INTRODUCTION

INOX Leisure or INOX Movies is an Indian movie theater chain in India with its headquarter located in Mumbai, India. As of March
2022, it has 162 multiplexes and 688 screens in 72 cities of the country. INOX Leisure Limited is the diversification venture of the
INOX Group into entertainment. In 2006, INOX acquired 89 Cinemas, owned by Calcutta Cinema Private Ltd (CCPL), in a share
swap deal, giving INOX ownership of nine multiplexes in West Bengal and Assam. ] INOX acquired Satyam Cineplexes Limited by
way of acquisition of 100% of the equity share capital from its existing shareholders which is valued at ₹182 crores On 27 March
2022, INOX announced it would be merging with PVR Cinemas, the largest cinema chain in India
Style Milano Installed at Inox Insignia, New Delhi

Cinema Exhibitors

Style-802M Slider installed at Taj Royale, Agra

Style-Anatomy Lounger installed at One Cinema, Nepal

Style-802M Slider installed at One Cinema, Nepal

Style-Lazino Recliners Installed at Maxus Cinema, Mumbai

Style-Belfort Lounger installed at Maxus Cinema, Mumbai

Style-Anatomy Lounger Installed at SVC Cinema, Kurnool

Style-802M Slider Installed In SVC Cinema, Kurnool

Style-802M installed in Ajanta Cinema, Kolkata

Style-Milano installed at Inox Insignia, Mumbai

Style Milano installed at Inox Insignia, New Delhi

Style-N999 Slider installed at Fortune Cinemas, Indore

Style-Anatomy Lounger installed at AMB Cinema

Style 802M installed at PVR Logix, Noida

Style-Belfort Lounger installed at PVR IMAX, Noida

Style N999 installed at PVR ICON, Mumbai

Style 802M installed at PVR Directors Cut, Delhi

Style-Belfort Lounger installed at P[XL], Mumbai

bean-bag style seats installed at PVR Logix Play house, Noida

Style 785 installed at Inox, Pune

Style Milano installed INOX Insignia, Mumbai

Style Milano installed at INOX Insignia, Mumbai

Style Lazino installed at Cinema Hall in Dubai

Recliners installed in Cinepolis, Pune

AVI Dealers

Style-Perugia Recliner Home Theater Project

Style-Milano Recliner Home Theater Projects

Style-N999 Recliner Home Theater Projects

Style-802M Recliner Home Theater Projects

Style-333 Recliner Home Theater Projects

Style-505 Recliner Home Theater Projects

Style-099 Recliner Home Theater Projects

Style-208M Recliner Home Theater Projects

Style-163M Recliner Home Theater Projects

Style-785 Recliner Home Theater Projects

Style-Lazino Recliner Home Theater Projects

High Street Dealers

Shop In Shop, Dubai

Shop In Shop, Dubai

CEO OF INOX SIGNIA

Alok Tandon is the Chief Executive Officer (CEO) of INOX Leisure Limited, one of the largest multiplex chains in India. As a
member of the start-up team of INOX, he has spearheaded the organization for two decades from scratch to a footprint of more than
626 screens across India. He has been responsible for making INOX Leisure achieve an aggressive positioning in the market share
with a continued business growth. In 2016, he was rated among the Business Today-PwC list of India’s top 100 CEOs 2016. In 2018,
he received the award for CEO Of The Year at the Economic Times Retail Excellence Awards. In June 2019, Business World put him
in the coveted list of 20 Most Valuable CEOs in India. As a torch-bearer of the multiplex industry in the retail domain, Alok was
recognized as one of India’s Retail Icons by the prominent retail magazine, IMAGES Retail in August 2019. India Retail Forum, one
of the most celebrated forums of the Retail industry, recognized Alok as ‘The Most Admired Retail Personality Of The Year’ for
FY19. It was in the year 2001, Alok joined INOX Leisure Ltd as Vice President-Technical. From the time when the company was in a
start-up mode till date, Alok has successfully steered the growth momentum and built the ethos of the organization around the three
pillars of ‘Luxury’, ‘Technology’ and ‘Service’ and strengthening its motto of ‘LIVE the MOVIE’. Alok has over three decades of
experience across Entertainment, Hospitality and Pharmaceutical industries and has been instrumental in the set-up and growth across
 genres. Alok is a speaker at various National & International conferences and symposiums and brings with him vast experience of
strategy, growth and innovation.

STAFF BEHAIVOUR

Cinema or theatre attendants, also known as ushers, work in the foyer and auditorium of a cinema or theatre. They sell tickets and
refreshments, control access to the theatre and auditoriums, show people to their seats and clean the cinema or theatre.

 answering phone enquiries and taking bookings in advance, using a digital map of the auditorium to find vacant seats

 selling tickets before the performance starts

 checking tickets and showing people to their seats

 selling programmes and refreshments in the auditorium, handling money, while standing and balancing a tray strapped to your
shoulders

 making sure people remained seated throughout the performance

 supervising the auditorium during the performance, dealing with disputes over seating and confronting anyone who is causing a
disturbance
 serving hot and cold food and drinks from a kiosk in the foyer and alcoholic drinks from a bar

 displaying and pricing stock in kiosks and vending machines and counting the cash at the end of the day

 cleaning and tidying the auditorium, foyer, toilets and other areas at the end of each performance.

PREPATION OF MINDSET

 You could work in a small local theatre or cinema, a large city theatre, a multi-screen cinema, a concert hall or a large arena.

 You would work mostly in the afternoons and evenings (sometimes until about midnight) and at weekends.

 Part time work is common.

 In some places, such as holiday resorts, the work may be seasonal.

 You may be walking up and down steps and tiered seating areas.
  You would usually wear a uniform, which the employer will usually provide.

