Coatings Word May 2016

Table of Contents May 2016 Vol. 21, No.
28
34
36
38
41
Aerospace Coatings
Color Trends
Biocides Directory
Lab/Testing Equipment Directory
Improving Component Life in the Aerospace Sector
COLUMNS
Business Corner ................................................... 37

Differentiation: The Anecdote to a Disruptive Threat
International Coatings Scene ............................... 20

Latin America Latin American Aviation Lifts Coatings
Demand
Europe European Coil Coatings Market
Africa Kansai Hints at Morocco Automotive Coatings
Plant
China Environment Friendly Coatings Will Outpace the
Development of the Whole Coatings Industry
DEPARTMENTS
Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
New Products ...................................................... 19
People in the News .............................................. 44
Distributor News.................................................. 45
Suppliers Corner .................................................. 46
Meetings .............................................................. 47
Final Coat............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index................................................. 49
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May 2016
Editors Page
Aerospace Coatings
Take Off
his months issue takes an in-depth look at the aerospace coatings market.
Associate Editor, Catherine Diamond interviewed the leading
aerospace coatings manufacturers for our cover story on the Aerospace
Coatings Market. Experts from PPG, AkzoNobel, Mankiewicz, Hentzen
and Sherwin-Williams offer their insight into this high growth market.
Research firm Market and Market reports that the global aerospace
coatings market, along with its end-user industry, has witnessed a strong
growth for the past few years and this growth is estimated to increase in
the coming years.
The properties, such as faster product drying times, light-weight
coating systems durability, unique color styling, variety of colors, increased productivity, environment-friendly solutions, and an upsurge in
the demand in commercial and military aerospace coatings will be the key
influencing factors for the global aerospace coatings, with an increased
emphasis on its user types and their end-user industries, Market and
Market researchers noted.
Additonally, Correspondent Charles Thurston takes a look at the
Latin America aerospace coatings segment. According to Thurston, Latin
Americas relatively steady economic growth suggests that the regional demand for aviation coatings will more than double GDP expansion, predicted by the World Bank to be 1 percent this year and back to a more
normal 2.3 percent next year.
Boeing projects Latin American airlines will need 3,050 new airplanes
valued at $350 billion in the next two decades, tripling the regions current
fleet size. Over the long term, Latin American economies will grow faster
than the rest of the world, said Donna Hrinak, the president of Boeing
Latin America. This growth will create increased passenger traffic in the
region and drive Latin American airlines to expand and compete for business that has traditionally been dominated by foreign operators.
kpianoforte@rodmanmedia.com
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TECHNICAL EDITOR
Darlene Brezinski
ART DEPARTMENT
Michael Del Purgatorio
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Sara Downing sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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May 2016
As We Go To Press
AkzoNobel Publishes Q1 2016 Results
kzoNobel has reported its first

quarter 2016 results with positive volume developments in all
three Business Areas despite a challenging
market environment. Operating income
increased 17 percent to 357 million and
EBIT increased 9 percent to 334 million, reflecting continuous improvement
initiatives and lower costs, partly offset
by adverse currency effects. Revenue was
down 4 percent compared with the same
period last year as positive volume development was more than offset by adverse
currency effects, price/mix and divestments. Profitability improved, with return
on sales at 9.7 percent compared with 8.5
percent last year.
Malys Castella - CFO AkzoNobel
said, During the first quarter we grew
volumes in all Business Areas and continued to improve profitability despite
a challenging market environment and
negative currency effects. Net income
improved by 50 percent and we continue
to further strengthen our businesses by
delivering on our strategy of continuous
improvement, organic growth and innovation. During the period we agreed
an offer for the acquisition of BASFs
Industrial Coatings division which fits
well with our existing business, adding to
our offering of essential solutions for our
customers.
Decorative Paints: Operating income
increased 4 percent, mainly due to higher volumes and lower costs, partly offset
by unfavorable currency developments.
Volumes increased 6 percent due to positive developments in Asia and Europe,
offset by Latin America. Revenue was
down 3 percent, mainly due to unfavorable currency effects and adverse price/
mix. Performance Coatings: Operating
income increased 9 percent, due to higher volumes, management delayering,
continuous improvement initiatives and
lower costs. Volumes were up 2 percent
mainly driven by Marine and Protective
Coatings. Revenue was down 3 percent,
with positive volume development being

more than offset by adverse currencies
and unfavorable price/mix. The intended acquisition of BASFs Industrial
Coatings business was announced,
which will strengthen our position.
Specialty Chemicals: Operating income
increased 1 percent, due to operational
efficiencies and lower costs offsetting
the effects of price deflation and adverse

currencies. Volumes were up 1 percent,
with positive developments mainly
in Industrial Chemicals being partly
offset by lower demand in oil related
segments. Revenue was down 7 percent due to the divestment of the Paper
Chemicals business, price deflation and
adverse currency effects. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel..............................................................................................8, 10, 28
Axalta Coating Systems.........................................................................10, 19, 21
BASF................................................................................................................ 10
Benjamin Moore.............................................................................................. 34
Hardide Coatings............................................................................................. 41
H.B. Fuller....................................................................................................... 10
Hempel............................................................................................................ 10
Hentzen...................................................................................................... 21, 28
IFS Coatings..................................................................................................... 10
Kansai Paint..................................................................................................... 24
Mankiewicz...................................................................................................... 28
PPG..................................................................................... 10, 19, 21, 28, 34, 50
Sherwin-Williams..................................................................................21, 28, 34
Sika.................................................................................................................. 10
Valspar............................................................................................................. 10
May 2016
Fresh Paint
PPG Completes $7.8 Million Investment

at Global Paint and Coatings Research
and Development Hub
PG has marked the completion

of a $7.8 million investment at
its Coatings Innovation Center
in Allison Park, Pennsylvania, 20 minutes from its global headquarters in
Pittsburgh.
The upgrades to the facility include
increased laboratory and testing space
and upgraded equipment that improves
the technical capabilities of the companys primary research and development
facility for paint and coatings. The upgrades enhance PPGs resources for creating and testing sealants, adhesives and
pretreatment solutions; for simulating
the environments where customers use
its automotive and industrial paints and
coatings; and for training distributors,
painters and collision-repair professionals to successfully use the companys automotive refinish coatings.
The PPG Coatings Innovation
Center continues to provide an elite research and development environment
where PPG scientists can ensure our customers have access to the most inventive
coatings solutions, said David Bem, PPG
vice president, science and technology,
and chief technology officer-elect. Many
times, the breakthroughs that help us to
deliver color, durability and functionality in coatings for everything from cars
and trucks to consumer electronics and
heavy machinery begin at our Coatings
Innovation Center.
Michael McGarry, PPG president and
CEO, said, As PPG continues to expand
its paint and coatings portfolio, the companys science and technology activities
become increasingly important for ongoing advancement to address our customers changing needs. Because it is the
hub of our global research and development activities, enhancing the Coatings
Innovation Center strengthens PPGs
overall capabilities as well as its presence
in the Pittsburgh area home to our global headquarters for more than 130 years.
The investment at PPGs Coatings
Innovation Center enhances three main
areas:
The facilitys renovated coatings application center provides two robotic spray booths with environmental
controls for variable temperature,
humidity and airflow. The booths
enable PPG to replicate the manufacturing environments of customers
around the world to test the application of automotive, industrial and
performance coatings products under a wide range of conditions, such
as relative humidity ranging from 15
percent to 95 percent.
Space has been converted to laboratories for synthesis, adhesives and
sealants, and pretreatment solutions
to accommodate increased staffing
and upgraded equipment that support PPGs growing development
needs in these areas.
A completely renovated, 9,000 sq. ft.
automotive refinish training center
now provides state-of-the art facilities, including two new spray booths,
a prep station, upgraded equipment
and two large classrooms where
body-shop and collision-repair professionals can learn about PPG products and application techniques.
BASF Opens New

Automotive Competence
Center in Houston
BASF recently opened a new Refinish
Competence Center in Houston, Texas.
The center includes the latest in virtual
and in-person training facilities, spray
booths and market-leading application
equipment to enable next generation
training for all job functions in the collision repair industry.
Were not only teaching the latest

painting techniques here in Houston, said
Paul Whittleston, BASF vice president,
Automotive Refinish, North America.
We now offer VisionPlus University and
Advanced Business Solutions classes to
help our customers drive more business
through their shops.
BASF continues to place a high priority on our presence in Houston and the
Gulf Coast market, said Whittleston.
At BASF weve harnessed the power
of a world-class talent pool and become
one of the regions major employers. The
Refinish Competence Center is another
sign of our commitment to the area.
Our new training center brings us
closer to our customers in the Southwest,
said Nick Maloof, BASF Automotive
Refinish Zone Manager. The new facility can also support industry and networking events, for up to 50 people, to
enhance customer interactions. We also
look forward to hosting a variety of business groups and industry organizations in
our new facility.
PPG Launches COLORFUL

COMMUNITIES Charitable
Giving Project in
Valenciennes, France
PPG Industries launched a COLORFUL
COMMUNITIES project in Valenciennes,
France, which will help to revitalize the
local university and its surroundings and
to create a Plastic Landscape exhibition
with the Department of Fine Arts. The
Colorful Communities initiative, which
started last year, provides PPG employee
volunteers and products along with financial contributions to bring color and
vitality to communities where the company operates around the world. It increases
PPGs commitment to invest in communities by adding $10 million to support efforts made during a 10-year period.
May 2016
revitalize the University District, and by

making culture available to all in the
community by supporting the creation
of an innovative art exhibition that will
build awareness of the importance of
sustainable development and waste recycling, said Pascal Vanhamme, PPG plant
manager for the Saultain and Marly facilities. This is a great effort that PPG is
excited to support with funding, products
and employee volunteers.
The PPG Colorful Communities initiative aims to enhance, protect and beautify
the neighborhoods where the company
operates around the world. Together with
community partners and PPG employees who volunteer, the program supports
projects that transform community assets
using donated PPG products. In 2015,
PPG completed 11 Colorful Communities
projects, and it expects to complete about
30 more this year.
The Colorful Communities program is
PPGs signature initiative for its community engagement efforts. In 2015, PPG and
May 2016 www.coatingsworld.com
Fresh Paint
PPG is providing $16,800 of total support for the University of Valenciennes

project, including SEIGNEURIE paint
products. Also, about 50 PPG employees from PPGs nearby Saultain and
Marly plants will volunteer to help paint
and renovate the universitys exhibition
hall, as well as to clean the surrounding
grounds and canal. PPG volunteers also
are helping to collect materials that students in the universitys Department of
Fine Arts will recycle into art pieces for
a Plastic Landscape exhibition, which
will be the first to be displayed in the
renovated hall.
The Department of Fine Arts of the
University of Valenciennes and Hainaut
Cambrsis (UVHC) trains students in
plastic and digital art, from licensing
through doctorate. The students go on to
pursue careers ranging from exhibition
management to graphic and interactive
design to digital scenography.
This project adds value to the
Valenciennes community by helping to
the PPG Industries Foundation

donated more than $6.6 million
to hundreds of community organizations across 20 countries
around the world. These investments focused on: education programs that teach
young people skills needed to succeed
in studies and careers related to science,
technology, engineering and math, such
as jobs in advanced manufacturing; revitalization programs for buildings and
community spaces; and organizations important to employees through grant and
matching-funds programs.
PPG Industries and the PPG Industries
Foundation aim to create colorful communities where PPG has a presence
around the world. By investing in educational opportunities, PPG helps grow
todays skilled workforce and develop
tomorrows innovators in industries related to coatings and specialty materials.
With the support of its workforce, financial contributions and PPG products, the
company helps revitalize communities.
Coatings World | 11
Fresh Paint
AkzoNobel
Recognized for
Sustainability
Excellence
AkzoNobels number one ranking on the

