PATANJALI

STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
SWOT -ANALYSIS
PRESENTED BY :- UNDER
GUIDANCE OF :-
SOMASE VIJAY DILIP PROF. MAHALE
.S. SIR
 COMPANY PROFILE
 NAME:- Patanjali Ayurveda Pvt.
 COMPANY TYPE:- Unlisted Public company
 CATEGORY:- Company Ltd By Shares
 Sub Category:- Indian Non-Govt.
co.
 INDUSTRY TYPE:- Manufacturing
(FMCG)
 AUTHORISED CAPITAL:- INR 5000.00 Lakhs
 BOARD OF DIRECTORS:- 7 Members
 HEAD DIRECTOR:- Mukta Nand
 MANAGING DIRECTOR:- Acharya BalaKrishna
 BUSINESS PARTNERS:-

1. Bijoor Group
2. Mudra Group
3. Kishore Biyani’s Future Group
4. Mumbai Big Bazaar
5. Hyper City & Star Bazaar
6. BazaarCart.com
7. Aditya’s Pittie Group
 INTRODUCTION
 Pantanjali Ayurveda Limited(PAL) Run by
Popular yoga Guru Baba Ramdev.
 92% of the company is been owned by
Acharya Bal Krishna who along with Baba
Ramdev started the company to manufacture
medicines in 1990.
 UK based Indian Origin couple initially
finance for Haridwar Pharmacy company.
 Patnajali has expanded it reached from 200
outlets in 2014 to 4000 franchisee store.
 He launched more than 2 Dozens
mainstream FMCG Product
 In all the companies manufactures 444
products
 Including 45 types of cosmetic products.
 30 types of food products(PAL)
 PAL has expanded to consumer category
from edible oil Biscuits, Noodles, toothpaste,
hair skin products & Grocery.
 VISION & MISSION
VISION:- MISSION :-
 To be a top Ayurveda  To reach the great
company among all heights.
MNC’s.  To restart the Swadeshi
 TO re-introduce Indian Movement.
Ayurveda.  To produce good quality
 To work for welfare of products at cheaper
Humanity. rates.
 To reinvent our  To introduce Indian
traditional knowledge of Ayurveda to this Modern
Yoga & Ayurveda. World.
 To crack Maximum
Market share.
 STRENGTH
 Chief price cum charming Product.
 Brand Name
 Innovative Personality
 Strong total quality management
 Excellent Marketing Strategy
 Increasing consumer demand for product
 Broader retail & distribution Network(E-commerce
site like Big Basket & Amazon)
 Strong Consumer Loyalty
 Having direct interaction with Farmer(Herbal)
 Economic super Power(Swadeshi)
 WEAKNESS
 Brand Savvy Younger Generation
 PAL should Launch New products targeting
Younger Generation by giving Alternative to a
brand at low price.
 No standard Advertising

 Low concentration on other top countries

 Lower Marketing Strategies

 OPPORTUNITY
 Swadeshi Brand Make in India
 Reduce Dependency of Foreign Brand

 Herbal product are Expensive but now getting in

premium offering
 Less production & marketing cost & low
overhead
 Expansion

 Maximum Marketing Share

 Possibility of becoming world top MNC.

 THREATS
 Government regulation
 Maximum Taxes

 Lack of support from foreign government

 Many players entered into this market

WHY TO CHOOSE PATANJALI PRODUCTS?
 Natural in Nature
 Good Quality cum Maximum Quantity

 No Negative Effects

 Better cum Positive Results

 Cheaper Prices as Compared to other

Ayurvedic or Non Ayurvedic Products
 ACHIEVEMENTS
 Giant FMCG in only 5 years
 Accomplished “Make in India Concept”
 Highest Turnover Cum Profit(2007-250 cores &
2015-2215 cores)
 Maximum Outlets in minimum Times (2007-150
outlets & Nov 2015-15000 exclusive + 100000
stores)
 Biggest Swadeshi Movement
 Tough Competitor in the Market for other MNCs
& Indian Companies
THANK YOU
HAVE A NICE DAY
AHEAD