TITLE OF THE SYNOPSIS

GLOBALIZATION OF COMPANIES

INTRODUCTION OF THE PROJECT

Globalization or globalisation is the process of international integration
arising from the interchange of world views, products, ideas, and other
aspects of culture.
Many companies have become disillusioned with sales in the
international marketplace as old markets become saturated and new ones
must be found. How can they customize products for the demands of new
markets? Which items will consumers want? With wily international
competitors breathing down their necks, many organizations think that
the game just isnt worth the effort.
Multinational companies that concentrated on idiosyncratic consumer
preferences have become befuddled and unable to take in the forest
because of the trees. Only global companies will achieve long-term
success by concentrating on what everyone wants rather than worrying
about the details of what everyone thinks they might like.
A Powerful force drives the world toward a converging commonality, and
that force is technology. It has proletarianized communication, transport,
and travel. It has made isolated places and impoverished peoples eager
for modernitys allurements.
The result is a new commercial realitythe emergence of global markets
for standardized consumer products on a previously unimagined scale of
magnitude. Corporations geared to this new reality benefit from
enormous economies of scale in production, distribution, marketing, and
management. By translating these benefits into reduced world prices, they
can decimate competitors that still live in the disabling grip of old
assumptions about how the world works. The globalization of markets is
at hand. With that, the multinational commercial world nears its end, and
so does the multinational corporation.

OBJECTIVE OF THE STUDY

The primary objective of this project is to gain a better
understanding of the effects of globalization on companys
international marketing.
To study about does globalization affect companies performance.
To study about is the relationship between global market
opportunities and performance stronger than the relationship
between global market threats and performance.
To study about due to globalization how companies affected by
changes in both market opportunites and threats.
HYPOTHESIS
1. H0: There is no impact on companies performance due to globalization.
H1: There is stronger impact on companies performace due to
globalization.
2. H0: There is a direct relationship between globalization effects and
companies performance.
H1: There is no direct relationship between globalization effects and
companies performance.

RESEARCH METHODOLOGY
Primary sources
Looking into the objectives and information needed, I have chosen
following two methods as per the response of the subject:3

 Schedules
Personal Interview.
Scheduler Method
Schedules will be fill in by the respondents.
Personal Interview Method
To take personal interview wherever it will be essential.
Secondary sources
Information was collected from secondary sources such as Magazines,
newspapers, books, Internet etc.
Sample size:
The sample size shorted out from the population (universe set) is 100 nos.
to draw the conclusion of the study.
Sampling Technique: The Project will be non-probability sampling.
Research Type: The project will be Exploratory research type.
Tools for analysis
Bar chart (Bar charts will be used for comparing two or more
values that will be taken over time or on different conditions,
usually on small data set )
Pie-chart (Circular chart divided in to sectors, illustrating relative
magnitudes or frequencies)

REFERENCES
Books:

1. Archibugi, Daniele and Jonathan Michie (1995) The Globalisation of

Technology: A New Taxonomy, Cambridge Journal of Economics, 19
(1): 121-40.
2. Arnold, David J. and John A. Quelch (1998) New Strategies in
Emerging Markets, Sloan Management Review, 40 (1): 7-20.
3. Burgers, Willem P., Charles W. L. Hill, and W. Chan Kim (1993) A
Theory of Global Strategic Alliances: The Case of the Global Auto
Industry, Strategic Management Journal, 14: 419-32.
4. Chimerine, Lawrence (1997) The New Economic Realities in
Business, McKinsey Quarterly, 86 (1): 12-17.
5. Clougherty, Joseph A. (2001) Globalization and the Autonomy of
Domestic Competition Policy: An Empirical Test on the World Airline
Industry, Journal of International Business Studies, 32 (3): 459-78.
Website:
www.wikipedia.org