SOCIAL BEHAIVOUR

1. People don’t always base their movie theater attendance on what’s closest to them – they choose the best. So start by providing
a great experience. Install comfy seats, keep your space clean and tidy, and emphasize your expectation for exceptional
 customer service from all your employees, so that visitors want to return. Also check that your popcorn machines are clean and
employees know how to operate them properly so customers get the best-tasting movie snacks.
2. In our era of large theater chains, individual cinemas can seem to lack personality. Don’t be anonymous. Get your name out
there through social media, local radio, and community newspapers and websites. Even if you are part of a large chain, you can
use your specific location to set your theater apart and remind fans that it’s unique.
3. Cold drinks and popcorn – everyone has them, but you should be the one talking about them! Offer concession stand deals that
are actually good. When customers purchase a popcorn/drink combo, give them a discount: even a dollar or so off regular price
is a strong incentive to purchase. You can choose to offer specials permanently, or only on certain days or during a specific
time period to attract people.
4. Private label products can generate loyalty when people love an item and know they can’t get it anywhere else. Expand your
concession stand to provide specialty gourmet popcorn flavors and name them with movie-related or locally known
landmarks. If a customer craves your particular recipe, they’ll want that as their movie snack every time, and your theater is the
only place they can get it.
5. Customer loyalty programs work surprisingly well to draw people back for repeat visits. It doesn’t have to be a high-tech
swipe card or app. Go old school and offer a stamped card that customers can use to get a free popcorn or drink after 10-12
purchases. Knowing they have a free item coming will make them think twice about seeing a movie at a competing cinema.
6. Consider a movie ticket promotion fans can only access during their current visit. Sell gift cards to your theater at $5 off list
price. People love a good deal, and this guarantees their return for a future movie.
ROLE OF BODY LANGUAGE

Gaining credibility
Impressive and effective non-verbal communication and body language can help a hotelier to win his customer’s trust and gain
credibility.

Ability to sell his services

A hotelier who has mastered the art of a communicative posture and expert body language will go a very long way in his career. An
erect posture conveys that the person is sincere about his work and knows what he is doing. The hospitality industry is becoming
extremely competitive by every second.

Dealing with different kind of customers

A hotelier has to interact with a multitude of people from diverse backgrounds on a daily basis. The importance of posture increases
manifold in such a scenario. A calm body language and firm body posture will send the right signals to his customer. 

Builds trust among his staff

A hotelier not only has to just to deal with pressing, demanding, unreasonable customers but also with his subordinates and staff. It is
imperative for him to have a resolute yet understanding body language and posture to convince his staff to confide in him with their
issues without the fear of being sacked.

Establishes long term networks

The way a hotelier conducts is very important as his customer’s reception depends on his behaviour. However many times, a person
can speak without using words but through body language, attitude, eye contact, greetings, expressions and most importantly posture.
One of the first key things a person observes in meeting another individual is the manner he carries himself and the way he presents,
his gait, posture and body language. A confident, smart posture with stomach in, chest out, shoulders straight and heads up helps to
convey the right message in the first meeting. This aids in developing a life long, healthy relationship.

GROOMING

Industry needs a clean, composed, and positive attitude. Keep a warm smile always. Personal hygiene and grooming in the hotel
industry are very important, it’s engaging your guests, understanding what they want, and involving them better to make them happy
and comfortable.
1. HAIRSTYLE/ HAIRCUT

2. NAILS

3. ALWAYS WEAR POLISHED SHOES

4. HAND WASH

5 UNDERSTANDING OF CUSTOMERS AND CODE OF BEHAVIOR

6OUTLOOK AND APPROACH

FEEDBACK

Send a follow-up email.

Initiate SMS surveys.

Add feedback surveys into your WiFi Network.

Create paper feedback cards.

Send surveys via a mobile beacon.

Review live chat transcripts.

 Conduct customer interviews.

Analyze recorded sales calls.

 Record website visitor session replays.

Monitor social media channels.

Offer incentives for feedback

FEEDBACK QUESTIONS
1. How would you describe yourself in one sentence?
2. What is your main goal for using this website/product?
3. What, if anything, is preventing you from achieving that goal?
4. What is your greatest concern about [product/brand]?
5. What changed for you after you started using our product?
6. Where did you first hear about us?
7. Have you used our [product or service] before?
8. Why did you choose to use our [product or service] over other options?
9. Have you used a similar [product or service] before?
10.How do you use our product/service?
RESULT ORIENTED

Experiment

Results orientation is primarily a state of mind and is based on experimentation. It is by experimenting with new
ideas that you will find the solutions that work.

Set objectives that are specific … and flexible

All the great champions will tell you, you have to know how to set specific goals to achieve great results. It is
therefore essential to clearly define the objectives to be achieved

Move step by step

Initially it can often seem complicated to achieve an ambitious goal. But if it is divided up into a number
of intermediate objectives it immediately becomes much simpler.

Communicate
In order to mobilise the resources required to achieve the result, clearly communicate the purpose and the means to
achieve them.

CONCLUSION

How this balancing act between theatrical releases and streaming online will go, this is to be seen. Only time will tell how studios
manage to find a fit in these twisted markets. We discussed how the cinema halls earn money. We also saw how a film is distributed in
a geographical area. There is a lot of money that can be earned in this industry, it is often abbreviated as one of the most profitable
domains. The entertainment sector has also been boosted by the ongoing global pandemic. In such a big country as India, with a
population of more than a billion. Movies are the go-to entertainment, but with the rise of streaming services, it is witnessing a twist.
Will a movie be celebrated even when it doesn’t hit the theatres? As studios think again about their movie distributing strategy, the
more intense question is – Would you pay for a popcorn tub at the theatre which is overpriced, if you could stream the movie at the
comfort of your home?