FACULTY OF HOTEL AND TOURISM MANAGEMENT

BACHELOR OF SCIENCE FOOD SERVICE MANAGEMENT

(HM242)

INTRODUCTION OF MARKETING

(HTM400)

GROUP ASSIGNMENT

DATE OF SUBMISSION:

10 DECEMBER 2019

PREPARED FOR :

MADAM NORAFIFA BINTI MOHD ARIFFIN

PREPRADE BY :
NAMA NO. MATRIK
NUR HAZIM TASNIM BIN ABDULLAH 2019424068
JASSPER BIN MADIUS 2019627694
MOHD NAZRI BIN BASRI 2017117091
AHMAD HAZIQ BIN MOHD FATHI 2019228866
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ACKNOWLEDGEMENT
 Special thanks to our lecturer, Sir Andrew Woo Pak Yuan who serve an assist on
this project. We would like to express an appreciation for her germinal ideas,
professional conduct, detail guidance, continuous encouragement and constant support
in ensuring this project possible and run smoothly as per planning schedule. We are
truly grateful to gain her commitment and time spent in proofreading and commenting
on the project gains.

Special thanks to our family for their good-natured forbearance with the process
and for their pride in this accomplishment. It was a team effort to classmates, for sharing
materials from their knowledge and research.

1.0 QUESTION 1

PRODUCT WITH THE BEST INNOVATIVE PACKAGING

A good product packaging aspect can be determining factor in the products success for
failure. We choose a Maggi product because it has an atteractive finishing compare
with other produtcs. Maggi is the big in instant noodle market. Maggi is one of products
manufactured by the world’s largest company, Nestle. Nestle must maintain the quality
of its products. One of the way is by making attractive packaging on each of its
products. For the example is Maggi product.

I. The colors found in the Maggi packaging are interesting, where the production
crew of Maggi use contrasting colors. Maggi has successfully used the right
colors to atrract customers to buy their instant noodle products. With the
effective use of color, it can also influence human psychology, where the use of
attractive colors in food packaging can make customers see the product with a
keen sense of taste in the food product.
II. Moving to the next point, Maggi also use a large Maggi logo on their products
instant noodle packaging. So it makes it easier for customers to focus on their
 product. Customers will be ignore with the product that have a boring packaging,
because the packaging influence the quality of the produtcs. Maggi Company is a
big company in the food industry. with the use of the maggi brand in the instant
noodle packaging, it adds value to the food product.
III. The information layout in the Maggi instant noogle packaging is also well
organised, which is all the information is balanced. So it makes it easier for
customers to read all the package. So customers will feel confident to buying the
product, because all the information is organized and reliable.

2.0 QUESTION 2

THE BEST PRODUCT OF THE LAST 10 YEARS

In my opinion the best product of the last 10 years is PlayStation 1. It was

released on 3 December 1994 in Japan and was the first of the PlayStation lineup of
video game consoles. The developer for this video game is Sony Computer
Entertaiment. The PlayStation was the first computer entertainment platform.
PlayStation 1 developed by Sony Computer Entertainment. It was the best product
because 102.49 million unit sold. The lifepan for this video game just 12years, from
1994 until 2006.

i. As children, I am sure we have all played a lot of games with our friends, like
video games for examples PlayStation. There were some games which we
played as a child which others might not have. During our childhood we tend to
play a lot of games if we find them appealing and all we are aware of is the fact
that video games is the most popular sport that is played across the country and
is enjoyed by one and all. I was no different as a kid. All I did was to play games
with my friends either at home or in school during our games period, without
realising the importance these games hold as forms of sport in our country.
ii. The value of that game video is, it can bring back memories of childhood. That
video was the most exciting game of the time. Every children at that time was
very exciting to played that video game. Not all kids can have that video game,
because it take a lot of cost of money. So, who had that video game, so it must
be a centre of attention with others kids.
 iii. The game also build relationship between friend and family. Because, the game
can be played by more than one player. It can spend time with family while
having fun.
iv. PlayStation 1 the best video games product of the last 10 years. PlayStation is
the classic video games because ack in the mid-’90s, video game controllers
weren’t standardized like they are today. There were no analog sticks on the first
PlayStation gamepad, and no rumble. The shape it took a core component of all
modern game controller design was brand new, and considered a risk by Sony
leadership.
v. From the placement of the power, reset, and open buttons, to the nostalgia laced
logo sitting on top of the faux CD-ROM reader, to the little tactile raised dots, the
PlayStation Classic is an extremely faithful reproduction of the original
PlayStation console released in 1995.
vi. To that end, if you’re looking for another adorable little console to put on a shelf
next to the NES and Super NES Classic Editions from Nintendo, the PlayStation
Classic is a shoe-in. With the exception of the controller ports in the front being
replaced by USB ports, and the power and RCA ports in the back being replaced
by micro USB and HDMI, respectively, the PlayStation Classic looks almost
exactly like the original PlayStation.
vii. As a conclusion, the PlayStation Classic for people who grew up with this video
game, the PlayStation Classic mostly served to remind me how rough early three
dimensional, polygonal games are. that games remind me that play together with
friend and family, that was sweet memory to remember. PlayStation 1 is the best
video games ever for who has play this video games.

