A Summer Training Project

lOMoARcPSD|15447073
A Summer Training Project
Bachelor in Commerce (Maharshi Dayanand University)
Studocu is not sponsored or endorsed by any college or university

Downloaded by aniket rai (raianiket9264@gmail.com)
lOMoARcPSD|15447073
A
Summer Internship Report
ON
DIGITAL MARKETING AND SALES PRACTICE AT MY CAPTAIN
Submitted by
DEVESH DEV YADAV
BBA (3rd Year)
Submitted in partial fulfilment for the award of the degree of

BACHELORS OF BUSINESS ADMINISTRATION
Department of Business Administration
DELHI GLOBAL INSTITUTE OF TECHNOLOGY
Affiliated to MAHARISHI DAYANAND UNIVERSITY,
ROHTAK, HARYANA

lOMoARcPSD|15447073
DEVESH DEV YADAV

lOMoARcPSD|15447073
DECLARATION
I, Devesh Dev Yadav hereby declare that this project is the record of
authentic work carried out by me during the academic year 2019-2022 and has
not been submitted to any other University or Institute towards the awards of
any degree.
Signature of the student
(Devesh Dev Yadav)

lOMoARcPSD|15447073
ACKNOWLEDGEMENT
I would like to express my gratitude to my Guide for her constant guidance to

conduct the present arduous Project and untiring corporation which she extended
to me throughout the research. Getting a project ready requires the work and
efforts of many people.
I would like to take an opportunity to thank all the people who helped me in
collecting Important and necessary information and making of the project. I am
grateful to all of them for their time, energy and wisdom.
At last, I would like to take this opportunity to acknowledge the encouragement

and support extended to me by the staff of MYCAPTIAN.
Devesh Dev Yadav
191380074

lOMoARcPSD|15447073
CONTENTS
S NO.
TOPIC PAGE NO.
1. Chapter-1 Executive Summary 7
2. Chapter-2 Industrial Sector Profile 9
3. Chapter-3 Company Profile 23
5. Chapter-4 Findings and Outcomes 42
6. Chapter-5 Learning and Value Additions 46
7. Chapter-6 Recommendations and Suggestions 50
8. Chapter-7 Bibliography 52

lOMoARcPSD|15447073
DIGITAL MARKETING AND SALES PRACTICE

IN
MYCAPTAIN

lOMoARcPSD|15447073
CHAPTER-1
EXECUTIVE SUMMARY

lOMoARcPSD|15447073
EXECUTIVE SUMMARY
This report is about my internship with My Captain. In this comprehensive report,

I have discussed about every major part of the EdTech company, which I observed
and perceived during my internship.
I was a part of Digital Marketing team and sales team in My Captain.
This internship was of 1 month starting from 13 September 2021 to 13 October

2021. In this report, I have mentioned my project work on Roles of Digital
Marketing, sales and content writing. During this tenure, I mainly, have
incorporate experience into research and development.
This project report is totally based on digital marketing, sales, customer handling
and content writing. This report definitely provide good information about these
topics.

lOMoARcPSD|15447073
CHAPTER-2
INDUSTRIAL SECTOR PROFILE

lOMoARcPSD|15447073
My Captain is an EdTech company
EdTech (a combination of Education and Technology) refers to hardware
and software designed to enhance teacher-led learning in classrooms and
improve student’s education outcomes.
EdTech startups in India have been in the news recently for various reasons.
Due to lockdown, they’ve had the opportunity to truly shine.
Today, India’s EdTech industry is the second biggest in the world and it is only
rising. The industry is set to touch $3.2 billion by 2022. It is one of the sectors
that have seen rapid growth in the pandemic. During the lockdown schools
and coaching classes had to depend on technology to continue teaching.
We have recently seen a lot of activity in the EdTech world. Almost all EdTech
Companies have seen massive inflow of traffic. EdTech companies are also hiring
More and are investing more in their growth.
These EdTech companies are making it easier for students to prepare for their
competitive examinations. With the aim to make education truly interesting
these EdTech startups in India are changing the Indian education landscape.
These EdTech startups all target different pain points for students and vary in
costs. These startups go on to show that anyone can learn if they want to.
10

lOMoARcPSD|15447073
# Different Companies in EdTech Sector
1. CULTUREALLEY- HELLO ENGLISH
Culturealley is one of the EdTech startup that focuses on teaching multiple language. It improves
The experience of learning a language. It clearly allows you to learn a language for free through
Their audio-visual lessons or you hire a teacher.
However, culture Alley is best known for its free language app “Hello English”. Hello English is the
top free educational app. It makes learning English easier through videos and the option to take
specific classes. It became the top learning app on the play store within 8 months of its launch.
“One billion folks from everywhere the globe attempt to learn a remote language each year;
concerning sixty p.c area unit learning English,” said Pranshu
Founder: Nishant Patni and Pranshu Patni
Parent: Intap Labs Private Limited
11

