REVIEW OF THE

PREVIOUS LESSON
State the meaning of the following in their own words:
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information Literacy
 1. Source or sender. It is 2. Recipient or receiver. The person
where the information that gets the information relayed. The
emanates. When using device that reproduce the signal back
technology this is the to analog form so man can
Parts of transmitter. understand.

communication
process

Communication
Flow

One-way. The information emanates
from the source and goes to the
receiver. And the information flow
ends there.
3. Information. Facts provided or learned about something
or someone; What is being conveyed in a communication
4. Channel. It is a passageway, the medium of access for a
thing, a communication, or an idea
 LEARNING COMPETENCIES
• Identifies the similarities and differences of media
literacy, information literacy, and technology literacy.
MIL11/12IMIL-IIIa-2
• Editorializes the value of being literate in media and
information.
MIL11/12IMIL-IIIa-3
• Shares to the class media habits, lifestyles and
preferences.
MIL11/12IMIL-IIIa-4
Introduction to Media and
Information Literacy
a. Media Literacy
b.Information Literacy
c. Technology Literacy

CONTENT
 Online Activities Media Literacy Information Literacy Technology Literacy

Sending an
electronic message

Getting the latest

news

Entertainment

Others
 Online Activities Media Literacy Information Literacy Technology Literacy

Sending an as platform (text; email; content (appropriateness, tools (mobile, computers,

electronic message messenger; video message; tone, recipient, others) others)
voice message; others)

Getting the latest traditional (newspaper, tv, Content (appropriates, knowing how to use mass
news radio, others) reliability, accuracy, tone, media platforms (tv, radio,
audience, others) others)
digital (websites, social where to access digital
media, others) Giving feedback (reactions, content
comments, rate, others) navigational skills
Entertainment traditional (newspaper, tv, Content (appropriates, knowing how to use mass
radio, others) reliability, accuracy, tone, media platforms (tv, radio,
audience, others) others)
digital (websites, social where to access digital
media, others) Giving feedback (reactions, content
comments, rate, others) navigational skills
BASED FROM THE TABLE ABOVE:

How do Media Literacy, Information Literacy, and

Technology Literacy and Media and Information
Literacy differ in terms of use?
Are they similar in form?
Are they similar in use?
 Component Guide Questions Your Answer

 
Target Audience Who is the intended audience?

 
Sender / Author Who is the producer?

 
Purpose What is the purpose?

What is the topic?  

Key Content What are the facts?

How can I present this information? How  

Form / Style would this affect my audience?

 
Medium / Format What platform will I use? Why?
The Role of Media and Information in Effective Communication

Most households have television,

cars have radios, many take their
morning coffee with a news paper,
everybody has a smartphone, and
computers are everywhere. Indeed,
the media has become constant in
the lives of everyone. It is not
surprising that because of this,
media and information plays a viral
role in effective communication.
It makes the world a smaller place
Today, at any given time, a person can
be connected to everyone else in the
world. Communication between two
parties from the opposite sides of the
world is now possible. Social media
platforms brought people from different
location, backgrounds, culture, and race
together. Dating websites have even
made love possible across continents.
Apart from direct communication,
todays media created bridges between
countries.
 It makes communication convenient
Gone are the years where people
send telegrams and snail mails to
one another. Now two people
communicate with another
without the long wait for replies or
the worry that their messages
won’t be received in a timely
manner. With the existence of
email and various messaging sites
and apps, communication has
become faster and easier.
 It shapes public opinion
Setting the Agenda, Maxwell
McCombs explained that mass
media shapes public opinion.
Owing to its wide reach, not to
mention the perceived credibility
of the media, they can sway the
opinion of their audience
according to the message they
convey.
PRODUCERS AND USERS OF MEDIA AND INFORMATION MAY HAVE THE FOLLOWING
PURPOSE:

To inform
To educate
To entertain
To advocate
To promote business
To increase network
SEVERAL ROLES

• Act as channels of information and knowledge through which citizens communicate

with each other and make informed decisions.
• Facilitate informed debates
• Provide us with learning and experiences
• Build a sense of community
• Function as a watchdog of government in all its forms, promoting transparency.
• Public life and public scrutiny
• Maladministration and corporate wrong-doing
• Essential facilitators of democratic processes and one of the guarantors of free and
fair elections.
RESPONSIBLE USES

 Understand
 Identify
 Recognize
 Persuasions
 Discover
 Evaluate
 Create
 Advocates
“How did these questions help you
as a journalist?”
 What do you think are the
challenges that a journalist face
today?
Why is journalist as a responsible
uses and competent producers of
media and information literacy
important in school and society.
What do you think that journalist
influence a person as producer of
media and information literacy?
What is the importance of being
information literate as a student?
THANK YOU