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Department of Education

National Capital Region


School Division of Parañaque
Parañaque National High School-MAIN
Kay Talise St. Dr. A. Santos Avenue, San Dionisio Parañaque City

Humanities and Social Sciences

BUSINESS PLAN
ENTREPRENEURSHIP

JJR MERCHANDISE
“Mark your book, mark your future.”

Submitted by:

Grade 12-HumSS Rousseau

Submitted to:

Ginalyn A. Silva
Subject Teacher/Entrepreneurship Teacher

Academic Year 2022-2023

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TABLE OF CONTENTS
I. COMPANY PROFILE-----------------------------------------------------------------------3
1.A. EXECUTIVE SUMMARY
1.B. OBJECTIVES/VISION/MISSION
BUSINESS OBJECTIVES
VISION
MISION
II. INDUSTRY ANALYSIS AND MARKET ANALYSIS---------------------------------5
11.A. SOCIOECONOMIC, DEMOGRAPHIC, AND OTHER
CHARACTERISTICS
11.B. MARKET NEEDS
11.C. KEY SUCCESS FACTOR
11.D. MARKETING STRATEGY AND IMPLEMENTATION
11.E. THE SWOT ANALYSIS
11.F. METHODOLOGY
11.G. MARKETING RESEARCH: Results of Survey
III. LOCAL SITUATION ANALYSIS --------------------------------------------------------18
111.A. AREA DESCRIPTION
111.B. THE ORGANIZATIONAL STRUCTURE
111.C. THE LEGAL FORM
111.D. MANAGEMENT CONTROLS
111.E. LOCATION AND FACILITIES
IV. FINANCIAL ANALYSIS -------------------------------------------------------------------30
1V.A. CAPITAL EXPENDITURES
1V.B. ADMINISTRATIVE AND OPERATING EXPENSES
1V.C. FINANCIAL PROJECTIONS
1V.D. SENSITIVITY ANALYSIS
1V.E. FINANCIAL REPORT PRO FORMA
V. APPENDICES--------------------------------------------------------------------------------40
V.A. GOVERNMENT LEGAL FORMS
V.B. MARKETING MATERIALS
V.C. JINGLE
V.D. CURRICULUM VITAE
V.E. GROUPS

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I. COMPANY PROFILE
I.A. EXECUTIVE SUMMARY

At a very young age, the CEO, Ariane Nicole Barretto, has been into
books since she was a young kid. As she loves to read books, she’s having
a hard time tracking her reading process. She often forgets the
page/chapter that she was reading, so, to mark the page she would use a
bookmark. She would personalize her bookmarks to her own desired
design.

Her business is named after Jean-Jacques Rousseau, who was a Genevan


philosopher, writer, and composer. It all started inside her tiny room with a
low lighting, but now she has a stall inside the canteen of Parañaque
National High School-MAIN.

With her works, she wanted to influence her co-readers in having their
books taken care of with love, starting with using proper bookmarks to
avoid creases on the pages.

This company wants to be the comfort space of every individual. They are
planning to have a safe space where they can sell their products and to
attract more customers to expand their business.

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I. COMPANY PROFILE

I.B. JJR’s OBJECTIVES/MISSION/VISION

OBJECTIVES
> To make a bookmark that is sustainable to consumers
> To create a luxurious design using cheap materials
> To attract potential customers
> To make consistent profit
> To enhance the customer’s style or design

FINANCIAL OBJECTIVE
> To make 107,520 peso profit in one year
> To increase the total revenue in 5 years

MISSION
Our mission is to promote our compassion in making our product, to
create a creative mindset to people, and to ensure high quality to our
customers in terms of products and services.

VISION
Our vision is to have the greatest design qualities in terms of
bookmarks; to ensure the safety of the books of our consumers.