lOMoARcPSD|15447073
2. DOST EDUCATION
Dost education is a non-profit EdTech platform. It enables low-income parents to be able to give
their children a healthy early development. This EdTech startup in India uses technology to help
parents teach their children.
They do this through an audio-based curriculum that is sent to them via their mobile phones. Their
24- week course aims to train parents with kids from the age of 2-6 on making everyday moments
fun and opportunities to grow. They have also won the next billion EdTech Prize 2019 in London.
“By putting parents at the center of early childhood development, our vision is that every child is
ready to thrive – regardless of their family’s wealth. The idea is to be a Dost to parents and enable
e them to make learning for their kids easier,” said Sneha Sheth
Founders: Sindhuja Jeyabal and Sneha Sheth
12

lOMoARcPSD|15447073
3. DOUBTNUT
This Photo by Unknown Author is licensed under CC BY
Doubtnut is one of Edtech startups in India that makes it easier to learn a language. This online
multilingual learning app makes use of cutting-edge technology to solve student’s queries. Company
founded in 2016 by Tanushree Gupta and Aditya Shankar at Haryana, India.
Doubtnut makes use of NLP and image recognition in the field of AI to achieve this. It can currently
answer questions in 11 Indian languages, making it extremely popular in Tier-2 and Tier-3 cities
. In January 2020, the company raised 15 million in series A funding. “We aim to use technology to
provide a democratic, comprehensive and easily accessible education
solution to all students – in the language and manner that they best understand.”
said Tanushree Nagori
Founders: Tanushree Gupta and Aditya Shankar
Investor: Sequoia Capital, Water bridge, Tencent holdings and Omidyar Network India
13

lOMoARcPSD|15447073
4. EDUKART
EduKart, an EdTech startup in India, an online platform aimed at providing higher education to
Learners. You can get an online degree, diploma or a certification from top institutions across the
World.
Edukart provides courses such as MBA, Executive MBA, MCA, MSc IT, MA, MCom, BA,
BCom BBA, BCA and BSc IT from national and international universities, including NMIMS,
Indian School of Business, London School of Business among others. The degrees awarded by this
platform is recognized by all major educational committees, including the UGC in India.
Edukart also offers job placement assistance to students.
“The team at EduKart has built a unique education services platform in a short time
and has an in-depth understanding of customer needs. We welcome the EduKart team
to be a part of our journey.” said Kiran Vasireddy, Senior Vice President
Founder: Ishan Gupta, Mayank Gupta

Investor: Kima Ventures, Amit Patni & Arihant Patni, AKM Systems, Vibhor Mehra, Paytm.
14

lOMoARcPSD|15447073
5. EXTRA MARK
Extra marks are among the fastest growing educational technology companies, with a global
footprint. Company founded in 2009 by Atul Kulshreshtha at Noida, India.
Extra marks have launched a range of apps. It launched Extra marks Smart Study in 2015 for CBSE
students. They also have an IIT JEE preparation app which allows students to take mock tests.
Extra mark has tied up with over 9000 schools, catering to over 8 million students online.
They were listed among the top Global 50 Education Companies 2018 by Tyton Global Growth-50.
Mukesh Ambani bought a 38.5% stake in the company in 2011. They have partnered with BSNL,
Samsung and Intel among others to expand their reach.
“The purpose of holistic teaching is not to make one learn but enable one to think
1. My view of digitizing education is to breed thinkers than doers
2. There’s a notch difference between theory and practice, only technology can breach that
3. Technology holds the power to deliver deep immersive learning” is written understeer Atul’s
ideologies on the company website.
Founder: Atul Kulshreshtha

Investors: Reliance Strategic Investments
15

lOMoARcPSD|15447073
6. FLIPCLASS
Flipclass is an online e-commerce tutoring platform, currently one-of-its-kind in India. Company
founded by Vineet Dwivedi in 2012 in Bengaluru. Flipclass is one of the Edtech startups in India
that allows tuition seekers to meet with tutors who are willing to provide that service. They work as
a match-maker between a teacher and a student.
Flipclass uses an elaborate model for onboarding new tutors onto its platform. The company says
that only 9 out of every 100 applicants are able to bypass the selection criteria. Moreover, as
a tutor provides more tuitions, his/her reviews and ratings keep increasing on the Flipclass
platform. This enables the students to narrow down the best tutors. Flipclass caters to a multinational
audience, with students ranging from pre-primary to secondary schools.
“If you are not favoring your company’s interests, you are not getting the fundamental thing
clear.” said Vinet Dwivedi
Founder: Vinet Dwivedi