2015 Dow Jones Sustainability Index
(DJSI) has resulted in the award of an
Industry Leader, Gold Class distinction
for excellent sustainability performance.
The recognition also includes a listing in the 2016 Sustainability Yearbook,
which features the worlds most sustainable companies, as determined by their
score in RobecoSAMs annual Corporate
Sustainability Assessment (CSA).
The latest DJSI ranking was published
last September, when AkzoNobel was
placed top of its sector for the fourth
year in a row. According to the firm, this
reinforced the belief that sustainability should sit at the heart of its business
strategy, while underlining the value of
its Planet Possible approach to radical resource efficiency.
Published every year since 2004,
The Sustainability Yearbook provides

thought-provoking snapshots of the main
trends, challenges and opportunities that
bridge the gap between corporate sustainability and sustainability investing.
Fiat Chrysler Automobiles

Recognizes PPG as
Sustainability Supplier of
the Year
PPG has been named Sustainability
Supplier of the Year by the Fiat Chrysler
Automobiles (FCA) Group for its Europe,
Middle East and Africa (EMEA) region.
FCA Group annually recognizes a
long-time supplier with the award at the
Qualitas Supplier Convention in Turin,
Italy, following judging by a panel of
FCA representatives. Among approximately 1,000 suppliers, the FCA Group
selected PPG based on satisfying rigorous criteria and exhibiting a long-term
strategic commitment to a program incorporating environmental, safety, social
and economic sustainability.
We have worked with FCA for

many years to ensure that our sustainability goals are aligned, said JeanMarie Greindl, president, PPG Europe,
Middle East and Africa (EMEA), and
PPG vice president, automotive coatings, EMEA. We are honored that the
company has recognized our efforts. We
look forward to continuing our partnership and developing new initiatives
that support healthy environments,
communities and economies.
PPG has been a global strategic partner to the FCA Group for over 30 years,
and both companies assign key strategic
importance to sustainability efforts.
PPG Recognized with

2015 John Deere Partner
Supplier Award
The PPG industrial coatings business has
earned recognition as a Partner-level supplier for 2015 in the John Deere Achieving
Excellence Program. The Partner-level
status is Deere & Companys highest
May 2016
supplier evaluation and feedback process

that promotes continuous improvement.
As the worlds leading coatings company,
PPG offers a comprehensive array of ecoat, pretreatment, liquid and powder
products for metal finishing to manufacturers in numerous industries. In addition
to providing a broad range of industrial
coatings and a full spectrum of color
choices,
IFS Coatings Launches 2016

Color Trends
IFS Coatings, one of the U.S.s largest privately owned powder coatings company,
has launched its 2016-17 color trends for
powder coatings.
The IFS Color Trends 2016 are made
up of five societal trends, each featuring
its own color palette of 10-12 colors. The
color trends are Looking back, moving forward, Health to happiness, Eye to mouth,
Power of play and What is too much?.
Glynn Mason, IFS president commented: Our color trend palettes range
Fresh Paint
supplier rating. PPG was selected for the

honor in recognition of its dedication to
providing products and service of outstanding quality as well as its commitment to continuous improvement.
Courtney Jungjohann Deemer, PPG
heavy-duty equipment segment manager;
Scott Leis, PPG John Deere business development manager; and Andy Hammond,
PPG John Deere global account manager,
accepted the recognition on behalf of the
company at Deere & Companys corporate headquarters in Moline, Illinois.
PPG supplies electrocoat (e-coat), liquid and powder coatings, and pretreatment chemicals to John Deeres global
operations. Suppliers who participate
in the Achieving Excellence program
are evaluated annually in several key
performance categories, including quality, cost management, delivery, technical support and wavelength, which is a
measure of responsiveness.
John Deere Supply Management created the program in 1991 to provide a
from a wistful collection of modern colors with their roots firmly

planted in the past (Looking
back, moving forward), through
soft, calming neutrals (Health to happiness) to rich, heady brights that are reminiscent of the excesses in society today.
PPG Donates $25,000 to

SAE Foundation Canada
for A World In Motion
Educational Program
PPG recently donated $25,000 to the SAE
Foundation Canada in support of the A
World In Motion (AWIM) program,
which provides science, technology, engineering and math curriculum to K-8
students in Canada. The grant was made
on behalf of PPGs architectural coatings
business, which operates more than 250
DULUX and BETONEL paint stores and
eight manufacturing, distribution and administrative sites across Canada.
Were thankful for PPGs support of vital educational programs in Canada, said
Coatings World | 13
Fresh Paint
Lori Gatmaitan, executive director, SAE Foundation Canada.

Through this program, young
students learn how to apply science and technology concepts by solving
real-world problems in a team setting,
communicate clearly, raise questions, assimilate information and work cooperatively towards common goals. This
structure helps to engage and inspire students at the earliest age possible to pursue
careers in sought-after science fields.
AWIM activities incorporate curriculum built around the Engineering Design
Experience. These programs require students to work in teams to solve a design
challenge by analyzing who a product is for
and what must be accomplished; gathering
and synthesizing data; designing, developing and testing a prototype; and presenting
their findings and ideas. By integrating science and technology with other subject areas, students can make connections across
disciplines that are personally relevant to
them. In addition, professionals that work
in the science and technology industry volunteer in the AWIM program to serve as a
role model, community liaison and professional resource to participants.
PPG supports the importance of
demonstrating the significance of science,
technology, engineering and math to students at a young age, said Sue Sloan,
PPG corporate global social responsibility executive director.
Axalta Coating Systems

Awards Scholarship for
Sabanci University Student
Axalta Coating Systems has announced
the MBA student at Sabanci University,

Istanbul, Turkey, who has received the
first annual Axalta Scholarship for the
2015-2016 academic year.
The merit-based Axalta Scholarship,
which is open to both national and international students at the University, was
conferred to Carolin Hfner in late 2015
to support her MBA programme. Hfner
already holds a Bachelor of Science degree in Chemical Engineering Color and
Coatings from the University of Applied
Science, Esslingen, Germany.
The Axalta scholarship at Sabanci
University is just one of a number of
global education projects the company
has entered into jointly with academic institutions worldwide, which are designed
to promote and to build the skills to help
young people meet the demands of the future job market.
PPG Foundation Donates

$8,000 to Nevada Museum
of Art for STEM to STEAM
Program
The PPG Foundation recently donated
$8,000 to the Nevada Museum of Art to
support its STEM to STEAM School Tour
Program, a movement that pairs art education with science, technology, engineering and math concepts. The donation was
made on behalf of PPGs architectural
coatings plant in Reno.
The accredited museum offers educational and cultural experiences, fostering
new knowledge of the visual arts through
exhibitions featuring both world-renowned artists and emerging local artists.
The STEM to STEAM program provides
about 8,000 K-12 students per year with

first-hand multidisciplinary learning that
relates art to science and technology. It
is available year-round to area schools,
youth clubs, home-schooled children and
other organizations.
H.B. Fuller Receives

Innovating Through Chinese
M&A Award
H.B. Fuller has announced that the company received a Best Innovator China
2015 Award in the Innovating through
Chinese M&A category. This award recognizes H.B. Fuller, a global leader in
industrial adhesives, for its work to fasttrack engineering adhesives innovation in
the automotive, electronics, solar, wind,
MRO, appliance and heavy machinery
markets from China to the rest of the
world following the companys acquisition of TONSAN Adhesive, Inc. in 2015.
With TONSAN, H.B. Fuller is helping
manufacturers unlock new design possibilities and gain access to global channels.
H.B. Fuller now delivers more choice and
value to customers looking for a high level of collaboration through TONSANs
established manufacturing relationships
in China and H.B. Fullers global expertise and supply networks.
For nearly 130 years, H.B. Fuller
has been partnering with customers to
innovate and solve some of the worlds
biggest adhesion challenges. With the
addition of TONSAN, a leading Chinese
engineering adhesive innovator, we are
committed to leveraging our global
reach, technical expertise and market
knowledge to support our growth around
May 2016
now has become the core innovation of

the mother company, says Dan Starta,
managing partner at A.T. Kearney,
Greater China.
Valspar Packaging Launches

valPure Website
The Valspar Corporations Packaging
division has launched a new website to
spotlight its valPure non-BPA product
line of coatings for light metal packaging.
Valspar is the global leader in non-BPA
coatings, and valPure is the brand name
for Valspars next-generation high-performance non-BPA coating solutions.
The valPure website showcases
the expansion of our extensive light
metal packaging product portfolio in
the non-BPA arena, said Paul Krueger,
global marketing director - Food
Packaging Coatings.
Specifically engineered to support
the sustainability of the can, valPure
delivers the performance characteristics customers demand for their most
Fresh Paint
the world, said Pat Trippel, senior vice

president, H.B. Fuller. Working together, we will respond to changing market
demands, develop breakthrough adhesive technology and improve customers
product performance.
Since 2003, A.T. Kearney has conducted the Best Innovator program in more
than 15 countries around the world, and
2015 marks its second year in China. The
award program aims to increase the innovativeness of participating companies
through better understanding and sharing of innovation best practices. Most
multinational firms acquire companies in
developing markets, especially in China,
to tap into their domestic customer base
and sell products into that country. H.B.
Fullers acquisition of TONSAN is a very
rare case where a global firm bought a
local entrepreneurship team for its innovative products and R&D capacity,
and not for its market share or reach.
Furthermore, the local team built a competitive start-up and its R&D technology
complex packaging processes and designs. The valPure

family of products includes
coatings for most light metal
packaging
container
applications.
The website features Valspars product development protocol - Safety by
DesignT- and its non-BPA coating offerings based on polyester and acrylic
technology platforms.
Hempel Announces
Divestment of Blome
International
Global coatings supplier Hempel has
announced the divestment of Blome
International, a U.S.-based corrosion
control products manufacturer.
Danish-based
Hempel
acquired
Blome International in 2012 in order to
gain technologies and linings critical to
its business, including products that are
now a part of Hempels Versiline range
of high performance linings for aggressive industrial environments. Hempel
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has now integrated these linings into its global product assortment especially within its
focus segments of Rail, Oil &
Gas and Power Generation. Hempel is
now divesting the other brand, Blome
International, while keeping the Versiline
range of linings.
Blome International will be relaunched as a standalone independent company, under the leadership of
Andy Bernard, former vice president of
Blome International. The new arrangement allows Blome International to focus on its core business of engineered
high performance corrosion control
products within their key segments of
Power Generation, Pulp & Paper, and
Chemical Production.
This divestiture enables Hempel to focus on its global Journey to Excellence
strategy while retaining the key lining technologies for its business that were acquired
from Blome. Hempel will continue to deliver these linings under the Versiline brand.
Sika Opens Two New