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II. INDUSTRY ANALYSIS AND
MARKET ANALYSIS
II.A. SOCIO-ECONOMIC, DEMOGRAPHIC AND
OTHER CHARACTERISTICS
Filipinos are naturally inclined to creativity. This can be seen
through the rise of many potential businesses in the country. In the
Philippines nowadays, merchandising is as important as souvenirs. As
personalized products are offering whole new opportunities to express
your creativity. With bookmarks, you can create designs and concepts that
waves up your creativity. Eye-catching bookmarks can create a great mood
when reading books. Bookmarks give more importance to your personal
thoughts, designs, hobbies, and performances. They can also offer
motivational quotes, helping you to do the best of each challenge and
situations that you are facing.

II.B. MARKET NEEDS


Some individuals prefer to use convenient ‘things’; pins, receipts, a
piece of paper, etc, as their bookmarks when reading books.

In JJR Merchandise, we promote creativity and sustainability. Only


in JJR, we offer the safety of your books as we only use organic and
recyclable materials that could also help the environment.

II.C. KEY SUCCESS FACTORS


Key to communication - using a bookmark as a way of
communication or confession to someone you have feelings for or just
someone you want to tell with your true feelings.

Product Theme - the use of creativity and innovation can be seen in


the product. Upgraded versions are done seasonally.

Store Design - to have a safe space for our customers where they’ll
feel a cozy ambiance, and be aesthetically pleasing to their eyes.

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II.D. MARKETING STRATEGY AND
IMPLEMENTATION
JJR's Merchandising Company will be located at Parañaque National
High School - Main, Senior High School Canteen. JJR's Company will
ensure the quality of product and services.

The Bookmark Stall will offer services that allow customers to select
and decide on whatever features they desire.

Customers will be able to express their creativity and self from the
style they want. The JJR Merchandise will provide a blissful ambiance
because of the warmth smiles and greetings as they enter the boutique.

STRATEGY PYRAMID

ADVERTISEMENT, JJR's Merchandising has a page in Facebook


and Instagram which allows people to be informed about the JJR's
Merchandising Company and it's product. Everyone is welcome to like,
share, and give comments and suggestions to the page. JJR's social media
page will also post announcements which include promos, and more!

GREETINGS, this creates a pleasant ambiance for customers as they


arrive at the boutique, making them feel more welcome as they visit.

PROGRAM

Everyone in the workplace knows how to design and manufacture


the product. Entire team, including the sales personnel, knows how to
create because they have been centered and trained on the manufacturing
techniques.

Conducts surveys through suggestion boxes to know what things and


factors need to be improved. The queries and suggestions will come from
the customers.

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STRATEGIC PLAN SUMMARY

PRODUCT AND SERVICES

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PRICING STRATEGY

As a result of the conducted survey, the majority of the respondents


preferred to allot P70 to buy a bookmark.

The results of the survey suggest a pricing structure for our product.
Since the main materials will be used as raw materials, the company will
only spend money on our tools. The products offered will range P70,
depending on the type of customization of the bookmark that the
customers will purchase.

EXIT STRATEGY

Unpurchased products will be separated and will be used again to


create new products based on the customer's customization and design.
Others will be put up for sale as bundles.

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II.E. THE SWOT ANALYSIS

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II.F. METHODOLOGY

The team of JJR's Merchandising Company conducted a survey to


learn their perspectives on bookmarks.

JJR's Merchandising Company conducted a survey to learn what


people thought about our product and what we should do in the near
future.

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II.G. MARKETING RESEARCH: Results of Survey
This survey is designed to evaluate ideas, viewpoints, and emotions.
A survey can be narrowly focused. The ten (10) questions from our survey
are listed. Here are the outcomes. Twenty (26) responses were gathered.
1. Do you read books?

2. How often do you read books?

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II.G. MARKETING RESEARCH: Results of Survey
3. Do you use a bookmark after reading a book?

4. Do you read motivational quotes?

5. Where do you often read a book?

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II.G. MARKETING RESEARCH: Results of Survey

6. In your family, who likes to read books besides you?

7. What place do you prefer when reading a book?

8. Is it helpful for you to have a bookmark?

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9. What kind of bookmark design do you like?

