Group 1

Abbie Madeleine C. Ching Lyniel Bernadette Dorothy L. Siclot

Julia U. Lorcha Samantha M. Urminita
Christ-Anne Angel V. Moredo

I. Name of product

Sibol: Use and Grow

II. Concept Statement

Sibol: Use and Grow is an environmentally friendly product that contains seed that can be

planted after using the said product.

III. Short description

Sibol: Use and Grow is a product that is environmentally friendly and made of

biodegradable materials. The product is used for writing down notes, ideas or scribbles. It aims to

solve the ongoing waste problem worldwide as the product has a purpose even after using it. The

notebook's paper can be planted as it contains seeds aside from being scented. Which means you

can use it to grow plants in soil after it has served its primary purpose. Additionally, the pen that

comes with the notebook includes seeds on the top, which can also be planted rather than simply

disposed of after use. This is a sustainable product set that works sustainably from the chosen raw

materials to the packaging to deliver the product to the customers while having organic aesthetics.

IV. Sketch of the product

Figure 1. Sibol: Use and Grow

 Figure 2. Sibol: Use and Grow Product Parts

Figure 3. Sibol: Use and Grow Plantable Pen Parts

 V. Target Market

The Sibol: Use and Grow targets all genders aged 12 and above, students, or employed

individuals. They must be within or around Metro Manila with the capability to purchase the

product.

VI. SDGs Addressed

The product addresses the 12th Sustainable Development Goal as it aims to provide consumers

with a product that would not go to waste and will still be useful even after use. Also, the goal of

utilizing eco-friendly materials for product development, supporting local suppliers, and having

eco-friendly packaging, this product supports the "Responsible Consumption and Production"

goal of using sustainable products and reducing waste generation.

VII. Business Model Canvas

A. Key Partners

● Suppliers

Materials used for Sibol: Use and Grow will be outsourced and suppliers

are one of the key partners in creating the product. They are also the ones in

charge of the materials and producing the notebook. Moreover, establishing good

relationships with suppliers can help in the costs of production and acquiring

resources needed for the product.

● Distributors

In order to reach a wider target market, Sibol: Use and Grow will be

open to distributors or dealerships with independent vendors or business partners.

 Through this business venture, Sibol: Use and Grow is more accessible to

consumers and can increase profits.

B. Key Activities

● Marketing

Marketing will be another vital activity as it enables Sibol: Use and Grow to

reach its consumer base. Market research will be done in order to identify current trends

in the market, and how the product would be viable. Moreover, Various platforms will be

used to market the product, such as in social media or in e-commerce, in order to raise

awareness about its functionality as well as availability in the market.

● Designing

One key activity that Sibol: Use and Grow has is its designing process. Since the

pen and notebook are created from different materials, its overall design will vary from

other similar products. Thus, it must be made sure that the qualities of the pen and

notebook are furnished to meet customer expectations, both aesthetically and in its

functionality.

● Production

Producing Sibol: Use and Grow will be done once the design process is complete

to ensure that its functions will work as intended. The product will be built using raw

materials from suppliers in order to build the idea to life and for it to be ready to be

provided to possible consumers.

C. Key Resources

● Online Platforms

Since Sibol: Use and Grow will mainly be available for purchase in its

website and E-commerce platforms, online presence will be one of the key

resources of this product.

● Employees

The success of Sibol: Use and Grow would not be possible without

employees. These include those under marketing, research and development,

production, and finance. They are vital in making sure that the product being

made is of high quality and is able to address the needs of the target market.

● Tools

The pen included in Sibol: Use and Grow will make use of tools as it is

made by hand by the production department. The notebook on the other hand will

not use any tools or equipment as the suppliers are responsible for its production.

D. Value Proposition
a. Gains
● Innovative Product

Sibol: Use and Grow is an innovative product from the idea of

offering not only an ordinary notebook and pen to the market but a

seed-embedded notebook and pen that is plantable after use rather than

simply disposing of after use to trash.

 ● Sustainable Materials

The team aims to source the materials needed to manufacture the

scented notebook and pen, which are both seed-embedded to be

sustainable or eco-friendly. Also, ensuring that the product's packaging

would be eco-friendly yet with organic beauty or aesthetic to commit to

the group's goal of promoting sustainability.