Factories in Southeast Asia
Sika is systematically implementing its
Strategy 2018 by entering into new markets and opening six to eight factories a
year, and has now further expanded its
presence in Southeast Asia, the company
stated. With one new production plant
for concrete admixtures in Myanmar and
another one in Cambodia, Sika is increasing its proximity to customers in these
growing markets and continuing its successful expansion.
The new production facility in
Myanmar represents a milestone. As the
first construction chemicals supplier in
the country, Sika is manufacturing locally
in a factory near to Yangon.
Heinz Gisel, regional manager Asia/
Pacific, said: By establishing a local
production facility, Sika is setting new
standards in customer proximity, product
quality and direct market development.
Customers benefit from short production
and delivery times, as well as concrete
admixture compositions that are tailored

to the local raw materials.
Sikas additives for high-performance concrete have to date been
used in construction projects such as
Hanthawaddy International Airport
and the Friendship bridge connecting
Myanmar and Laos. The latest construction project currently being carried out
with the help of Sika products in Yangon
is the Lake Suites project, which combines offices, a hotel and apartments in
one development.
By opening a new production plant
for concrete admixtures in Phnom Penh,
Sika is tapping into further potential in
Cambodias booming construction industry, which grew by 20 percent in 2015.
The whole country lacks infrastructure,
while the younger generation is growing and moving to the cities. This is resulting in more investments, particularly
from China, Korea and Japan, which are
investing heavily in shopping centers,
hotels and infrastructure and residential
May 2016
Valspar Completes
Acquisition of European
Coil Coatings Manufacturer
ISVA Vernici
The Valspar Corporation has completed the acquisition of ISVA Vernici,
a European coil coatings manufacturer
headquartered in Turin, Italy. The ISVA
acquisition extends Valspars manufacturing footprint in Europe and brings
customers an expanded product offering and increased customer service capabilities. Financial terms of the acquisition
were not disclosed.
ISVAs excellent positioning in southern Europe will improve Valspar Coils
global presence and extend our reach
into North Africa and the Gulf region,
said Howard Heckes, Valspar executive vice president and president, Global
Coatings. Both Valspar and ISVA have
long histories of innovation, supported
by technologies and products that are
well-respected in the market. Valspars
customers will benefit from access to
coating technologies from ISVA paired
with Valspars technical service and
global manufacturing capabilities. We are
pleased to welcome the ISVA team to the
Valspar family to help deliver these benefits to our customers.
Valspar is one of the leading manufacturers of architectural coil and extrusion
coatings in the world. With an enduring
commitment to durability, sustainability,
and an ever-expanding palette of colors,
Valspar offers unlimited design freedom to
countless industries, projects and locations.
Axalta Awards First State

Robotics Scholarship
As a sponsor of First State Robotics in
Delaware, Axalta has announced that
Fresh Paint
construction projects close to the capital.

With its new local production facilities,
Sika is meeting the growing demand for
high-quality construction products even
better, and is consolidating its leading
market position in the country.
Georgia Mackay, a Newark High

School senior, is the recipient of
Axaltas First State Robotics
Scholarship. Mackay was selected for her scholastic achievement,
dedication and excellent contributions
to the Miracles of Engineering (MOE)
robotics team. She received the scholarship at the 2016 Diamond State FIRST
Tech Challenge (FTC) Championship.
Georgia plans to attend the University of
Delaware this fall to study engineering.
On behalf of First State Robotics,
I would like to offer congratulations to
Georgia, said Peggy Vavalla, First State
Robotics Board president. It is exciting
to see a young woman like her strive to
become a leader in the engineering fields.
In addition, I would like to extend our
sincere appreciation to Axalta for their
continued involvement. Their support
helps us to bring programs like FTC to
the Delaware community.
Axalta is excited to support such
a talented group of young men and
Coatings World | 17
Fresh Paint
women, said Mike Carr,

Axaltas
president,
North
America. These bright minds
are the engineers and scientists
of tomorrow. First State Robotics helps
its participants unleash their potential
and enables them to take advantage of
lifes opportunities.
PPG Publishes Data

Sheet on UL Recognized
Component Coating
Systems
PPGs industrial coatings business has
published three data sheets documenting
PPG coating systems recognized under
the Component Recognition Program of
Underwriters Laboratories (UL) for the
UL 1332 Standard for Organic Coatings
for Steel Enclosures for Outdoor
Use Electrical Equipment (DTOV2).
Electrical equipment manufacturers that
coat metal substrates used in the assembly of transformers, substations, electrical enclosures, switchgear and lighting
commonly require that coating systems
they specify meet the requirements in
Standard UL 1332.
The three data sheets cover liquid,
powder and electrocoat (e-coat) products individually and list brands, resin
chemistries and coating systems for
each technology that are UL Recognized
Components under Standard UL 1332.
The data sheets also detail the pretreatment systems and substrates for which
the recognition is valid.
The UL 1332 standard is a set of requirements developed to determine if a
system composed of a metallic substrate
pretreated and finished with an organic
coating system can achieve corrosion
resistance equal to that provided by uncoated, hot-dipped, mill-galvanized G90
metal. Testing includes 600 hours of
neutral salt spray and 1,200 hours of
carbon-dioxide/sulfur-dioxide exposure
on multiple scribed and unscribed panels
finished with the tested coating applied in
varying thicknesses.
PPG Launches App for

Aerospace Products and
Services
business provides access to information

about its products and services as well
as trade show participation. The PPG
Aerospace app is a one-stop guide to
the businesss transparencies, coatings,
sealants, packaging and application systems, transparent armor, and chemicalmanagement services, with links to the
aerospace website and online technical

data and material safety data sheets. It
includes a map of PPGs global aerospace sites with contact details for product and purchasing information, a form
to submit questions and a value listing
describing how PPG products provide
innovative solutions. CW
Axalta Coating Systems Celebrates 60 Years in Canada

Axalta Coating Systems recently celebrated 60 years of
producing innovative coatings at its Ajax, Ontario facility. Employees gathered at
the Hilton Garden Inn, Ajax
to celebrate both Axaltas
60th year of operations in
Ajax and its 150th business
anniversary.
Axalta has a long history
in Canada that dates back to
1956 when the Ajax manufacturing plant opened its doors. From left to right: Joanne Dies-Ajax Ward 3 Councillor, Paul
It has produced a variety of Chaney-Axalta, Andrea Bisenberger-Axalta, Colleen Jordanproducts over the years in- Ajax Regional Councillor Wards 3 & 4 celebrate Axaltas Ajax
cluding acrylic lacquer paints, manufacturing plants 60th anniversary. Axalta Celebrates 60
basecoat and clearcoat tech- Years of Coatings Innovation in Canada.
nologies and in 2000 was
identified as a corporate development and manufacturing flagship for the paint on plastics that is used with
many automotive components. More recently, due to increased production volumes,
Ajax added a new distribution centre to the campus.
Today, products are shipped from Ajax to customers in the U.S. and across Canada
for collision repair, the production of vehicles and vehicle components, trains, buses
and diversified industrial products.
This is a special milestone in Axalta Canadas history. We are proud to be celebrating our 60th year in Ajax and our 150th year in business, said Brent Jamieson,
Axalta Canada Country manager. We are extremely proud to call Ajax and the Region of Durham home. We look forward to the next 60 years of being a part of this
vibrant community.
The town is extremely pleased of the accomplishments of the Axalta team and
proud to have them in Ajax for over 60 years, said Joanne Dies, Councillor, Ward
3 Town of Ajax. We look forward to ongoing partnerships in recognition of Axaltas
strong contribution to the community.
Axalta strives to give back to the communities in which its employees work and
live. In 2015, Axalta partnered with the Region of Durham to help promote and attract
business investments and form partnerships. Axalta hosted visiting business leaders
who were in town for the Pan Am and Parapan Am Games last summer. Axalta repainted and proudly displayed a 15-foot tall Pan Am Games logo on its water reservoir which was clearly visible from Canadas busiest highway.
A new mobile app from PPGs aerospace

May 2016
xalta Coating Systems has introduced Centari line of refinish

coatings for collision body shops
in Colombia. A part of the Cromax brand
family of refinish products, Centari is an
alternative coating system designed to
save time and costs through the use of a
unique mixing machine that makes paint
preparation easy and economical.
Celebrating 150 years of experience
in the coatings industry, Axalta offers
products and services that simplify work
processes and meet customer needs. The
company said, Centaris versatile and
easy-to-use solventborne refinishing system is ideal for any size of repair, type and
color. It is designed to save drying time,
allow easier application, and maximize
body-shop performance.
Centaris innovative coatings system
is designed to provide jobbers with high
quality coatings and new mixing tools
designed to achieve a perfect color match
every time. Centari includes a range of
advanced color tools for accurate color
matching, with over 125,000 color formulations in solid, metallic and pearlescent effects.
PPG Increases LowVOC Primer Offerings in

DELFLEET ESSENTIAL
The commercial coatings group of
PPGs automotive refinish business has
added two low-volatile organic compound epoxy primers to the DELFLEET
ESSENTIAL commercial paint system.
The new primers, ESU481 2.1 Epoxy
Primer White and ESU482 2.1 Epoxy
Primer Black, are variations of ESU480,
the popular gray 2.1 Epoxy Primer PPG
introduced in summer 2015. The only difference is the primer color.
Like ESU480, ESU481 and ESU482
offer exceptional versatility and help
improve collision center productivity.
Each primer is compatible with Delfleet
Essential basecoats and single-stage topcoats. Using advanced PPG technology,
ESU481 and ESU482 also display superior adhesion and corrosion-resistance

qualities. The primers are also exceptionally flexible and suitable for use with a
broad range of substrates such as aluminum, cold-rolled steel, stainless steel,
galvanized steel, galvaneal, fiberglass and
enamel surfaces.
ESU481 and ESU482 are thin-film
epoxy primers in white and black, respectively, that lay down easily with no
sanding required. Both offer fast recoat
time and quick-drying capability that
calls for as little as 30 minutes before topcoating. They can be applied in a 4-to-1
mix ratio and have a four-hour potlife. In
addition, their low 2.1 VOC level makes
them compliant for all regions of the U.S.
and Canada.
Pittsburgh Paints & Stains

Introduces New Paramount
Super Premium Paint and
Stain Line
The Pittsburgh Paints & Stains brand has
launched new Paramount super premium
line of interior and exterior paints, as well
as a Paramount exterior stain line, available exclusively at Menarts stores.
Were confident that the new
Pittsburgh Paints & Stains brand
Paramount products will exceed expectations, said Vanessa Manz, PPG senior channel manager, Pittsburgh Paints
& Stains brand. In developing the
Paramount paint and stain line, we leveraged PPG automotive and industrial
coatings technologies to deliver products
that enable homeowners to achieve their
aspirations for the durability and beauty
of their homes, from the inside out.
Paramount interior and exterior
paints are available in a palette of nearly
900 colors that achieve vibrant coverage
in one coat. The lines interior paint-andprimer-in-one formula also offers outstanding stain blocking and hiding, and
a durable and washable protective shield.
In addition, the Paramount exterior
New Products
Axalta Coating Systems Launches

