Domingo Jay B.

Robert Agnas
Arnold Brañalona
Edniel Ayangco
Kimbery Miranda
Leo Echano
Mark Philip Roque
Mary Ann Namuco
Neil Bryan Relox

BSBA 4-E GROUP 4

1. Why was Twitter well suited to the Col’Cacchio #PriceSlice campaign?

Col’ Cacchio wanted to create a social media strategy that would grow an engaged
community and tie into their overall marketing objectives. They needed to define the
brand identity and tone of voice through their social media channels. To achieve this
Col’Cacchio partnered with Quirk to create #PriceSlice Twitter campaign in order to
encourage Twitter users to eat more pizza. They did this by giving in-store discounts on
Col’ Cacchio pizzas for sending a tweet while using the #PriceSlice hash tag. The
discount increases when the hashtags receives tweets from the customers.

2. How were hash tags useful for this campaign?

By using hash tags, the #PriceSlice campaign set up a trend which spread around the
world. It started trending in Cape Town and South Africa in a matter of hours.

3. Comment on the interaction between offline and online touch points used
in the campaign.

By using online touch points Col’Cacchio was able to reach a much bigger audience. By
using offline touch points Col’Cacchio gave discount to the customers when they
purchased something from them. They combined offline and online touch points in order
to create more followers each time customers buy something.