Domingo Jay B.

4-E BSBA MKTG

1. Make a product

Roller Bin

Sometimes we use a toilet roll Inside the bathroom. Here our product that uses a
tissue roll as well. Based on my theory used in toilet rolls , roller bin has simply
ingenious approach to dispose of the garbage. Designed for Unique Art and
conveniency. Functional and practical, the bin features a disposable liner which is easy
to dispose of when filled up. The bin carries a roll dispenser at the bottom of the bin
holding the liners. Once the thrash is filled up, just simply tie a knot on the top and tear
the liner to dispose of it. To prepare another disposal, just pull the liner and here you are
ready to throw the debris.
2. Main sources of Direct Marketing strategy with regards to your product

✓ Email
✓ Tele marketing
✓ Tv commercials
✓ Face to face selling

3. What is your objective?

• To provide efficiency to the consumer on their waste management

• To build brand awareness
• Enter new markets internationally or locally
4. Apply objective SMART

5. Select the general communication approach, and your alternative way of

communication

➢ Verbal
➢ Visual

6. Benefits to buyer and seller

✓ Reduced Trash

Recycling some of your refuse can result in a reduced amount of trash. That
means fewer trips to the garbage dumpster and less worrying about whether your
trash will fit in the pickup bin on trash day. When you are conscious about what
you recycle and what you throw away, you can sift out the recyclables and throw
away only the non-recyclable trash.

✓ Environmental

Recycling reduces the load on our country's landfills by re-using the materials
instead of throwing them away. Recycling also reduces our need for mining and
processing production to extract materials to replace what doesn't get recycled.
The process of mining for materials and turning them into products and
packaging, such as milk bottles and soda cans, uses energy and causes heat
and air pollution.

✓ Gain Profit

Making a profit is essential for a business that desires to expand it

operations. Earning a profit allows you to open other business locations, acquire
another business, target other markets and expand your operations into foreign
territory.
7. How to reach customers and prospects effectively?

❖ We should know our audience

❖ We should invest in content marketing
❖ Listen to our customers feedback
❖ Demonstrate our product to the consumer