Christ the King College

Gingoog City

JUVY’S SWEET
DELICACIES
Cabana, Lowela
Gabriel, Kenneth
Salazar, Joahnna Krystal
Salvador, Reymar
Epan, Joerick
Balaba, Stephen John
 ADVERTISING PROPOSAL

Business Name
JUVY’S SWEET DELICACIES

Background Overview
⮚ Juvy’s Sweet Delicacies is a small business which offers food service
delivery such as custom cakes, kakanin ( Puto and Kutchenta) and
many more. It is owned by Mrs. Juvelyn Sumastre Arquita Cezar and
was created in mid of 2020. Headquartered in Brgy. 24-A Paz Village,
Gingoog City, Philippines. Juvy’s Sweet Delicacies provide great food
that is convenient to its consumers and they can directly order their
favorite food through online.

Goals or Objectives
S.M.A.R.T GOAL

Specific: To be known in the market and improve products and services.

Measurable: Within the year 2020, Juvy’s Sweet Delicacies will be

known in the market by promoting their products and services through
social media platforms. Improving their products and services over the next
4 months by learning and practicing more about baking, improving the
marketing mix and adapting technological advancement.

Achievable: We will achieve this as long as the member and the owner are
well collaborated and committed to this plan.
Realistic: If the plan will be successful, surely it will lead to additional
customer awareness, increase sales and expansion of the business.

Time: Juvy’s Sweet Delicacies will be known by the end of the coming
year and this coming 4 months their products and services will be
improved.

The primary objectives of the Advertising Proposal:

● In one week, sales will increase to 50% - 60%
● Accommodate 45-60 customers per week

Action to accomplish Goals and Objectives

The following are the strategies that will help to reach the
perspective consumer and turning them into customer:

ADVERTISING STRATEGY

● Facebook page
● Instagram account
● Video Advertising
● Live audience

PROMOTIONAL STRATEGY
● Giveaways and rewards
 Milestone Activity Chart
WEEK 2 WEEK 3
WEEK 1
SMART WEBSITE ENGAGE IN ONLINE REACH MORE CUSTOMERS
SELLING Giveaways (not sure)
Invite Be part of Contact private
friends to like Gingoog Online business
our Facebook Shop Live baking video
page Free delivery giveaway
Make an within this week, Invite more friends
Instagram outside or inside 20 orders
page City proper Influencer
Make a START A VLOG New market strategy
video Online baking
advertisement show
to present

WEEK 5
WEEK 4

ENGAGE IN CUSTOMERS PARTNERSHIP

Feedback Collaborate with
Give discounts Local Business
20 orders Partners. 
Preparation for December Engage with
New market strategy Loyal Customers.
Supply
december
preparations
The resources that are needed in order to support our
operation:
● Money
● Internet
● Time
● Cellphone/Laptop
● Camera
● People

Target Segment
Demographics
• Age: No age limit
• Gender: Male and Female
• Marital Status: Single, Married, Widowed, Separated

Geographical Information
• Location: Gingoog City, Philippines

Psychographics
• Interest: Flavor and trends in terms of design
• Habits: Creativity and the taste of sweet
ADVERTISING ANALYSIS