10. How much are you willing to pay for our product?

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II.G. MARKETING RESEARCH: Results of Survey

The purpose of this research is to make our product more appealing


for the consumers rather than for the people who want to read books and
also the survey will give us an idea what are the new designs that we need
to work on, in our product. Specifically, the consumer's choice.

And also giving us an in-depth suggestion from our consumers for


the product to be better and giving them insights to what the new designs
will be.

The 30 respondents are book readers and will ask them what are
their ideals on bookmarks, and also what are the significance of book
marks for them, not just giving them where they’re last page was, but also
to help them motivate throughout the day.

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III. LOCAL SITUATION ANALYSIS
The JJR Merchandise company produces the best and the most
aesthetically pleasing book marks, with a strong quote and also to motivate
the consumers so that they will be positive in life and for not giving up
even if the world is unfair.

The JJR Merchandise is open 8AM - 3PM, and also you can order
online via looking at our Facebook and Instagram page, just search JJR
Merchandise Company.

THE PLACE
The location of our business is inside Paranaque National High
School Main, at the canteen area, and that it’s beside the school supplies so
that the consumers will see it and also the students will notice our designs.

THE STAFF
● Manager – Will manage the entire store and also will manage the
other staff for their SOP (Standard Operating Procedure)
● Designer – The designer will design the bookmarks and other
products offered in the store.
● Financial Manager – The financial manager will manage the total
sales flow, and also will record the expenses and total profit of the
store.
● Employee – The employee will maintain the cleanliness, the cash
register and the service for the consumers.

CUSTOMER’S AREA
In the customer's area, the store will provide the area for the
consumers to read books, and to use their recently bought bookmark, and
also, we offer borrowing of books in that area.

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III.A. JJR’s MERCHANDISE AREA
DESCRIPTION

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III.A. JJR’s MERCHANDISE AREA
DESCRIPTION

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III.A. JJR’s MERCHANDISE AREA
DESCRIPTION

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III.B. THE ORGANIZATIONAL STRUCTURE

STAFF:
Searez
Abelida Tan
Buentiempo Tirona
Cabusao Ty
Carlit
Cominador ENDORSER:
Cumla
Doctor Aguilar
Fabillar Castro
Gallardo Disomangcop
Hiñola Emoten
Jolito Goyonoche
Lucena Jordan
Magos Jurban
Raz Sampang
Santos Tomas

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III.C. THE LEGAL FORM

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III.C. THE LEGAL FORM

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III.C. THE LEGAL FORM

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III.C. THE LEGAL FORM

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III.D. MANAGEMENT CONTROLS

The cashier and the finance manager will submit the daily report.
The store manager receives sales reports. Given the time constraints, the
store manager will then consolidate all of the reports and submit them to
the supervisor. The weekly prime cost, which includes the entire cost of
goods sold and total manpower deducted from the gross profit after
margin, will also be submitted to the supervisor.

Since the JJR's Merchandising Company has an agreement with


various bank companies on acquiring the products via credit and/or debit
cards, the finance manager will be in charge of combining the bank
transactions done by clients for purchasing the products. This will be
included in the daily sales report as well.

Salary, payments, and other expenses made by the store will also be
reported to the manager on a daily basis. The manager will also be tasked
with recording buy transactions and maintaining a sales inventory.

The technical staff will be in charge of the weekly maintenance


reports regarding computers.

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III.E. LOCATION AND FACILITIES

LOCATION: The JJR's Merchandise Boutique will be located at


Parañaque National High School - Main, Senior High School Canteen.

FACILITIES: JJR's Merchandising Company is located on the first floor


of the Lapuz Building at Parañaque National High School-Main (Senior
High School Building). Within the workplace, there is a table where the
product manufacturers' stay in the customisation area. The cashier and
seller are located at the shop's front center. There is also a space area that
will act as a rest area for the personnel. Also, products and other
equipment are positioned near the customization area.

