Professional Documents
Culture Documents
BUSINESS PLAN
ENTREPRENEURSHIP
JJR MERCHANDISE
“Mark your book, mark your future.”
Submitted by:
Submitted to:
Ginalyn A. Silva
Subject Teacher/Entrepreneurship Teacher
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TABLE OF CONTENTS
I. COMPANY PROFILE-----------------------------------------------------------------------3
1.A. EXECUTIVE SUMMARY
1.B. OBJECTIVES/VISION/MISSION
BUSINESS OBJECTIVES
VISION
MISION
II. INDUSTRY ANALYSIS AND MARKET ANALYSIS---------------------------------5
11.A. SOCIOECONOMIC, DEMOGRAPHIC, AND OTHER
CHARACTERISTICS
11.B. MARKET NEEDS
11.C. KEY SUCCESS FACTOR
11.D. MARKETING STRATEGY AND IMPLEMENTATION
11.E. THE SWOT ANALYSIS
11.F. METHODOLOGY
11.G. MARKETING RESEARCH: Results of Survey
III. LOCAL SITUATION ANALYSIS --------------------------------------------------------18
111.A. AREA DESCRIPTION
111.B. THE ORGANIZATIONAL STRUCTURE
111.C. THE LEGAL FORM
111.D. MANAGEMENT CONTROLS
111.E. LOCATION AND FACILITIES
IV. FINANCIAL ANALYSIS -------------------------------------------------------------------30
1V.A. CAPITAL EXPENDITURES
1V.B. ADMINISTRATIVE AND OPERATING EXPENSES
1V.C. FINANCIAL PROJECTIONS
1V.D. SENSITIVITY ANALYSIS
1V.E. FINANCIAL REPORT PRO FORMA
V. APPENDICES--------------------------------------------------------------------------------40
V.A. GOVERNMENT LEGAL FORMS
V.B. MARKETING MATERIALS
V.C. JINGLE
V.D. CURRICULUM VITAE
V.E. GROUPS
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I. COMPANY PROFILE
I.A. EXECUTIVE SUMMARY
At a very young age, the CEO, Ariane Nicole Barretto, has been into
books since she was a young kid. As she loves to read books, she’s having
a hard time tracking her reading process. She often forgets the
page/chapter that she was reading, so, to mark the page she would use a
bookmark. She would personalize her bookmarks to her own desired
design.
With her works, she wanted to influence her co-readers in having their
books taken care of with love, starting with using proper bookmarks to
avoid creases on the pages.
This company wants to be the comfort space of every individual. They are
planning to have a safe space where they can sell their products and to
attract more customers to expand their business.
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I. COMPANY PROFILE
OBJECTIVES
> To make a bookmark that is sustainable to consumers
> To create a luxurious design using cheap materials
> To attract potential customers
> To make consistent profit
> To enhance the customer’s style or design
FINANCIAL OBJECTIVE
> To make 107,520 peso profit in one year
> To increase the total revenue in 5 years
MISSION
Our mission is to promote our compassion in making our product, to
create a creative mindset to people, and to ensure high quality to our
customers in terms of products and services.
VISION
Our vision is to have the greatest design qualities in terms of
bookmarks; to ensure the safety of the books of our consumers.
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II. INDUSTRY ANALYSIS AND
MARKET ANALYSIS
II.A. SOCIO-ECONOMIC, DEMOGRAPHIC AND
OTHER CHARACTERISTICS
Filipinos are naturally inclined to creativity. This can be seen
through the rise of many potential businesses in the country. In the
Philippines nowadays, merchandising is as important as souvenirs. As
personalized products are offering whole new opportunities to express
your creativity. With bookmarks, you can create designs and concepts that
waves up your creativity. Eye-catching bookmarks can create a great mood
when reading books. Bookmarks give more importance to your personal
thoughts, designs, hobbies, and performances. They can also offer
motivational quotes, helping you to do the best of each challenge and
situations that you are facing.
Store Design - to have a safe space for our customers where they’ll
feel a cozy ambiance, and be aesthetically pleasing to their eyes.
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II.D. MARKETING STRATEGY AND
IMPLEMENTATION
JJR's Merchandising Company will be located at Parañaque National
High School - Main, Senior High School Canteen. JJR's Company will
ensure the quality of product and services.
The Bookmark Stall will offer services that allow customers to select
and decide on whatever features they desire.
Customers will be able to express their creativity and self from the
style they want. The JJR Merchandise will provide a blissful ambiance
because of the warmth smiles and greetings as they enter the boutique.
STRATEGY PYRAMID
PROGRAM
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STRATEGIC PLAN SUMMARY
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PRICING STRATEGY
The results of the survey suggest a pricing structure for our product.
Since the main materials will be used as raw materials, the company will
only spend money on our tools. The products offered will range P70,
depending on the type of customization of the bookmark that the
customers will purchase.
EXIT STRATEGY
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II.E. THE SWOT ANALYSIS
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II.F. METHODOLOGY
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II.G. MARKETING RESEARCH: Results of Survey
This survey is designed to evaluate ideas, viewpoints, and emotions.
