Unit 3: Communication Aids and Strategies Using Tools of Technology Unit 3: Communication Aids and Strategies Using Tools

n Aids and Strategies Using Tools of Technology

Unit 3: Communication Aids and Strategies Using Activating Prior Learning

Tools of Technology

Study the picture below. What message do you think is the poster trying to convey? Who do you
think the audience is? In your opinion, what makes the poster effective or ineffective?
Introduction

Close your eyes and recall how your parents communicated when they were your age. How
are you communicating in a different way today than they did?
The dramatic changes in media and communication technologies over the years have
profoundly transformed how we communicate and share knowledge and information. The new
communication landscape brought about by the development of computers and other technological
devices has changed the way we design, negotiate, disseminate and make meaning.
As a student, technology is undoubtedly an integral part of your personal and school life.
A research assignment that might have been impossible to be done in one day for students years
ago is now possible for you because of the advanced technology that you have at hand. Your smart
phones and the Internet have become your constant companion from the time you wake up in the
morning till the time you go to bed at night.
This chapter will focus on how technology has drastically changed how you approach your
school activities and projects because of your access to the online community, media production
tools and applications. To demonstrate what you have learned, you will be asked to propose a Source: https://wellnesskeen.com/anti-smoking-slogans
cause-oriented activity and present it using the concept of multimodality.

Learning Outcomes

At the end of this unit, you are expected to:

1. Convey ideas through oral, audio-visual, and/or web-based presentations for different
target audiences in local and global settings; and
2. Demonstrate awareness of audience and context in presenting ideas.
 Unit 3: Communication Aids and Strategies Using Tools of Technology Unit 3: Communication Aids and Strategies Using Tools of Technology

Topic 1: Multimodal Text Although multimodal text is often associated with digital communication technologies, it is not
synonymous with digital. A multimodal text can be paper like books, comics, and posters. It can
be digital like slide presentations, e-books, blogs, e-posters, web pages, film and video games or
Learning Objectives it can be live like a performance in an event. Multimodal text can also be transmedia when the
story is told using a combination of different media platforms and formats like book, comic,
At the end of the lesson, you are expected to: magazine, film, web series, and video game all working as part of the same story. For example,
an anti-smoking campaign can be disseminated to its target audience in different ways like a live
1. define multimodal text; performance on stage, a video which can be uploaded to social media, a recorded material to be
2. determine the message conveyed by a multimodal material. aired over the radio or a poster and slogan to be posted in schools and in the community.
Simply put, multimodal texts are materials presented using different modes and media. Mode
refers to any of the communication system which help us interpret meanings like sounds (audio),
Presentation of Content
graphic material and colors (visual), and spoken or written language (linguistic) while media is
the manner of dissemination used.
Essentially, in all aspects of communication, we use different ways to effectively communicate
information. We use text, images and sounds to deliver our message in the same way that people In the illustration below, the traffic sign is the medium of communication while the red boarder
use these tools to understand our message. With the development of digital communication and the image inside is the mode.
technologies, the ways in which we share information and messages have changed; Information
and communications technology (ICT) now offers a range of tools which allow us to create
multimodal texts.

What is a Multimodal Text?

A text may be defined as multimodal when it combines two or more communication systems.
1. Linguistic – refers to spoken and written language through vocabulary, structure, grammar
of oral/written language
2. Visual: refers to moving or still images with the use of colors, layouts, screen formats,
symbols, shot framings, angle, camera movement and subject movement.
3. Audio: refers to volume, pitch and rhythm of music and sound effects
4. Gestural: refers to movement, facial expression and body language
5. Spatial: refers to proximity, direction, position of layout, organization of objects in space. Source: https://www.setonschoolsafety.com/no-parking-with-graphic-mini-school-traffic-signs-85444.html

Source: https://sites.google.com/site/aismultimodaltext/1-what-is-multimodal-text