3.0 QUESTION 3

COMPARISON BETWEEN TWO PRODUCT

 Based on the title,I have choose two product to address the title that have
given.The product that I have choose for the comparison are Fixed gear bike and
Hybrid bike.

Bicycles were introduced in the late 19th century in Europe, and by the early 21st
century, more than 1 billion were in existence at a given time. These numbers far
exceed the number of cars, both in total and ranked by the number of individual models
produced. They are the principal of the transportation in many regions. The bicycles
also provide a popular form of recreation, and have been adapted for use as children's
toys, general fitness, military and police applications for long times ago, courier
services, bicycle racing and bicycle stunts.

The product that have I choose to make a comparison is fixed-gear bicycle or fixed-
wheel bicycle. This commonly known in some places as a fixie bike is a bicycle that has
a drivetrain with no freewheel mechanism. The freewheel was developed early in the
history of bicycle design but the fixed-gear bicycle remained the standard track racing
design. More recently the "fixie" has become a popular alternative among mainly urban
cyclists and offering the advantage of simpleness of the bike.

Meanwhile, the product that I have been chosen to be compare with Fixed gear
bike is Hybrid bike. The Hybrid bicycles blend characteristics from more specialized
road bikes, touring bikes and mountain bikes. The resulting of the "hybrid" is a general-
purpose bike that can tolerate a wide range of riding conditions and applications. Their
stability, comfort and ease of use make them popular with novice cyclists, casual riders,
commuters, and children. Hybrids typically borrow the flat, straight handlebars and
upright seating posture of a mountain bike, which many bicyclists find comfortable. The
Hybrids bike also employ the lighter weight, thinner wheels and smooth tires of road
bikes, allowing for greater speed and less effort when riding on the road. Hybrid bikes
often have places to mount racks and bags for transporting belongings and much like a
touring bike.

As for the comparison, the fixed gear bike is harder to use than the hybrid bike. The
fixed gear bike comes with a feature that allows you to change to single-speed mode.
This allows you to coast without needing to pedal. The fixed gear bike is not the best
suited when it comes to riding on the rough terrain such as in the hilly areas or wide
range of riding areas, you can easily get tired. This is because of fixed gear bike needs
a lot of strength and stamina to ride this kind of bicycle.

On the other hand, the hybrid bike is much easier to use in such circumstances.
The bike also uses single-speed technology. The difference with this is that it has
additional gears. These gears will allow you to change the ease of cycling depending
on the terrain that you are cycling on. It also has a gear setting that enables you to deal
with a hilly area and you can also switch it to an easy setting for much flatter areas.

Next, maintaining the bikes, the fixed ‘fixie' bike is the easiest when it comes to
maintaining. This is because of the fixed gear bike doesn't have any complex design
and it is easy to repair. It also isn't subject to a lot of damage so you can maintain it
easily.
 Meanwhile, the hybrid bike is a different matter altogether. It has too many
components and have a complex design that might be hard to find. The parts of hybrid
bike are also on the expensive side. The bike also needs us to keep a watchful eye
from time to time. Without doing this, it might be hard for us to figure out which part of
the bike that needs to change. This is because it has too many part of the hybrid bike,
that we might need to be extra watchful.

As for the conclusion, both bikes have their own benefits. The question now is,
which bike is the best for us? There will be no one answer here. For my opinion, both of
the bikes have their benefits. The fixed gear bike is great when it comes to speed and
ease of maintenance and it also good for exercise. Meanwhile, the hybrid bike has its
own benefits too. It comes in handy when you want to commute easily and it also good
for use in rough terrain such as hilly areas. Either of these bikes is good for us to use it,
and we can buy either of these bike depending on the kind we need it for.

4.0 QUESTION 4
Please visit a retailer (store) targeting young people (for example mobile phone seller,
technological product seller). Considering the questions below explain your
observations and assessment. (read distribution channel and logistic chapter)

Draw channel levelsThe compelling opportunity for retailers is blending

what’s best of what the digital realm has to offer, with the best parts of what the
physical retail environment can deliver, but what should retailers consider when
coordinating the use of in-store mobile devices with their brick and mortar retail
location? And how are smart retailers using in-store mobile devices getting it right.