Centari in Colombia
paint-and-primer-inone formula offers

adhesion that resists
cracking and peeling, and contains a
formula that offers
ultra-violet (UV) protection to help color
keep its vibrancy and
resist fading. With
the Paramount lines
advanced
product
features, consumers
can have confidence
that their homes will look the way they
intended them to look for years to come.
Adding to the new Paramount product assortment are premium exterior
wood care products Paramount Stain,
Paramount Toner, Paramount Advanced
Penetrating Oil and Paramount Fine
Wood Finish that boast rich pigmentation, UV protection, and provide a mildew and algae resistant coating.
The Paramount stain assortment is
truly for homeowners who want both
advanced protection and to showcase the
natural beauty of their homes exterior
woodwork, Manz continued.
The Paramount stain-and-sealant-inone product, available in 42 solid, 14
semitransparent and semisolid colors,
helps homeowners to bring out the natural
beauty of wood with ColorEnhance technology that provides rich pigmentation,
protection and durability. Paramount
Advanced Penetrating Oil contains an
optimized blend of oils in four colors that
deliver clarity and highly pigmented hues
to enhance and protect woods natural
grain. In addition, Paramount Fine Wood
Finish, available in 13 satin semitransparent colors, brings the rich look of interior
wood finishes to outdoor spaces with a
unique varnish-like appearance.
Available
in
Menards
stores,
Paramount paint starts at $40 per gallon and Paramount stain starts at $38
per gallon. CW
Coatings World | 19
International Coatings Scene Latin America
Latin American Aviation Lifts Coatings Demand

by Charles W. Thurston
Latin America Correspondent
atin Americas relatively steady

economic growth suggests that the
regional demand for aviation coatings will more than double GDP expansion, predicted by the World Bank to be
1.0 percent this year and back to a more
normal 2.3 percent next year.
Boeing projects Latin American
airlines will need 3,050 new airplanes
valued at $350 billion in the next two
decades, tripling the regions current
fleet size. Over the long term, Latin
American economies will grow faster
than the rest of the world, said Donna
Hrinak, the president of Boeing Latin
America. This growth will create increased passenger traffic in the region
and drive Latin American airlines to
expand and compete for business that
has traditionally been dominated by
foreign operators.
The CAVOK 2015-2025 Global/
Regional Fleet Forecast for Latin America
predicts that the region will have an 8.0
percent share of the global commercial
aircraft fleet, expanding at 4.7 percent
per year, to a value of $27.8 billion in
2025, up some $5 billion from last year,
according to Tom Cooper, the executive
vice president of the Atlanta-based division of Oliver Wyman.
Similarly, Latin American air traffic will grow by a projected 4.7 percent
annual rate over the next 20 years, compared with a projected 4.6 percent global
average, according to one analysis.
Not surprisingly, the regions $3.2 billion Maintenance, Repair and Overhaul
(MRO) aviation market is estimated to
grow even faster, at 7.3 percent, according to Cooper. Improvements in corrosion control at the factory and at the
MROs are reducing coatings consumption in airframe repair, he said. The intervals between inspections is increasing,
Chart source: Cavok
and then they find less corrosion. Now

most airliners are repainted only every
five to six years.
A paint job for a Boeing 777 might require 40 gallons of primer and 46 gallons
of topcoat paint, depending on the color
scheme, noted Chris G. Athansopoulos,
the director of global sales for the
Aerospace Division, of Hentzen Coatings.
Multiple colors can readily double the
price of re-painting, others point out.
With a back-of-the-envelope estimated cost of painting a new multi-color
commercial aircraft at around $150,000,
the 3,000 new aircraft Latin America will
purchase over the Boeing 10-year forecast
period includes some $450 million worth
of coatings; at an average rate of 100 deliveries per year, the component cost of
coatings would be $15 million per year.
Many of the components for new aircraft
are manufactured in Mexico, where some
300 companies are active. Boeing alone
imports $1 billion worth of parts from
Mexico every year.
If these new aircraft are painted every
six years, the MRO coatings the region
consumes maintaining the new aircraft
will be worth some $75 million per year.
Given the current regional commercial
aircraft fleet of about 1,750 now, MRO
coatings every three years on the existing
fleet will continue to cost about $45 million per year. So total MRO coatings may
represent some $120 million per year in

Latin America moving forward. Adding
the coatings component of new aircraft
purchases (from calculation in prior
paragraph), the region may consume a
grand total of some $135 million worth
of aviation coatings per year.
The market positions of the major
coatings suppliers to Latin America seem
to vary greatly. In a 2014 presentation by
Michael H. McGarry, PPG executive vice
president, the company estimated that
aerospace coatings represent a $1 billion market led by PPG, and followed by
Akzo-Nobel. Mark Cancilla, the global
director for aerospace coatings at PPG in
Sylmar, CA, reckons that Latin America
represents about 10 percent of the global
market. Latin America, and especially
Mexico, is exciting for us. There are a lot
of sub-suppliers there and more customers relocating there, he noted.
Axalta Coating Systems is another
player in the region, but focuses more
on the smaller aircraft segment of the
market: We only sell aviation coatings
into the small and executive aircraft
OEMs, noted Matthew Winokur, the
vice president of corporate affairs for the
Philadelphia-based company.
Similarly, BASF Aerospace activities
related to aerospace coatings typically involve pigments and additives, as opposed
to directly supplying finished coatings
May 2016
Latin America International Coatings Scene

to the air framers or MRO companies,
notes Paulo Springmann, the aerospace
business development manager for BASF
Canada, based in Mississauga, Ontario.
Sherwin-Williams distribution hubs
for its aviation products, through
Hawker Beechcraft Services, are in
Monterrey and Toluca.
Among OEMs selling aircraft into
Latin America, Boeing is one leader. Marc
Allen, Boeing internationals president,
was recently quoted in local press indicating that the company had an order of 100
aircraft from Mexico. Aeromexico, the
largest airline in Mexico, expects to expand its fleet this year by five aircraft, including both Boeing aircraft and Embraer
equipment. The airline now owns roughly
40 percent of Mexicos total aircraft fleet.
Brazils aviation market, unlike
Mexicos highly diversified industry, is
concentrated primarily in the ex-state
company Embraer, which has become a
global leader in the executive and small
jet (under 130 seats) industry. Embraer
sales last year hit $1.6 billion, and deliveries in first quarter of 2016 included
44 jets, up 37.5 percent compared to the
prior year quarter. The company also reported a backlog worth $21.9 billion as
of the end of first quarter this year.
A year ago, PPG Industries completed
a $40 million expansion of its Sumar,
So Paulo, coatings manufacturing facility. Resin produced at the facility will be
used to manufacture PPGs electrocoat
products to meet growing demand from
automotive OEMs and industrial coatings customers in the region, including
the aerospace segment.
Brazils economy is expected to continue to retract at about -1.7 percent this
year before returning to a positive growth
rate of 2.4 percent next year, according to
the World Bank.
The highly diversified Mexican aerospace industry has been growing at an
average 17 percent per year since 2004,
according to the Federacion Mexicana
de la Industria Aeroespacial (FEMIA),
the Mexican association of the aerospace industry. The major OEMs are
backlogged for years, so sub-contractors
for parts have plenty of work available,
noted Athansopoulos.
Industrial surface finishing, including aviation and automotive sectors, will grow at
double the rate over five percent of the
national growth rate this year, predicts
Marcelo lvarez Martnez, the president
of the Asociacin Mexicana de Industriales
de Acabados Superficiales (AMAS), or the
Mexican association of surface finishing
industries, speaking at his groups latest
annual meeting, Surface Finishing Mxico
(SFM) 2016, in Quertaro.
Mexicos GDP is forecast to grow by
2.8 percent this year, up from 2.5 percent
in 2015, and to continue expanding by an
additional 0.2 percent per year through
2018, according to the World Bank.
Mexicos Secretario de Economa,
Ildefonso Guajardo, estimates that aerospace exports by Mexico in 2015 reached
$7.2 billion. Exports by the industry are
expected to exceed $12 billion by the end
of this decade.
Some $2 billion have been invested
in Mexican aerospace over the past
three years, according to a statement by
Gerardo Ruiz Esparza, the El Secretario
de Comunicaciones y Transportes (SCT),
or transportation minister. The aerospace
industry in Queretaro State, southeast of
Mexico City, alone attracted a total of
$200 million in investment last year, according to a press statement by Marco
Antonio del Prete Tercero, the Secretara
de Desarrollo Sustentable del Estado de
Quertaro (SEDESU), or minister of sustainable development.
French aerospace giant Safran recently opened a new facility in Quertaro,
Snecma America Engine Service, for the
repair parts for CFM Internationals
CFM56 engine, destined for the U.S.
market. This is the 10th Safran plant in
Mexico, and it also will become part of
the global supply chain for the LEAP engine used in the Boeing 737 MAX. The
plant also will begin to supply parts to
Chinas Commercial Aircraft Corporation
of China (COMAC), later this year.
Another state that has become a major
aviation parts power is Coahuila, which
shares its northern border with the middle of Texas southern border, about 150
miles from San Antonio, Texas. Alcoa,
for example, is increasing its total investment in Ciudad Acua to $30 million,
including metal finishing, according to

the Mexico-Now Aerospace Bulletin.
Alcoa unit Howmet de Mexico is supported through a Del Rio, Texas office.
Similarly, General Electric subsidiary
Unison Industries recently opened a $2
million new plant in Saltillo, Coahuila,
for accessories and control systems will
be produced. GE has also opened a new
on-wing repair facility in Rio de Janeiro.
Other key aerospace manufacturing centers in Mexico are located in Baja California,
Chihuahua and Nuevo Len States.
Regarding other aviation manufacturing and service hubs, Cooper forecasted
that the global Maintenance, Repair and
Overhaul market would grow from $67
billion in 2015 to $100 billion by 2025.
By section, the airframe represents 17 percent of all MRO service by value, engines
about 47 percent, other components 19
percent and line service 18 percent. Latin
Americas share of the MRO market is
now about $3.2 billion, with a 7.3 percent growth rate, the forecast indicates.
Among other MRO service hub locations in Latin America is El Salvador.
Canadas Aeroman built $60 million
worth of new hangars in Comalapa,
Chalatenango Department, over the past
few years to service six aircraft simultaneously. Ernesto Ruiz, the company CEO,
told local press that Aeromans plans
include additional capacity for aircraft
maintenance over the next five years.
The company estimated that it would hit
two million man-hours at aircraft frame
maintenance last year.
Similarly, AvioTrade, based in Miami, in
September 2015 opened its first engine repair facility in the San Jos Aviation Cluster,
in the Zaragoza, La Libertad Department,
El Salvador, to repair the PT6 engine common in private aircraft. With commercial
clients said to include Avianca, Aeroman,
Latam, Copa, VRG, and American Airlines,
the company now has plans for initial facilities in Brazil and Mexico.
And in Colombia, Avianca is building
out its Avianca Aeronautical Center next
to the Jos Mara Crdova International
Airport in Rionegro, within the
Antioquia Department of Colombia.
The facility will handle two wide-body
aircraft simultaneously. CW
Coatings World | 21
International Coatings Scene Europe
European Coil Coatings Market
The European
sector for coil
coatings and
other prepainted
metals is battling
against a new
surge in imports,
triggered by
overcapacity
in Chinas steel
and aluminum
industries.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
he European sector for coil coatings