Investors: Hareesh Ramanna, S. Chand and Co. Pvt. Ltd, Blume Ventures
16

lOMoARcPSD|15447073
7. GRADEUP
Gradeup is also one of the EdTech Startups in India and it is a curated learning content for
competitive exams like JEE and NEET. Company founded by Shobhit Bhatnagar, Vibhu
Bhushan, and Sanjeev Kumar under the parent GradeStack Learning Pvt Ltd in 2015.
Since then, Gradeup has focused on making use of data analytics to increase their user
engagement across all platforms. The company intends to further enhance its capabilities by
applying data science to further help students improve their performance. It currently has a presence
in 2,500 hundred cities and proudly boasts of 13 million active monthly users. Gradeup is currently
investing heavily in upgrading its services and reaching a higher level of engagement for its students.
“Often, those who got the opportunity to study better in their formative years got into a better
college and did better in life,” said Shobhit Bhatnagar
Founders: Shobhit Bhatnagar, Vibhu Bhushan, and Sanjeev Kumar.
17

lOMoARcPSD|15447073
8. HURIX DIGITAL SYSTEMS
Hurix Systems is a leading content creation and management platform. Company founded in 2000 by
Subrat Mohanty and has grown to become one of the top EdTech companies in India. Their
offerings are unique and focus on corporate requirements. One of their products is a Learning
Management system that helps corporations to unify their classroom training, virtual classroom
as well as mobile training solutions under one roof. Another one of their offerings is a one-step
custom assessment platform which makes it easy to certify employees for specific training. This
can also use by educational institutes.
Their global approach and unifying systems have helped them make a mark on the industry.
This Edtech Startup has raised $5.1 million according to Crunchbase and has offices in New York,
Texas, Pune, Mumbai, and more.
“Hurix was founded by people with the twin passions of education and technology. Globally,
education is poised on the cusp of great change. The coming years will see the world teach and
learn in new ways that are inconceivable for the vast majority of people today.”
said Subrat Mohanty.
Founder: Subrat Mohanty

Investor: Helion Venture Partners.
18

lOMoARcPSD|15447073
9. IMARTICUS LEARNING
This upskilling platform founded by Nikhil Barshikar and Sonya Hooja in 2012. Imarticus
Learning is a technology-driven training platform for transforming one’s career in a variety of
Industries. They are based in Mumbai however, have 110 dedicated learning centres across
Thane, Delhi, Gurgaon, Ahmedabad, Chennai, Bangalore, Hyderabad, and Pune.
Their aim is to bridge the industry to the academia gap that employees face. Therefore, they provide
training for individuals, corporates, and academics.
Their courses range from investment banking to interpersonal skills to machine learning and AI.
They’ve educated over 35,000 individuals and have pioneered the concept of professional degrees
With global giants. They are currently on their second round of funding.
“The main challenge for a woman in a leadership position is two-fold. One, in many times,
strategic business relationships are built outside the office environment via networking and
other industry events,” said Sonya Hooja
Founders: Nikhil Barshikar and Sonya Hooja

Investors: CBA Capital, Anil Gudibande, Tashwinder Singh, Taranjit Jaswal
19

lOMoARcPSD|15447073
10. STUDY “n” LEARN
Founded by the alumni of DCE, Smart School Education Pvt Ltd is an eLearning Company
Headquartered in Delhi. Study “N” Learn is one of the EdTech startups in India that is the brainchild
of people from IIT, IIM and DCE – Innovation through technology forms the core DNA of the
company.
Study “N” Learn aims to promote smart studying habits among students. They provide
engaging video lessons, interactive tools, and practice lessons. They have 1 million active users,
2500+ participating schools and 50,000+ educational modules.
Founder: DCE Alumni
20

lOMoARcPSD|15447073
# GROWTH AND OPPORTUNITIES
Future Of Edtech India: Factors Driving the Growth Of Edtech Industry In India
Accelerated by increasing smartphone users and the shift to digital-learning models, the EdTech
industry in India is expected to reach $30 billion in size in the next ten years.
The sector was already witnessing huge traction but with COVID-pandemic led lockdown, the
EdTech industry has witnessed exponential growth.
Because of the growth, the EdTech industry has garnered the interest of investors globally. In 2020
alone, the EdTech sector received $16.1B in VC funding, a 32x increase from 500M received in 2010.
India has emerged to be among the top three countries in the world after China and the USA to get
the most venture capital funding in the EdTech sector.
The Indian EdTech sector received an investment of $ 2.1 billion in the calendar year 2020.
Growth Trends In the Edtech Industry In India
Previously dominated by the K-12 segment, the EdTech sector is now witnessing strong growth in the
post-K-12 segment. Online education offerings for the K-12 segment (Classes 1 to 12) are projected
to increase 6.3X by 2022, creating a $1.7 billion market. And the post-K12 market is set to grow
3.7X to touch $1.8 billion.
21