A survey can be narrowly focused. The ten (10) questions from our survey
are listed. Here are the outcomes. Twenty (26) responses were gathered.
1. Do you read books?
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II.G. MARKETING RESEARCH: Results of Survey
3. Do you use a bookmark after reading a book?
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II.G. MARKETING RESEARCH: Results of Survey
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9. What kind of bookmark design do you like?
10. How much are you willing to pay for our product?
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II.G. MARKETING RESEARCH: Results of Survey
The 30 respondents are book readers and will ask them what are
their ideals on bookmarks, and also what are the significance of book
marks for them, not just giving them where they’re last page was, but also
to help them motivate throughout the day.
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III. LOCAL SITUATION ANALYSIS
The JJR Merchandise company produces the best and the most
aesthetically pleasing book marks, with a strong quote and also to motivate
the consumers so that they will be positive in life and for not giving up
even if the world is unfair.
The JJR Merchandise is open 8AM - 3PM, and also you can order
online via looking at our Facebook and Instagram page, just search JJR
Merchandise Company.
THE PLACE
The location of our business is inside Paranaque National High
School Main, at the canteen area, and that it’s beside the school supplies so
that the consumers will see it and also the students will notice our designs.
THE STAFF
● Manager – Will manage the entire store and also will manage the
other staff for their SOP (Standard Operating Procedure)
● Designer – The designer will design the bookmarks and other
products offered in the store.
● Financial Manager – The financial manager will manage the total
sales flow, and also will record the expenses and total profit of the
store.
● Employee – The employee will maintain the cleanliness, the cash
register and the service for the consumers.
CUSTOMER’S AREA
In the customer's area, the store will provide the area for the
consumers to read books, and to use their recently bought bookmark, and
also, we offer borrowing of books in that area.
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III.A. JJR’s MERCHANDISE AREA
DESCRIPTION
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III.A. JJR’s MERCHANDISE AREA
DESCRIPTION
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III.A. JJR’s MERCHANDISE AREA
DESCRIPTION
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III.B. THE ORGANIZATIONAL STRUCTURE
STAFF:
Searez
Abelida Tan
Buentiempo Tirona
Cabusao Ty
Carlit
Cominador ENDORSER:
Cumla
Doctor Aguilar
Fabillar Castro
Gallardo Disomangcop
Hiñola Emoten
Jolito Goyonoche
Lucena Jordan
Magos Jurban
Raz Sampang
Santos Tomas
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III.C. THE LEGAL FORM
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III.C. THE LEGAL FORM
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III.C. THE LEGAL FORM
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III.C. THE LEGAL FORM
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III.D. MANAGEMENT CONTROLS
The cashier and the finance manager will submit the daily report.
The store manager receives sales reports. Given the time constraints, the
store manager will then consolidate all of the reports and submit them to
the supervisor. The weekly prime cost, which includes the entire cost of
goods sold and total manpower deducted from the gross profit after
margin, will also be submitted to the supervisor.
Salary, payments, and other expenses made by the store will also be
reported to the manager on a daily basis. The manager will also be tasked
with recording buy transactions and maintaining a sales inventory.
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III.E. LOCATION AND FACILITIES
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IV. FINANCIAL ANALYSIS
IV.A. JJR MERCHANDISE CAPITAL
EXPENDITURES
JJR Merchandise capital expenditures that are needed for the business to
operate.
A. Materials
Table: Tally of Materials (Per month)
B. Equipments
Table: Tally of Equipments
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C. Rental
Table: Rental (Per month)
ITEM AMOUNT
Store Rental Php 3,000
TOTAL Php 3,000
ITEM/S AMOUNT
Materials (per month) Php 1,506
Equipments Php 17,150
Rental (per month) Php 3,000
TOTAL Php 21,656
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IV.B. ADMINISTRATIVE AND OPERATING
EXPENSES
1. Wages – refers to the numeration given to the human resource of the
business and other fringe benefits (bonuses) which has an estimated
cost of ₱1,000 per person for a month. (Php 1,000 x 2 people = Php
2,000)
2. Subscriptions – refers to the internet connection expenses which
have an estimated cost of ₱1,000 per month. (Php 1,000 x 12 months
= Php 12,000)
3. Supplies and Materials – refers to the supplies and materials that
will be used in the operation of the business which has an estimated
cost of ₱1,506 per month ( Php 1,506 x 12 months = Php 18,072)
4. Depreciation Expense – refers to the reduction in fixed assets, the
maintenance costs for the equipment that would be ₱3,430 per year.
5. Equipment - 17,150
6. Rent - 3000
2. Fifteen (15) or 50% of the respondents would pay in the price range
of ₱70, and the same respondents would likely avail the next day.
Per day, the business would gain ₱1,050 at most for the consecutive
day.
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IV.D. SENSITIVITY ANALYSIS
Important Assumptions
The price of the laminated bookmark ranges from ₱ 70 .
The JJR Merchandise will employ 2 employees.
