INTRODUCTION

 Germs are everywhere. People exposed to this harmful,

microscopic organism in everyday of our lives. In our
environment today, we cannot prevent those great number of
situations of different activities and task we perform on day to
day basis have zero effect on environment. In fact, even a task
as simple as washing dishes come with some positive or
negative manner effect.
 Kamias Dishwashing Liquid is a product made from organic
ingredients. Compared with existing commercialized
dishwashing liquids , it doesn’t contain any dyes or phosphate
that has a tendency to harm on our environment and to our
health or over time. The existence of organic dishwashing liquid
, which was a new concept for the consumers , may lead them
to hesitate trying our product. In line with this, we’re intended
to identify or segment our potential target market first. By
doing so, we can provide them samples and raise their
awareness that our product is existing.
 OBJECTIVES
 Toknow the acceptability of “Kamias”
dishwashing liquid in the market.
 Toknow the demographics of the possible
costumers of the “Kamias” dishwashing
liquid.
 To
know what strategy will be used to
determine the price of the product
 Toknow what is the possible marketing
strategy to use in promoting our product.
 Product Description
 Our product id name kamias dishwashing liquid.it is a
liquid which can be used to clean the dishes and
other kitchen wares. The dishwashing provides our
consumers to get rid of stains and grease . It is made
from kamias fruit extract which can be used for
household purposes, like cleaning and bleaching . This
product commit itself by creating an essential tool to
fulfill the need and satisfaction of target market .

 To create a strong positioning strategy, we create the

tagline “Stain is out, As clean is in” . For the
consumers to perceive that the product is beneficial
when used.
KAMIAS DISHWASHING LIQUID
INGREDIENTS
Kamias Fruits extract,
Baking soda , White Vinegar,
Tea Tree Oil, Grated
Detergent Bar , Water .
 BENEFITS
1. The Kamias Dishwashing helps remove
stains and dirt.
2. It promotes environment-friendly and
contains milder ingredients for users
who have sensitive skins.
 STRENGTHS
1.The dishwashing commonly used in every
households.
2.The product is relatively small. It is easy to
handle and comfortable to used.
3.Price is lower than other existing brands because
of lower manufacturing and operating costs.
4.Organic and eco-friendly as it contains natural
ingredients.
Can be used by household
members(parents
specifically mothers) and
female adults as an
alternative stain and dirt
remover to their kitchen
wares and utensils. Here in
Iloilo City.
LOCATION
We don’t have a
specific place for
distribution because
of limited budgets,
but we will do direct
and personal selling
in local sari sari
stores in Iloilo City.
 PROMOTION

We can promote our product

through social media such as
Facebook and Instagram. Join in
various trade fairs held in public
areas. Giving out free samples for
trial purposes together with leaflets
or posters.
COSTING:
DIRECT COST
Kamias Fruit(30 g) = Php 5.00
Contents/Ingredients = Php 10.00
Total = Php 15.00

Overhead Cost

Bottle = Php 3.00

Sticker = Php 3.00
Gasoline =Php 0.07
(642/30 days=21.4/300 expected pieces daily = Php 0.07
Electricity =Php0.06
(600/30 days) = 20/300 expected pieces daily= Php0.06
Total =Php6.14
Direct Labor = Php 15.00
Overhead Cost = Php6.14
Total = Php 21.14

Total =Php =4.23

Product Cost

Direct Cost =Php13.00

Overhead Cost =Php6.14
Direct Labor =Php4.23
Total =Php23.37
Suggested Retail Price

Product Cost = Php23.37

Mark up =Php16.00

Total =39.37 / 39.00

 SELLING STRATEGY

OUR PRODUCT IS COST Php 39.00 IF YOU BUY 1 DOZEN OR 12

PIECES OUR COMPANY WILL GIVE YOU 460 PESOS .

39 x 12 = 468

THEN YOU SELL IT AT ANY PRICE NOT LOWER THAN OUR

ORIGINAL PRICE WHICH IS 39 PESOS , ONCE YOU SELL ALL THE
PRODUCTS YOU’LL GAIN BIG.
 INVESTMENT
CAPITAL INTEREST RATE TIME/ YEAR INTEREST TOTAL
AMOUNT

Php 100000 10% 1 year Php10000 Php 110000

Php 100000 10% 2 years Php 20000 Php 120000

Php 100000 10% 3 years Php 30000 Php 130000

RECOMMENDATION
 We want to recommend our
product Kamias dishwashing
liquid to employed costumers
who are seeking more
affordable household
products.
WHAT ARE YOU WAITING FOR? COME TO
THE NEAREST SARI- SARI STORE AND BUY

INVEST NOW BUY NOW

KAMIAS DISHWASHING LIQUID

“stain is out,clean is in”.
THANK MEMBERS:

YOU!
RINALYN TURBA
ADRIENNE AMI
ROBE JANE ORLLANES
JULIANNE SAMPIANO
JHELYN PANIZALES