Christ the King College

Gingoog City

JUVY’S SWEET
DELICACIES
Cabana, Lowela
Gabriel, Kenneth
Salazar, Joahnna Krystal
Salvador, Reymar
Epan, Joerick
Balaba, Stephen John
 TABLE OF CONTENTS

I. INTRODUCTION
I.1 Background/ History
I.2 Features, Advantage & Benefits
II. PRODUCT DEVELOPMENT
2.2 Statement of the Problem
2.3 Solution to the problem

III. PRODUCT LIFE CYCLE PHASES & GATES

3.1 Conceive
3.2 Plan
3.2.1 SWOT Analysis
3.2.2 Planning framework
3.2.3 Pre-launch Checklist
3.2.4 SS of Facebook Page
3.2.5 Instagram Page with link
3.2.6 Preparatory launch document
3.2.7 New product strategy outline
3.2.8 Post launch reviews
3.2.9 Advertising campaign to your
facebook page
 3.3 Maximize
3.3.1 Calendar of Activities
3.3.2 Product pricing & Promotion
3.3.3 Target quota and SS of
Numbered of customers ordered
III. Insights and recommendation
IV. References
 I. INTRODUCTION

1.1 Background/History
Juvy’s Sweet Delicacies is a small business which offers food service delivery such
as custom cakes, kakanin ( Puto and Kutchenta) and many more. It is owned by
Mrs. Juvelyn Sumastre Arquita Cezar and was created in mid of 2020.
Headquartered in Brgy. 24-A Paz Village, Gingoog City, Philippines. Juvy’s Sweet
Delicacies provide great food that is convenient to its consumers and they can
directly order their favorite food through online.

1.2 Features, Advantage & Benefits

● The goodness of the cakes does not focus on the appearance or designs
but to the quality of taste.

II. PRODUCT DEVELOPMENT

2.1 Statement of the Problem

● Since Juvy’s Sweet Delicacies is newly started to their
business they need to create awareness and promote their
products to the customers.
● They need some improvements about their operations in their
business.
2.2 Solution to the problem
● Promote their products through social media like Facebook and Instagram
● Create a video advertising
● Do some promotional activities

III. PRODUCT LIFE CYCLE PHASES & GATES

3.1 Conceive
Business Administration Program 
Product Management 
Market research questions to define personas 
Overview Questions 
1. Where do you live? Would you define this as urban, suburban, or rural?
-Brgy. 24-A Paz Village, Gingoog City. This is an urban area. 
2. Which age group are you in
20-30 years old
3. What are your interests? (List interests that will highlight and distinguish customer differences.)
-i'd like to develop my interest in baking and enter the industry as a way of exploring
things
4. .Do you prefer x or y activity?
-yes
1. What is your job?
        -I'm currently working at Cantilan bank as a teller, and I have my own small business which is I
bake cakes and cupcakes and some tradition Kakanin here in the city
6. How long have you….? (worked, had a hobby, lived somewhere; the rest of the question depends on
your product)

-i've been doing these for 3 years and hoping for more years to make my skills more productive
Domain knowledge questions

1. What skills do you need?

        -communication skills and ability to make decisions and solve problems
2. How do you approach x task or situation?

-i've been preparing myself for open comments positive or negative since its part of making business
we need to prepare stuff like those for to make strong brand image

Goals

1. What do you want to accomplish with your life, your work…? 

-career passion and personal satisfaction and lastly the financial stability in the future.
1. What does success mean to you? 
-Most important is that I need to be focused  in order to feel the true meaning of success. Make a plan
to get there and then take action to achieve it if i have this? i am successful
1. What does progress mean to you? 

-Strive Within my circle of influence, sometimes in succes we need to celebrate our successes and
most important is take time to enjoy the amazing result of our journey

Attitudes and motivation

1. What do I like doing? 
-i love making design , decorating especially when in events it gives me color 
1. What motivates you to…?
-Knowing the fact that my hard work and perseverance will help me achieve greater professional
success is what keeps me going.
1. What do you value?

-like honesty, service, self-respect, respect for others, peace, and success. Therefore,I must identify
what work values in order to make things more easy and long term. 