and other prepainted metals is battling
against a new surge in imports, triggered by overcapacity in Chinas steel and aluminium industries.
So far, however, the European coil coatings segment has been doing well in resisting
an overall steep rise in imports into Europe of
steel and aluminium. Last year steel imports
into the European Union went up by 22 percent, while in the fourth quarter they soared by
nearly 50 percent.
Rising imports has driven down prices with
the global price of Chinese steel almost two
thirds lower than it was four years ago. World
prices of aluminium plummeted by 30 percent

last year.
Prepainted metals suppliers in Europe have
been helped by the EUs imposition of antidumping duties on Chinese coated exports but
exporters elsewhere in Asia, as well as in Latin
America and Russia and Ukraine, have also
been targeting the EU market.
Traditionally Europe has lead the world in
coil coatings in terms of consumption and development of technologies. It continues to grow
despite the EUs stagnant economy so it has
been an attractive market for the worlds leading coil coatings producers like AkzoNobel,
BASF, Valspar, PPG and Beckers.
It is also benefitting from a long-term strategy
in the steel and aluminium to move away from
commodity-grade products into added-value ones.
European shipments of organic coatings,
mainly coil coatings, have doubled since the
May 2016
Europe International Coatings Scene

early 1990s, according to figures from
the Brussels-based
European Coil
Coatings Association (ECCA). Now organic coatings consumption in the steel
and aluminium markets in Europe has
returned to its pre-2008 levels, while
shipments of all steel and aluminium
products remain below the amounts before the financial crisis.
launched last year a quality label scheme

called ECCA Premium which covers aspects of steel and aluminium products
such as color durability, corrosion resistance and suitability for creative design.
The sector already has a quality label
called Qualicoat, which was introduced
around 30 years ago to deal initially
with the quality of post-painted alu-
The building sector has become by far the

biggest market accouting for 72 percent
of sales, with automotive and domestic
applications being the next two largest
segments...
In addition to a big increase in sales of
coil and other prepainted coatings, there
has been an expansion and strengthening
of a whole supply chain covering coating operators and equipment, as well as
products such as pre-treatment chemicals.
The strength of this supply chain,
backed by high quality product and manufacturing standards, has proved to be a
tough barrier for importers to overcome.
In 2010-11, just as the European coatings sector was struggling to recover from
the 2008 catastrophe, imports of coated
steel sheets went up by 29 percent but
then plummeted by 33 percent in 2012.
Since then they have started to increase again but now are showing signs
of levelling out. Meanwhile output of
steel sheets with metal anti-corrosion
coatings in Europe has been going up by
about 6 percent annually and of sheets
with organic coatings by around 2 percent annually. The share of imports in the
European coated steel coated sheets sector seems to be softening.
A major reason for the easing pressure
from imports in the domestic sector for
coil and other prepainted metal products
has been the mounting concerns about
the low quality of the imports among
both producers and customers.
In response to these worries ECCA
minium and later steel. ECCA reckons

its label is more suited to prepainted
products because it is broader in scope
and more comprehensive.
ECCA Premium aims to embrace
within a single label all relevant existing European and international
standards applying to not just product
quality but also manufacturing and environmental standards.
It endeavors to tackle the apparent
aberration under which the provisions of
REACH, the EUs strict legislation for the
application of environmental, health and
safety standards to chemicals are not being enforced with imported coil coatings.
ECCA Premium does not certify coil and
prepainted products which chemicals in
their coating on the REACH list of substances of very high concern (SVHC) such
as carcinogens.
We know there are a lot imported prepainted materials coming into
Europe which do not meet quality specifications, said Yvonne Barcelona, ECCA
managing director. Chinese imports are
less of a problem now after the imposition of EU anti-dumping duties. But
they are coming in from other countries,
such as India.
Our quality label scheme is helping to
curb low quality imports and to reduce
the share of low standard imports in the

European market, she added.
Qualicoat, which is operated through
national trade associations, the vast majority of them in Europe, has been extending its coverage along supply chains.
Its branch in UK and Ireland has, for example, just drawn up guidelines for storage conditions for powder coatings with
best before dates on the grounds that
those kept for long periods can cross-link
and semi-cure before application.
We are finding that customers are
now insisting on products having quality labels, said Josef Schoppig, managing director of Qualicoat, whose
international headquarters are in Zurich,
Switzerland. It is very difficult now to
gain a contract for architectural applications, for example, in the Spanish public
sector without a quality label.
The building sector has become by
far the biggest market in Europe for the
coil coatings sector accounting for 72
percent of sales, with automotive and
domestic appliances being the next two
largest segments with shares of 7 percent
and 6 percent respectively, according to
ECCA figures.
Prepainted metal (now) has numerous applications in construction,
thanks to its aesthetic and technical
characteristics,said
Mario Palermo,
president of ECCAs French group. (It)
has become a favorite among many architects and contracting authorities.
Importers of coated products face
a stiff challenge gaining entry into the
Europe architectural market because of
the priority being given by the sector to
proven quality.
However steel and aluminium producers in emerging economies like
China, India and Brazil are beginning
to move into the upper end of the market. Non-European companies are entitled to the ECCA Premium certification.
Associations in China, Middle East and
Russia have joined the Qualicoat scheme.
Since the European quality label
schemes are being applied to supply
chains rather than just products, it may
be a while before large numbers of potential exporters into Europe can meet its
quality standards. CW
Coatings World | 23
International Coatings Scene Africa
Kansai Hints at Morocco

Automotive Coatings Plant
The conducive
investment
climate has
attracted leading
global coatings
companies into
Africa with a
focus on mergers,
acquisitions or
development of
manufacturing
plants targeting
specific coating
segments.
by Shem Oirere
Africa Correspondent
fricas gross domestic product growth

is expected to strengthen to 4.5 percent
in 2015 and 5 percent in 2016 after
subdued expansion in 2013 (3.5 percent) and
2014 (3.9 percent) according to the African
Development Bank.
This growth is driving the expansion of key
economic sectors such as manufacturing and
construction and also improving the purchasing power of consumers as the region ushers in
a new regime of consumerism fueled by increasing disposable incomes and urbanization, key
pillars for the development of a strong paints
and coatings market.
The conducive investment climate has attracted leading global coatings companies into
Africa with a focus on mergers, acquisitions or
development of manufacturing plants targeting
specific coating segments ranging from industrial, protective, automotive to decorative.
For example, Kansai Paint Co., Ltd., the
Japanese chemical company listed in the league
of the worlds top paints and coatings manufacturers has announced plans to construct a new
automotive paint plant in Moroccos Tangier
city to take advantage of the North African
countrys growing economy and increasing demand for quality automotive coatings.
The Osaka-based company, which is also
known for its wide range of industrial, protective and decorative coatings, is eager to take
advantage of a growing automotive market
that has been created mainly by European
May 2016
Africa International Coatings Scene

automakers in Morocco to expand its
foothold in Africa, where it made $362.5
million in sales last year, which was an
increase of 3.6 percent from the previous year.
Kansai, which said its profits from
Africa increased by 21.6 percent in the
full year ending March 31, 2015 to $13.2
million, is likely to start production in the
new plant near the Mediterranean city of
Tangier in the first quarter of 2017 according to top officials quoted by Kyodo
News Agency in mid-April.
Although the company is yet to issue an official statement confirming the
amount to be invested in the new plant
and details of when the project will break
ground, Kansais choice of Morocco seems
to be in response to Moroccos proximity to Europe where PPG Industries, with
which Kansai has established an alliance to serve certain automotive original
equipment manufacturers (OEMs), said
there is economic weakness in the years
during and following the recession without a substantive recovery since.
A key partner in the new automotive coatings plant venture will be the
European automakers in Morocco led by
French firm Renault which nearly four
years ago opened North Africas largest
car plant in Morocco in an area reports
described as being close to Europe which
offers tax benefits to manufacturers.
Kansai also appears to have been attracted by the general good performance
of Moroccos automotive industry which
the Harvard School of Business (HBS)
said in a report has had a strong value
proposition because of the countrys
strategic location close to Europe and
emerging markets, free trade agreements
with large consumer markets, and a stable political environment.
The industry, HBS said, has also
benefitted from the significant government investments to make the business
environment more attractive such as in
training centers, special economic zones,
infrastructure, and tax incentives for automotive producers.
The report stated that by 2013
Moroccos two OEMs of Renault and
SOMACA produced 167,000 cars and
the automotive industry had attracted
10 suppliers which could be considered

global suppliers with the sector earning an estimated $2.5 billion from export revenues.
The HBS report, The Automotive
Cluster in Morocco: Competitiveness and
Recommendations for Future Growth,
also said Morocco has a large number
of free trade agreements, which cumulatively gives them access to 55 countries,
representing 60 percent of world GDP.
Kansai, among other top coatings
companies eyeing a share of the growing North Africa market, has also been
attracted by Moroccos strong economic
growth, up to 4.4 percent last year up
from the 2.4 percent according to World
Bank estimates.
The emergence of new growth drivers
in higher value-added export industries
and the expansion of Moroccan companies in Western Africa are potentially
creating the conditions for Morocco to
become a hub for trade and investment
between Europe and Africa and boost its
position in global value chains, the bank
said in a report on Moroccos economic
outlook released early this year.
London-based Information Research
Ltd., a global industry consultancy which
focuses on paints and coatings market reports and data, estimated that by the end
of 2016, Morocco will produce slightly
more than 200,000 tons of paint behind
Africa market leaders Egypt, South Africa
and Algeria. Moroccos paints market
share is approximately 16 percent of
Africas total production previously estimated at 1 million tons.
Kansais good performance in Africa
in 2015 raises the prospects of the companys continuing growth in a continent
where key sectors such as building and
construction define the trends in paints
and coatings consumption.
Apart from Morocco, Kansai is a key
player in the markets of South Africa and
Zimbabwe, which returned profits for the
company in the last financial year.
In 2015, the company said that although the South African economy was
weak, sales continued to increase as a result of sales promotion efforts. Kansai
Paints entered the South African market
through the acquisition of Freeworld
Coatings under a $300 million deal

which saw it take 93.37 percent of the
then Johannesburg Stock Exchange
listed firm, a move some described as a
hostile takeover.
Profits also increased despite the
impact of factors including soaring raw
material prices and investment in sales
promotion, Kansai said in its full year
report for 2015.
The bullish performance by Kansai
in Africa was also boosted by its
Zimbabwean subsidiary, Astra Industries
Ltd., which was consolidated in July
2013, with the company saying the entity
contributed to the consolidated business
results for 2015.
Kansai teamed up with Astra management and staff in 2013 to acquire a
63.25 percent stake in Astra Industries
Limited in a $5.5 million deal with
the Finance Trust of Zimbabwe Ltd.
Kansais products are already in
many African markets such as Kenya,
Mozambique, Seychelles, Mauritius,
Malawi, Botswana, Namibia and
Zambia among others.
And in Morocco, the coatings markets
have attracted other leading global paint
makers including BASF which two years
ago launched R-M, the premium automotive refinish paint brand.
The company said during the launch
the automotive coatings market in
Morocco is dynamic and fast-growing.
The country has almost 3 million vehicles in circulation and major automobile manufacturers are investing in new
technologies throughout their networks
to repair vehicles in the best possible conditions, BASF said.
For BASF, the automotive industry
is a major sector, and we want to develop
complete and innovative solutions for
leading car manufacturers. The company said it anticipates $389 million in
combined sales in fiscal 2016 ending next
March, about a twofold increase from
four years ago.
The move by Kansai to expand in
Morocco is expected to add to the
growing trend in Africa where coatings
companies are taking advantage of the
resilience of the region amidst global
economic challenges. CW
Coatings World | 25
International Coatings Scene China
Environmentally Friendly Coatings Will Outpace

the Development of the Whole Coatings Industry
With the
government
pushing Chinas
whole economy
towards
environmentally
friendly, lowVOC or zeroVOC coatings
will outpace the
whole coatings
industrys
development in
China.
by Arnold Wang
China Correspondent
ased on a report released by China

