PRODUCT PROPOSAL

I. INTRODUCTION

Living in a world with developed and fully potential beings, we know that what they can do are
modernized and as our world is circulating, there are many changes that had affected us humans. One of
this is Global warming, which makes us more in favour with an intense heat from the sun. To give help
to our environment and provide a more fresh and unique look in the market this product was proposed
with the used of native resources which has a higher availability in the place (Baganga). The name of the
product is entitled as FANIYOG which made of GINIT that can be found in coconut tree. The usage of this
product is to help the people have freshness in their mood and minds by simply flipping their hands.
According to Jacqueline Cooper “Let the fresh air in, it’s time to clear the mind and refresh the soul.”

II. RATIONALE

I choose this product for the reasons that first it is more convenient to make. Second it uses materials
that are easy to access and it can help the people living in Baganga to have an additional livelihood that
has a less expenses in production. Third, it gives refreshment to the people especially to those hot
tempered persons and also that they can use and bring it anywhere. Through this product we can help
to increase the economic status of our Municipality as well as help give popularity to the unique product
only the place have.

III. PRODUCT SUMMARY

PRODUCT SPECIFICATION

This product is affordable has a good quality for it is totally furnished and eco friendly. It is a new look
for your daily OOTDs and ready to go things in office, malls and everywhere you go.

PRODUCT DESIGN
PRODUCT PROCESS

1. Prepare all the materials needed. (Glue, Ginit, Holder, Scissors, Candle, Plastic cellophane and
Lighter)
2. Cut the “ginit” and form it like a fan or in an oval shape.
3. Burn the cut part to furnish and emphasize the shape.
4. Place the holder in the bottom part of the “ginit” and paste it.
5. Make sure that it is durable and not easy to destroy.
6. Design and make it appealing and eye catching to the buyers.
7. Lastly, cover it with plastic cellophane to make it more presentable.

PRODUCT COST

Candle 2

Plastic Cellophane 12

Total Cost 14

IV. OUTPUT SALES (PROFIT)

OBJECTIVE:

 To present helpful, high quality, useful and at the same time profitable product in the
market.
 Applying a big impact in the seller and to the community with an increase rate of
economic growth.

MARKETING STRATEGY

Present the product in a desirable and appropriate place. Provide pamphlets that can catch the
audience attention with the information given from the product. And allow discounts in a
negotiable number of purchases.

PRODUCT STRATEGY

The product will contain a variety of designs and colors. It ensures high quality in the capacity
and over all specs of the product. It has a presentable packaging that will help to encourage the
customers to buy. And lastly, the product that will be made is useful and beneficial to both
buyers and sellers.

PRICING STRATEGY

The price of the product will be affordable and it will offer discounts, promo and loyalty award
from the customers.
PROMOTIONAL STRATEGY

To promote and encourage the market the product will use pamphlets, advertising, interaction
with the customers and direct marketing.

DISTRIBUTION STRATEGY

This product is can be used by anyone in anywhere because it is available and for sale to
everyone, there is no age limit and sexuality needed for it and a product that might be
considered as a necessity of everybody.