Environment 

1. Describe your (work, home, school) environment.

-I can call myself a pastry expert and I do baking and designing cakes and innovate delicious recipes
on my own 
1. Does it have any of the following items in it? (List appropriate items for your product.)
 -Cakes, Puto-Kutchenta, Carbonara and other delicacies
1. Is there anything else that is key to your (work, home, school…) environment? 
- (not applicable)

Pain Point

1. What is challenging in an x environment? (You can ask this question over for different environments that you
need to know about.)

● the most challenging ever happen to me is when customers are asking me if i can do these kind
of theme that i have never been done before, but i take these opportunity to bring the best in my
skills to i take the task and give them better results

Tools and technology

1. What tools/technology do you use to accomplish (work, home, school…) tasks?

- Cellphone, Laptop and Internet
1. What doesn’t work well with these tools/technology?

- Internet

Relationships and organizational structure

1. Who do you work with/report to?
- My husband and my sibling
1. Who works for you

- Family

Future vision 

1. If you could wave a magic wand, what would you change about..? 

-first things first, the thing I would do to change the world is to give everyone a house and an
education or occupation and give everyone the same rights.

3.2 Plan
3.2.1 SWOT Analysis
Strength

● Wide range of products

● Free delivery within city proper
● Flexible in handling customers
● Can provide consistent quality product
Weakness

● Lack of facilities
● The location is not ideal
● Low productivity
● Not literally known in the city

Opportunity

● This business is slowly expanding with some future opportunities for success
● Technological advancement

Threats

● Competitive pricing
● Increasing potential competitors
● Risk from suppliers of raw materials
 3.2.2 Planning framework

PLANNING FRAMEWORK

Where are you now?

The Juvy’s Sweet Delicacies is in
introduction stage where they are just
new started their business. They
need to stimulate demand and create
a public awareness
5. How will you implement, track and evaluate results? 2, Where do you want to go long term?

We will track and evaluate the results by using the
forecasting model, we will use the qualitative forecasting
technique which is we will base the results from the opinion
and judgements of the consumers and experts. Also we can
track the results through forecasting the financial metrics if
their sales and profits are increasing.
4. What actions will help you
accomplish the objectives?
We will create
awareness to the customers
through social media platforms
like creating a Facebook page
and Instagram account and
creating a video vlog
Adapting technological
advancement that will help to
improve the product and
services.
Be the best homemade sweet
delicacies in Gingoog City by
providing top quality of taste,
creating custom, fashionable,
unique designs for occasions
that will satisfy and bringing
happiness and excitement to the
customer.
Building the business by
engaging innovation and
successfully reaching the
3. What are you going to accomplish this
expectations of the customer
year to move closer to the long term vision?
Within this year, Juvy’s Sweet Delicacies
will be known in the market and in the next 4
months they should improve their products
and services.
 3.2.3

PRE-LAUNCH CHECKLIST
YES NO Contingencies
Product reality check
- does it fulfill the original idea /
-does it still fit the market /

Packaging
-will it facilitate storage, use, transport and / Find a permanent supplier for the
convenience storage of packaging materials
- does it provide customer-friendly
information? /

System readiness
- is IT ready for ordering and billing / Create an ordering system
- are preliminary production runs complete? /

Logistics
- process map for physical movement to /
customer’s location

Marketing decisions
- pricing policies by market /
-roll-out sequence planned /
 -marketing communication on track / Engage more on social media
platforms

Marketing support
-sales and customer service training set / Additional human capital
-collateral material ready /

3.2.4 SS of Facebook Page

3.2.5 Instagram Page with link

https://www.instagram.com/juvyssweetdelicacies/
3.2.6 Preparatory launch document
PREPARATORY LAUNCH DOCUMENTS