Mobile as the salesperson With endless information accessible at a

consumer’s fingertips through their mobile device they can access detailed product
information online and conduct research while they are in a store in seconds. A recent
report entitled “Reality in Retail,” found that 53% of consumers actually prefer to do
product research in-store, as opposed to at home. Shoppers also have quick access to
services like additional purchase options if an item happens to be out of stock at a
specific location.

With mobile functioning in this way for retailers, it is serving as a “virtual

salesperson.” In fact, only 12% of shoppers feel that an in-store sales associate is an
important touchpoint in the retail purchasing process, because consumers are getting
the needed information plus more from their mobile device. Mobile can now create a
personalized shopping experience for a customer because of things like app loyalty
programs, quick research or item lookup, mobile pay and location-based beacon
technology. Beacon technology can identify a customer and their purchase history as
soon as they walk in the store to recommend or promote items by sending the user
mobile push notifications to a device within seconds.

Mobile for the salesperson While some customers might not utilize the
salesperson in the way that they could before, in-store salespeople aren’t going
anywhere. However, their role, and how they interact with customers, is evolving as
technology evolves and stores adopt retail in-store device use. Smart retailers are now
equipping sales people with mobile devices and digital technology, so they have quick
access to product information and can answer questions and make suggestions to
solve a customer’s problem. In-store sales associates can also leverage mobile to
easily provide customers

with alternate purchasing options in the event that a specific item is out of stock.
They can also quickly access information about items that might be complimentary to
what the customer is interested in, increasing upsell and cross-sell opportunities.

Brands are rapidly jumping on board, with a recent survey finding that 38%
of companies plan on investing in mobile technology to further enable their
salespeople. A great example of this is AT&T. If you visit a retail location, their sales
associates are equipped with tablets in hand that allow them to assist customers with
product and account information, technical support, and a variety of other services.
AT&T enables its salespeople with mobile technology to ensure a smooth and
seamless retail experience for its customers to increase sales and keep customers
happy.

Mobile as the wallet One of the more recent innovations in mobile retail is
the use of smartphones and applications as a digital “wallet.” Stores are increasing
offerings of mobile pay options to increase convenience and speed up the checkout
process in order to reduce lines and wait times. In fact, mobile POS installation is
expected to increase by upwards of 286% over the next two years. 56% of those
retailers are planning to accept the most popular mobile payment solution, ApplePay,
within the next three years. These mobile payment solutions will integrate nicely with
the increasing usage of mobile coupons, promotions, and loyalty programs. Discounts
can be accessed and applied in just one swipe of the phone at checkout.

Mobile as the Point-of-Sale (POS)The traditional cash register is

evolving, as digital technologies and mobile payments become more prevalent in the
retail environment. New POS solutions like Square have the capability of accepting
credit, debit, and mobile wallet payments. In many cases, all the retailer needs is an
iPad, avoiding the necessity of investing in additional hardware. There are also more
advanced mobile POS solutions like Bank of America’s Clover, which is a full cash
drawer hardware and software bundle that not only accepts mobile payments, but
integrates with other

inventory and financial applications. Overall, payment systems like these are
becoming the new standard for retailers because, combined with mobile technology,
they increase the ease and efficiency of the purchase process for the employees which
appeases the consumers with a quick, easy and stress-free checkout experience.

These are just a few of the ways that retailers are finding success with
leveraging consumers’ affinity for the use of in-store mobile devices. By applying some
of these tactics, and staying on top of developing trends in mobile retail, you can
enhance the instore experience of your customers and employees (and in turn your

WMS - Warehouse Management System - is a warehouse management

solution used to effectively manage processes and direct operations in the warehouse,
including receiving goods, locating goods in warehouses, shipping, inventory checking.
warehouse. The system is designed to support and optimize warehouse functions and
distribution center management, enabling maximum storage space and minimizing
operations through automated in-store queue processes.

The core functions of WMS warehouse management solutions are to help

managers and employees manage inventory through warehouse operations such as
receiving, warehousing, loading, unloading, and shipping

Television Advertising While not every developer may have the budget to
accommodate this style of marketing, King have once again proven that a TV
advertising campaign can do wonders for the success of a new app, particularly when
implementing this strategy just before your big launch day in the app stores. On a
monthly basis, 85% of smartphone and tablet users revealed that they use their device
as a “second screen” when watching television, while a significant 40% said they did so
on a daily basis³. Timing is everything, particularly in a rapidly moving industry like
mobile gaming, and Television Advertising allows developers to reach their target
audience at the ideal moment.

5.0 QUESTION 5
Select one television advertisement or print advertisement. Try to describe the
television ad. Insert the print ad or a photocopy of it to your homework. Answer the
below question considering the advertisement you have selected.

