An v Ngn

Phn tch S
-

S1: The face shop l thng hiu m phm ni ting v ng th 3 ti Hn Quc

The Face Shop c thnh lp vo thng 12 nm 2003 vi mt ca hng

Myeongdong v gim c iu hnh ca 'TheFaceShop Co., Ltd.' l Jeong Un-ho
(Hangul: ). Ca hng th 100 c m vo thng 6 nm 2004 v cng ty tr thnh
cng ty m phm ln th 3 ti Hn Quc vo thng 12 nm 2005. T tip tc c m
rng v tin vo th trng nc ngoi trong thng 4 nm 2006 v mt ca hng Bc
Kinh vo thng 3 nm 2008.
-

S2: L cng ty chuyn sn xut, phn phi, bn l v nhng quyn kinh doanh cc sp
chm sc da v m phm thin nhin
S3: Cc dng sn phm a dng t sn phm chm sc da, ton thn, sa tm n cc
sn phm trang im hng n c nam v n. (vd: Hydro splash BB cream, Extreme
volume mascara-lash stretch, Gel eyeliner, Natural sun SPF 45)

Do a dng cc sn phm nn thu ht c nhiu s quan tm ca khch hng c bit l

gii tr km theo l vic 1 nhn hiu nhng tp trung nhiu loi sn phm to nn
thun tin cho ngi tiu dng khi n vi 1 nhn hiu ngi tiu dng c th cng lc c
nhiu s la chn
-

S4: Cng ty c nhiu ca hng bn l v nhng quyn kinh doanh ti nhiu quc
gia trn th gii nh: c, Brunei, Canada, Trung Quc, Cng ha Dominica,
Indonesia, Malaysia, Nht, Jordan, Mng C, M, UAE, Vit Nam). Tnh n thng 4
nm 2012, cng ty m 930 ca hng ti 22 quc gia
Thng 11.2008: Khai trng ca hng th 200 trn th gii.
Thng 3.2008: Khai trng ca hng u tin Bc Kinh, Trung Quc
Thng 12.2007: Doanh thu t trn 200 t Won trong vi nm k t khi chnh
thc ra mt.
Thng 8.2006: Chnh thc c mt ti Trung Quc
Thng 5.2006: Chnh thc c mt ti M
Thng 4.2006: Khai trng ca hng th 100 trn th gii.
Thng 11.2004: Gia nhp th trng th gi (i Loan, Singapore, Indonesia,..)

S5: Nhiu hnh thc khuyn mi nh discount 10%, 20%, 30%; tng vocher vo cc
ngy c bit; mua 2 tng 1; Qu tng i km; gim gi mnh vo cc ngy nh Balck
Friday, Valentine, Womens Day, Chrismart,
S6: Vn u t nhiu

Thng 11 nm 2009, cng ty c LG Household & Health Care mua li v tr thnh mt

cng ty con vo thng 9 nm 2010. Ti thi im mua li The Face Shop c doanh thu
hng nm t 250 t vi bin hot ng l 19 %. LG mua li 90 c phn vi
70.2 % t c ng ln nht, Shepherd Detachering B.V. v 19.8 % trong 29.8% c phn
ca nh sng lp v ch tch l Jung Woon-ho.