MARKET PROFILE
Demographics
• Age: No age limit
• Gender: Male and Female
• Marital Status: Single, Married, Widowed, Separated
Geographical Information
• Location: Gingoog City, Philippines
Psychographics
• Interest: Flavor and trends in terms of design
• Habits: Creativity and the taste of sweet
 MILESTONE ACTIVITY CHART
WEEK 1 WEEK 2 WEEK 3
SMART WEBSITE ENGAGE IN ONLINE REACH MORE CUSTOMERS
SELLING
Invite Be part of Giveaways (not sure)
friends to like Gingoog Online Contact private
our Facebook Shop business
page Free delivery Live baking video
Make an within this week, giveaway
Instagram outside or inside Invite more friends
page City proper 20 orders
Make a START A VLOG New market strategy
video Online baking
advertisement show
to present

WEEK 4 WEEK 5
ENGAGE IN CUSTOMERS PARTNERSHIP
Feedback Collaborate with
Give discounts Local Business
20 orders Partners. 
Preparation for December Engage with
New market strategy Loyal Customers.
Supply
December
preparations
 Marketing Strategy
Make the most out of your promotions
⮚ it can be hard to make a profit in the bakery business without
having unique and high-quality products. However, if you don't
promote them, people will never find out that your cake or
cupcake recipe is the best in town. One of the great
advantages of a timely promotion is that it can turn a random
buyer into a regular customer. 

Be nice to your customers

⮚ To improve business profits, you need to find the right way to
communicate with your customers. Figure out who frequents
your place, get to know them better, and find out what their
interests are. Be friends with them and treat them as part of
your success and as a family.

Consider different themes

 ⮚ This works for bakeries just as well as for any other restaurant
type. You need to understand that this is about the concept as
a whole, not just the interior design. You can also consider and
focus on pastries for kids, you can allude to themes that are
trending among kids in your country, such as wizardry,
princesses, cars, fairy tales and so on.

Tap into Social Media

⮚ There are some business promotion ideas, for instance
campaigns on social media considering facebook, instagram,
twitter and might be posters and flyers that would help in
raising people's awareness of your brand.

3.2.7 New product strategy outline

New Product Strategy Outline

A. New Product Objectives

1.1 Sales Volume

- In one week, sales will increase to 5% - 10% and we will

accommodate 70-80 customers per week

1.2 Market Penetration

 The following are the strategies that will help to reach the
perspective consumer and turning them into customer:

ADVERTISING STRATEGY

● Facebook
● Instagram
● Video Advertising

PROMOTIONAL STRATEGY
● Giveaways and rewards

B. BACKGROUND SUMMARY

a. Major Competitors and analysis

- In this field of business, the direct major competitors are Red
Ribbon, Goldilocks, A&E, Mezza Cake, Tatilicious Treats, Mizuki,
iki & Ken shop, Ebbena’s cakes and pastries, and K&A cakes and
cupcakes.
- Since they’re newly started in the world of business, we offer some
recommendation strategies in order to be more competitive among
those competitors.

The cost leadership strategy

- To be a successful cost leader, you must continuously work to
lower costs relative to your competitors. You can do this by:
 ● Maintaining tight control over product and overhead cost
leader in order to increase profits by reducing
operational costs while charging industry-average
prices.
● Minimizing the cost of sales, research and development
and customer service
● Building state-of-the-art facilities to boost efficiency and
productivity

The Differentiation Strategy

- The fundamental tent to this business level strategy is simple:
different is good.
We aim to add value to their products and services so they are
more attractive than those offered by their competitors because of
the additional product or experiential value they’re delivering,
customers are willing to pay a premium price. As such, they can
absorb higher operating cost.

C. PRODUCT OVERVIEW

1.1 Why is it better?

Juvy’s Sweet Delicacies is better because they are not just

focusing on the designs of the cake but also on the quality of
taste of their product, it has a unique taste that will surely give
excitement, satisfaction and happiness to its customers.

1.2 Ideal customer profile

As of today, the customers of Juvy’s Sweet Delicacies are a

small base because they are just serving customers within
Gingoog City, since they have recently started their business.
But in the future we will expand the business not just here in
the City but also to other places.
 MARKETING PLAN
a. TARGET SEGMENT

Demographics
• Age: No age limit
• Gender: Male and Female
• Marital Status: Single, Married, Widowed, Separated
Geographical Information
• Location: Gingoog City, Philippines
Psychographics
• Interest: Flavor and trends in terms of design
• Habits: Creativity and the taste of sweet
b. Special Promotions
⮚ Juvy’s Sweet Delicacies offers a special promotion like for
example giving rewards or giveaways. Those who will like,
follow and comment to the page we will pick at least 3 winners
and we will give a cake as a reward.

c. Advertising
⮚ Juvy’s Sweet Delicacies will promote their products and
services through social platforms and Video Advertising.

