MULTIMODAL

COMMUNICATIO
N
GE-PURPOSIVE COMMUNICATION
LET’S RECALL
 Communication is everywhere.

 It could be delivered through:

 Verbal
 Nonverbal

 Communication is multipurpose.
LET’S RECALL
 People in the workplace or
organization communicate in different
ways.

 They could communicate thru:

 Oral
 Written
Which one do you prefer?
Oral Communication Written Communication
• Phone call • Letter
• Conversation • E-mail
• Meeting • Fax (Facsimile)
• Conference • Memo
• Interview • Announcement
• Report
• Proposal
• Newsletter
DO YOU REMEMBER?
 When was the last time you
received an announcement
regarding school activities (e.g.
suspension of classes, Intramurals)?

 How did you received those papers?

Did you get information in other
ways aside from the usual written
texts (e.g. social media)?
 CLASS
REPORTING
STARTER KIT
GE-PURPOSIVE COMMUNICATION
CLASS REPORTING STARTER
KIT
 Recall your experience in class
reporting way back in elementary or in
high school.

 On the comment section of our MS

Teams, give at least 2 preparations that
you made before you proceed to
reporting.

 This is good for 2-3 minutes only.

CLASS REPORTING STARTER KIT

Honor student: leader of

the group
Groupmate with good
penmanship: secretary of the
group
Class Reporting: Modern
Style
 Downloadable materials (e-books,
videos, music clips, and/or graphs)
are already available thanks to the
era of the Digital Age.

 With these items, the presentations

became more understanding,
presentable, eye-catching and
interesting.
CLASS REPORTING: MODERN
STYLE
INTRODUCTION
 On this topic, we will be able to
assess on what will be the
appropriate visual tool for public
consumption.

 Also, the students will be made to

create materials that are clear,
coherent, effective and
meaningful.
INTRODUCTION
 On this topic, we will be able to
assess on what will be the
appropriate visual tool for public
consumption.

 Also, the students will be made to

create materials that are clear,
coherent, effective and
meaningful.
 What is
Multimodal
Communication?
GE-PURPOSIVE COMMUNICATION
Multimodal
Communication
 Multimodal communication is
communicating using different styles
or forms.

 They may be: verbal, pictures, signs,

gestures and multimedia tools.
Gunther Kress (1940-
2019)
 A British semiotician who became the Chair
of Semiotics and Education in the
Department of Culture, Communication and
Media within the Institute of
Education of University College London at
the University of London.

 He is mainly known for his contributions to

the study of Multimodality.
Gunther Kress (1940-
2019)
 In his book entitled Multimodality in
Learning Theories, he defined Multimodality
as:

 “…a theory which looks on how people

communicate and interact with each other,
not just through writing (which is one
mode) but also through, speaking,
gestures, gaze and visual forms (which are
many modes).
Gunther Kress says…
 Mode is generally defined as a
communication channel that a culture
recognizes such as writing, gesture,
posture, gaze, font choice and color,
images, video and even the interactions
between them.
Gunther Kress says…
 Medium is a substance in which meaning
is realized and with it, availability to others
becomes a reality.

 Medium also includes video, image, text,

audio, etc. socially, medium also includes
semiotic, sociological and technological
practices such as film, newspaper,
billboard, radio, TV, theater classroom etc.
Multimodality
 Multimodality makes use of
electronic medium by creating
digital modes with the interlacing
of image, writing, layout, speech
and video.

 Mediums have become modes of

delivery that take the current and
future contexts into consideration.
Multimodal Communication: Is this
new?
 This is no new to us when it comes
to its development for it had been
studied before but the focus was
on voice, bodily gestures, and
expressions in public speaking.

 Only few were interested on this

not until the rise of technology in
the present time.
The Power of Internet
 With the introduction of the
Internet to the public with the
acquisition of personal computers,
laptops and other digital
technologies(e.g. tablets,
smartphones), the demands on the
use of these multimodal tools have
developed.
The Power of Internet
 Since the inclusion of computer literacy
in many education curricula, many
students have become more
knowledgeable in doing video
presentations and other works using
different applications.

 The ordinary written reports become

more interesting and understandable
with the use of colors, animations, & etc.
Be Computer Literate!
The Power of Internet
 Teachers must adapt the use of
multimodal tools in their lessons in
order not to be left behind.

 Class presentations have attracted the

attention among many students
making them more participative and
interactive in the activities.
Be Computer Literate!
The Power of Internet
 The traditional storytelling in many grade
school classes where teachers simply
narrate or read stories from printed texts
or books has been replaced with a use of
any digital format to enhance story
telling and meaning making.

 Thus, the students learn to have better

understanding of the texts with the
presence or use of multimodal tools.
Storytelling: Then, Now And
Forever
Multimodal Literacy
 Despite multimodal literacy being
strongly connected with the rise of
digital communications technology,
multimodal is different from digital.

 Multimodal text can be through paper

(e.g. books, posters, comics).
Multimodal Text: Paper
Multimodal Literacy
 Multimodal text can be also: digital
through slide presentations, e-books,
blogs, e-posters, web pages and social
media with the assistance of video
games, animations or film.

 Multimodal text can be also through

live performances and events.
Multimodal Text: Digital
Multimodal Text: Other
Example
Multimodal Literacy
 However, the multimodal
communicator’s choice of tool to use
in his or her text creation in
communicating is still significant and
must be considered.