lOMoARcPSD|15447073
Let’s have a detailed look at the Growth trends In the EdTech Industry in India.
 Growing Internet Userbase
There are around 624 million active internet users in India as of February 2021. These active users
offer a huge growth opportunity for the EdTech stakeholders. Particularly in Tier 3/4 cities, segments
such as online tutoring and competitive exam preparation can have strong growth. And with more
people in the target audience pool, every segment of the EdTech industry can have ample growth
opportunities.
 Increasing Number of Edtech Startups
There are more than 6,950+ EdTech startups in India, as per Tracxn, a platform that tracks startups
and private companies. Leveraging technology to offer the best services, these EdTech startups offer
smart classroom solutions, adaptive learning platforms, learning management systems, and
collaborative platforms.
All these factors combined with inflow of investments, acquisition, up-gradation in offerings and
more players quickly shifting and adding students are accelerating the digital learning movement
in our country.
22

lOMoARcPSD|15447073
CHAPTER-3
COMPANY’S PROFILE
23

lOMoARcPSD|15447073
About the Company
MY CAPTAIN – THE Climber

 Address: - Climber knowledge and Careers Pvt Ltd., 3rd floor, Classic Arena, AECS
Layout, Singasandra, Bengaluru, Karnataka 560068.
 Telephone no.: - 09513987644
 Website: - www.mycaptain.in
 E-mail: - ruhan@theclimber.in
Company’s Logo
History of MY CAPTAIN
The idea of My captain was born out of a hostel room discussion. Zeeshan (CEO and
Co-Founder) wanted to become an Astronomer, Sameer (Co-Founder) wanted to
become AdTech blogger and Ruhan (Co-Founder) wanted to become a Writer. But
when they approached their parents for the same, they were met with criticism,
cynicism and eventually all the three ended up studying Engineering, a subject they
24

lOMoARcPSD|15447073
were never passionate about.
While in college they met amazing potential filmmakers, designers, developers,
photographers, models, and whatnot, but unfortunately, they all were studying subjects
they had no interest in. This led the founders to believe that the problem of making
uninformed career choices or not being able to follow their passions was a problem that
their entire generation faced.
They launched My captain in 2015, after trying out a lot of models and learning module
They even validated their ideas by conducting offline boot camps and
workshops and slowly moved them online. This is how My captain began, where
students could learn whatever they loved, Live and Online with young professionals.
The initial people that they talked to about their company were their target audience
i.e., college students, and their parents. And everyone they talked to, said the same
thing:
“I wish I had something like this right now/when I was in college”.
25

lOMoARcPSD|15447073
Company’s Highlights
STARTUP
Headquarter Bengaluru, India
Sector EdTech
Founders Md. Zeeshan, Sameer

Ramesh, Ruhan Naqash, Fatema
Hussein
Founded 2013
No. of employment 110 (+40 intern)
No. of Active Users 30,000 (monthly)
Parent Organization Climber Knowledge and

Careers pvt ltd
# Tagline of the company

The tagline of my captain is “Learn what you want”. It clearly talks about their culture and
vision as an organisation.
# Mission of the company

Its aim is to empower young minds and enables them to make choices to create a future they
deserve.
26

lOMoARcPSD|15447073
# Core Values
 INTEGRITY
Adhering to moral values we have share an undivided spirit. Thus, integrity. Thus, integrity is
a virtual that reflect in our personal lives, financial transaction and business deals.
 CUSTOMER SATISFACTION
Our pivotal reason of success our dear customer is guiding stars who directed us towards our
future endeavour.
 SOCIAL RESPONSILIBITY
We try hard to help our mother nature. We strive to create eco-friendly products and optimise
our resources to conserve the environment.
# My captain - Recognition and Achievements
• My captain was incubated at NSRCEL, IIM Bangalore in 2016.
• SDSN awarded My captain as of one the top 50 youth led solutions in the world
working towards Quality education and economic growth and work.
27

lOMoARcPSD|15447073
# KEY PERSONS
Founders Md. Zeeshan, Sameer

Ramesh, Ruhan
Naqash, Fatema
Hussein
Vice- President (sales) T. Shrikanth
Education and content manager Geo Thomas
Senior operations and HR manager Anush Ramchandran
Vice-president marketing Ajay Dev Singh
Vice-president technology Gopal Sharma
Program manager (product) Eila Qureshi
Brand communication manager Deepali G. Puranik
28

lOMoARcPSD|15447073
# Revenue growth of MYCAPTAIN
My Captain runs operations all across India and have their headquarters in Bangalore. Their
revenue in the last financial year was south of 1 million dollars and have had a paid user
base of 80,000+ which is equivalent to highly funded companies like Unacademic and
Vedanta from the Education sector. All of this completely bootstrapped without raising a
single penny. Their NPS is above 50+ which is one of the highest for Education products
all across the World.
# Business model and Revenue model

