Republic of the Philippines

Department of Education
Region VII, Central Visayas
DIVISION OF BOHOL

MEDIA AND INFORMATION LITERACY

SECOND QUARTER

Quarter : 2 Week : 9 Day : 15 Activity No. : 15

Competency: : Analyze how the different dimensions are formally and
informally produced, organized, and disseminated
Objective : Evaluate how the different dimensions of media are produced,
organized and disseminated
Topic : Different Dimensions of Media
Materials : Printed Modules
Reference : (D 2016)
Copyrights : For Classroom Use
Concept Notes

Let us recapitulate on the different dimensions of media.

TEXT INFORMATION AND MEDIA

Print Media are lightweight, portable, disposable, publications printed on paper and
circulated as physical copies in forms we call books, newspapers, magazines, and
newsletters. They hold informative and entertaining content that is of general or
special interest.

They hold informative and entertaining content that is of general or special interest.
They are published either once or daily, weekly, biweekly, monthly, bimonthly, or
quarterly.

Their competitors include electronic, broadcast and Internet Media. Today, many
books, newspapers, magazines, and newsletters publish digital electronic editions on
the internet.

VISUAL INFORMATION AND MEDIA

Visual Media is a means of communication that reach large numbers of people in a

short time, such as television, newspapers, magazines, and radio.

Broadcasting is the practice of creating audio and video program content and
distributing it to the mass audiences of radio, television, and Internet media.

To broadcast is to send entertainment and information via one-way electronic media

to the general public.

Broadcasts usually are intended for recreation, enlightenment, education,

experimentation, or emergency messaging.

AUDIO INFORMATION AND MEDIA

May refer to analog tape cassettes and digital CDs as well as to computer files
containing audio in any number of digital formats.

Two types of audio:

1. Analog – traditional audio devices are analog because they handle sound waves
in an analogous form. For example, radios maintain the audio signal as rippling
waves from antenna to speaker. Tape cassette players record sound waves as
magnetic waves. In the days of the phonograph record, sound waves were
literally “carved” into the plastic platters.
 2. Digital- in the computer, audio is processed by converting the analog
signal into a digital code using PCM (phase change memory)

There are two kinds of audio media

1. Radio Broadcast which can be live or taped
2. Recordings

Examples of Audio Media:

∑ Telephone
∑ Audiotape: digital audio; compact disks
∑ Audio conference (teleconferencing)

MOTION INFORMATION AND MEDIA

A form of media that has the appearance of moving text and graphics on a
display. Its purpose is to communicate information in multiple ways (Roblyer,
2006)

An integrated sight-and-sound kinetic media (Shelton, 2004)

Different Motion Formats:

1. Film- also called a movie or motion picture, is a series of still or moving
images.
a. Short film
b. Documentary film
c. Animation
2. Motion pictures in Television
a. Commercial/ Advertisements on TV
b. Philippine Drama
c. Reality Shows
d. Game Shows
e. Talk Shows
f. Television News
3. Interactive Video-usually refers to a technique used to blend interaction
and linear film or video.
a. “Customizable” Online Interactive Videos
b. “Conversational” Online Interactive Videos
c. “Exploratory” Online Interactive Videos
4. Others (i.e. phone gaming, computer games, cinema)
a. Livestream
b. Youtube

MANIPULATIVE INFORMATION AND MEDIA

Manipulatives are tools used for interactive, hands-on learning. These can be
three-dimensional objects like puzzles, blocks, and shapes or computer
applications or simulations that help in the grasping of ideas and acquiring
skills.

Examples of Manipulatives:
1. Abacus
2. Pestalozzi Method
3. Froebel Gifts
4. Montessori Method of Learning
5. Digital Manipulatives
6. Virtual Manipulatives
 Types of Manipulatives
1. Traditional
2. Virtual/ Digital
MULTIMEDIA INFORMATION AND MEDIA

Multimedia is a computer-based communications process that incorporates text,

graphics, sound, animation, and audio. It also means using more than one medium
of expression or communication.

Activity 1

Instructions: From your learnings of the different dimensions of media, evaluate each
on how it is produced, organized, and disseminated. Write your answers on the answer
sheet provided using the table below.

Dimensions of Media Production, Organization and Dissemination

Text Information and

Media

Visual Information and

Media

Audio Information and

Media

Motion Information and

Media

Manipulative
Information and Media

Multimedia Information
and Media

Bibliography

D, Mark N. Abadiano Ph. 2016. "Media and Information Literacy." Cronica BookHaus.