THE MARKETABILITY OF MULTIFUNCTIONAL TABLE IN SANTA CRUZ,

LAGUNA AMIDST COVID-19 PANDEMIC

A Feasibility Study
Presented to the Faculty of the
Business and Management Department
STI College Santa Cruz

In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Business Administration

Jayryl D. Añonuevo
Maria Steffanie M. Badulis
Jaznel Dan B. Cometa
Mari Kay Ash T. Himor
William D. Letada
Abigaile P. Patron

October 17, 2021

 INTRODUCTION

Many people, who have been severely disturbed by the COVID-19 pandemic, are now considering
how they might help to overcome this unforeseen circumstance. The COVID-19 crisis poses a
threat to disease control and crisis management, but it also has the potential to have long-term and
far-reaching consequences for states, societies, and international cooperation. Many individuals
are now having a difficult time adjusting to a sudden shift in their daily routines, receiving
insufficient income, and living in small studio apartments. There are growing signs that the world
will look different after the crisis, and that globalization will be called into question in a number
of areas. In times of great uncertainty, science is called upon to look to the future, to develop
innovative solutions, and to support a reasonable conversation about how to respond to the current
global crisis and, as a result, to better deal with other major global concerns. In this context, the
trend toward smaller living spaces represents a fundamental shift in living requirements.

The ongoing COVID-19 pandemic has afflicted a large number of Filipinos. Fast-paced population
growth and widespread urbanization are two main challenges in the Philippines. In addition, the
crisis has exacerbated the situation and had a significant impact on people's lives. It has put the
country's educational system into disorder, and it has made an enormous impact on industry,
resulting in the loss of millions of jobs. Furthermore, the pandemic's impact and implications are
felt differently depending on one's status as an individual and as a member of society. While some
people try to adjust to working online, homeschooling their children, and purchasing meals through
internet delivery, others are forced to think of ways to survive in the underprivileged society. All
of this is taking place as the country's population continues to grow.

The term "multifunctional" refers to something that can perform a variety of functions (Collins,
n.d.). This puts new demands on the furniture because the more limited the living area, the more
crucial it is to design and use spaces as efficiently as possible. Individuals in the Philippines, as
well as people in other nations, benefit from modern multifunctional furniture that helps them
make the most of limited space. To fit limited living areas, furniture designs have gotten
increasingly inventive. The furniture can also multitask within their own space. It has become the
industry standard in terms of interior design.
This study aims to discover the mean level of the marketability of multifunctional table in Santa
Cruz, Laguna amidst COVID-19 Pandemic in terms of the variety of aspects including marketing,
management, operational, financial, and socio-economic. It also intends to determine the price
range that the consumers would likely to consider paying for the multifunctional table and the
demographic profile of the consumers in terms of age, sex, income, and location. This will assist
the researchers in determining whether or not the multifunctional table is marketable in the given
location, and will help to determine whether or not consumers will accept the product in the market.

Background of the Study

a. Description of the product

A multifunctional table is a a space-saving, modern-style furniture that serves multiple functions.

This can be used as a study or dining table that can convert back to a living area table; it will be
built to accommodate smaller living areas. The table can save space, keep the clutter under control,
and utilize the available space for the activities they need to accomplish in the comfort of their
home with the multifunctional table's extra storage. Not only that, the multifunctional table will
provide a high-quality lights to complement the table's overall appearance, and will furnish
convenient charging experience to the customers because of its built-in USB ports.

Furthermore, the multifunctional adjustable table will be extremely useful to people who
spend most of their time studying or working to fulfill their daily responsibilities. It features more
than one functions that will be very efficient, while also adding modern piece in every home. In
addition to that, this innovation can provide better organization of personal things which gives the
user the ability to indulge their self in a comfortable working/studying area.

The layout of the product is concentrated in updating the functions of the table, which will enable
people to efficiently utilize the space in their home. In addition to that, this allows the user
to easily and quickly adjust its height in the way that people can use it as a traditional living room
table or as a study table or workstation. Apart from creating their office from the comfort of their
home, the multifunctional table also makes a great furniture to have a little snack area.
The researchers believed that “Life is too short for a boring furniture.” The current trend of
downsizing has created a slew of innovative and stylish furniture options. Many of them are not
only functionally brilliant but also aesthetically pleasing. Which is why the researchers aims to
study the marketability of multifunctional table as it can adapt to a variety of scenarios, and built
in a innovative and aesthetic feature.

