Business Plan

By the Class of

12- E1B

The Perfect Fit

December 3,2021
 TABLE OF CONTENTS

I. Executive Summary.................................................................................4

II. Mission, Vision and Core Values.................................................................5

III. The Enterprise........................................................................................5

IV. Opportunity Analysis and Research............................................................8

Target Market..........................................................................................8

SWOT Analysis.......................................................................................8

Unique Selling Proposition..........................................................................11

V. Marketing Plan......................................................................................11

Product................................................................................................11

Pricing..................................................................................................12

Promotion..............................................................................................13

Place....................................................................................................12

VI. Management and Operation......................................................................14

Organization Plan.....................................................................................14

Roles and Responsibilities..........................................................................14

VII. Production Plan......................................................................................15

Location...............................................................................................15
 Production Process...................................................................................17

Production Schedule.................................................................................19

List of Raw Materials................................................................................19

List of Equipment....................................................................................26

Recipe..................................................................................................28

Waste Disposal........................................................................................33

VIII. Financial Plan........................................................................................34

Costing and Pricing...................................................................................34

Income Statement Projections.......................................................................44

Cash Flow Projections...............................................................................46

Balance Sheet Projections...........................................................................47

Source and Uses of Capital.........................................................................49

IX. Appendices..........................................................................................50

Sample Promotion Materials........................................................................50

Product Illustrations/Diagram.....................................................................51

Market Survey Results ..............................................................................52

I. Executive Summary
II. Mission, Vision and Core Values

As a startup business, the entrepreneur considered to produced a product that can help

teenagers to sort out problems in a certain issue. This is to provide an upshot creative and

unique product that will be implemented through action from individuals desire to company

goals.

Mission

Our mission is to provide our customer's need by providing them quality, flexible yet

affordable with superior service products.

Vision

To make 'The Perfect Fit' as the best choice of bag for your things.

Core Values

With regards to achieving company's mission and vision, the product were carefully

designed, formed and created to manifest the company values of simplicity, quality and

efficiency. These values are pivotal to 'The Perfect Fit' bag products to be thoughtful and

sensible company that aims to capitalize the expectations and standards of products for

absolute satisfaction of the costumer.

III. The Enterprise

The perfect fit is a company the provides a variety of tote bags that we can use in a daily

basis. Our tote bags are waterproof, with use port inside, with many pockets and becomes a

backpack. Moreover the company offers six colors of tote bags black, white, beige, khaki, taupe

and olive that suitable for everyone. Considering that tote bags are already well-established and
well known among the target market, the business saw this as an innovative to venture into

business. The company was first conceptualized from the inspiration of IKEA which is a

company that best known and most successful home furniture.

This company also sells wide range home accessories and interior designs. The idea was

developed and taken further in the establishment of a start up business called bag factor that

was given an opportunity to study and infiltrate the target market accessible to The prefect fit's

members through selling event orchestrated for grade 12 students. As for the company logo, the

business decided on a more minimalist and straightforward design to simplicity helps to

increase recognizability in shorter period time periods.

As such, the logo was created around a black color palette and brush stroke font with

apricot color in the middle, the business also took into consideration of simplicity of the logo

since simple logo design allows for easy recognition and allows the logo to be versatile.

To sum up, the main purpose or objective of the business so to provide a flexible,

affordable and quality bag product in which is unique in terms of industry pertaining to tote bag.
'The Perfect Fit' bag goals is to excel the ought of earning profit and aim for vulnerable and

beneficial product that could help the entrepreneurs to learn experience through this journey.

More precisely it is learning to furnish a product for teenagers so that they could carry their

things in fashionable yet easy and better way without getting hassle. Therefore, the student

entrepreneurs are gingerly honing themselves in turn out to be an enterprising, creative and

inspired, additionally mindful and balanced entrepreneurs.

IV. Opportunity Analysis & Research

A. Target Market

The Perfect fit in SM City of Caloocan has decided to target teen’s ages 13-19 years,

particularly The Perfect fit segment who are predominantly female. Teens we have been chosen

as our client or buyer because they are the most reliable segment to purchase our product and

also who are mall-goers of the stated location. Teens who are purchase our product should

match with their wear and their shoes , we provide more colors so that they have more choices.

These are just some of the target markets of The Perfect fit. However it was decided we

did not want to limit our target market through focusing On females only. But if there is another

shop that will tie up with us, we are ready to increase our supply and increase the target market.

The Perfect fit offers you social market value through providing the ability for consumers to

make decisions about purchasing an environmentally friendly tote bag, which portrays their Eco-

awareness. The personalization of the tote bag will enhance consumers positive feelings about

their purchase, due to the co-creation nature of the product. Tote bags are personalized to you

and are totally reusable! Your chance to pre-order is coming soon.

B. SWOT Analysis

STRENGTHS WEAKNESS

-The product itself will be one of The
Perfect Fit biggest assets.
-Every tote bag is guaranteed to be of
high quality.
-Each tote bag was created with the
intention of spreading joy and helping the
environment in our own small way.
-One of the company's flaws is its lack of
local brand awareness in Caloocan City.
-This aspect may have an impact on The
Perfect Fit popularity performance.
-The Perfect Fit will reach out to their
target demographic online, giving them a
competitive advantage over their competition.