National Coatings Industry Association,
Chinas total coatings output was 17.2
million tons in 2015, increased by 4.2 percent over 2014. The association estimated that
Chinas total coatings output in 2016 will be
18 million tons, which will only be a 5 percent
increase over 2015. Apparently relatively slow,
which is less than two figures, but stable growth
will be the new phenomenon for Chinas coating
industry in the near future. The thirteenth five
years plan for the China coatings industry mention that environmental friendly coatings varieties will consist of 57 percent of total coatings
output in China by 2020. With the government
pushing Chinas whole economy towards environmentally friendly, coatings varieties with low
VOC or no VOC will outpace the whole coatings industrys development in China.
Domestic demand will provide

new growth opportunities
The trend of Chinas real estate market still has
a major impact to the coatings industry.
In February, 2016, the value of Chinas total export is 821.8 billion yuan, decreased by
20.4 percent over the same month of last year.
With external demand continuously decreasing, domestic demand in China becomes more
and more important in support of the continuous growth of the Chinese economy. And the
Chinese real estate industry is still one of the
pillar industries, which has significant implications to many related industries, including
coatings and adhesives. In the first two months
of this year, China sold a total of 112.4 million square meters of houses and apartments,
increased by 28.2 percent compared with the
same period of last year. Among this number,
the total area of residential houses and apartments grew by 30.4 percent, and the total area
for office building grew by 11 percent. The recovery of the real estate industry seems to be on
May 2016
China International Coatings Scene
Waterborne coatings are quickly catching up and beginning to

take more market share from solvent-based varieties. OEM and
refinish paint is closely linked with the growth of the automobile
industry, which provides growth opportunities for large foreign
brands such as PPG, AkzoNobel, Nippon Paint and BASF.
track in the first quarter of 2016.
If the trend is consistent for the entire
year for 2016, this could transform into
another growth opportunity for the coatings industry, especially for the architecture coatings market sector, in China. But
the fluctuation of the real estate market
is foreseeable too, and the final impact to
coatings market is not clearly visible at
the moment. The latest regulation policy
in Chinas real estate industry is to restrict
house and apartment purchase in tier
one cities, such as Beijing, Shenzhen and
Shanghai, but the governments in tier 3
and tier 4 cities, on the contrary, are loosening their real estate policies in order to
encourage real estate transaction.
Although the Chinese coatings producers are paying more and more attention on repainting market, namely
refurbishing or redecoration projects, it
is unlikely that this new growing segment will replace the new house and
apartment market for architecture coatings anytime soon, but developing brand
awareness in a new market segment normally takes years of marketing efforts, so
the companies who move early towards
this direction could take advantage of
their position when the market scales up
in the future.
Wood coatings market will

be a hot battle field
Unlike some other coatings segments, the
wood coatings market is still very fragmented in China. No single brand has
a dominant position in wood coatings
market like Nippon Paint in architecture
coatings, or AkzoNobel in powder coatings. Instead, the Chinese wood coatings
market is represented by private domestic companies. This phenomenon of the

wood coatings market is closely linked
with the market fragmentation of the
Chinese wood furniture market. Close
customer relationships with wood furniture customers, who are mainly domestic
companies too, enabled domestic wood
coatings manufawcturers to compete
with or even defeat foreign brands in the
past. However, the new market demand
for high quality waterborne wood coatings has created a new hot battlefield in
the last two years, which could reshuffle
the current ranking of the wood coatings players. The new trend provides a
new opportunity for the wood coatings
companies who can meet the customers
demand both for high quality, such as
coatings hardness, and environmental
demand, such as low VOC or no VOC.
Foreign brands with technical advantages
could take advantage of this new trend,
but to win the market competition, they
still need to find new approaches to establish a close customer relationship with
their end users.
to take more market share from solventbased varieties. OEM and refinish paint
is closely linked with the growth of the
automobile industry, which provides consistent growth opportunities for large foreign brands such as PPG, Akzo Nobel and
Nippon Paint as well as BASF. Based on
the report released by China Association
of Automobile Manufacturers, in 2015
China sold a total of 24.6 million vehicles, increased by 4.7 over 2014. In this
number, 21 million are passenger vehicles, the first time in history for this sector
to surpass a new milestone: 20 million.
Compared with 2014, passenger vehicles
grew by 7.3 percent over 2014. And even
faster was the growth of new energy automobile sector, which sold a total of 331
thousand vehicles in 2015, an increase of
340 percent over 2014. The association
said the rebate on consumption tax for
the car with a displacement of equal or
below 1.6 liters has a significant contribution to the growth of the passenger car
market sector.
Automotive industry will

maintain stable growth,
providing consistent
growth opportunities for
foreign brands
With the launch of both more environmental friendly coatings products and
more customized, and even personalized
services, the whole coatings industry in
China will go through an internal transition. New financing models, new technologies and new services will increase
the intensity of market competition in
the coatings market. But the big picture is
that the whole coatings industry in China
will be upgraded towards higher quality
and greener, which, for the whole society, is good to see happen. CW
The other industry which is crucial to the

development of the coatings market is the
automobile industry. Inside a car powder
coatings and solvent-based coatings are
widely used on dashboards, panels and
door handles and as well as other plastic
and metal parts. But waterborne coatings
are quickly catching up and beginning
Competition will upgrade

the whole industry
Coatings World | 27
FEATURE
Aerospace
Coatings Market
Photo courtesy of Mankiewicz
Increases in both travel and trade are pushing the demand for aerospace coatings
ever higher.
Catherine Diamond, Associate Editor
he global aerospace market, driven in large part by

the Asia-Pacific region, is expected to be worth an
estimated $2,991.38 million by 2019. Markets and
Markets, a global market research and consulting company,
recently announced these findings in a report titled Aerospace
Coatings Market by End-user Industry (Commercial, Military
& General Aviation), by User Type (Original Equipment
Manufacturer (OEM) & Maintenance, Repair & Overhaul
(MRO)), & by Region (North America, Europe, Asia-Pacific,
& Row) - Global Forecast to 2019, which analyzes the global
aerospace coatings market in regard to market drivers, trends
and regions.
According to the report, the global aerospace coatings market is significantly penetrating its end-user industries, while the
characteristics of the end-products differ as per the requirement
of end-user industries and for different user types. Researchers
found that the commercial segment has dominated the aerospace
coatings industry, largely driven by the entry of new airlines and
expansion of existing airlines.

The Asia-Pacific region is estimated to grow at a high CAGR
of 7.79 percent from 2014 to 2019 with its growing demand for
aerospace coatings in different end-user industries, especially for
commercial and military segments. The aerospace coatings market in North America is estimated to grow at a CAGR of 5.05
percent from 2014 to 2019, the report stated.
Researchers at Markets and Markets found that the U.S.,
China, Japan, France, Germany, India and Russia are expected
to persist as successful aerospace coatings markets. The markets
in China and India are driving the Asia-Pacific aerospace coatings market due to increasing cargo traffic, rising number of air
travellers, and international trade.
The market size, in terms of value, of the global aerospace
coatings market was estimated at $2,109.64 million in 2013
and is projected to reach $2,991.38 million by 2019, at a CAGR
of 5.96 percent from 2014.
The high demand across the industries, such as commercial,
May 2016
FEATURE Aerospace Coatings Market

military, and MRO segments will increase the overall aerospace
coatings consumption, researchers found.
Mergers as opportunities
Airline mergers are of significant interest for aerospace coatings
manufacturers, as they represent enormous potential. According
to Mark Cancilla, global platform director aerospace coatings,
PPG Aerospace, the industry is always impacted by mergers because they drive livery changes for at least one of the airline
fleets being merged, if not both.
Of course, this often provides significant opportunities to
the aerospace coatings suppliers, filling capacity in our factories, he said. This can also create some issues for suppliers
who are not able to manage large fluctuations in demand.
John Griffin, business director, North America for AkzoNobel
Specialty Coatings, said that mergers contribute to the health of
the industry, and this, in turn, helps to sustain and drive growth
for coatings.
AkzoNobel has been involved in some large re-branding
programs that enhance airlines image and increases coatings
demand (for example, US Air/American Airlines and Avianca/
TACA), he said.
Mergers can also provide new opportunities for manufacturers, according to Chris Athansopoulos, director of global sales,
Aerospace Division, Hentzen Coatings. For those not currently involved in the exterior market, mergers can open up new
chances to participate.
Mergers have definitely had a major effect on the market
as the need for paint increases considerably, Athansopoulos
said. Exterior surfaces will need to be repainted especially if
the whole livery changes, as in the case of American Airlines.
The same did not occur with the United and Continental merger.
The Continental livery remained the same and only the name
was painted over the aircraft. The United aircraft was totally
repainted. In many cases, the interior colors will also need to
be repainted.
Increased demand and performance