The JJR Merchandise is located at Lapuz Bldg. (beside canteen
PNHS-Main
CAPITAL REQUIREMENT
Table: Total Capital Expenditures
ITEM/S AMOUNT
Materials (per month) Php 1,506
Equipments Php 17,150
Rental (per month) Php 3,000
TOTAL Php 21,656
FIXED COST
Table: Administrative and Operating Expenses (For a month)
PARTICULAR AMOUNT
Wages (per person for a month) Php 1,000
Other expenses (per month) Php 1,000
Supplies and Materials (per month) Php 1,506
Depreciation Expense Php 3,430
TOTAL Php 6,936
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COMPUTATION
Break – Even Point
Formula for Break – Even Point (BEP):
Break – Even Point = total fixed cost / price variable cost
= ₱ 6,936 ÷ ₱ 70 - ₱ 20
Break – Even Point = 128 regular order of laminated bookmarks per
month.
Return on Investment
Formula for return on investment (RO):
Return on investment = (Net income / total invested
Capital) x100
= (₱ 56,147 ÷ ₱ 24,000) x100
Return on investment = 233.9% or 234%
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Interpretation: Computed result shows that the return on investment for
JJR Merchandise is 234%
Overall Assessment
The computation shows that JJR Merchandise is a high investment, high
return business.
Sales - - -
Gross Profit - - -
Expenses - - -
Wages - - -
Total Expenses - - -
Net Profit/Loss - - -
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PRO PORMA CASH FLOW
BALANCE SHEET
Assets - - -
Current Asset - - -
Cash - - -
Account Receivables - - -
Inventory - - -
Accumulated - - -
Depreciation
Total Assets - - -
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V. APPENDICES
V.A. GOVERNMENT LEGAL FORMS
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V.A. GOVERNMENT LEGAL FORMS
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V.A. GOVERNMENT LEGAL FORMS
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V.A. GOVERNMENT LEGAL FORMS
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V.B. MARKETING MATERIAL
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V.C. JINGLE
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V.D. CURRICULUM VITAE
EDUCATIONAL BACKGROUND
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Name: Anne Cleo P. Vargas
Age: 18
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: annecleo.vargas@depedparanaquecity.com
Contact Number: 09665666163
Skills: Leadership, Flexibility, Adaptability
EDUCATIONAL BACKGROUND
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Name: Ariane P. Bautista
Age: 18
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: arianebautistaq@gmail.com
Contact Number: 09129610763
Skills: Flexible, Responsible, Listener, & Attentive
EDUCATIONAL BACKGROUND
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Name: Jaydee S. Abella
Age: 18
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: Abellajaydee36@gmail.com
Contact Number: 09275174743
Skills: Flexible, Multi-tasker
EDUCATIONAL BACKGROUND
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Name: Hannah Bien B. Millare
Age: 17
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address: hannahbien01.millare@depedparanaquecity.com
Contact Number: 09989362203
Skills: Creative, Good at communicating, Good leader, Good listener, Critical thinker,
Good speaker
EDUCATIONAL BACKGROUND
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Name: Mario L. Heraldo Jr.
Age: 22
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: mario.heraldo@depedparanaquecity.com
Contact Number: 09755832198
Skills: Flexible, Multi-tasker
EDUCATIONAL BACKGROUND
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Name: Aron Joseph H. Ardales
Age: 17
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: aardales763y@gmail.com
Contact Number: 09293289457
Skills: Athlete
EDUCATIONAL BACKGROUND
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Name: Jesely G. Acenas
Age: 19
Year & Section: 12 - Rousseau
Sex: Female
E-mail Address:jesely.acenas@depedparanaquecity.com
Contact Number: 09319815695
Skills: Patience, Good at communicating, Visual thinking, and Creativity
EDUCATIONAL BACKGROUND
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Name: Clarence Jade A. Caparas
Age: 18
Year & Section: 12 - Rousseau
Sex: Male
E-mail Address: clarencejadecaparas929@gmail.com
Contact Number: 09513568801
Skills: Oral and Written Communication Skill, Teamwork and Cooperation, Computer
Literacy, Decision Making Skill
EDUCATIONAL BACKGROUND
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GROUPINGS
GROUP 1 GROUP 3
Millare, Hannah Bien Heraldo Jr., Mario
Vargas, Anne Cleo Bautista, Ariane
Goyonoche, Krezel Jane Cabusao, Jerick
Magos, Miguel Jurban, Jessica
Emoten, Althea Nicole Cominador, Althea
Carlit, Angel Mae Jolito, Yuri
Raz, John Benedict Ty, Zidane
Gallardo, Manuel Luis Abelida, Janica Marie
Subito, Joevan Apolinario, Jann Brennan
Doctor, Rodlyn Kate Tomas, Rean Angeline
GROUP 2 GROUP 4
Acenas, Jesely Barretto, Ariane Nicole
Ardales, Aron Joseph Hinola, Jera Lyza
Caparas, Clarence Jade Searez, Miko
Lucena, Crystalline Jordan, Drew
Abella, Jaydee Castro, Christine Joy
Tirona, Jericho Tan, Carlos David
Disomangcop, Shairah Mae Fabillar, Ralph Kenneath
Cumla, Cherrilyne Santos, Anlei Gabriell
Aguilar, Tricia Sampang, Ma. Victoria
Buentiempo, Abigail
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