My captain has been generating revenue and is profitable right from the first day. Students
pay them 1,000 rupees for a month-long workshop. Mentors get a part of this amount, and
the company get the rest.
29

lOMoARcPSD|15447073
Rest of compensation for mentors happen by helping them get mentors for their research
or work. They are also given LORs, and the start-up even help them get funds for their
research or start up.
BUSINESS MODEL OF MYCAPTAIN
30

lOMoARcPSD|15447073
# Market size
The company is in the Education Industry. The Market size is almost 38 million people (10
million students from 8th to 12th standard, 12 million students enrol in undergraduate courses
every year, and 18 million graduates).
The Total Market Size is US $1.6 billion currently.

According to the report by KPMG on Online Education in India, the market is said to be
growing by 44% year on year.
# My captain - Future Plans
They want to expand their offerings to 50+ programs, expand into professional levels for each
program and also get into vernacular languages so that they democratize the notion of being
able to make an informed career decision for the entirety of India.
In coming years, my captain is looking to acquire 300,000+ more paid customers, begin
international expansion and have more than 3000+ Top Educators onboard. Additionally, the
company is aiming to host 2000+ Free Live classes and workshops for students to get a taste
of each field and learn from the best minds in India.
# SWOT Analysis
STRENGTH
In the strengths, management should identity the following points exists in the organisation: -
• Advantages of the organisation.
• Activities of the company better than competitors.
• Unique resources and low-cost resources company have.
• Unique selling proposition of the company.
31

lOMoARcPSD|15447073
WEAKNESS
• Improvement that could be done.
• Activities that can be avoided for Oh Captain My Captain.
• Activities that can be determined as your weakness in the market.
• Factors that can reduce the sales.
• Competitor’s activities that can be seen as your weakness.
•
OPPORTUNITIES
• Good opportunities that can be spotted.
• Interesting trends of industry.

Opportunities for Oh Captain My Captain can be obtained from things such as:-
1. Change in technology and market strategies.

2. Government policy changes that are related to the company’s fields.
3. Change in social patterns and lifestyles.
4. Local events.
THREATS
• Company’s facing obstacles.
• Activities of competitors.
• Products and services quality standards.
• Threats from changing technologies.
• Financial/cash flow problems.
32

lOMoARcPSD|15447073
• Weakness that threatens the business.
# Courses MY CAPTAIN provides
(A) Technology
• Web Development
• Ethical Hacking
• Artificial Intelligence
• Android App Development
• C Programming
• Cpp Programming
• Java Programming
• Python Programming
• Full Stack Development
• Data Analytics with Python
(B) Business
• Entrepreneurship
• Marketing and Advertising
• Social media marketing PRO
• Digital Marketing
• Stock Market and Finance
• Business Communication
• Business Analytics
• Event Management
33

lOMoARcPSD|15447073
• Search Engine Optimization

• Cryptocurrency Trading
(C) Creatives
• Social media content creation

• Novel Writing
• Creative writing
• Freelance Content Writing
• Spoken word poetry
• Stand-up Comedy and Humour writing
• Journalism and media studies
• Photography
• Psychology
• Graphic Design
• Short Film Making
• UI & UX Design
• Music Production
• Illustrations and Doodling
(D) PRO Courses
• Content and copyright Pro

• Social media management Pro
34

lOMoARcPSD|15447073
PRODUCTS
35

lOMoARcPSD|15447073
# COMPITITORS OF THE COMPANY
1. BYJU’S
BYJU’S has become the household name for Education online. It is the
common name for the company think and Learn Private Ltd. Started as a
coaching class, BYJU’S has grown into one of the top EdTech companies
in the world. This EdTech start-up founded by BYJU Raveendran and his
wife Divya Gokulnath in Bangalore. They have also collaborated with
companies like Disney to make learning truly fun.
They also engaging video lessons, personalised learner’s journeys,

unlimited practice sessions and engaging questionnaires to make learning
truly fun. BYJU’s covers a wide variety of classes starting from class 4 up
to CAT or IAS test preps. Online classes for UPSE, K3, K10, K12, CBSE
NCERT, ICSE, IIT-JEE & NEET.
They currently have more than 9,000 employees and a revenue of 520 crores
INR. Few well known subsidiaries are Whitehat Jr. and SPAN Thought
works Private Limited.
Founders: Byju Raveendran and Divya Gokulnath

