Mini project

GIFT NOW
(THIS YEAR PEOPLE GET SOME PRSENTS……)

Submitted by– Ishikavohra Under the guidance of –DR. Honey Gupta

Father’s name– Parminervohra

Batch of 2021– 23MBA

LLOYD INSTITUTE OF MANAGEMENT & TECHNOLOGY

PLOT NO 11, KNOWLEDGE PARK-2, GREATER NOIDA-201306 (UP

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DECLARATION

I am Ishikavohra, MBA student of Lloyd institute & management hereby declare that the
mini project report entitled “Innovative Start-Up Idea” is a bonafied project work under the
guidance of DR. Honey Gupta ma’am in partial fulfilment of the requirements for the degree
of Master of Business Administration–MBA of Dr. A.P.J. Abdul Kalam Technical
University. Further, the same project has not been submitted by me elsewhere for the award
of any degree, diploma or other qualification.

Date: February23 , 2022 Place : Greater Noida

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INDEX

 Introduction
 Objective
 Scope of Innovation
 What we can do
 Advertisement & Promotion
 Feasibility
 Description
 USP
 References

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INTRODUCTION

GIFTNOW, is a app. A creative and unique concept, easily customized to suit an

individual, the gourmet gift hampers can be a delightful expression of any sentiment.
Usually, a gift hamper has a collection of items attractively presented and based on a
common theme.

Wouldn’t that the thrill of receiving numerous thoughtful presents is often greater than
opening just one place? The variety of choices.

Through this app users can have the variety of choices available in gift hampers is truly
unbelievable. Be it Rakshabandham, Christmas or, birthdays or business, there is
something for any occasion or holiday!
The benefits of buying gift hampers online is varied as the way gift are packaged, the
selection, the choices available like tasty chocolate gift, variety of biscuits and cheese
that is mouth-watering, tasty and yummy that you would crave for more.
LOGO

THIS YEAR PEOPLE GET SOME PRESENTS

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OBJECTIVE

The plat form will be about making business easy. It would connect to the people who
can sell their gift hampers(making scrapbooks, photos collage, chocolates which is made
by them,etc.) and help them to design and deliver their gifts.

Especially, it will give a chance to married women also to start their business with good
income

 To create a home- based company whose primary goal will exceed customer’s
expectations.

 To increase the number of clients we have to make this attractive and trustable.

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SCOPE OF INNOVATION

GOODNOW (GN) is concentrating to connect people with gift hampers out of a wide
range of high-quality ingredients. It will offer the option to add any design or additional
changes as per the users want. Moreover, it provides a platform for those who are not yet
connected to people or expand their own business. GN helps to deliver gifts to the users
and also fulfill requirements as per customer.

Therefore, making and selling gift hampers is a income opportunity for women, moms,
housewives, andstudents also. All is need to do, people who wants to sell their hampers
through app need to register themselves. We connect and deliver their hampers. It will
also establish a website that will allow customers to place orders for the gift and will also
provide details regarding the products of the gift.

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Our target customers will be married women, age 35-44 and 65+, with household-
income who have an interest in GN. These customers will use our product in order to
maintain relationships with family members, friends, coworkers, and service provider. It
will be important for the marketing to reach out and run various marketing campaigns to
spread the word about the GN. Once the order deadline passes, there will an option-asses
the number of orders and place orders with the vendors of these products to ensure
accurate and timely delivery.

Sales Strategy Distribution The gift hampers will be distributed via pickup at a specified
location. It is recommended that the hampers only be available for pick up due to high
shipping and delivery costs. Price decide by the seller will charge only delivery charges
in addition charges will add as per requirements.

Financial Plan Revenue Approximate revenue

is based on first charges a commission to seller based on orders. While users pay a
delivery fee, GN earns a commission for every delivery from SELLER which is
subsequently divided between the supplier and thebusiness.

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Sales: The gifts will be sold online. They will also be promoted on the social media
(Facebook page, Instagram, or advertisement) at their booth at Sprout!, and in the
newsletter. They can additionally be advertised in local newspapers.

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WHAT WE CAN DO

 Wide Range of Products

 Doorstep Delivery
 Ease Of Doing Business
 Providing Them with the Latest Trend of Products.
 Information about Daily Change of Prices.
 Quality Products
 Multiple Payment Options

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By The Above Means and Services. Don’t Have To Rush Every Time A Product Is Out

Of Stock In Their Shop And Can Easily Order From Our Application And Website.

With The Help of Our Application small and medium businesses can scale and nature

their business and avail many facilities such as doorstep delivery, credit facility, easy

payment option.

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ADVERTISEMENT AND PROMOTIONS

 Content marketing is the process of creating online material (e.g blog posts,

videos, Info graphics, GIFs, images, etc.) that attracts your target audience

 One of the most powerful (yet underrated) e-commerce marketing strategies is

referral marketing (also known as word-of-mouth). The reason is simple - we are

all social creatures, and we love Sharing our experiences with our family and

friends. It benefits us too. We help each other avoid bad experiences, and

encourage each other to support places that provides an excellent experience.