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IV. FINANCIAL ANALYSIS
IV.A. JJR MERCHANDISE CAPITAL
EXPENDITURES
JJR Merchandise capital expenditures that are needed for the business to
operate.
A. Materials
Table: Tally of Materials (Per month)

ITEM/S QUANTITY PRICE


Bond paper Per ream Php 250
Laminating Film A4 100 sheets Php 800
Size 250 microns
Scissors 5 pieces Php 250
Inks Per set Php 206
TOTAL Php 1,506

B. Equipments
Table: Tally of Equipments

ITEM/S QUANTITY PRICE


Laptop (Second 1 Php 6,500
hand)
Laminator A4 + 1 Php 2,650
paper cutter (bundle)
Printer 1 Php 8,000
TOTAL Php 17,150

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C. Rental
Table: Rental (Per month)

ITEM AMOUNT
Store Rental Php 3,000
TOTAL Php 3,000

D. Total Capital Expenditures

Table: Total Capital Expenditures

ITEM/S AMOUNT
Materials (per month) Php 1,506
Equipments Php 17,150
Rental (per month) Php 3,000
TOTAL Php 21,656

SOURCE AND USE OF FUNDS


Since the business is a partial requirement for Entrepreneurship, the
funds for this project will come from the investors. The start-up cost is Php
24,000.

Table: Source and use of funds

Investors Php 24,000


TOTAL Php 24,000

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IV.B. ADMINISTRATIVE AND OPERATING
EXPENSES
1. Wages – refers to the numeration given to the human resource of the
business and other fringe benefits (bonuses) which has an estimated
cost of ₱1,000 per person for a month. (Php 1,000 x 2 people = Php
2,000)
2. Subscriptions – refers to the internet connection expenses which
have an estimated cost of ₱1,000 per month. (Php 1,000 x 12 months
= Php 12,000)
3. Supplies and Materials – refers to the supplies and materials that
will be used in the operation of the business which has an estimated
cost of ₱1,506 per month ( Php 1,506 x 12 months = Php 18,072)
4. Depreciation Expense – refers to the reduction in fixed assets, the
maintenance costs for the equipment that would be ₱3,430 per year.
5. Equipment - 17,150
6. Rent - 3000

IV.C. FINANCIAL PROJECTION


JJR Merchandise is targeting 15% of the total population in PNHS-Main.
As such, the following are important projections to come up with monthly
financial forecasts.
1. Thirty (30) or 100% respondents in PNHS – Main within the range
of 16-18 years old, who are most likely to prefer trendy styles.

2. Fifteen (15) or 50% of the respondents would pay in the price range
of ₱70, and the same respondents would likely avail the next day.
Per day, the business would gain ₱1,050 at most for the consecutive
day.

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IV.D. SENSITIVITY ANALYSIS
Important Assumptions
The price of the laminated bookmark ranges from ₱ 70 .
The JJR Merchandise will employ 2 employees.
The JJR Merchandise is located at Lapuz Bldg. (beside canteen
PNHS-Main
CAPITAL REQUIREMENT
Table: Total Capital Expenditures

ITEM/S AMOUNT
Materials (per month) Php 1,506
Equipments Php 17,150
Rental (per month) Php 3,000
TOTAL Php 21,656

FIXED COST
Table: Administrative and Operating Expenses (For a month)

PARTICULAR AMOUNT
Wages (per person for a month) Php 1,000
Other expenses (per month) Php 1,000
Supplies and Materials (per month) Php 1,506
Depreciation Expense Php 3,430
TOTAL Php 6,936

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COMPUTATION
Break – Even Point
Formula for Break – Even Point (BEP):
Break – Even Point = total fixed cost / price variable cost
= ₱ 6,936 ÷ ₱ 70 - ₱ 20
Break – Even Point = 128 regular order of laminated bookmarks per
month.

Interpretation: Computed result shows the JJR Merchandise must sell a


total of 128 laminated bookmarks in order to break – even.