Though the aerospace market can seem slow to change due to
strict regulations and requirements, manufacturers in this market have report increased demand in general.
According to Cancilla, PPG has seen demand for aerospace
coatings grow as the global economy grows and as the number
of people who can afford the cost of flying increases.
The aerospace coatings supply requirements increase as the
industry grows, he said. Today, we see increased requirements
from the OEM segment where aircraft build rates continue to
grow in the commercial and general aviation segments. And we
continue to see moderate increases in the military segment. The
supply of materials into the aftermarket also continues to grow
as the global fleet of aircraft continues to rise. While todays
materials and products are quite robust and last longer than
materials produced in the past, the size of the industry continues
to grow at a rate such that the coatings suppliers do see annual
volume increases.
Cancilla added that customer demand for increased performance is always growing, as are their definitions of performance.
Though the industry is moving away from chromated corrosion inhibitors, he said, PPG customers still expect excellent
corrosion resistance from the new chrome-free products that are
being developed. Chrome is a very robust corrosion inhibitor,
and when chrome-free products are developed it is important
that all aspects of the coating system are addressed to ensure
that similar, if not improved, corrosion inhibition properties are
achieved. So, aircraft service life should not to be sacrificed as
new products are applied, he said.
Griffin said that AkzoNobel has seen both a solid financial
performance in the aerospace industry and stable production
rates, which contribute to strong demand for coatings in both
new constructions maintenance applications.
In terms of performance, Griffin said, customers want reduced costs, faster cycle times, improved efficiency and reduction of waste, particularly as production rates are at an
all-time high.
Maintenance stations also want these same benefits. There
is a lot of research effort going into the optimization of processes and we look to share best practices from within the industry as well as from outside (for example, from automotive), he
said. Airlines want to reduce their downtime. They also want
improved durability, allowing them to extend maintenance cycles. Customers also look for more environmentally progressive
products that reduce hazards to people and the environment.
Julie Voisin, aerospace product manager at Sherwin-Williams,
said that the industry has been moving towards basecoat
clearcoat, something that has been used in the automotive market
for decades now. She added that it has been in use in aerospace
for about five years, and is far from being fully implemented.
Basecoat clearcoat is seeing an uptick for several reasons, she
said. When dealing with paint for planes, you are painting such
a large area, and it isnt just a flat surface. It is horizontal, vertical, up and down a tail, under the belly, and so on. The paint is
performing several very valuable functions, including protecting the airframe from corrosion, protecting the entire structure,
and generally making the plane aesthetically pleasing. Clearcoat
gives the ability to put down multiple colors fast and to help it
maintain in spite of all the challenges it faces. Aerospace paint is
the only type of exterior paint that has to handle such extraordinary temperature changes, as well as exposure to light.
Voisin added that, as far asthe interior cabin is concerned,
there are so many people coming in and out through the day
that the interior has to be stain, scratch and mar resistant. On
both sides of the plane, she said, the cabin or exterior, there are
lots of unique ways in which coatings have to perform.
Andreas Ossenkopf, director - head of aviation at
Mankiewicz, said that the entire industry is experiencing growth
at present and so the demand for coatings is expanding along
with it.
Ossenkopf added that much more can now be achieved with
the paint on aircraft exteriors, thanks to the development of
basecoat clearcoat systems by Mankiewicz.
May 2016
Aerospace Coatings Market FEATURE

Where previously it was more efficient to use decals, today
one can use paint more efficiently. For example, working with
Brussels Airlines we recently supplied the Magritte and Trident
livery: solely paint was used for this, even for the fine facial features of the depicted artist and for complex, finely detailed structures that were like a birds nest. Previously, we would be forced
to use decals to achieve such effects, but now we use paint alone,
which is only possible due to the excellent drying times of the
basecoat and the paints special fade-out properties. These properties combined with the outstanding durability of the coating
compared to decals explain the increased demand, he said.
Mankiewicz has also witnessed a conversion from decals to
paint for aircraft interiors due to the advantages of the product.
Ossenkopf said the demand for this has exceeded the growth of
the market.
Athansopoulos said that Hentzen expects to see an increase in
aerospace coatings in both military and commercial markets. He
believes that overall market growth will parallel the OEM growth.
Growth, of course, is dependent upon meeting customer
need, and Athansopoulos said that Hentzens customers are
looking for products that are environmentally compliant, offer
improved exterior durability color and gloss retention, lower
weight, and faster dry time for reduction in down-time during
painting cycle.
Latest Technologies
Leading coatings manufacturers are frequently introducing new
technologies to the market. What follows is information on these
new innovations from select manufacturers, in their own words.
AkzoNobel
Basecoat clear coat (BC/CC) is rapidly becoming the industry
standard. AkzoNobel is four years into an 8-10 year adoption cycle. More than 50 percent of the paint supplied to both
Airbus and Boeing is still high solid content, but we expect this
to change to more than 90 percent BC/CC within the next two
years.
AkzoNobel said it invests a lot of research in the development of chromate-free products that have the right combination
of resin, inhibitor, adhesion and flexibility to provide maximum
protection with good in-service life, plus both cost and weight
reductions. The most important factor is that the OEMs are able
to trust them to behave over the life of the aircraft.
For external protection, the company has developed innovative technologies to solve the problems of achieving chromatefree anti-corrosion products. For AkzoNobel, Airbus and AMS
3095 approvals are in place, while for Boeing the approval is
pending.
Coatings World | 31
FEATURE Aerospace Coatings Market

Hentzen
Hentzen has recently introduced BCCC, heat absorption coatings, and chrome-free primers for the commercial market. For
the military, chrome-free primers for both interior and exterior
surfaces, and fluoropolymer polyurethane for topcoats. Epoxy
and polyurethane polymers are used in both the commercial and
military product development.
Hentzen was recently successful in qualifying a chrome-free
primer on the Lockheed Martin FSCM 81755 for use on the
F-16 program.
Mankiewicz
With regards to passenger-added values, Mankiewicz says it
has developed a solution for health, safety and environment: in
an era of Ebola and other infectious diseases, even more value
is added to the paint by the companys antimicrobial coatings.
Despite the confined spaces and use by many people, the paint
combats bacterial growth effectively, for example in the lavatory
and galley areas.
Further, Mankiewicz has been involved in the development
of riblet coatings: a paint that mimics the texture of sharkskin.
The introduction of nanoscale grooves into the topcoat results
in less aerodynamic surface friction, particularly when flying

at high speeds. In order to create the special texture the paint
must overcome some tricky challenges: it must remain pliable
long enough to form the riblets, but then dry as quickly as possible to maintain the corrugated surface. UV light is employed
to achieve the fast drying stage this requires. Of course, here
again the properties of durability, colour stability and resistance to the environment an aircraft coating must withstand
are important considerations.
PPG
PPGs aerospace coatings business continues to invest significantly in technology and product development. The company
has recently launched Aerocron electrocoat primer, the first in
the aerospace industry. As the original inventor of the electrocoat process and products, PPG has extended its industryleading position with the development of our Aerocron product
which utilizes anodic coating technology in a submersion coating process which increases material utilization from 30 to
60%, with spray processes to well over 90 percent with this process. Further, it saves significant weight of the coating material
applied to the substrate, particularly as the complexity of the
LIFT Technology Project Focuses on Lightest Metal on the Planet: Lithium

United Technologies Research Center and the University of Michigan lead the LIFT partnership focused on aluminumlithium alloys
LIFT (Lightweight Innovations for Tomorrow) has launched a technology project
focused on predicting the performance of
aluminum-lithium alloys important materials for the next generation of jet engines
and other aerospace applications. Lead
partners on the project, United Technologies Research Center and the University of
Michigan will work on advanced computer
simulations to better understand and predict the performance of aluminum-lithium
alloys in formed parts.
Engineers are interested in lithium
because it is the lightest metal found in
nature just one atomic number heavier than helium. When combined with
aluminum, lithium creates an alloy that
is both lighter and stronger than aluminum alone.
Alex Staroselsky, principal research
engineer, United Technologies Research
Center is leading the industry side of the
project partnership, which also includes
material process modeling and simula-
tion of the properties evolution during

industrial operations. He said, Any company interested in these alloys may benefit from what we develop, but we are really focused on improving turbine engine
components for the aerospace industry.
The project expects to develop a predictive simulation tool that can be calibrated
and validated against practical experience and various lab experiments to be
performed at Case Western Research
University and The Ohio State University.
John Allison, LIFT Technical Leader
for Integrated Computational Materials Engineering (ICME), said, Earlier
aluminum-lithium alloys sometimes had
issues with cracking or performing in high
temperature environments. The latest
generation of these alloys show great improvements in several areas, but we really
need more integrated computer models
to predict their performance at a number
of steps, from their atomic structure right
up to a finished component.
Allison added, Aluminum-lithium

alloys often have a microstructure analogous to the grain in wood. It behaves
differently when you bend it in one direction rather than another. The unique interdisciplinary team expects to develop
whats called crystal plasticity modeling
to predict the final microstructure in an
alloy. That in turn defines the mechanical
properties of the alloy as its formed into
a part.
Alan Taub, chief technology officer at
LIFT said, With the right computational
tools we can design new components
both faster and better. The newer designs
can deliver the same performance using
less material saving even more weight
using an already lightweight metal.
Lockheed Martin is the other industry partner on the project. Case Western
Reserve University, The Ohio State University, and Southwest Research Institute
will contribute to the two-year project as
research participants.
May 2016
Aerospace Coatings Market FEATURE

substrate increases. Aerocron electrocoat
primer is completely chrome free and water based, so its environmental impact is
significantly less than legacy products.
PPG also continues to develop
chrome-free products. The company has
recently launched Desoprime CF/7521
chrome-free primer, which can be utilized
for both structural and exterior primer
applications. This latest product utilizes
many new technologies to provide superior corrosion protection for many applications and has achieved recent, significant
qualifications. PPG has also launched
Desoprime CF/7530 chrome free wash
primer. This is the first completely
chrome free wash primer in the industry,
and is well-suited for aftermarket and
OEM applications in terms of improved
efficiency. It, too, has demonstrated very
good corrosion performance characteristics and is qualified to AMS3095.
and repaired.
Aircraft owners demand on-time delivery and the SKYscapes basecoat clearcoat
system can reduce paint-process time to
help meet customer demand for aircraft
turnaround. The SKYscapes system cures
at ambient temperature in half the time
of other single-stage systems. Professional
aircraft painters now have the option of
which Clearcoat to use: the new General