b. Organizational type

Modern Space is the name of this organization which will possibly play a role in the brand's growth
and perception. The business venture is a For-Profit Organization. Modern Space exists primarily
to generate profit. A for-profit organization is described as a legal entity that is operated only for
the purpose of profiting from its business activities. The owners have the option of keeping all of
the profit or investing some or all of it back into the company.

c. Organizational form

Modern Space is a furniture business venture that was established on the year 2021 and was formed
under the General Partnership business which the founders agreed to share in all assets, profits,
and financial legal liabilities. All the business partners has the responsibility to manage and
exercise control over the business, and the owners has the authority to make decisions regarding
the operation management of the business.

d. Graphic identity

Modern Space logo is very simple, yet it shouts the business’s principle. The “greater-than-or-
equal-to” symbol means “What Modern Space will produce will be greater than or equal to your
expectations.”
Organizational Background

Mission

To make an innovation that will be very efficient and to exceed our clients’ expectations through
quality and value-driven expertise. We are committed to providing our customers quality products,
and a positive sales experience, earning trust through exceptional innovation and quality.

Vision

Continue to be an innovative business venture, providing the widest selection, finest quality and
most affordable new construction products to meet our customers’ unique needs.

Goals and Objectives

Goals
Increase Profit Margin
Gain customers’ loyalty
Market Advantage
Objectives
Reduce operating cost without sacrificing the
quality of the product.
Increase sales volume.
Provide customers with variety of innovative,
modern products.
Target markets that will provide the greatest
market penetration.
Make the products well-advertised.

Values Statement

• To make more innovation that follows the newest trend and will give satisfaction to our
clients.
• Foster an environment of collaboration.
• We are responsible, accountable, effective, and efficient members of the business.
• Promote integrity, honesty, and openness in all we do.
 • Do things better than our competitors.
• Capture opportunities and innovation to make things happen.
• Foster openness to create excitement.

Statement of the Problem

The main purpose of the study is to determine the marketability of multifunctional table in Santa
Cruz, Laguna amidst COVID-19 pandemic.

Specifically, the study sought to answer the following questions:

1. What is the demographic profile of the respondents in terms of:

1.1 Age;

1.2 Sex;

1.3 Location; and

1.4 Income?

2. What is the price range the respondents would likely to consider paying for the
multifunctional table?

3. What is the mean level of the marketability of multifunctional table in Santa Cruz,
Laguna amidst COVID-19 pandemic in terms of the following aspects:

2.1. Marketing;

2.2. Management;

2.3 Operational;

2.4 Financial; and

2.5 Socio-economic?
Objectives of the Study

• To determine the marketability of multifunctional table in Santa Cruz, Laguna amidst

COVID-19 pandemic.
• To assess the variables that significantly affects the purchasing decision of the
respondents.
• To evaluate the perception of the respondents in terms of the different aspects including
marketing, management, operational, financial, and socio-economic.
• To determine the scope of people who are most likely to purchase multifunctional table
during this pandemic.
• To be able to show the efficiency and convenience of multifunctional table during
COVID-19 pandemic.
• To determine the price range that the consumers would likely to consider paying for the
multifunctional table.

Significance of the Study

The significance of this study was premise on the following:

Modern Space. The Modern Space organization can benefit from this study as it can serve as a
basis whether to create a new product innovation and development that can be accepted by the
market. There is an opportunity for the company to generate number of sales and potential
customers. In addition to that, it can help this organization to keep pace with the evolving
community, trends, and rising competitors as well as to the former competitors.

Consumers. Consumers may benefit from this study as it provide innovation that considers market
changes which increases the chances to discover new opportunities. This will also provide long-
term solutions for consumers’ problems and needs, and give them options in every purchasing
decision.

Businesses. This study would give businesses new opportunities, strategies, and ideas that would
help them getting information on consumer needs and how best to meet them. Additionally, it will
help businesses to come up with with new business development, including determining how it
will operate, potential drawbacks, competition, market analysis, and management strategies.

Schools. The school may use this study as a collection in their library and basis for additional
information and related studies. It will also help the business course to determine what
specific areas they should focus more and further enhance in order to make the program more
responsive towards preparing the students for their future professions.

Teachers. The teachers will gather additional learning that they may use in teaching their students
for a new proposed study.

Students. One of the direct recipients of this output are the students. It may help students in
gathering additional knowledge studies regarding to different aspects correlated to the conducted
study.