The Payback Period

Formula for Payback Period (PP):


Payback Period = Cost of project invest / Annual cash Inflow
= ₱ 24,000 ÷ ₱ 107,520
Payback Period: 0.22 year / 2.63 months
Interpretation: Computed result shows that JJR Merchandise needs to
operate for 0.22 year/ 2.63 months in order to cover its investment.

Return on Investment
Formula for return on investment (RO):
Return on investment = (Net income / total invested
Capital) x100
= (₱ 56,147 ÷ ₱ 24,000) x100
Return on investment = 233.9% or 234%

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Interpretation: Computed result shows that the return on investment for
JJR Merchandise is 234%
Overall Assessment
The computation shows that JJR Merchandise is a high investment, high
return business.

IV. E. FINANCIAL REPORT PRO FORMA


Table: Financial report pro forma
Projected Profit and Loss
The profit and loss shows sales projection in three years.

PRO FORMA P&L YEAR 1 YEAR 2 YEAR 3

Sales - - -

Cost of Goods Sold - - -

Gross Profit - - -

Expenses - - -

Wages - - -

Total Expenses - - -

Net Profit/Loss - - -

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PRO PORMA CASH FLOW

PRO FORMA YEAR 1 YEAR 2 YEAR 3

BALANCE SHEET

Assets - - -

Current Asset - - -

Cash - - -

Account Receivables - - -

Inventory - - -

Other Current Assets - - -

Total Current Assets - - -

Long Term Assets - - -

Accumulated - - -
Depreciation

Total Long Term - - -


Assets

Total Assets - - -

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V. APPENDICES
V.A. GOVERNMENT LEGAL FORMS

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V.A. GOVERNMENT LEGAL FORMS

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V.A. GOVERNMENT LEGAL FORMS

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V.A. GOVERNMENT LEGAL FORMS

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V.B. MARKETING MATERIAL

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V.C. JINGLE

Murang book marks kayo'y bumili na


Gawang Rousseau halina't tangkilikin na
Garantisadong matibay,  gandang klase pa
Dito sa Rousseau kayo'y bumili na

Murang book marks kayo'y bumili na


Gawang Rousseau halina't tangkilikin na
Garantisadong matibay,  gandang klase pa
Dito sa Rousseau kayo ay bumili na

Kaya bili na, na na na na na


bumili na, na na na na

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V.D. CURRICULUM VITAE

Name: Ariane Nicole Barretto


Age: 18
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: N/A
Contact Number: 09637157961
Skills: Communication Skills

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN


Achievements
● With Honors
● Rank 1 (PPG)
● Top Student (CNF)

Junior High School—FRANCISCO BARZAGA INTEGRATED HIGH SCHOOL


Achievements
● Part of debate team
● 2nd place Journalism Contest

Elementary School—SAN ANTONIO SILVERIO ANNEX

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Name: Anne Cleo P. Vargas
Age: 18
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: annecleo.vargas@depedparanaquecity.com
Contact Number: 09665666163
Skills: Leadership, Flexibility, Adaptability

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN


Achievement
● Grade 11 With Honors

Junior High School—LA HUERTA NATIONAL HIGH SCHOOL


Achievements
● Grade 7-9 With Honors
● SSG Grade 7 Batch Representative
● SSG Grade 8 Batch Representative
● SSG Grade 9 Batch Representative
● 2nd place in Spelling Bee Contest

Elementary School—PARAÑAQUE ELEMENTARY SCHOOL


Achievements
● Grade 1 Top 2
● Grade 2 Top 6
● Grade 3 Top 5
● Grade 4 Top 6
● Grade 5 Top 6
● Grade 6 With Honors
● SPG Peace officer
● 2nd place in Science and Health Journalism Division Level

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Name: Ariane P. Bautista
Age: 18
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: arianebautistaq@gmail.com
Contact Number: 09129610763
Skills: Flexible, Responsible, Listener, & Attentive

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN


Achievement
● Perfect Attendance

Junior High School—PARAÑAQUE NATIONAL HIGH SCHOOL STO NIÑO


Achievements
● Graduated with Honors
● Perfect Attendance

Elementary School—STO. NIÑO ELEMENTARY SCHOOL


Achievements
● Graduated with Honors
● One of the deserving students who received the cash incentives
● Perfect Attendance

