UNIVERSITY OF GUAYAQUIL

FACULTY OF ADMINISTRATIVE SCIENCES

CAREER: COMMERCIAL ENGINEERING

MODULE: 6

CLASSROOM: LAB A

ENGLISH PROJECT

GROUP MEMBERS:

 DUCHI GALARZA ELENA

 SANCHEZ RONQULLO VANNESSA
 PRADO ARIAS LISSETTE
 1. INDEX

1. INDEX.................................................................................................................................2
2. ABSTRACT.........................................................................................................................3
3. PRODUCT...........................................................................................................................3
4. PRICE..................................................................................................................................3
5. PROMOTION......................................................................................................................3
6. PLACE.................................................................................................................................3
7. CONCLUTION....................................................................................................................3
8. BIBLIOGRAPHY................................................................................................................3
 2. ABSTRACT

The project involves the development of a product based on plastic bottles, in this case
we refer to a ship in order to innovate and bring new ideas to our customers if we refer
to children and be aware of the competition.

This project will present most of the materials that make up the garbage can be recycled,
today one of the most important challenges of modern societies is the elimination of
waste it produces.

They can save large amounts of nonrenewable natural resources when recycled
materials are used.

For this reason we believe that for the sale of the boat by bottle caps is necessary to
know the 4 p's (product, price, place, and promotion) is called marketing mix (also
called marketing mix.) These are the tools or variables that has responsible for
marketing to meet company goals.

In our project we used this strategy to grab more customers.

 3. PRODUCT

We sell a boat that has been made with plastic lids, thinking about the contribution and
environmental conservation, which will improve the quality of life.

The materials used in our product are: Tops of plastic bottles, one battery, paint, flex
foam.

This product besides being innovative, serve for those children as they will be
accessible and available to them.

The economic investment is minimal; we only buy the implements that have been
previously named as detail of objects.

QUESTIONS

What does he want the customer of our product?

They want a quality product and innovative and that east available to them.
What are the benefits that providing my product?
One of the most important benefits is that we use recyclable caps and so will save large
amounts of nonrenewable resources, in this way could help the environment.
What needs that satisfies my products?
The need for children to have fun with a toy made with plastic covers, which has a
minimum value and can be purchased at all those people who wish to acquire.
 4. PRICE

The strategy for the new product made with tapas bottled water, soft drinks and other
materials such as:

Flex foam, paint, battery, prices are low.

In the boats recycled products and other products that are within reach of our hands was
used. The people are not aware of our product. The product is innovative, a boat that
children can play safely and would be accessible to people.

The price of the boat is $ 5 a reasonable value for a new product is on the market.

QUESTIONS

What is the value of the product?

Product value is $ 5.

Are there prices established for this type of product?

Thereis no set prices.

What kind of discounts could offer to attract the attention of potential customers?
The discount will be 5% less if carried alpor higher.
 PROMOTION

The promotion of our product must be innovative, eye-catching, interesting and fun. To
publicize the product an advertising plan is created, in this case so that people know
about the boat we have done.

People use social networks much promotion so we'll use is on the Internet, through
advertising on social networks like Facebook and Twitter.
Also promoting the recommendations with family and friends.

We must create good relationships with different audiences, we advertisements

interesting and great for our product so that people know and buy the boat battery.

QUESTIONS
Where can youofferyourpromotionalmessages?

Promotionalmessages can be offered by social networks.

Whereisyouraudience primarily in the press, on TV, on radio, onthe internet?

thisonthe internet.

Why do social networkslikeutlizanpublicity?

I thinkbecausethey are widely used by all people.

 5. PLACE

Our product is aimed at the Ecuadorians, and we must mainly focus on the achievement
of customers who in this case thechil dren sinc it is an easy to use innovative and
interactive product.

Our boat is available at the major toy,stores supermarkets and even in any commercialp
operty in rural, urban, and difficult to access as an exclusive product.

We also do so through social networking, bringing the product to many more places not 
only within the city but also outside.

QUESTIONS
Where do I produce my product?
We will produce the product within our warehouse where we store lids
Where do buyers look for your produc?
You Can get in the major toy stores, supermarkets and even in any commercial property
what distribution channels will I use?
We will use short and direct distribution channel, in the direct ourselves deliver
customer and in the short sell to retailers.

6. CONCLUTION

In following work showed hand-crafted objects in various quantities with waste material
can be, in this case we use the plastic caps as raw material, it is to say that we
gave her a new value added to what was already discarded so that it can be used in the 
manufacture or preparation of new original products.This reduces the accumulation of 
waste, avoiding damage to the environment.
 7. WORD

VERD

1. Cost
2. Play
3. Buy
4. Send
5. Work
6. Gave
7. Clean
8. Make
9. Have
10. Boat
ADJETIVES

1. Good
2. Own
3. New
4. Public
5. Clean
6. Easy
7. Original
8. Hand-crafted
9. Innovative 
10. Major
 8. BIBLIOGRAPHY

http://moodle2.unid.edu.mx/dts_cursos_mdl/pos/MD/MM/AM/10/Mezcla_de_Mercado
tecnia.pdf

https://www.entrepreneur.com/article/263568

https://josecabello.net/marketing/marketing-mix-las-4-p-del-marketing/

https://www.mindtools.com/pages/article/newSTR_94.htm