Strategic Marketing and Planning

PRM 36
Team Foxtrot (Batch 2)
Strategic Company Plan

Submitted By
Animesh Raj Gupta (P36011)
Aishwarya Sagar (P36095)
Md. Anwar Khan (P36131)
Yash Joglekar (P36176)

Strategic Company Plan - Foxtrot

Mission Statement
To empower and connect people and business worldwide through computers integrating compact
cutting edge technology with the contemporary style.
Situational Analysis
Market consist of 6 player, having a market share of 17% each. Currently company has a revenue
generation of Rs. 1.5lakhs, contributing 14% profit which make it to be one of top industry in
computer segment. The stock market has been performing well, attracting investors foreseeing
great future of company. With the current market strategy we have stable market share, but
product penetration is very low asking for a change in distribution strategy. Because of poor
penetration strategy and goal we are ending with excess inventory, thus production planning
needs to be reformulated. Cause for stagnant market share can also be poor R&D also.
Business Goal
We want to increase our market share in long term by featuring innovative technology aiming
toward profit maximization of stakeholders.
Objective
1. Maximize the stakeholders wealth by increasing market share across all segments.
2. To achieve a growth rate of 5% at stock market annually.
3. To achieve the goal, we target to capture about 30% market share of target segments.
Strategy
In order to achieve our objectives we have decided on the below points of actions
1) Increasing promotional budget and re-formulation of penetration strategy to increase
consumer reach and awareness. Overhauling our logistics and supply chain structure so
that supply meets demand at all times and customer accessibility is maximized.
2) We tend to gradually maximize our R&D investments guaranteeing continuous
innovation and production of affordable technology so as to fulfill need of customers.