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SUNDAY COFFEE #15 : SNG TO 3C CNG ANH TUN H

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Tin VMCC

TIN VMCC - 15 G I TR C

Trong bui sng ch nht ngy 20/09/15, ti khng gian Toong Co-Working Space din ra bui
giao lu Sunday Coffee gia cc thnh vin VMCC. Vi ch 3C: Creative Content
Copywriting, din gi Tun H CEO Vinalink em ti nhng kin thc y b ch v thc tin,
c kt t nhng nm lm ngh ca mnh. y l nhng kinh nghim c bit gi tr i vi
nhng ngi chuyn mn trong mng tip th ni dung (Content Marketing).
Tr gi cm tnh v l tnh

Tin Agency
Tin Brand
VMCC - Vietnam Marketi
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Chia s v quan im chung trong truyn thng, anh Tun H cho rng: Mc tiu ca truyn
thng phi l truyn c cho khch hng thy gi tr ca sn phm. Tr gi l bn cht ca
thng ip hay sn phm, chia thnh 2 loi chnh l cm tnh v l tnh. Tr gi cm tnh l
phng n c kh nng gii quyt v cm xc, t duy, tinh thn. Tr gi cm tnh thin v v mt
lu di, ma dm thm lu. V d: mua in thoi th hin ng cp, tham gia kha hc thay
i t duy. hng ngc li, tr gi l tnh l phng n gii quyt vn thc t, trc tip, c
tnh cp bch. V d: caf gip tnh ng li xe an ton. Tr gi sn phm ph bin nht l c
truyn ti qua cc knh l qung co v PR. Nhc im ca hai knh ny l mun truyn thng
ip v tr gi, cn phi chi tin hoc chi quan h. Khc bit vi PR v qung co, Content
Marketing chnh bn thn l tr gi (v mt l tnh hoc cm tnh). Mt ni dung hay hon
ton c th t lan truyn m khng cn tc ng. Do vy, li khuyn ca anh Tun H l hy
sng to ni dung cho ph hp v hp dn c i tng khch hng mc tiu, trc khi tm
cch truyn thng rng ri qua knh PR/qung co.
3 bc sng to Content Marketing
Anh Tun H chia s v cch thc xy dng mt chin lc ni dung bi bn. C 3 bc ch
o: xc nh vn ca khch hng v ni khch hng tip nhn ( Content), phng php gii
quyt c nht ( Creative) v make-up ni dung Copywriting cho ph hp y chnh l 3C .
Khch hng s c hai vn chnh thuc phm tr l tnh hoc cm tnh. Vi khu gii quyt vn
khch hng, ta cn nghin cu th trng bit i th c nhng phng n gii quyt
no. Sau dng b cu hi 5W-1H gia tng gi tr cho sn phm/dch v, to im khc
bit so vi i th v truyn i thng ip. V d: vi dch v lm p, khch hng t vn
Tm trng u tt nht?, th cc li ch c th tng thm to khc bit l: gi r nht, uy tn
nht, tt nht trong H Ni, hay ngi ni ting tng n Cui cng, p da p tht
cho ni dung thu ht ngi c li l cu chuyn v k thut vit bi. C th dng cc k thut
to ngi n, th php theo ng cnh, nh dng. Ti y, anh Tun H gii thiu nhng phng
converted by Web2PDFConvert.com

php copywriting hiu qu c anh su tm cng phu t nhiu ni trn th gii ( Hin nay
khong 20 cng thc).

Nhng tuyt chiu copywriting mang thng hiu Tun H

Anh Tun H trong mt cc thnh vin VMCC khng ch l mt chuyn gia v digital marketing,
m cn l mt tnh cch lun vui v, tr trung. Nhng chia s ca anh lun c cht v y hi
hc. Mt c trng khc tr thnh thng hiu ca anh Tun H, l kh nng h thng
cc kin thc, k thut trong ngh thnh mt danh sch cc mc n gin, d nh. Trong
bui Sunday Coffee, anh em ti mt b b kp mang tn 20 tuyt chiu copywriting. Di
y l nhng k thut ni bt c demo trong s 20 cng thc Copywriting:
1. Nu gng vt kh (SSS Star. Story. Solution)
Ly mt mu nhn vt c bit gy ch . t ngi vo tnh th hon cnh kh khn m
him ngi vt qua. Gii php gip h vt qua l nh sn phm/dch v ca mnh. Cng thc
ny ph hp vi cc bi vit PR. Khi s dng cn ch trng headline phi gy c ch .
Tay trng tr thnh triu ph sau khi ra t c mt thng; H Ngc H nui dy Subeo t gii
ton thnh ph

2. Tm ni au n (PAS Problem. Aggravate. Solve)

a ra vn ca khch hng. Trm trng ha, xoy su vo vn , to thnh ni au nhc
nhi. Sau xut hin nh mt chic phao cu sinh, chng minh bng cc bng chng, a ra
gii php. Qua thay i nhn thc khch hng v thay i hnh vi theo cch mnh mun. c
bit hiu qu trong tip th bn hng online.
Mt shop bn giy cao cho nam, cn bn c hng nhn dp gn l Valentine. To vn : cc
chng trai ln thng kh tm bn gi. Trm trng ha: theo thng k, c ti 90% nam gii tht
bi trong vic chinh phc c gi cao hn mnh. a ra gii php: Giy cao 7 phn, i vo ht
c thn.