Future Researchers. The study may help the future researchers to use it for their future study as
a reference in the field of managing and marketing. This will serve as guide to further develop the
research with the connection of variables used.

Scope and Delimitations

The extent of the study is only limited to the marketability of multifunctional table in Santa Cruz,
Laguna amidst COVID-19 pandemic. This is also conducted to determine the mean level of the
multifunctional table’s marketability in terms of the different aspects including marketing,
management, operational, financial, and socio-economic.

The main source of data is a survey questionnaire, which were prepared by the researchers
quantitatively. The study involved the perceptions of one hundred (100) samples from one hundred
thirty thousand four hundred and sixteen (130,416) people of Santa Cruz, Laguna computed using
the Slovin’s formula. The one hundred (100) samples will be limited to the five (5) Barangays
from Santa Cruz including Barangay II, Barangay V, Pagsawitan, Santisima Cruz, and Santo Angel
Sur. The samples per Barangay is also chosen randomly.
The geographical location, Santa Cruz, Laguna, was chosen as it is easily accessed by the
consumers, and employees. This is also located where transport infrastructure is nearby. The
business atmosphere in Santa Cruz, Laguna is a good place to put up a business since it is the
capital of Laguna, and a location of shopping district. The five (5) mentioned Barangays are chosen
as the furniture businesses are conveniently located at this places, and the population are best to
attract and market customers. Their survey responses will be useful for furthering this study as
they are usually into this matter.

Operational Definition of Terms

For the clearer understanding of the marketability of multifunctional table in Santa Cruz, Laguna
amidst COVID-19 pandemic, and to avoid confusion, the following terms were operationally
defined to ensure that they were generally understood.

Operational Definition of Terms. This refers to a detailed explanation of the technical terms and
measurements used during data collection. Operational definition of terms helps standardize the
presented data to avoid inconsistencies and possible misinterpretation by future researchers who
will conduct related studies.

Marketability. Refers to the degree on how much product will appeal to consumers at a certain
price to generate income.

Multifunctional Table. A Multifunctional table is a a space-saving, modern-style furniture that

serves multiple functions. People can use it as a study or dining table that can convert it back to a
living area table; it will be built to accommodate smaller living areas.

COVID-19 Pandemic. It is an ongoing health crisis all around the world caused by severe acute
respiratory syndrome coronavirus 2 (SARS-CoV-2) that originated in Wuhan, China.

Marketing Aspect. Refers to the elements on which the organization will determine the scope of
their product or if it will generate demand. This also helps them create their marketing plan.

Management Aspect. Refers to the responsibilities to successfully operate an organization. Under

this is the planning and controlling of resources and man power to effectively run a business.
Operational Aspect. Refers to the duties to be performed for an organization to perform properly.
This includes implementation, planning, projects, and management to ensure the quality of the
product or service.

Financial Aspect. Refers to the cash flow in the company, mainly refers to a company's profit,
liquidation, and long term investing.

Socio-economic Aspect. This refers to the study's overall contribution to the economy. This
proves that the study is not totally for profit services but to help students and all other people and
that this is something that will benefit them.

Review of Related Literature and Studies

a. Local Literature

Some recent studies have looked at price as an independent variable in the context of services.
When prices are packaged, the partitioned components become even more essential than when
they are not. When compared to low-end consumers, customers with moderate consumption are
the least sensitive. Customers experience a higher monetary loss when the price is thought to be
higher, which leads to fewer buy inclinations (Hee, & Darren, 2006)

Understanding customer satisfaction, according to Rabo, J., and Ang, M. (2018), can provide
companies with information to streamline their operations and focus improvement programs on
cost efficiency in order to achieve better performance. Customer loyalty is strongly influenced by
satisfied consumers who return to purchase and generate positive word of mouth. To increase firm
performance, it is therefore beneficial to understand determinants of consumer happiness.

The majority of research suggests that customers' assessments of the value of a commodity or
service are based on their views of what they actually get versus what they expected to get. As a
result, perceived value is commonly described as the ratio of the perceived advantages of the goods
or services to the perceived cost of obtaining them in the literature. Benefits have a favorable
impact on this, whilst pricing has a negative impact. Consumers may consider the functional,
social, emotional, and conditional benefits of a product or service. Functional advantages, for
example, are derived from the good's instrumental utility or ability to perform functions (Monroe,
n.d.)

