Survey Questionnaire

The Holocaust Exhibition (Imperial War Museum, London) and London Dungeon

1- What particular museum have you visited?

- The Holocaust Exhibition (Imperial War Museum, London)_X__

- London Dungeon Museum___

2- What was your primary reason for visiting London?

(Tick just one) (direct reason).

-To Visit the Museum_X__

-Shopping___
-Visiting Family or Friends___
-Business Trip___
-Holiday Trip___
-Other_________________________________________

3- What particular reason attracted you to visit the museum? (Tick all that apply) (check
Beard and Raghed, and Pearce’s models).

Education_X__
Remembrance___
Artifacts/Exhibits_X__
Nostalgia___
Entertainment___
Curiosity_X__
Other (Please expecify) ___

4- Have you previously participated in one or more forms of Dark Tourism listed below?
(Influence push and pull factors).

-No___
-Yes (If yes, please tick which one (s)?)X
__X_Holocaust Tourism
___Battlefield Tourism
_X__Cemetery Tourism
___Slavery-Heritage Tourism
__X_Prison Tourism
I also visited ground zero at the 6 month anniversary but not sure where that would fit
above?
5- How did you find out about the Museum? (Influence push and pull factors).

-Friends/Family___
-TV/Radio ___
-Internet ___
-Newspaper/Magazine___
-Travel Guide_________
-Other (Please Specify) through research____________

6- Regarding to your visit to the Museum. Did any of the following have influenced your
decision? (Tick all that apply) (influence could be related to push/pull factors).

-Friends/Family_X__
-TV ___
- Movies ___
-Newspaper Article___
-Magazine Article____
-Book ____
-Documentary ____

7- Have you met your expectations when visiting the museum? (Tick only one).

_X__Strongly agree ___Agree ___Disagree ___Strongly disagree

8-What type of the two following category tourists do you fall into? (Tick only one).
(check tourist typology).

8A- Adventures, outgoing, enjoy traveling independently and want to explore new
culture__X__.

8B- Less adventures, not very secure about traveling and prefer to go on holidays on
mass tourism package tours_____

8C- Or mixed aspects from both 8A and 8B questions_____

9- What age group do you fall into? (Demographic information)

-18-24___
-25-30___
-31-40_X__
-41-50___
-51-60___
-60 + ___
10- What is your highest level of education completed? (Demographic information)

-High school___
-Some college/University___
-College graduated___
-Post graduate_X__

11- Are you?

-Male___ Female__X_

12- What is your income? (Demographic information)

£0-14,999 ___ £45,000-54,999

£15,000-24,999 _X__ £55,000-64,999
£25,000-34,999 ___ £65,000+___
£35,000-44,999___

Hi you may want to get someone to check your spelling and grammar before you send
things out- there are minor mistakes but there are a few of them.
Hope you don’t mind me mentioning it, thought it may be helpful.
Thank you very much for your participation on this survey. Your assistance
surely has a great value on this research project and it is greatly
appreciated.

Lower level of Higher level of

commercialization commecialization