Investors: Bond, Tiger Global Management, General Atlantic, Owl
Venture, Qatar Investment Authority
36

lOMoARcPSD|15447073
2. BRAINLY
Brainly is the knowledge-sharing community where 200 million students and

experts came together to solve questions. The company was founded in 2009 in
Poland by Michal Borkowski. Brainly is currently available in 35 countries.
If you are stuck with a homework problem, brainly will help you to solve it within
minutes. Brainly has an active user base of over base of over 200 million. It has
answered over 50 million questions to date.
Middle and high-school students, as well as their parents across India, have been
leveraging Brainly’s platform to strengthen their skills in core academics subjects
such as Hindi, English, local languages etc.
Their motto is ‘No one knows everything, but everyone knows something!’
Founders: Michal Borkowski, Lukasz Haluch, and Tomasz Kraus
Investors: Runa Capital, Manta Ray, Naspers and Kulczyk Investments
37

lOMoARcPSD|15447073
3. CLASSPLUS
Initially launched as Xprep in 2015, Classplus has seen over 25,000 subscribers.
Classplus is an EdTech startup that focuses on building the complete institute
management system. Since Indian education is highly dependent on coaching
classes, Classplus works on helping those institutes. With features like smart
attendance, insightful student reports, online video selling, fees records, online
tests and more the app makes running a coaching institute easier.
The startup also helps parents keep track of their child’s progress. Today they are
a team of 25 people and have raised undisclosed funds from Rising Stars, a VC
firm and other angel investors.
“The app has been created as a zero-typing product, keeping in mind its
usability for middle-aged tutors. By a zero-typing product, we mean that a
tutor requires minimal typing effort to use the product,” said Mukul Rustagi
Co-founders: Mukul Rustagi and Bhaswat Agarwal.
Investors: Rising Stars, Manish Amin, Pallav Pandey (co-founder Knowlarity,

Broex), Chavi Jafa (Head-Business Solutions, S. Asia, Visa)
38

lOMoARcPSD|15447073
4. COLLEGEDUNIA
This college search engine helps students find the right colleges for themselves.
The platform founded in 2014. It collates information about higher education in
India or abroad. College Dunia focuses on helping students get enough information
about a tech backed They feature.
Since 2014, CollegeDunia has compiled authentic information of 27,000 colleges,

7000+ courses, 350+ exams of various streams. They’ve also collected 2,00,000
reviews about different colleges to help students make better decisions. Currently,
they are focused on the growth of their mobile app as 38% of their traffic comes
from there. CollegeDunia raised ฀1 crore in angel funds just after bootstrapping
for six months.
“College search is the second most important thing for a student and we aim
to be the mobile personal admission assistant to the student during his
admission hassle,” said Sahil Chalana
Founder: Sahil Chalana
Investors: Gray Matters Capital and M Chandrasekaran
39

lOMoARcPSD|15447073
5. CUEMATH
Cuemath is an ed-tech company founded in 2013 as an after-school math

enrichment program. They are one of the EdTech startups in India that
focuses on gamified learning and has revolutionized the way math is
perceived by both teachers and students. It has a ‘learn-by-doing’ approach.
It also aims to promote ‘out of the box’ thinking and love for math among
school children.
Company founded by Manan Khurma, who is also an acclaimed writer with

McGraw Hill publications. Cuemath also empowers women tutors and
provides them with meaningful employment opportunities. Cuemath has
over 1200 educators until the date of writing this article. The company has
raised 5.5 million dollars in series B funding until 2019.
“Basically, that was my inspiration- knowing that real problems lie in

creating strong foundations. What was really needed is a math program
that transforms math outcomes for young kids. So, in 2013, I decided
to create a math program for young learners, and because not all kids
40

lOMoARcPSD|15447073
are inherently self-driven, you need a teacher’s presence to ensure that

they stick to the plan. That’s the reason I came up with this teacher-
elect model, i.e., we have teachers setting up micro-centres in their
homes, and they use the CueMath learning system to teach
neighbourhood kids and students.” said Manan Khurma
Founders: Manan Khurma

Investors: Google, Sequoia India, Unitus Seed Fund, and Alok Mittal.
41

lOMoARcPSD|15447073
CHAPTER-4
FINDINGS AND OUTCOMES
42

lOMoARcPSD|15447073
EXPERIENCE LEARNT
It was an online internship where I worked as a Business Development Executive and
Connected with Many clients. The main activities I performed there was of generating
leads and selling courses pack to students. There, the responsibility I was holding were
of finding and retaining clients, encouraging extant clients to purchase added products.
My ability to influence and negotiate with customers got really enhanced and flourish.
Also, I performed digital marketing and content writing in this internship. My head
Used to give me topics and content and I used to do social marketing by making post
On it by myself.
As a business development executive, I was responsible for helping organisation or
client’s growth.
One of the company’s priorities is to get new customer or clients and sell more & more
Additional products, courses and services to the existing ones.
My Reviews
My Captain is a E-learning platform where we used to generate sales. This
helped to enrich my communication skills very well and helped me out to
gain knowledge about consumer behaviour.
The work culture is amazing for anyone who wants to learn and explore
different aspects of non-academic’s career fields. A lot of challenge in
working which pushes your efficiency levels upwards. Indeed, it is a great