According to Robel, S. D. (n.d.), a customer's price sensitivity can be explained in part by their
level of satisfaction with the operator's mobile service. He went on to say that intense and low-end
users are the most affected by price adjustments, whereas moderate users are less affected.
Furthermore, a customer's price sensitivity can be described in part by their pricing perception.
Perception is the process through which people convert sensory experiences into a cohesive and
unified perspective of the world around them by selecting, organizing, and interpreting
information.

Price sensitivity can also be affected by the innovativeness of the products, according to Ilman, J.
J. (n.d.). Later customers, such as early majority, late majority, and laggards, appear to be less
price sensitive than innovators. The role of innovators in product spread is critical.

According to this Xie, (2016), furniture is an important aspect of an apartment because it takes up
roughly half of the floor area; the most frequent furniture in an apartment is a bed, sofa, chair,
table, closet, and commode. Because apartments do not have enough space to house all of these
pieces of furniture at once, the need for multipurpose space-saving furniture is increasing.

Fajarmi, (n.d.) mentioned that multifunctional furniture refers to pieces of furniture that may adapt
to a variety of uses by changing the spatial relationships between their components. Because it
adapts for several functions at the same time, such furniture can be rather pricey. Foldable,
stackable, and transformable furniture are excellent alternatives for making the most of limited
space. On the market, there are various varieties of such adaptable furniture, such as multipurpose
furniture that can serve as a table, chair, bookcase, and wardrobe all at once.

Multifunctional transformable furniture that fits apartments is another answer for tiny places.
Built-ins on the walls for these types of solutions are made up of multiple pieces of furniture. When
you open a door at night, you draw out the bed; when you lock the door during the day, the back
of the bed serves as a wardrobe, a table, and so on (Wang, n.d.).

Smart solutions, such as multifunctional furniture, modular furniture, and well-designed spaces,
can help solve the problem of small spaces. They all help to increase space efficiency (Estaji,
2017). Multifunctional furniture is also known as space-saving furniture, transformable furniture,
or versatile furniture, as it is designed to serve various activities and functions at once. This type
of furniture has been manufactured and utilized for many years, but its significance has not been
fully appreciated until now (Canepa, 2017).

For diverse purposes, there are numerous varieties of residential furniture accessible. Many of the
existing small apartments have only one or two rooms, which should be used for a variety of
activities. It demonstrates that even though there is just one space to be utilized as a living room,
bedroom, and kitchen, this little space can be used for numerous purposes. Apartments with
multipurpose spaces might create a sense of crowdedness or even a psychological perception of
lack space. Kilmanet al., 2016)

b. Foreign Studies

According to Rajan et.al. (2019), the majority of the space in a home's interior is taken up by
furniture, which makes the area feel claustrophobic. In order to address this issue, furniture should
have a secondary function in addition to its primary one. Its primary goal is to develop a new
furniture concept.

Haraga1 and Goanta (2017) mentioned that furniture is a product that can be both practical and
artistic, and it can be related with a sort of ornamental art. Chairs, armchairs, tables, beds,
cupboards, and shelves are just few of the furniture components that can be found in a home. Many
different materials, such as wood, metal, and plastic, can be used to create the furniture. As an
alternative to large, heavy, and space-consuming furniture, the designers have emphasized
multifunctional furniture that is economical, simple to install, and operate. Multifunctional
furniture is a contemporary concept that can perform multiple duties at the same time and is based
on current design, technology, and ergonomics understanding. A collection of furniture consists
of a variety of different types of individual pieces of furniture that serve several purposes.

According to Elavarasan et.al. (2019), people’s daily live at home and offices, space-saving
furniture designs are uncommon. Proper space saving does not require downscaling, but rather
clever ways of making a piece of furniture more functional. Folding is likely the most commonly
observed and best executed among the many space-saving methods such as stacking, implosion,
and bundling on furniture.

Multifunctional furniture is noted for its incredibly adaptable design, which allows it to be used in
a variety of ways. Individuals that seek to maximize space use can have their furniture modified.
The space allocation planning operation is a specific optimization technique that entails allocating
limited resources. The entire design process begins with market research on a variety of existing
products. Aesthetic, ergonomic, and safety are the most important elements in furniture design
(Haraga1 and Goanta, 2017).

