PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Humanities and Social Sciences

Discipline and Ideas in the Applied Social Sciences
FIRST SEMESTER
Prepared by: Ms. Maria Leila S. Ballaran

Ποικιλόθρον', ἀθάνατ' Ἀφρόδιτα,

παῖ Δίος, δολόπλοκε, λίσσομαί σε
μή μ' ἄσαισι μήτ' ὀνίαισι δάμνα,
πότνια, θῦμον·
Newspapers Magazines
Television
Radio (stations)
 Social
Networking
Sites
Communication Media Channels
of Applied Social Sciences
 Learning
Competency
Distinguish the appropriate
communication media channel(s)
to use
in different settings and situations.
(HUMSS_DIASS 12-IIa-41)
Objective
At the end of the lesson the
students should be able to:
Describe the appropriate
communication media channels in
different
settings and situations.
 SETTINGS IN COMMUNICATION
• The physical surrounding
of communication
• Includes environment
conditions such as time
and proximity of
communicators
 SETTINGS IN COMMUNICATION
• Tools in communication include all that we use in
both communicating with others and interpreting
the received information. They range from
language in all its forms, from tone of voice, to
performing, reenacting, television, storytelling,
telephone, cell phones, movie, radio,
photographs, cartoons, cyberspace, digital and
social platforms, and the Internet.
• Media simply refer to vehicles or
means of message delivery
system to carry an ad message to
a targeted audience.
Types of Media
PRINT MEDIA
A. Newspaper – is a source of information for a large
number of readers. It may be National or local, daily or
weekly newspaper.
B. Magazine – is a specialized advertising media that serves
educational, informational, entertainment and other
specialized needs of consumers, businesses, and industries.
It allows presentation of a detailed ad message along with
photos, illustrations, colors, etc.
Types of Media
BROADCAST MEDIA
A. Television Advertising – TV is a principal source of information
and entertainment for people exposed to mass media. It is believed
to be the most authoritative, influential, exciting medium for
reaching very large audience. It combines visual images, sound,
motion and color to achieve viewer’s empathy.
B. Radio- is a premier mass medium for users and advertisers. It
has a widespread reach. It delivers the ad message to a large
number of people across the length and breadth of a country.
Types of Media
SUPPORT MEDIA
A. Outdoor advertising – it is usually used as a supportive
medium by advertisers. It includes billboards, boarding,
neon sign posters, etc.
Types of Media
SUPPORT MEDIA
B. Cinema and Video Advertising
Cinema – is a popular source of entertainment comprising
of audience from all classes and socio-economic groups of
society. Films are watched by a significant number of people
every day. Video rentals include messages by local
advertisers.
Types of Media
SUPPORT MEDIA
C. Internet – is a worldwide medium that provides means of
exchanging information through a series of interconnected
computers. It is a rapidly growing medium of advertising. It
is future medium which offers limitless advertising
opportunities. It involves use of world wide web to
showcase a website or ecommerce portal to the world.
Advertising through internet involves email marketing,
social media marketing, online ads and mobile marketing.
 Social
Networking
Sites