OPPORTUNITIES THREATS

-The target market will have a large
number of design options to pick from.
-The company's growth will be aided by
the development of fresh ideas and designs.
-The Perfect Fit will adapt to the flow of
fashion and environmental awareness trends
in order to come up with new inventions,
ignite curiosity, and motivate the target
market to be more environmentally
conscious.
-In this market, there are a lot of
powerful competitors.
-The Perfect Fit sees these strong
competitors as a threat because it is a local
brand name that may struggle to compete with
its competitors.
-These competitors are well-known in
this industry and may be able to obliterate the
company's identity.

The Perfect Fit will be able to reach out to a bigger target market with efficiency and will be

able to increase its distribution channels now that the company has an internet presence.

Another threat is the validity of tote bag patents. Competitors on the same level as The Perfect
Fit are allowed to duplicate the Tote Bags' designs. The Perfect Fits will increase its efforts to

promote its cause, its objectives, and its mission.

C. Unique Selling Proposition

As the organization’s Unique Selling Proposition (USP), The Perfect Fit gives you a high

quality and unique design of tote bags for teenagers. The problem usually with teenagers who

uses tote bags is when it rains too much the bag get wet and the pockets are few to put more

stuff. Our tote bag product is waterproof. The fabric that we used in our tote bag is fabric

polyester. Since, the polyester fabric isn’t absorbent unlike cotton fabrics and also we provide

more pockets where they can put their other stuff.

V. Marketing Plan

Product

The perfect fit offers very important part in our life. By trying out our product it will surely

contribute a great deal of help saving our environment by not using a plastic. Because Tote bag is Plastic-

free, Reusable, and Zero waste. Our Eco-friendly bag can be used not only for grocery shopping but it can

also used for school, going to beach, etc. This Tote bag is spacious enough to carry everything to every

place u will go. And our Tote bag contains a lot of parts there's usb port inside, it can also be a bag pack

also it's a waterproof bag. This Tote bag take us back to the late 1980's where people realized that plastic

bags were polluting the environment. As a result, Reusable bag emerged onto the scene. These tote bags

became a widespread alternative because of many ways of how you can use them. By making a simple

switch to reusable tote bag you already taking step to help the environment.

Price
Place

There are two ways for buyers to find the product of The Perfect Fit. The first one is the

main branch that the buyers can be visited by customers at SM Caloocan City, beside the main

entrance and it can be accessed at January 1, 2022. There are 60% sale on items from January

1 up to January 3. Second, customers can visit the social media platforms of The Perfect Fit like

Facebook, Shopee or Instagram to access the needs and information about the products.

Promotions

The most effective way of promoting products is through social media, especially,

nowadays that we are in a pandemic. Providing ads, posters, tik Tok, etc.,. can easily be shown

to the target consumers which is the teenagers. Tik Tok is very popular among teenagers,

getting a Tik Tok star as an ambassador will engage people that follows them and give The

Perfect Fit a shot. Offering a gift with a purchase is a strategy that works with almost any

business model. This strategy not only provides additional value for the purchase, it also

exposes consumers to other products in the store. A twist on this strategy is a loyalty program

frequently seen in several industries including smoothie stores and massage centers.

VI. Management and Operations

A. Organizational Plan

Diagram 1. Organization Framework

B. Roles and Responsibilities

The General manager, Angelica Mendoza, is in charge to supervise all organizational

functions and day-to-day operations of the business. She is also responsible for establishing of

developing and implementing a tactical plan to help the organization achieve its goals to further

pursue targeted goals and the intention of the company.

The Assistant General Manager, Christel Ocampo, will be the one who is assisting the General

Manager in business operations and management. She is also InCharge of observing the systematic use of

the inventory and supplies of the business. In spite of that, the Assistant General Manager is the one who

will be categorically in charge of assigning the individual duties and work schedules that can accompany

the strategies made by the General Manager.

The Production Committee, led by the Production Head Jerlyn Mae Linsangan, is

responsible for the production operations of the business. Along with Caella Mae Maravilla, the
Production co-head, they will be directing the development of production strategies to profitably

and effectively use materials needed to make finished products that are aligned with the

company’s goals. The production team is also responsible for securing the suppliers for

materials needed and packaging to ensure the best quality, most affordable and profitable price.

The Marketing Committee, led by the Marketing Head Jenibel Maligro with Bea Pegoria,

the Marketing co-head. The team will be in charge of all public interest as well as handling the

company’s social media platforms. They will also be the one who is responsible for

communicating and looking for the product promoters and ambassadors that will help the

company to be well known by the public.

The Finance Committee, managed by the Finance Head Kimberly Bartolo and co-head

Marjorie San Lorenzo, will be in charge of the substantiation and controlling the cash circulation

of the business. They will be in control of the analysis of business forecasts, sales reports, and

financial statements for the purpose of maximizing the profit of the business. Their job also

includes securing funding for the business’ operations by contacting the potential inventors and

sponsors.

The Staffs named Kurt Justine Llantino and Prince Rei Luyas will be in charge of securing

the orders and by making the shop maintain its cleanliness. They were tasked to have an

approaching appearance for the customers to come back. In addition the staff are also expected

to create a pleasing bond with their boss to have a peaceful work environment.