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Name: Jaydee S. Abella
Age: 18
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: Abellajaydee36@gmail.com
Contact Number: 09275174743
Skills: Flexible, Multi-tasker

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Junior High School—LA HUERTA NATIONAL HIGH SCHOOL

Elementary School—LA HUERTA ELEMENTARY SCHOOL

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Name: Hannah Bien B. Millare
Age: 17
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: hannahbien01.millare@depedparanaquecity.com
Contact Number: 09989362203
Skills: Creative, Good at communicating, Good leader, Good listener, Critical thinker,
Good speaker

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN


Achievement
● With Honors

Junior High School—MOONWALK NATIONAL HIGH SCHOOL


Achievements
● With Honors
● Leadership Award
● Most Outstanding Student

Elementary School—PARAÑAQUE ELEMENTARY SCHOOL II

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Name: Mario L. Heraldo Jr.
Age: 22
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: mario.heraldo@depedparanaquecity.com
Contact Number: 09755832198
Skills: Flexible, Multi-tasker

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Alternative Learning Center—BACLARAN ELEMENTARY SCHOOL-UNIT I

Elementary School—GUECO BALIBAGO ELEMENTARY SCHOOL


CONCEPCION MOJON ELEMENTARY SCHOOL
PILA LAGUNA ELEMENTARY SCHOOL-CENTRAL
Achievements
● Class Valedictorian
● With Honors

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Name: Aron Joseph H. Ardales
Age: 17
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: aardales763y@gmail.com
Contact Number: 09293289457
Skills: Athlete

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Junior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Elementary School—SAN ANTONIO VALLEY 1 ELEMENTARY SCHOOL

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Name: Jesely G. Acenas
Age: 19
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address:jesely.acenas@depedparanaquecity.com
Contact Number: 09319815695
Skills: Patience, Good at communicating, Visual thinking, and Creativity

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN


Achievement
● With Honors

Junior High School—ANTAGAN NATIONAL HIGH SCHOOL


Achievements
● With Honors
● Best in Mathematics

Elementary School—ANTAGAN 1st Elementary School


● Achiever of MTAP
● 5th ranked in grade 6

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Name: Clarence Jade A. Caparas
Age: 18
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: clarencejadecaparas929@gmail.com
Contact Number: 09513568801
Skills: Oral and Written Communication Skill, Teamwork and Cooperation, Computer
Literacy, Decision Making Skill

EDUCATIONAL BACKGROUND

Senior High School—PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Junior High School—SAINT THERESA DE AVILA OF PARAÑAQUE


PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Elementary School—SAN ANTONIO ELEMENTARY SCHOOL SILVERIO


ANNEX

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GROUPINGS
GROUP 1 GROUP 3
Millare, Hannah Bien Heraldo Jr., Mario
Vargas, Anne Cleo Bautista, Ariane
Goyonoche, Krezel Jane Cabusao, Jerick
Magos, Miguel Jurban, Jessica
Emoten, Althea Nicole Cominador, Althea
Carlit, Angel Mae Jolito, Yuri
Raz, John Benedict Ty, Zidane
Gallardo, Manuel Luis Abelida, Janica Marie
Subito, Joevan Apolinario, Jann Brennan
Doctor, Rodlyn Kate Tomas, Rean Angeline

GROUP 2 GROUP 4
Acenas, Jesely Barretto, Ariane Nicole
Ardales, Aron Joseph Hinola, Jera Lyza
Caparas, Clarence Jade Searez, Miko
Lucena, Crystalline Jordan, Drew
Abella, Jaydee Castro, Christine Joy
Tirona, Jericho Tan, Carlos David
Disomangcop, Shairah Mae Fabillar, Ralph Kenneath
Cumla, Cherrilyne Santos, Anlei Gabriell
Aguilar, Tricia Sampang, Ma. Victoria
Buentiempo, Abigail

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