3.2.8 Post launch reviews

POST LAUNCH REVIEWS

Guide questions Answers

How many sales were you hoping to The sales will increase in 5-10%
make?
How many sales did you actually make? The sales actually increase in 5 %
Did you reach your target market? Yes
How many people you were hoping to like 1000 people
and follow facebook page?
How many people have actually like and 811 people
follow facebook page?
How much traffic did you get to your 4,859 people reached
actual page?
What % of people clicked through the 2,824 people are engaged to the page
sales page or any launch related to
advertising the products?
What % of people didn’t open any post of 4,795 people
your page?
What was the most popular content of The GIVEAWAY ALERT post and post of
your launch? the previous orders of customers
When the sales did shows good sign of Since the page was created
high sales?
Did your social media community grow? Yes

Potential Problem Tracking Contingency Plan

Manpower Create a proper Schedule
for people
Internet Anyone who has stable
connection will interact
Time Create more vacancy
Inventory Problem Stock Inventory
Hiring of people
Backup internet
Create a working hours
High volume of sales

3.2.9 Advertising campaign to your Facebook page

 ● Giveaways
● Video advertising

3.3 Maximize
3.3.1 Calendar of Activities
MILESTONE ACTIVITY CHART
WEEK 1 WEEK 2 WEEK 3
SMART WEBSITE ENGAGE IN ONLINE REACH MORE CUSTOMERS
SELLING
Invite Be part of Giveaways (not sure)
friends to like Gingoog Online Contact private
our Facebook Shop business
page Free delivery Live baking video
Make an within this week, giveaway
Instagram outside or inside Invite more friends
page City proper 20 orders
Make a START A VLOG New market strategy
video Online baking
 WEEK 4 WEEK 5
PARTNERSHIP
Collaborate with
ENGAGE IN CUSTOMERS Local Business
Giveaways (not sure) Partners. 
Contact private business Engage with
Live baking video Loyal Customers.
giveaway Supply
Invite more friends December
20 orders preparations
New market strategy

3.3.2 Product pricing & Promotion

● Giveaways

3.3.3 Target quota and SS of numbered of customers ordered

Target quota: 5 orders
ADVANCE BOOK IN THE MONTH OF OCTOBER
October 3- Rose Theme
October 4 - Judy Ann Casamayor Peppa Pig 1 layer w/24cupcakes
October 4 - Christening Cake 1500 with pictures
October 4 - Promise Redhorse 1 layer 650
October 4- Blaze Theme 700+24cupcakes
 Complete Name: Grace Gomez Garcia
Delivery Time: 10am
Address with Landmark:
Contact number: 09225301629
Name, Age of Celebrant (Greetings if any):
Name: Vince Sandrie
Age: 5
October 5 Ombre pink light with Rossette .. light pink ang dip cake
October 6- Ma’am maye 50pcs 50pcs kutchenta 2 Choco moist
October 7 - Rusell minimalist (2)

IV. INSIGHTS AND RECOMMENDATION

● Improve their packaging designs
● Hire people
● More baking equipment and materials
● Improve their delivering process
● More cake designs and sizes to offer
● Set convenience pricing menu
● Be active on Facebook page
● Create promotional strategies
● Additional flavors on the cake
V.REFERENCES

● https://www.canva.com
● Week 6 Mrktg 7 pm Intelligence Gathering and Planning
Framework
● www.facebook.com/juvyssweetdelicacies
● https://www.instagram.com/juvyssweetdelicacies/
● Week 9 BECOMING A PHENOMENAL PRODUCT
MANAGER
● Product Management Activity Week 3
● https://viamaker.en.uptodown.com/android
● https://www.veed.io/workspaces/49d6f862-ddd8-
4f68-b0cc-0ade72dd588a/projects