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AFKZONE
Feasibility Study
By
BUSINESS CONCEPT
A. Business Profile
AFK or away from keyboard is a competitive term for us to differentiate ourselves from
computer shops. We focus on offering our customers console gaming to rival pc gaming
because pc gaming is already popular. For us we want to offer consoles so that we can let
people without consoles play games that they will enjoy and love.
2. Business Logo:
The console symbolizes our main service which is to provide console gaming.
The style of the AFK is to make it like retro look and aesthetically appealing to
see.
Lastly, the lettering or font of ZONE gives an artistic touch and a different way to
3. Business Slogan
We chose this slogan because we prioritize console gaming as our main service. Through our
services we hope that our costumer will enjoy console gaming just like we do.
B. Business Offerings
(first 2
hours)
SOLO Weekdays Weekdays Weekdays Weekdays
Physical Games like Mario kart, sports champions, wii u sports club etc. Can be
Games
played for players to be encouraged to be exercise for them to be more
Tournament There will be tournaments that will be held on the AFK zone that will
s
vary from racing games, fighting games etc. The type of games will
vary from the theme of the certain tournament that is being held. Prizes
Educational There will be educational games that will be offered that may teach
Games
people lessons that they may need in a fun educational way through
gaming.
C. Business Location
Our chosen location is located at Second Floor, Pwesto Community Mall, 56 Holy Spirit
We chose this location because it is near subdivisions and housing projects. It is easy to
attract and invite people from all walks of life, young or old so we can offer them console
gaming experience. Also for its accessibility and for its practicality in terms of rent too.
D. Floor Plan
E. Marketing Strategies
We will target the social networking sites like Instagram and Facebook by posting
Create articles on social media posting boards that displays our offerings and services
We will advertise our business using emails to make people aware of our business
To establish a recognizable nationwide brand within the Philippines for the next 5 years.
To gain the respect and trust of our customers every time we conduct our service
To let our customers enjoy console gaming with great experience and cheap fares
SITUATION ANALYSIS
A. Industry Review
more than the past. Especially online or console gaming for it gives them a chance to play
with their friends to show off their skills and to enjoy. Usually they gather around at computer
shops or in malls to play pc games whether it be online or offline. They also play console
games for its great games and sometimes it offers exclusives also just like pc gaming that a
certain number of games can only be played on a console or a pc. Mobile gaming too is
thriving for online games like Mobile legends, AOV, PUBG, ROS are games that can be
played on the phone usually taking a small portion of the phone and can be played with
mobile data. What is our point here gaming in general whether it be PC, Console, or Mobile
has its impact and is very popular to the Filipinos for it is also not a hobby but many people
use it to relieve stress also and to meet new people and make friends. Another important
value we think gaming contributes is self-confidence which is a very important value that we
need to practice in order to persuade others and do things without the fear of being judged
by others. Through gaming they can enhance their self-esteem by showing what they can do
and sometimes teamwork is established and flourished that can be used in real life also. If
we look at the number of computer shops around Fairview many would think they would
simply beat us out of it but that is not the case. We will strive to offer promos and gimmicks
to attract customers and for them to discover our business. Most will say our business is
only to the gamers and cannot contribute but I refuse to believe that gaming is a way for
many people to appreciate the little things in life and enjoy what they can enjoy. Many
people nowadays are finding ways to play with friends and socialize for we believe that if
you are great at making friends then your values, character, and attitude is admirable and is
Reference:
https://www.bartleby.com/essay/The-Effect-of-Online-Games-on-the-
Sanchez (2017) Playing video games and its good effects on your child.
B. Target Market
The target market for the business are students or teens that are gamer that wants to
have fun playing games to relieve stress or just to enjoy. According to our research most of our
customers will be from Class AB and C because Class D and E might not afford it because of
lack of pocket money or it is too expensive. But we will try to reach out to them also by giving
Direct Competion
ADVANTAGES DISADVANTAGES
Their store is located within the The services that they offer are
mall expensive
ADVANTAGES DISADVANTAGES
ADVANTAGES DISADVANTAGES
Indirect Competition
Address: #23 Orange Square Bldg. Rolex St. Fairview, Quezon City
ADVANTAGES DISADVANTAGES
ADVANTAGES DISADVANTAGES
Their business is famous here in The services that they offer are
D. SWOT Analysis
Strengths Weaknesses
Affordable console gaming that is The business lacks reputation.
enjoyable and can be played solo or Relatively High Price
squad in a considerable amount of No professional Experience
time
Offering different service other than
pc gaming that can attract different
types of customers
Opportunities Threats
CHAPTER III
MANAGEMENT PLAN
A. Organizational Structure
Owner
Technical
Finance
Support
B. Job Description
1. Owner/Manager
He/ She is the one who owns and manages the business
Qualifications:
2. Secretary/ Cashier
He/ She is assigned to report the status of the business when the
He/ She also collects the payment of the customers from their
purchases.
Qualifications:
3. Technical Support
Qualifications:
Mandated Benefits
1. SALARY
All the employee gets one whole month worth of salary and also serves as a Christmas Bonus.
