Understanding Basic Concepts

Definition of Terms:

Medium – a channel of communication by which

people/send/or receive information.

Media - plural for of medium.

Mass Media – Technology that is intended to reach

a mass audience.

Traditional Mass Media – one-to-many form of

communication such as radio and Television (TV).
New Media – one-to-many or many-to-many form of
communication such as blog and social media
MASS
MEDIA
Four (4) Characteristics of
Mass Media
Distance – Communication between those who
send and receive messages (media-speak for
information).

Technology – Mass Communication requires a

vehicle that allows messages to be sent and
received.

Scale – It involves simultaneous communication

with many people.

Commodity – Mass Media Comes at price.

What is Mass Media ?

All media technologies used for

mass communications

Organisations which control these

technologies

With a goal of reaching much

larger numbers of people
Media and Information Literacy:
Introduction
Media and Information Literacy
(MIL)
• Knowledge is created and disseminated in all forms
and formats. Media and information increase every
day and it becomes so abundant that it can be found
anywhere, anytime especially in the booming era of
data and information explosion.
• Becoming media and information literate individuals will test
our patience on how we deal with information and
misinformation. It includes a certain level of respect towards
those who need and request it. Respect for information need
means we allow each and everyone to express their ideas,
opinions, and expressions fully without any judgment or
prejudice. MIL teaches us to use information and media content
in an ethical, efficient, and effective manner.
ROLE OF MEDIA IN CURRENT SCENARIO
 INDEX

• WHAT IS MEDIA?
• TYPES OF MEDIA
• ROLE OF MEDIA
• CONCLUSION
 WHAT IS MEDIA?

Communication channels through which news,

entertainment, education, data, or promotional messages are
disseminated.

Media includes every broadcasting and narrowcasting

medium such as newspapers, magazines, TV, radio,
billboards, direct mail, telephone, fax, and internet.
 WHAT IS MEDIA?

Is the mean of communication that reaches or

influences people, such as radio and television,
newspaper and magazines
 TYPES OF MEDIA
PRINT MEDIA
 TYPES OF MEDIA
BROADCAST MEDIA
NON-BROADCAST MEDIA
 TYPES OF MEDIA
OUTDOOR/ADVERTISING
MEDIA
 TYPES OF MEDIA
NEW MEDIA/INTERNET
MEDIA
 TYPES OF MEDIA

INDIGENOUS MEDIA
 ROLE OF MEDIA

What should be the role of media in current scenario?

1) Information
2) Political awareness
3) Social awareness
4) Education 
5) Economic awareness
6) Entertainment
7) Advertising
 ROLE OF MEDIA

• Making world a global village.

• Reduce the communication gaps amongst the
people living in the far areas.
• Keeps the people updated
CONCLUSION
THANK
YU