That also means, whether you like or not, people are going to share about you with

their friends.Wouldn’t You prefer that sharing be something positive about your

brand and product? That’s referral marketing.Referral marketing is when you

deliberately influence the process of word-of-mouth, whether it is encouraging

more sharing, or positioning the sharing to be positive.

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 Instagram marketing 65% of Instagram users use their feed to look for online

shopping inspiration, while also looking to discover new brands. These are users

who are looking for stores like ours to purchase from! This also means that if we

do not have a solid Instagram presence, we’re missing out on tons of sales.

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FEASIBILITY

GN connect people with gift hampers. It gives a chance to generate income, opportunity

for women, moms, housewives, and students who can earn money and show their talent

on this platform. They can prepare a gift-hampers and sell it to us.

In addition, we are also providing design like adding flowers, decorating. However, it

includes charges, if seller give only packing hampers. So, they need to pay only

commission.

It starts with app then we connect people who are interesting to sell. Creating online

material (e.g blog posts, videos, Info graphics, GIFs, images, etc.)

The hampers would be a one-of-a-kind product. The hampers will connect people

together and know about the sellers. That are homemade and unique.

GN would be earning, On The Basis Of Commissioning Model and logistics charges.

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START-UP COSTS
Start-ups costs are usually one-time expenses necessary to make the application.

The cost to develop an app depends on many factors including the app type, category,

and language. Essentially, there are three types of apps commonly found in android de-

vices including web, native, and hybrid apps. Each of these has a different interface and

vary in user experience.

For the start-up we have to format our business ideas in a more understandable way and

have to go to our target customer to discuss our ideas and will try to convince them to

like the and idea and after that they will also fund for the business.

Like for this application, first, we have to make a demo application.

This will make the seller to know about the product and know about app features.

There will no any issue of doing paper work here & there because all the things are

here in a single app.

After liking the idea, they can also give fund for the startup of the application.

Also, there are so many sources of fund from where we can raise the start-up fund, like

small loan and all.

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PROJECTED PROFIT

A projected profit is the estimates of how much money we will bring in by selling
products or services and much profit we will make from the sale.

The revenue will be earned by the following ways:

We will charge doctor for this application

We will monetize advertisement of other brands as per the prescriptions of the patient.

We will also provide additional subscription package on patient app like exercise,

diet plan etc.

We will take some data with the permission of patient like his be-haviour of any

disease and will sell to third party for research and analytics.

We will also take money from pharma brands that will suggest medicine to doctor

portal.

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We will also provide home service from app like manual BP and diabetes check and

we will take commission.

 We will also take commission if someone will order any device like BP machine,
oxygen machine, sugar machine etc.

As per the prescription and test mentioned by doctor, our app will suggest multiple

test center nearby and will provide promotional code, we will take commission

from those clinics.

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DESCRIPITION

Business Plan In order to write a business plan,It needs to analyze the startup costs, the

sales plan, and the online ordering system. It develops a plan about how the online

system will work. In addition, you can get the access to compare the prices from different

sellers for gift hampers to save up your money. Also, in occasion users will get bumper

offers. If users order more than 5 gift hampers together then, one gift hamper will be

provided by the company for free. Through this app users can have the variety of choices

available in gift hampers is truly unbelievable. Be it Rakshabandham, Christmas or,

birthdays or business, there is something for any occasion or holiday!

The benefits of buying gift hampers online is varied as the way gift are packaged, the

selection, the choices available like tasty chocolate gift, variety of biscuits and cheese

that is mouth-watering, tasty and yummy that you would crave for more.

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Features in Gift-now are:

- It allows you to invite family and friends to join a group, where you can share

the item.

- Seller can upload their hampers. In first order users will get 12% discount.

- Security: Give 100% surety to users that their privacy will secure.

- Search options available and they can know they seller who make for them.

- Bright and bold color schemes, flowers designing option available as per their

requirements if they want to add they can get access.

- Push notification: whatever seller update anything it will pomp-pomp on app

- Secure payments

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USP

A unique selling point(USP), also called a unique selling proposition, is the essence of

what makes your product or services better than competitor. In online marketing,

communicating your USP clearly and quickly is one of the keys to getting potential

customers to convert on you site. It has been growing with the rate of 7% per annum.

With introduction of our product and service in market we expect a growth of 9%

perannum.

It is the marketing statement use ton sell the products and services to prospective

customers. Unless the target market understands the USP, they may never know why

they should buy the product. Its uniqueness is that it connects seller and users in offline

and online both mode. It works as a tracking app for users and the seller.

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Reason-

• Low upfront cost

• No hassle

• Ease Of Doing Business

• Time saving

• Innovative

• Wide Variety Of Products

• Latest Trends

• Next Day Delivery

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REFERENCES

- “Duck commercial- Grade packaging Tape.” Staples.com

- www.giftshampers.com
- “French vanilla crinkle cut fill,” Bags and bows online
- “Food gifting, 4th edition. Rep. Rockville, Maryland: packaged facts, 2014.
Print.

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THANKYOU

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