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3. Nng cao nhn thc

Sa ngy khng ung trn 3 lt th nh khng ung;
90% ngi tp bng khng c hiu qu trong 1 thng u
4. Chui ngc trai
Lin kt cc mt xch to thnh thng ip nht qun, khin KH phi t m v theo di bi vit
ca mnh.
22 quy lut bt bin ca SEO (mi ngy vit 1 vn )
Ni dung hay cn to ngi n ni dung sexy hn v bit cch dng th php hnh vn
Trong 3C th ni dung cn phi c Ngi v Th php ko ni dung s nht nha v nhm chn.
Hy lun check xem c ngi n v th php x l ni dung hay hay cha.
L Ri v Kenny Sang gp nhau ti showroom ca Bphone;
So snh hng ngi xp hng ti showroom Bphone so vi showroom ra mt iPhone 6S
ABC trong vic t tiu :
Cui cng, anh Tun H chia s phng php t tiu theo cng thc ABC. y l cng thc
git tt c bn m hiu qu rt cao. Trong , tiu s phi p ng nhng tiu ch sau,
tng ng vi 3 vn cn gii quyt trong tm l khch hng:
Abstracts: thu ht bng yu t cm xc
Benefits: thuyt phc bng li ch l tnh
Constraints: cn tr lo ngi khch hng cn vt qua
60 tuyt chiu nh v thng hiu (top 1 t kha nh v thng hiu);
Chn dung st th v hnh trong sa tm tr em (top 5 t kha sa tm tr em)
S tht tn nhn v tm trng (32.400 share facebook)
Ly v d chnh l nhng tiu c tc dng trong thc t, anh Tun H nhn xt: Mu cht
ca vic git tt hiu qu l t tiu cha nhiu li ch, nhiu gi tr. Mt tiu hp dn c
th thu ht lng view ln, t ng ln top Google Search m cha cn dng n SEO.

Lm sao ku gi mua hng trong mt bi vit nng tnh cm xc?

Trong phn tng tc Q&A , ch Thy Vn t cu hi v mt trng hp, mch bi vit ang
cha nhiu cm xc, phn cui li chuyn hng t ngt sang ku gi mua hng. Khng
nhng khng hiu qu m cn rt phn cm. Nh vy, lm sao chuyn ha t cm xc n l
tnh mt cch kho lo, v c cch no ku gi mua hng ngay trong bi?

converted by Web2PDFConvert.com

Tr li cu hi ca ch Thy Vn, anh Tun H chia s v mt trng hp lm content marketing

thnh cng do chnh anh thc hin. C th, anh gip mt nhn hiu gh mt-xa bn c
163 chic ch sau mt tun trong dp l Vu Lan. i tng khch hng l ngi c tin, tui
trn 40, ang lm ti nhng cng ty ln. S dng cng thc PAS (trm trng ha vn ) anh
vit mt bi c ni dung nh sau: Trong ngy bo hiu Vu Lan, nhiu ngi i xa quan nim
rng, ch cn nh gi tin , gi qu v l c hiu, nhng thc ra l bt hiu (gy vn ). B m
lun cm thy c n, bi iu b m cn l tnh cm ca con ci (to cm xc ). Bo hiu
khng phi n ngy l ri mi nh, m bo hiu phi l vic phi lm hng ngy. Phi bit
chm sc b m, lm sao b m lun c cm gic nh ang c con ci bn hng
ngy (khi gi hnh ng). Cng thi im, anh Tun H chy qung co gh mt-xa, hng vo
i tng nhm, vi tagline Qu con mun biu l iu con mun ni. Qung co c lm
ring bit vi bi vit. Kt qu l sn phm bn rt chy. Nhng ngi c bi vit xong tuy
hon ton b dn dt t cm xc ti hnh vi, nhng vn khng h nghi ng bi vit c ch ch
khc.
Nh vy, nu bi vit c dn dt bng yu t cm tnh, th phi t xc cm xuyn sut bi
vit. Trnh ti a chuyn hng t ngt sang l tnh. chiu ngc li, nu t yu t l tnh
ln u bi vit th li c th thoi mi trin khai m khng s v duyn. L tnh c th
chuyn hng t do, nhng cm tnh th gn nh ti k. anh Tun H kt lun.
Cui chng trnh, ch tch VMCC Trn Anh T ln trao hoa k nim cho anh Tun H.

Qua bui Sunday Coffee th 15 ca VMCC vi ch Creative Content Copywriting, cc

thnh vin VMCC hc tp c nhiu kin thc v kinh nghim t phn chia s ca anh Tun
H. y chnh l nhng b kp qu bu gip anh Tun H tr thnh vua lng SEO trong gii
marketer. VMCC xin chn thnh cm n Toong h tr khng gian s kin, cng anh Tun
H v tt c cc thnh vin khc ti tham d chng trnh.

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VMCC where real marketers connect!

Mi ngi xem thm Blog ca anh Tun H ti http://haanhtuan.com vi rt nhiu bi vit hay
c chia s hng ngy.
Ngc Khnh

BNH LUN
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Phm Ngc Linh

Sng lp at Pano.vn
Cm n bui chia s rt hu ch v ni dung v sng to gi tr t "ng gi teen" - CEO
Vinalink.
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2 13 hrs

Tran Anh Tu
University of Bath
t nhin cui chng trnh c ng Ch tch xut hin lm g th khng bit T___T
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1 14 hrs

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