MCOB PRESENTATION

Presented
by
ISHIKA VOHRA
ANJALEE KUMARI
CELINE FERNANDES
AMRITA KUMARI
ANJALI
 Attitude

Attitude isn’t everything, but it’s

close.
 MCOB PRESENTATION
CONTENTS:

Meaning of attitude
Types
Components
Functions
Attitude formation
Attitude is a
mental
position
relative to a
way of
thinking or
being.

A key role of success

Attitude is defined as “a learned
predisposition to respond in a
consistently favorable or
unfavorable manner with respect
to a given object . ”That is ,
attitude affect behavior at a
different level than do values…..
 Job satisfaction 01
Types of Attitude

Types of Attitude
02 Job involvement

Organizational
03
commitment
 Components
of
ATTITUDE

?
.

.
.
Affective
.

Cognitive
Conitive
 Represents our thoughts, beliefs,
and ideas about something

Cognitive
.
LL

.
.
Thought
component
 Emotional
component Affective

?
Feelings or emotions that are brought to the surface about something,
such as fear or hate
 The behavioral components and centers on
individuals acting a certain way towards something

Conative
. .

Tendency to act
Cognition:
“The practice
of dowry
EXAMPLES
undermines
the social
status of
women & Behavior:
leaves then I ,speak &
vulnerable to
abuse.’
Affect : vote against
“Practice dowry
whenever
of dowry
possible.
makes
me sick.’
 Ego-
Adjective / Defensive
Utilitarian
Social
identity /
Value- Knowle
Expressive dge

Functions of Attitude
Formation of Attitude Direct experience

Social learning

Association
Peer groups (SOCIAL LEARNING) DIRECT KNOWLEGE