43

lOMoARcPSD|15447073
experience and learning too.
It was a great experience. The courses were very informative and straight to the
point.
The mentor was great as well the learning experience was good.
Roles And Responsibilities I Performed
 The person playing this role should be very good in identifying and getting as
Many sales leads as possible so I tried my best to fulfil these needs.
 Another responsibility of mine was to make people aware of the new products
and services.
 It is necessary to maintain a healthy and professional relationship with
Customer and clients.
 My research skills were also applied so as to monitor the trend going on
In the market which will help in identifying sales lead.
 I was also tasked with contracting possible clients via mail or phone.
 It was also tasked for creation of PowerPoint presentation and display sales.
 Usually, I used to connect with clients about the growth of our products
have currently made and at the same time keeping records of it.
 I was also responsible for Development proposals and creating sales goals
for the teams and to make sure that they are met.
 I used to write report and also providing feedback at regular intervals to
the higher management about how exactly is running currently and also make
them aware.
 I used to create posts for digital marketing.
 I used to Interact with customers and dealing with their enquiries.
44

lOMoARcPSD|15447073
PROCEDURE OF WORK
 My Mentor used to give me list of Contact Numbers through I was told to

call and influence the customer for purchasing the product pack. I used to Brief
benefits of each and every course pack including fee’s structure and perks and
certificate receiving procedure at the completion of course.
 Another way of generating leads and approaching customers was Digital
platforms. Where I used to post courses packs posters and whosoever give
response on it, I brief them and then influence & negotiate with them for
purchasing it.
 The Digital platforms I used to reach customers was: WhatsApp,
Instagram, & Facebook.
 I had also generated leads by circulating the Google forms of Registration For
courses. By which I wanted to be clear before pitching to Them about what
sort of interest they have.
 Thrice a week, all my co-interns including me have a meeting with us
captain for discussing the new ideas of how we can generate leads and sales,
Reach more peoples, and innovative ideas of pitching people.
 I was also directed to take reviews from those who had already purchased the
product and had completed their course.
 I was also tasked to represent a PowerPoint presentation on Weekly Growth
in leads and sales.
45

lOMoARcPSD|15447073
CHAPTER-5
LEARNING AND VALUE ADDITIONS
46

lOMoARcPSD|15447073
LEARNINGS
 Get to know about the challenges and opportunities for EdTech companies
in India.
 Gain basic understanding of sales and digital marketing.
 I learned how to pitch the client during meeting.
 I experienced corporate feeling which gives me a good exposure.
 I improved my presentation skills.
 Time management is the big management lesson I have learnt as make
individual more divert to words it works.
 Digital Marketing work is all about team work and it always try to give best
out of all.
 I learnt that how to deal with customers problems patiently.
 Gain knowledge on content writing.
 I learnt how to create post that influence people.
 I improve my communication skills.
 Get to know how a company in education field works.
CHALLENGES FACED DURING THIS INTRERNSHIP
 First challenge faced by me is to generate leads.

 Get the right audience in the market.
 Create fresh and meaningful content that influence people.
 Dealing with angry and annoying customers.
 Not meeting the customer expectations because customer expectations
constantly change.
 Meeting the target before time.
 Constantly being active on social media to know the recent trends.
47

lOMoARcPSD|15447073
USEFULLNESS OF TRAINING
 This training gives me the skills to analyse my own challenges and find the
solutions.
 This training helps me to stand out among the competition.
 It builds confidence in dealing with customers.
 It helps in encouraging teamwork and putting aside all personal differences to
achieve a common goal.
 Training improves my all skills related to this profile.
OBJECTIVES OF STUDY
# Primary Objectives
 To find the sales promotion activities and marketing activities carried by My Captain.
 To find out the thinking of people towards education system.
# Secondary Objectives
 To find out the tools and techniques of sales promotions that used in My Captain.
 To know how the company do their marketing in education field.
SCOPE OF STUDY
The study report being made here bring out the sales and marketing structure & the
position of MYCAPTAIN during the different years. The study helps us to analyse the
background of the company and the efficiency of their marketing and sales strategies.
48

lOMoARcPSD|15447073
LIMITATIONS OF STUDY
Due to constraints of time and resources, the study is likely to suffer from following
limitations.
Some of these are mentioned here under so that findings of study maybe understood in
proper perspective:
• The period of the study is only for 30 days (a month).
• It is very difficult to cover the entire education market.
• Most of the people show hesitation to respond.
• The study is based on secondary data and limitations of using secondary data may
affect the result
49

lOMoARcPSD|15447073
CHAPTER-6
RECOMMANDATIONS AND SUGGESTIONS
50

lOMoARcPSD|15447073
Recommendations and Suggestions
 They should become more professional.