On September 23-27 the page gained 261 likes by inviting Facebook friends and sending direct messages
on messenger. In September 28 to October 4 the Facebook page was able to reach more than 382 likes
because the owner participated in inviting friends on Facebook and creating content that pushed people
to like and follow the page. By October 5-11 the page got 91 likes through continuously sending direct
messages representing the Facebook page of business and share to story’s using personal accounts and
shared posts. October 12-15 the page gained 34 likes by sharing posts from the page itself to get the
interest of people.
On September 23-27 the Facebook page was able to get 382 engagement by creating content that
attracts an audience to view the page. And by September 28 to October 4 it has reached 858
engagement on Facebook because it continuously creates content that catches the attention of the
audience through sharing the page using personal accounts and posting on Gingoog Online shop. On
October 5-11 it has 331 engagement from Facebook by posting and sharing the post from the page that
contains photographic images showing the orders from customers and feedback. October 12-15 it still
gained 127 engagement because the page is actively posting about the products. This concludes that on
September 28-4 is the highest number where people engage because of the promotional strategies and
keeping the page active as much as possible so people interest would draw in.
On September 23-27 the page was able to get 852 reach on Facebook even though the page was newly
created in the first week. It reached to 852 because it sure that the page appearance must be appealing
from the logo and color including the video coverage, so people can view the page as a highly qualified
business that offers good quality products. By September 28 to October 4 the page was able to get more
than 4910 reach because on October 1 it posted giveaways that helped the page boost its reach since
the audience gave a push to like and follow. This gives more public awareness to people who can be
potential customers from online. Also by the help of sharing the page and post the audience got wider.
And by October 5-11 it gained 2051 reach since the page is more active posting any updates from the
business in this week and also posting feedback helps a lot to gain the attention of people. On October
12-15 the page was still able to get 742 reach since every week it scheduled to have a post so people
could see how active the page and visibility of the page on peoples account can continue. It concludes
that creating promotional activities helps the page boost its appearance from other people accounts and
posting daily on page maintain the visibility of the page and reach more people on Facebook.
The first post of the page of Juvy’s Sweet delicacies reached 1,100 and it engaged 189 people. It was
posted on September 24, 2020, the content of this post – since it is the first post it is the welcome
opening post of the page,it has pictures of the product of what the business offers. The strategy that
was being used is inviting friends to like and share that post. Second is the post on September 25, 2020,
the content of that post was all about the payment reminder. It reached 241 and engagement of people
are 34. The third and fourth post, it was posted the same on the day of September 25, 2020, the first
one reached 451 and 61 people engagements and the other one reached 216 and it engaged 40 people.
On September 26, 2020, it has 3 posts, the first one reaches 283 and 45 engagements of people. Second
it reached 367 and 48 engagements of people. The first and second post have the same content which is
the non-stop orders of the customers, while the third one reached 424 and 48 engagement of people.
The content of this is to invite customers for more orders and reservations. Same content and strategy
were being used in the 8 th post on September 29, 2020, the non-stop orders from September 27-29,
2020. It reached 740 and 158 engagement of people. Next is the 9 th post it was on September 30, 2020,
it reached 744 and 94 engagement of people. The content of that post is the mouth-watering photos of
puto-kutchenta and it has a catchy caption and it says that Puto-Kutchenta is available and now open for
orders and reservations. On October 1, is the 10 th post of Juvy’s Sweet Delicacies page, on the same day
it has 2 posts, first it has a content that Juvy’s Sweet Delicacies will have a big announcement, it reached
301 and 53 engagement of people. The 2 nd post on that day was about the announcement which is the
giveaway alert, it reached 2,700 and 717 engagement of people. That post is one of the strategies that
was being used in order to gain more likes and followers on Facebook page. In the 11 th post it was on
October 2, 2020, it is a video that shows the list of the orders for the whole month of September. It
reached 169 and 19 engagement of people. On the next day, on October 3, 2020, it has a 3 post, the first
and the second post has the same content which is the non-stop orders of the customers. The people
reach and engagement for the both posts ranges to 100-200. Then, the third post on that day is a shared
post about the giveaways just for a reminder. It reached 103, and 31 engagements of people. On
October 5, it has 5 posts. The first until fourth post has the same content which is the feedback of the
satisfied customers about the different products. The reach and engagement of these posts ranges 100-
500 people. Then the fifth post on that day is about the non-stop order from October 2-5 and it reaches
642 and 115 engagement of people. On October 7-10 is a shared post from the owner, and the reach
and engagement of people ranges from 100-300.. On October 10, the 22 nd post of the page is the video
advertising, the video shows the making and designing of the cake.It reached 412 and 100 engagement
of people. Lastly, the latest post was on October 12, 2020, the content of the post is another non-stop
order from October 6-11, it reached 621 and 108 engagement of people.

In conclusion, based on the data above the most engaging and a lot of people reached is the
GIVEAWAYS ALERT POST, it reached and engaged almost 3000 people. We can say that this post is an
effective strategy because from that day the likes and followers of the page increased.

Based on the diagram above, for the Gender, it has 71% of the population and 29% for the male. As we
can see we can spot the difference based on the result, this means that women are mostly who like our
page and the one that are more interested in buying such products.
In the age diagram, the age of 13-17 has 4% of the share and the age of 18-24 has 65% of the population
and in the age of 25-34 it has 21% of the share and at the age of 35-44 it has 4% , in the age of 45-54 it
has 2% and 55 above it has only 1%.

As we can see in the age of 18-24 it has a bigger share in the illustration since most of our friends in
Facebook and they are in our age and usually teenagers nowadays are fun of surprising since they have a
lot of time to enjoy life, to celebrate every occasions, parents today is more focus on earning money,
finding job because of these pandemic.
Based on the diagram, the page is able to reach 488 followers in every top location we have, mostly
Gingoog City has a highly reach 417 likes on the top, followed by Cagayan De Oro City 27, Medina has
12, Davao City has 8, Butuan City has 7 and we still be able to have few likes in other cities.

In this status, we use online selling, since its pandemic it’s our way to communicate with our customers,
where we engage in the Gingoog Online shop, Medina Online shop and the Magsaysay online shop. We
posted details of Juvy’s Sweet Delicacies, the products and including the customer’s feedback towards
our service for them so that they will be able to see the good feedback made by them.

INSIGHTS AND RECOMMENDATION

● Improve their packaging designs
● Hire people
● More baking equipment and materials
● Build their own stall in the city/expanding their business
● Improve their delivering process
● More cake designs and sizes to offer
● Set convenience pricing menu