

Promo COLLECTIBLE STICKERS

physical and to encourage outdoor activities especially sports.

will be free hours of console gaming or promotional items by the games

if there are available.

Drive, Quezon City, 1127 Metro Manila

 Rental Fee: Php 16,500

pictures of our services

 We will be giving out flyers in subdivisions, townhouses, and villages

 We will have events promoting our business including: Conventions

 Word of Mouth Advertising

 To ensure high quality with the outcome of our services

 To become relevant within our industry within at least 2 years of service

Gaming in the Philippines is so popular nowadays compromising the youth today

a great value to enhance.

 The Effect of Online Games on the Filipino (2011). Retrieved From

PKYRW29KRYYS. On Jan 13, 2019

Retrieved from http://www.psst.ph/playing-video-games-good-effects-child/.

On Jan 13, 2019

them promos to lessen the price.

 Cynet Gaming Zone

Address: SM City Fairview Annex 2 Building, Quirino Highway Corner Regalado

Avenue, Pasong Putik Novaliches, Quezon City

Contact No.: 332-5792

 Playbox Gaming and Consoles

Address: 326 Aguirre Ave, Parañaque

Contact No.: 805-4930

 They have wide variety of  They may not be as famous as

games to offer common locations

 Game Ville Board and Gaming Console Café

Address: 92 Peso Avenue, Pandayan 3020 Meycauayan, Bulacan

Contact No.: 0925 706 9717

 They have wide variety of  They may not be as famous as

 Krayzer Gaming Grounds

Contact No.: 0905 858 9010

 Their prices are cheap  Most of their PC are low-

 They have experience performance computers

 Mineski Infinity Regalado

Address: B42 - B Regalado Ave. Brgy. North Fairview, Quezon City

Contact No.: 0975 810 2831

the Philippines expensive

 Growing interest in gaming video  The alternativity of computer shops

 He/ She leads the business

 He/ She manages the finance/cashier and the technical support

 Must be able to lead and work with his/ her peers

 Must have a pleasing personality