 They should give certificate on time.
 They should give more time on training.
CONCLUSION
In my 26 days study on the sales and marketing activities and its effectiveness
on My Captain. I have concluded that:
Most of the customers buying decisions are depend on the qualities and lowest
price of the product. My Captain provides education courses, and according to
me this is the main reason why people don’t show interest in this. This is so
because as we know in India, people don’t believe in everyone in education
field. But the employees in My Captain work really very hard to gain response
from the people and they are doing really well.
51

lOMoARcPSD|15447073
CHAPTER-7
BIBLOGRAPHY
52

lOMoARcPSD|15447073
 www.startuptalky.com
 www.mycaptain.in
 www.google.com
 www.linkdin.com
 Wikipedia
53

A Summer Training Project

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Summer Training Project

Uploaded by

Copyright:

Available Formats

lOMoARcPSD|15447073

A Summer Training Project

Bachelor in Commerce (Maharshi Dayanand University)

Studocu is not sponsored or endorsed by any college or university

Submitted in partial fulfilment for the award of the degree of

Department of Business Administration

DELHI GLOBAL INSTITUTE OF TECHNOLOGY

Affiliated to MAHARISHI DAYANAND UNIVERSITY,

Downloaded by aniket rai (raianiket9264@gmail.com)

DEVESH DEV YADAV

Downloaded by aniket rai (raianiket9264@gmail.com)

Signature of the student

(Devesh Dev Yadav)

Downloaded by aniket rai (raianiket9264@gmail.com)

I would like to express my gratitude to my Guide for her constant guidance to

At last, I would like to take this opportunity to acknowledge the encouragement

Devesh Dev Yadav

Downloaded by aniket rai (raianiket9264@gmail.com)

1. Chapter-1 Executive Summary 7

2. Chapter-2 Industrial Sector Profile 9

3. Chapter-3 Company Profile 23

5. Chapter-4 Findings and Outcomes 42

6. Chapter-5 Learning and Value Additions 46

7. Chapter-6 Recommendations and Suggestions 50

Downloaded by aniket rai (raianiket9264@gmail.com)

DIGITAL MARKETING AND SALES PRACTICE

Downloaded by aniket rai (raianiket9264@gmail.com)

Downloaded by aniket rai (raianiket9264@gmail.com)

This report is about my internship with My Captain. In this comprehensive report,

I was a part of Digital Marketing team and sales team in My Captain.

This internship was of 1 month starting from 13 September 2021 to 13 October

Downloaded by aniket rai (raianiket9264@gmail.com)

INDUSTRIAL SECTOR PROFILE

Downloaded by aniket rai (raianiket9264@gmail.com)

My Captain is an EdTech company

EdTech (a combination of Education and Technology) refers to hardware

and software designed to enhance teacher-led learning in classrooms and

improve student’s education outcomes.

Due to lockdown, they’ve had the opportunity to truly shine.

and coaching classes had to depend on technology to continue teaching.

More and are investing more in their growth.

competitive examinations. With the aim to make education truly interesting

Downloaded by aniket rai (raianiket9264@gmail.com)

# Different Companies in EdTech Sector

1. CULTUREALLEY- HELLO ENGLISH

Their audio-visual lessons or you hire a teacher.

concerning sixty p.c area unit learning English,” said Pranshu

Founder: Nishant Patni and Pranshu Patni

Parent: Intap Labs Private Limited

Downloaded by aniket rai (raianiket9264@gmail.com)

Founders: Sindhuja Jeyabal and Sneha Sheth

Downloaded by aniket rai (raianiket9264@gmail.com)

This Photo by Unknown Author is licensed under CC BY

provide a democratic, comprehensive and easily accessible education

Founders: Tanushree Gupta and Aditya Shankar

Downloaded by aniket rai (raianiket9264@gmail.com)

Founder: Ishan Gupta, Mayank Gupta

Downloaded by aniket rai (raianiket9264@gmail.com)

Founder: Atul Kulshreshtha

Downloaded by aniket rai (raianiket9264@gmail.com)

Flipclass is an online e-commerce tutoring platform, currently one-of-its-kind in India. Company

a match-maker between a teacher and a student.

clear.” said Vinet Dwivedi

Founder: Vinet Dwivedi