Part IV Case Application

Choose 2cases among the list

Case Application 5: Gaga Over Gaga (244-245)

1. How is strategic management illustrated by this case story?
There is a lot at stake when a label decides to invest in a new star. In
today’s highly competitive music industry, there is a great deal of
planning that goes on behind the scenes – Just like a company that
launches a new product. According to the case, “Saga’s persona has been a
calculated strategy.
2. How might SOOT analysis be helpful to Lady Gaga as she and her advisors
manage her career?
A SOOT can be used for many purposes. In this case, a SOOT analysis could
help point the singer into the best type of music, considering her singing
ability, and point toward new technological opportunities that might be
under utilized by other artist.
3. What competitive advantage do you think Lady Gaga is pursuing? How is
she exploiting that competitive advantage?
From the case, Lady Gaga has “spawns awareness of the power of digital
media and her exceptional ability to exploit it.
and “Her persona is built for the online generation.” This is important as
fans often download songs from the internet for free and in the process
deny record labels revenue for record sales. Gaga has also taken advantage
of new contract formats, such as the 360-degree deal, where a label invests
more money upfront—on marketing
4. Do you think Lady Saga’s success Is due to external or internal factors or
both? Explain.
Students may have a strong opinion on Saga’s talent. However, It Is possible
that Gaga could be In the right place at the right time – taking
advantage of an opportunity that exists In the record Industry.
Remember Vanilla Ice? Whether she has the pipe’s to stay In the music biz
will show In the long term.
5. What strategic Implications does the suggestion that ere ability to remain
a music Industry mainstay depends on her ability to evolve have?
For companies to remain on top for any length of time, they must be
flexible and continually Innovate. On the other hand, It Is difficult to
radically change a product without losing the Image the company has
worked so hard to build.

Case application 6 out of control 65.65

1. Using Exhibit 2-5 and the information from the case. Describe the culture at ToyotaMotor
Corporation. Why do you think this type of culture might be important to acarmaker?
Toyota is a well-recognized company with the title of being known as the world’s
largestcarmaker. In order to have achieved such a title, Toyota has to have key values that
aredeeply held and widely shared by its employees. Based on the exhibit 2-5 Toyota has
aninnovative culture that is team oriented which allows them to remain stable even
whiletaking on risks. This type of culture might be important to carmakers because
Toyotaowns 11.7 percent of the car industry’s market and despite their organizational
cultureshift due to poor innovative risk taking when it came to quality, other carmakers
shouldfind Toyota’s initial culture to be the reason for their long-term success and growth.
2. How do you think a long-standing culture that ability to influence employee behaviours
and actions? What lesson be learned about organizational culture from this?
There are many dimensions to an organization's culture and a few of them could have
accounted to Toyota's relation with its employees. Firstly, attention to details is a necessity
when it comes to quality assurance. The degree to which Toyota's employees were
exhibiting precision, analysis, and overall paying attention to the quality content of the car
brought the reduction in the cars they were making quality. However, a lack of attention to
detail comes from the degree to which the managers of the company focused on results or
outcomes rather than how the outcomes were achieved. Therefore this made the
organisation not to have a strong culture. The lesson from this case is that as the manager I
must focus on how the outcome must be achieved and pay attention to the details and also
make sure.
3. Do you think that it was important for Mr. Toyoda to apologize for the
company’sdecisions? Why?

We strongly feel that Mr. Toyoda apology was necessary and important. For Mr. Toyodato
publicly apologize for the company’s quality mistake showed the public that thecompany
actually cared about the casualties that may have been could due to their lack ofattention to
detail and poor outcome orientation. It also showed that the company has astrong culture
where key values that may be presented throughout the organization aresafety,
creditability, and honesty
4. What could other organizations learn from Toyota’s experiences about
theimportance of organizational culture?
There are many lessons that other organizations could learn from Tayota’s
experiencesabout the importance of organizational culture. We have broken the
lessons down by typeof organization. If a company is a more stable company, they
could analyze Toyota’sissue and note that though their company is more stable
and mature, they should take onless risky innovative techniques or strategies to
assure that they are keeping theorganizational culture that allowed them to
become a mature and stable company.