 What might be the objective of the advertisement.

 Which type of appeal used in advertisement.

Advertisement are usually created for the purpose of promoting and communicating
such information a product by image, video or text. Advertising has its own functions,
namely, communication, marketing, education, and economy. Advertising functions are
able to make a significant impact to the public and to the profitability of the company in
particular. Advertisements can spread information quickly, efficiently and effectively
through media such as television, newspapers, and through the YouTube application. It
is an element that affects the company in sales promotion.

Manufacturers can use this method to achieve the desired profit. with advertising,
it also helps people find a product they are looking for. Therefore, these media are
strategically used as an information channel for new products or services. with
advertising also, the company is able to increase sales in the market.

McDonald is one of the companies that uses advertising services to increase his
company's revenue. There has been a lot of advertising done by mcd companies
through tv, newspapers and ads on YouTube. This strategy is an effective strategy to
attract customers. McDonald has also succeeded in mastering the advertising function,
where many customers are impressed by the advertising that they run.

Objective advertisement of McDonald

Usually, the objective of mcd to use advertising functions is as a way to introduce

new products. With the use of directives, mcd can introduce its new product to all walks
of life and ages. For example, with advertisements in newspapers or television, it is
possible to attract older people to try new products. However, with advertising being
promoted on YouTube, it has been able to attract young people to try out their new
products, as young people are more likely to play YouTube through their smartphones
than reading newspapers.

The next object is to retain the memory of their product to consumers. Although
the product has been out for a while, mcd is still retaining the ad for the purpose of
maintaining customer memory of the product. for example, if a customer saw the video
on an empty stomach, they would have found it at any time.

The type of appeal used in McDonald advertising

McDonald uses interesting images in his ads. Where he arranges his products
neatly and artistically. With the use of attractive images, customers will be more than
satisfied with the product. For example, a smart arrangement of their burger ads. The
burger looks great, it features thick patties, fresh vegetables and fluffy bread.

Next, on video advertising. they succeeded in using an attractive sound effect. for
example, in the advertisement of mcd fried chicken, they use spicy sounds and crunchy
sounds, to tell the chicken is spicy and crunchy. It has to do with the taste of Malaysians
who like spicy food. They also use facial expressions with closed eyes and retain a
spicy taste, by trying to persuade users to experience their own mcd fried chicken.
These are among the ads that have won the interest of customers. where, at the
beginning of this ad, the mcd shop was full of customers, and the fried chicken stock
always sold out

Conclusion, as we can see with the current market positioning of mcd, mcd has
grown to use advertising funs as their platform to increase sales.
6.0 QUESTION 6

Describe an actual example of consumer sales promotion campaign ( sample,

bonus paks, coupon etc). You may choose any campaign.

Consumer sales promotion is a marketing technique used to attract customers to

buy products. Promotions are usually carried out for a specific period of time and are
used to achieve specific goals, such as increased sales in the market or the introduction
of new products being released. There are several promotional techniques commonly
used by manufacturers and product sellers.

Sales promotions can be directed to customers, sales staff, or distribution

channel members. Consumer-targeted sales promotions are consumer sales
promotions. where the promotion activity is focused on the customer only. while retail
and wholesale sales promotions are trade sales promotions, this promotion are open
market, where they are widely used by wholesalers or retailers.

The sale promotion also involves a communications activities that try to add
value, increase confidence or incentives to consumers, wholesalers, and retailers. With
an effective communication process, it enables manufacturers to try to stimulate
interest, experimentation, or product purchase.

Among the functions of a sales promotion are to attract new customers, establish
existing customers, and sales promotions can also overcome competition problems.
There are several activities undertaken by the company, namely, external activities and
activities within the company. This activity works to increase the company's sales
revenue. External sales promotion activities include advertising, publicity, and special
sales events. Sales promotion activities include window displays, products and
promotional display materials.
 Watson is one of the companies that applies sales promotion to consumers. With
watson's position in the market today, we can see that the company is selling well.
Many consumers are interested in the promotions they run, and many loyal customers
still buy their products without feeling overwhelmed.

Among the sales promotions that watson runs are giving vouchers to consumers
buying a large number of products. With the aforementioned vouchers, watson will
provide discounts for subsequent purchases. Watson also applies a member card to its
customers, with the use of card members, users can add rewards points to every
purchase. And once those points have been accumulated, loyal customers will receive a
discount or buy the product for free according to the points they collect.

Conclusion, Watson has successfully applied sales promotion to its business.

thus they have successfully placed their market in the hearts of consumers. if they
continue this sales promotion strategy, we are sure they will add a lot of new customers
to their company.
REFRENCES