According to Husein (2021), the goal of today's designs is to enhance efficiency, comfort, and
productivity in tiny places. Multi-purpose and custom-made furniture, for example, is constructed
to function in more than one application at the same time, covering more space while occupying
less space, as the term implies. Multipurpose furniture is a smart idea that solves many problems
in small areas by occupying a tiny amount of space while also providing additional functions that
improve the user's comfort in using space. Small spaces can benefit from multi-purpose furniture
because it can help to balance the space and provide beauty and efficiency. For situations with
little space, modern multifunctional furniture is an excellent option.Design and art should always
be made in response to societal requirements and to address concerns in order to offer people with
decent environment, which is why multifunctional furniture and product design requires more
emphasis and innovation.

Multipurpose furniture serves multiple purposes by making simultaneous functions in one product
to save money on design and space without sacrificing performance. The usage of multi-purpose
furniture is one of the most significant factors for meeting the users' diverse activities and needs
as their lives progress (Labib, 2019).

According to Gowtham et.al. (n.d.), each form of table has its own set of benefits and drawbacks.
The buyer purchases the table based on their needs. In terms of appearance, the material of the
dining table has an impact on the look of the room. A wooden table, for example, appears more
classic and warm than a glass and metal combo. Also by using market segmentation, they knew
that the furniture segment was the subject of a market study, which looked at the current market
and gathered numerous data for the final product. In product design and new product development,
market research is essential. As a result, market trends and the analysis of new product arrivals
have been understood through market research.

Kuzman (2021) stated that the findings of customer buying patterns for furniture revealed that
getting furniture at a reduced price or purchasing discounted products is not as crucial as it once
was. Female respondents placed a larger value on acquiring information than male respondents.
Waiting for a discounted product revealed substantial gender, age, and household income
variations. Respondents with lower monthly household net incomes were more inclined to wait for
a price reduction.

According to Ratnasingam (2021), prior to the COVID-19 epidemic, it was clear that the furniture
manufacturing business had adopted digital marketing techniques; however large-scale furniture
makers were more likely to do so than SMEs. However, with the outbreak of the COVID-19
pandemic, furniture makers' embrace of digital marketing has quickened, regardless of firm size.

Although women are more likely to make decisions about shape, color, pattern, and design in
furniture, males are more likely to make decisions about pricing, where to buy, and whether or not
to buy. Women are also more domineering than men, despite the fact that the spouses decide
together on the need to purchase (Akyuz, 2019).
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Research Methodology

This chapter presents the details of the investigation as basis for the researcher to carry out
investigative efforts in applying the appropriate research design, population and sampling of the
study, sampling techniques, research procedure, research instrument and statistical treatment of
data.

Quantitative Research

This study used the type of quantitative research methodology to quantify the respondent’s
attitudes, opinions, behaviors, and generalize results from a larger sample population. As the name
suggests, quantitative refers to the numbers where data is collected based on numbers, and a
summary is taken from these numbers (Pedamkar, 2020).

This will allow the researchers to quantify the situation by way of generating numerical data which
can be transformed into usable statistics. This will also provide greater objectivity and accuracy of
results from the study.

The researchers also used the descriptive method of research to determine the marketability of
multifunctional table in Santa Cruz, Laguna amidst COVID-19 pandemic in terms of the variety
of aspects including marketing, management, operational, financial, and socio-economic.

Best cited by Shuttleworth (2008), states that descriptive research design is a scientific method
which involves observing and describing the behavior of a subject without influencing it in any
way.

This study used this method to obtain a general overview that describes and interpret the subject.
Since it is concerned with conditions of relationship that exist, practices that prevail, beliefs and
processes that are going on, effects that are developing and to explore the causes of particular
phenomena at the time that this study was conducted.

Sampling Procedure

The researchers used the stratified random sampling technique in selecting the samples from Santa
Cruz, Laguna.
Table 1. The Population of the Respondents

Barangay Population

Barangay II 1,930

Barangay V 801

Pagsawitan 10,930

Santisima Cruz 11,661

Santo Angel Sur 5,635

Total 30,957

Table 1 shows the population of five (5) Barangays in Santa Cruz, Laguna. This is the available
population projected in the year 2019.

Table 2. The Population of the Respondents

Total Population of Santa Cruz,

130,416
Laguna

Total Respondents (computed using

100
the Slovin’s Formula)
Percentage of the total samples 0.32%

Table 2 presents the total population of Santa Cruz, Laguna in the year 2019. This also shows the
computed samples and its percentage.

Subjects of the Study

The respondents of the study were one hundred (100) Citizens from Santa Cruz, Laguna as of the
year 2020.