● Promotes Environmental Stewardship

This product promotes environmental stewardship through its

environmentally friendly elements and may help sustain the environment

by starting with using materials that cause little to no damage to the

environment due to it being eco-friendly.

● Supports Local Suppliers

Sibol: Use and Grow is aimed to be manufactured through the

help of sourcing locally with suppliers and manufacturers. With this, it

does support not only sustainability but also local community

productivity.

b. Pains
● Costly compared to traditional products

The cost of producing sustainable products is expected to be a

little higher than the production of the conventional notebooks and pens

currently offered to the market due to the materials and extra cost for

production. Thus, the selling price of Sibol: Use and Grow is higher than

the products' mainstream version.

E. Customer Relationships
● Customer Feedback

Gathering and being open to customer feedback provides the team with

information on how the market accepted the product, especially the target market

(Perzynska, 2022). This communicates the critical voice of the consumer that

could open the door for the team and the products to be improved to achieve the

objective.

● Social media advertising and engagement

To increase its reach and brand visibility, advertising on social media

platforms will be used to its maximum potential. Taking advantage of social

media advertisements and engagements connects and positions the product to the

target market.

● Sales promotion through volume discount

Offering sales promotions, particularly volume or bulk discounts, can

provide a higher chance to grab customers' attention and influence their buying

behavior in line with the relatively getting more value of the products at a lower

price than single purchases (Big Commerce, n.d.)

F. Channels

● Website & Social Media Platforms

A company can make it easier for their customers to purchase their

product or service by having their own website and using various social

media platforms to promote it. This is because they can include articles,
 videos, reviews, email signups for more information or inquiries, "Buy

Now" buttons, and contact information for questions or concerns, all of

which are very convenient for customers to navigate through.

● E-commerce

Customers may always be found in an online platform for

shopping, and due to the advantages offered, they are likely to make

additional purchases there. Free shipping, fast order delivery, coupons, and

discounts are some of these benefits that aid in expanding customer reach.

G. Customer Segments

● Students

● 12 years old and above

● Employed individuals

H. Cost Structure

Parts Amount

Card Stock Php 4.50

Metal Ring Binder Php 7.50

Seed Embedded Scented Paper Php 240.00

Pen Barrel Php 10.00

Ink Php 1.19

Seed Php 3.20

Newspaper Php 0.05

 Jute Php 0.40

Total Cost Php 266.84

Table 1. Cost Structure of Sibol: Use and Grow

I. Revenue Stream

● Regular day-to-day transactions

The source of income would primarily come from the regular day-to-day

transactions in all platforms where Sibol: Use and Grow would be sold. This includes

website purchases, and e-commerce platform orders, wherein every customer purchase

would bring breakeven a step closer.

● Website Advertising Charges

Aside from selling in e-commerce platforms, having a website provides the

exposure that Sibol: Use and Grow needs. With this, the website can be used to gain

additional income in the form of advertisements from other businesses in need of

exposure. This will mutually benefit all parties involved, as it would be a secondary

source of income, while those who advertise will have their brands shown to a wider

audience.

A total of three revenue models- direct sales, markup and advertising are to be

used. The selling price will be determined by a markup after considering all costs

involved in the production of Sibol: Use and Grow which would then be directly sold to

the consumer base. Moreover, having advertisers in the website who feature their product

would serve as a secondary source of revenue (Dormand, 2023).

VIII. Business Selection Checklist

Business Your Your Your Ease of Uniqueness Total

Idea Knowledge Experience Skills Entry

Plantable 3 3 2 2 3 13

Pen and

Paper

Compact 2 2 2 2 2 10

Pouch Bag

Plandle 2 1 2 2 1 8

Refillable 2 1 1 1 2 7

Baby

Teethers

Luggage 1 0 0 2 3 6

Table 2. Business Selection Checklist

References

Bulk Pricing. (n.d.). Big Commerce. Retrieved February 4, 2023, from

https://support.bigcommerce.com/s/article/Bulk-Pricing?language=en_US

Dormand, C. (2023, January 6). 11 revenue models, Examples & Tips to pick the right one. 11

revenue models, examples & tips to pick the right one. Retrieved February 5, 2023, from

https://www.paddle.com/resources/popular-revenue-models

Perzynska, K. (2022, August 2). Why is Customer Feedback Important: The Complete Guide.

Survicate. Retrieved February 4, 2023, from

https://survicate.com/customer-feedback/why-customer-feedback-is-important/