It will be given every 24th of December every year regardless of how long the employee is
3. OVERTIME PAY
The employee will be compensated at least 25% additional salary for that day the employee
4. MATERNITY LEAVE
The pregnant woman employee will be given 6 weeks off and will still be compensated in full
based on the employee’s regular salary. The employee should have worked in the company for
5. SICK LEAVE
The employee will be given a maximum of 15 days sick leave in a one whole year in which the
employee should give the letter or medical certificate from the doctor. Hence, the prescription of
the doctor for only 1 day is not required. However, if it reached 2 or more sick leave, then it
needs the letter from a doctor. The employee will also be compensated in full based on the
6. HOLIDAY PAY
The employee will still be given a salary if there’s a holiday. But the employee will also be given
additional of 30% on his/her regular salary if he/she is present on a special holiday, while double
7. VACATION LEAVE
The employee will be given 18 days leave in one whole year and still be compensated in full
based on the employee’s regular salary. If the employee’s vacation leave will not be used, it will
Reference:
from https://www.ecomparemo.com/info/heres-a-full-list-of-mandatory-benefits-for-
CHAPTER IV
FINANCIAL PLAN
A. Business Transactions
March 1 Mr. Rainbow starts off with a console business by investing his Php
500,000
March 3 Registration and licensing was paid in cash totaling Php 6,000
March 5 Paid rent for space for December totaling Php 16,500
March 12 Furniture was purchased (Sofa, Center table, Air Condition, Cashier
table, Office Chair) totaling Php 50,643
March 14 Console Equipment was purchased (PS4, Wii U, Xbox One, Switch,
Console Games, Modem, Television 32 inch) totaling Php 147,830
April 5 Paid rent for space for April totaling Php 16,500
Sold Services to customer totaling Php 7,745
May 5 Paid rent for space for May totaling Php 16,500
Sold Services to customer totaling Php 8,230
A. Trial Balance
AFKZONE
B. Income Statement
AFKZONE
Income Statement
For the Three Months Ended May 31, 2019
Revenue
Sales 547,755
Expenses
Renovation 7,995
Rent 49,500
Equipment 157,180
Total: 338,380
C. Balance Sheet
Assets
Owner’s Equity
A. Summary
console gaming. It may be a bit pricey but the experience and the promos it gives will
satisfy the customers taste in gaming. The location chosen is suitable for it is near a
housing project that will attract customers primarily teens or young adults in the
business. Also the strategies used will be effective for just the internet alone can
For the second Chapter of the feasibility study review, gaming in the Philippines
is so popular nowadays compromising the youth today more than the past. They usually
online or offline. Due to this the target market for the business are teens who are
gamers that want to have fun playing games and relieving stress or just to enjoy. The
located in a mall but it’s prices are relatively expensive. And In the swot analysis. The
strength is it offer different games other than pc gaming. But the weakness it has is it
has no professional experience. The opportunities it has is offers promos that can
attract customers and encourage them. But the threats such as competitors might
For the Third Chapter. The management plan proposed consists of an owner,
technical support, and finance. The owner which is known as the manager manages
and owns the business .The Secretary or the cashier He/ She collects the payment of
the customers from their purchases. The technical support maintains the consoles used
in the business. We will give basic salary to the employee and mandated government
benefits.
AFKZONE had started with a capital of 500,000 where it began its transactions
at March 1, 2019 and ended at the paper by May 31, 2019. It started renovating the
place of the business, sanitizing materials to be used, and buying equipments and
supplies for the services. The business began providing out its services at March 17,
2019. During the given time span, the business had a total expense of Php 398,273
while having a total sales of Php 547,755. The business had a net income of Php
209,375. The business also had a total of Php 709,095 for its owner’s equity and for its
assets.
B. Conclusions
The business prices for the business offering will vary for the offerings might
have to be more expensive to cater to the lack of capital to start the business.
There are times also that there will be a need to lower the prices for patrons to
continue in contributing to the business for if it is too expensive it may yield the
Consider the day/s Saturdays/ Sundays, long weekends, holidays and summer
break to offer promos and gimmicks to boost the attention of the customers and
tournaments, placing stalls in convention etc. So that the business will boom
more successfully.
through this your business will have a good start if the business can sustain
you are just new to the market. So to help the business ask advice from the
veterans in the market so you can learn techniques and strategies to easily
adapt in situations
C. Recommendations:
Consider in picking the location if it is appropriate to the target market you are
targeting. It will greatly help you for it is a strategy to help customers find the
business. In our case it is strategic for it is near a housing project and a school.
Consider the average income of the people in the area. Learn how to set the
prices and to adjust them if needed. Remember that if it’s is too expensive there
will be less customers and it will be problematic for the business for it will yield a
low profit. In this context also if the price is too low it might be not able to
compensate for your expenses and you might have to take a loan which is also
Starting a business will need money so as much as possible if the capital is too
low to start it avoid buying too much liabilities and focus on the current assets
you currently have. Avoid overspending and use the budget wisely.
Focus on the marketing strategies, it will benefit your business and will definitely
harbor good results in the future. We recommend that you should make your
marketing strategies unique and innovative, in this way it will attract more
APPENDICIES
Documentation
The group discussing each of their roles
The
group
after the
final defense