Table 3. The Distribution of Sample Respondents

 Barangay Population (N) Sample (n) Percentage (n) Percentage (N)
Barangay II 1,930 6 0.32% 6%
Barangay V 801 3 0.32% 3%
Pagsawitan 10,930 35 0.32% 35%
Santisima Cruz 11,661 38 0.32% 38%
Santo Angel Sur 5,635 18 0.32% 18%
Total 30,957 100 0.32% 100%

Table 3 shows the five (5) Barangays in Santa Cruz, Laguna, the Barangay II having one thousand
nine hundred thirty (1,930) citizens, there are six (6) or the zero point thirty two percent (0.32%)
samples that are selected by means of stratified random sampling to become a sample
respondents and six percent (6%) of the samples are selected from the overall sample size;
the Barangay V having eight hundred one (801) citizens, there are three (3) or the zero point thirty
two percent (0.32%) samples that are selected by means of stratified random sampling to become
a sample respondents and three percent (3%) of the samples are selected from the overall sample
size; the Barangay Pagsawitan having ten thousand nine hundred thirty (10,930) citizens, there
are thirty five (35) or the zero point thirty two percent (0.32%) samples that are selected by means
of stratified random sampling to become a sample respondents and thirty five percent (35%) of the
samples are selected from the overall sample size; the Barangay Santisima Cruz having eleven
thousand six hundred sixty one (11,661) citizens, there are thirty eight (38) or the zero point thirty
two percent (0.32%) samples that are selected by means of stratified random sampling to become
a sample respondents and thirty eight percent (38%) of the samples are selected from the overall
sample size; and the Barangay Santo Angel Sur having five thousand six hundred thirty five
(5,635) citizens, there are eighteen (18) or the zero point thirty two percent (0.32%) samples that
are selected by means of stratified random sampling to become a sample respondents and eighteen
percent (18%) of the samples are selected from the overall sample size. The total population of the
five (5) Barangays is thirty thousand nine hundred fifty seven (30,957), and the total number of
respondents is one hundred (100) samples.
Research Instrument

The researchers used questionnaire-rating scale in order to determine the marketability of

multifunctional table in Santa Cruz, Laguna amidst COVID-19 pandemic in terms of the variety
of aspects including marketing, management, operational, financial, and socio-economic. The
researchers will present the questionnaires either via google forms or pen-and-paper survey to the
citizens of five (5) Barangays from Santa Cruz, Laguna through social media platform (messenger)
and face to face survey to provide the data needed in the study. Copies of questionnaire will be
distributed to the one hundred (100) citizens that are chosen randomly.

Table 4. The Composite Table for Verbal Interpretation

Scale Verbal interpretation

5 Strongly Agree
4 Agree
3 Moderately Agree
2 Disagree
1 Strongly Disagree

Table 4 the Composite Table for Verbal Interpretation shows the five rating scale and verbal

interpretation that were used in questionnaire-rating scale.

Data Collection

After the approval of the researchers’ title, the researchers will do the earlier chapters of
the study. The researchers personally went to the person responsible for the corresponding records
in the Municipality of Santa Cruz, Laguna to know the number of the whole population. From the
population, the researchers used stratified random sampling technique in finding samples. The
population chosen by the researchers are from Santa Cruz, Laguna, while the researchers gathered
samples from the five (5) Barangays. In gathering data, the researchers will give either of the
google forms and pen-and-paper questionnaire-rating scale to the citizens from Santa Cruz,
Laguna through social media platform (messenger)/personally administer the survey. The
researchers will also properly administer the instruments to the respondents and use an online
survey in gathering data. The survey will be conducted on the month of November, year 2021. In
addition to that, the researchers will explain the objectives of the study to the selected respondents
before they were asked to answer the survey that it would be done as partial completion of the
research paper, and their responses will be kept confidential. The respondents were given five (5)
to ten (10) minutes to accomplish the forms. After the data collection, the researchers will analyze,
present, and interpret the data. The results will also be tallied and tabulated.

Statistical Treatment

The questionnaire-rating scale were administered to the respondents and all the data will gather,
analyze, tabulate and interpret to determine the marketability of multifunctional table in Santa
Cruz, Laguna amidst COVID-19 pandemic. To determine the mean level of the demographic
profile of the respondents, and the marketability of multifunctional table in Santa Cruz, Laguna
amidst COVID-19 pandemic, the researchers used weighted mean.

To determine the mean level of the marketability of multifunctional table in Santa Cruz, Laguna
amidst COVID-19 pandemic in terms of the different aspects such as marketing, management,
operational, financial, and socio-economic, the researchers used weighted mean.