Semi-structured Interview

For Manufacturers
1. What are products manufactured by you?
2. What is you production capacity?
3. Who are your biggest buyers and what is the average order quantity that is ordered by
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them?
Through what channels do you receive orders?
Is there any irregularity/fluctuation in receiving orders? What is that?
What are issues faced due to fluctuation?
How you manage these issues?
Different buyers have different demand based on IS that they need to follow. So how you

maintain the standard at the house.

9. What is the price and production cost for different products of different product. Do you
set different pricing mechanism for different set of customers? (What are the bases like
order size etc?)
10. How much time does it take to process orders and delivering the product? What are the
issues that you face while processing order and delivering products.
For Customer
1. What are packaging material required by you?
2. What are the set and parameter that you use while choosing/ordering packaging
materials?
3. What is the channel used to procure the material
4. Who are large seller/trader from whom you receive material? What is basis for choosing
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them?
Is there any terms that bound to choose these channel(s)?
Do you face any difficulty in procuring materials from the seller/ trader?
What is the average lead time for receiving materials?
Do you think that the packing material is overpriced? Why?
Will you choose a platform for buying the material that assures the quality and quantity at
right time at a competitive pricing?

Trader
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What are packaging material that you trade in?

What are the different sources from where you procure the material?
What is the buying process? Is it based on the demand forecasting or demand driven?
What is average order size?
Who are your customer? What are the issues that you face from the customer side?

6. What is the lead time? How delivery is done?

7. How much time you take to deliver the material.
8. How you maintain the IS standard for different customer.
9. What is the average price and margin that you get on various packaging material?