Aviation Clearcoat CM0850CC1 for increased speed, or CM0850180 for improved chemical and fluid resistance.
SKYscapes CM0850CC1 clearcoat
can be used over high solids opaque and
metallic colors as stripes over Jet Glo or
Jet Glo Express polyester urethane topcoats on business jets. CW
Sherwin Williams
Sherwin-Williams has recently launched
JCX polyester urethane and SKYscapes
general aviation basecoat. JCX polyester urethane was designed to be a highperformance, high-productivity coating
for exterior aircraft use. The line features
simplified packaging and faster dry times.
JCX is specifically focused on productivity improvements for MRO commercial
airline applications. It comes in a 2:1:1
prepackaged kit and meets AMS-3095
performance requirements. It also provides chemical resistance to Skydrol and
other hydraulic fluids and is free of lead
and chromate hazards.
SKYscapes General Aviation (GA)
Basecoat 855 Series SG, SGE, SGM and
SGP Colors is ideal for exterior painting
on general aviation and helicopters that
often require expedited production times.
It has been designed to deliver the maximum in appearance and productivity by
delivering a consistent and colorful solid,
mica or metallic finish.
SKYscapes GA Basecoat features fast
dry times (approximately 60 90 DTT)
that lead to improved productivity, an
easy 6 to 1 to 2 mixing ratio, all while
delivering excellent flow and leveling.
After clearcoat, it provides a high gloss
finish that can be easily cleaned, buffed
Coatings World | 33
FEATURE
COLOR TRENDS
Photo courtesy of Benjamin Moore
Coatings World takes a look at the latest color trends from paint manufacturers.
Kerry Pianoforte, Editor
Nordic design. The color experts at SherwinWilliams noted that it also pairs nicely with other
popular Scandinavian dcor influences including
sleek lines, copper metallic finishes, marble and
wood grain materials. Alabasters naturally flattering, barely-there undertones make for an attractive
option when selecting a neutral color for spaces
where people interact, such as lobbies, restaurants
White Shines
or retail settings. In healthcare spaces or a hotel
Benjamin
Moores
Simply
Several coatings companies selected neutral white
spa, the color promotes a setting for healing and retones as their color of the year. Sherwin-Williams
White was chosen as its
laxation. The hue stands alone as a monochromatic
named Alabaster (SW 7008), a hue symbolic of new
2016 Color of the Year.
statement, or forms a yin and yang harmony with
beginnings, as the 2016 Color of the Year. Drawn
contrasting dark colors, such as Urbane Bronze (SW
from Pura Vida, one of the four palettes in Sherwin7048) or Gray Area (SW 7052).
Williams colormix 2016, Alabaster represents the
Benjamin Moore chose Simply White OC-117 as its color fo
prominent use of light, which is a key element for traditional
olor popularity goes in and out of style.
Colors that were popular 30 years ago now
appear dated and stodgy. For 2016 the trend
is freshness and simplicity with many major paint
companies choosing neutral colors as their color of
the year.
May 2016
Color Trends FEATURE
the year for 2016. The company unveiled its Color Trends 2016,
a corresponding palette of 23 colors to illustrate how white
works within the color spectrum.
The color white is transcendent, powerful and polarizing
it is either taken for granted or obsessed over, said Ellen
ONeill, Benjamin Moore creative director. White is not just
a design trend, it is a design essential. The popularity of white,
the necessity of white, the mystique of white is quantifiable in
our industry. Of the top ten best-selling Benjamin Moore colors,
variants of white occupy five spots. It was inevitable that we
would ultimately recognize white as our Color of the Year.
The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around
the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. White transcends style, and is seen in traditional, transitional and modern
interiors. The color also presents attractive exterior looks for the
home, from colonial to contemporary and virtually everything
in between. The Color Studio arrived at Simply White OC-117
after careful review of the companys more than 250 white selections. According to the Color Studio, it was the most neutral,
level and constant in the various light sources used in todays
design environments.
PPG Industries unveiled its 2016 Color Palette of the Year,
which showcases colors from the companys leading paint
brands: the GLIDDEN Paint, OLYMPIC Paints, PPG PAINTS
and PPG PITTSBURGH PAINTS lines.
At the time, the company cited consumers desire for journey,
newness and discovery as inspiration for Odyssey, the theme of

the 2016 PPG Color Palette of the Year. It represents the adventurous experience of life in a fast-changing world.
Glidden Paint named Cappuccino White (45YY 74/073) the
brands 2016 Color of the Year. A calm, sensitive and creamy
neutral, Cappuccino White creates a sense of delicacy and graceful design that promotes wellness, purity, mindfulness, balance,
privacy and peace. It is the color of seashells and ocean-smooth
rocks. The elegant white pairs well with delicate pastels and
light neutrals.
Blue Cloud (D48-5), a loud celebratory blue, is the 2016
Color of the Year for Olympic paints. An unapologetic blue
that is easily noticed, it is impactful, self-expressive, social and
glamorous. The tone is sparkling and deep, and it resembles the
ocean on an impossibly clear day. PPGs color experts recommend mixing this dazzling bright blue with softer, neutral tones.
PPG THE VOICE OF COLOR program, the color platform
for the PPG Paints and PPG Pittsburgh Paints brands, named
Paradise Found (PPG1135-5) as its 2016 Color of the Year. It is
a serious green that is nurturing as well as sturdy and protective.
While Paradise Found appears quiet and muffled, it provides a
sense of strength and organic energy that is reminiscent of the
military and natural environments. Keeping in mind the conscious awareness in society of an increasing need for security
and development of personal strength, consumers who prefer
this color likely wish to create a space that is naturally beautiful
and reassuringly safe. It is edgy, yet still comforting, and it inspired by the urban militia trends seen on fashion runways. CW
Paradise Found was PPG THE COLORs Color of the Year.
Sherwin-Williams selected Alabaster as its Color of the Year.
Coatings World | 35
FEATURE
Biocides
DIRECTORY
Here is a look at the latest offerings from select biocide suppliers. For more information
on the products listed, please contact the company directly.
Buckman
Memphis, TN, USA
901-278-0330
Fax: 901-726-5970
www.buckman.com
shposey@buckman.com
Buckman has a complete product range
available to deal with the cost-effective
control of bacteria, algae and fungi.
Products include both oxidizing and
non-oxidzing biocides. Buckman can
provide technical advice and expertise
on the best biocide for users particular
customer application.
The Dow Chemical

Company
Collegeville, PA, USA
215-592-3834
www.dowmicrobialcontrol.com
CZacharias@dow.com
ROZONE 2000 Mildewcide and
BIOBAN 200 Antimicrobial
BIOBAN
200 Antimicrobial
and
ROZONE 2000 Mildewcide are high
performance, cost effective dry film preservatives based on Dows ultra-low
leaching DCOIT technology. They provide long lasting dry film protection of
architectural coatings against fungi, algae
and bacteria.
Preventol
A12
TK-45
34.5%
Propiconazole, 16.5% IPBC
For the preservation of sapstain control
for fresh cut lumber, decay and stain protection, paints and coatings, chaulks, sealants, adhesives, inks, rubber and plastics,
gypsum board, ceiling tiles, plaster and
stucco, textiles and metalworking fluids.
Preventol A 14-D 22% Diuron, 10%
BCM and 3% OIT Dispersion
For use as a preservative to inhibit the
growth of fungi and algae in paints, coatings, plasters, sealants and fillers used for
architectural products, finishes and special purpose coatings.
Lonza
Alpharetta, GA, USA
678-624-5800
www.lonza.com
Stephanie.lee@lonza.com
Proxel LS Preservative
Proxel LS Preservative is a dual-active,
broad-spectrum biocide for the wet-state
preservation of industrial, water-based
products that prevents spoilage caused
by microorganisms. This antimicrobial is
MIT free, pH and temperature-stable and
can be easily incorporated into a wide
range of industrial products.
Lanxess Corporation
Thomson Research
Associates Inc.
Pittsburgh, PA, USA

412-809-3553
Fax: 412-809-1082
www.mpp.us.lanxess.com
patricia.souza@lanxess.com
Toronto, Canada
416-955-1881, ext 226
Fax: 416-955-1887
www.ultra-fresh.com
info@ultra-fresh.com
36 | Coatings World
Ultra-Fresh
Most coatings are susceptible to bacterial, fungal and algal growth. UltraFresh antimicrobial treatments control
growth of unwanted microbes responsible for unpleasant odors, staining and
degradation. Easily added to the liquid stage prior to coating, Ultra-Fresh
helps to keep surfaces fresh, clean and
odor-free.
Troy Corporation
Florham Park, NJ, USA
973-443-4200
Fax: (973) 443-0843
marketing@troycorp.com
www.troycorp.com
Polyphase S99
New Polyphase S99 is an advanced, lowleaching, Diuron-free fungicide + algaecide that offers excellent performance
at low cost-in-use. Polyphase S99 is
VOC- and formaldehyde-free with a low
hazard profile, excellent for elastomeric
roof coatings.
Polyphase 963
New Polyphase 963 is a high-performance, long-lasting, remarkably cost
effective fungicide + algaecide for solventbased wood applications.
Polyphase 963 offers environmental
responsibility and a low hazard profile.
The preservative is low-VOC and free of
formaldehyde and APE. CW
May 2016
Strategies & Analysis Business Corner
DIFFERENTIATION:
The Anecdote to a Disruptive Threat Part 1
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
Differentiation Flow Diagram
t the core to any strategy, is differentiation. There are two ways

a company makes a desired profit:
(1) by performing a task considered valuable to its customer base & (2) by being
considered different from ones competitors
in a manner that is appreciated by that base.
Obviously, within the customers perception, the sharper a companys differentiation, the greater its market advantage. An
example of this sharp differentiation would
be PPGs E-Coat position in the metal coatings market places in North America. First,
PPG is the market leader in this technology
(>20 percent market share M. Porters definition) plus, PPG protects its ML position
by (a) constant and timely improvement innovations; (b) blanket service with highly
trained personnel; and (c) total systems
management. Another example would be
FORREST Paint with its high temperature
(>500) coatings & paints market niche
leadership position. FORREST focuses on
its technical strengths and the fact that their
claims of performance meet the stringent
high temperature performance tests, while
many others do not.
In any dynamic market segment, the
problem market differentiators run into
is the fact that over time, a differentiated
product/service, without judicious upgrades in that differentiation, results in
market share loss. The culprit in this scenario is usually internal to the company
itself. REASON: the growth created by
successful differentiation creates a more
multifaceted company . . . . this new complexity, in most instances, provides amnesia . . . . i.e., a disregard for what core
elements it has been good at.
This new complexity can be caused by
several different or a combination of different influences. It always comes from change
which could be the result of: acquisitions;
proliferation of services/products; the

C-suite becoming more abstract and less involved with the real business; consistency
loss, just to name a few.
Unfortunately, past successful differentiators, once starting a downhill trend,
have a compelling knee-jerk reaction and
feel they must thoroughly change their
original business model and reinvent
themselves. Most successful companies do
not reinvent themselves through periodic
dramatic change strategies. Successful
companies learn how to relentlessly build
on the differentiation model.
The basic key to a successful long-term
differentiation strategy is (1) constant
technical/service/market quest for a competitive difference & (2) making certain
that everyone in the organization is thoroughly and constantly on the same page.
It is important to note that successful
differentiators build their strategies on
a few brilliant forms of differentiation,
when performed as a system, support and
strengthen one another in the business
process. Again, it must be redundantly
mentioned, success is only as good as the
companys personnel being totally in the
know (transparency) while buying into
the specific differentiation strategy wholeheartedly. A totally transparent, in combination with overall buy-in throughout
the organization will result in dramatically improved quality and efficiency in
communications which, in turn, further
distinguishes it from competition. CW
Coatings World | 37
FEATURE
Lab & Testing Equipment
DIRECTORY
Here is a look at the latest offerings from select lab and testing equipment suppliers.
For more information on the products listed, please contact the company directly.
Atlas Material Testing
Technology, LLC
Mount Prospect, IL, USA
773-327-5787
Fax: 773-327-4520
Email: atlas.info@amtek.com
www.atlas-mts.com
Low-Temperature AMMAQUA Device
Atlas Low-Temperature EMMAQUA device performs natural exposure testing on
materials at significantly cooler temperatures. With its patented cool mirror
technology, the LT-EMMAQUA is ideal
for materials that require a long service
life, coatings applied to metal panels, and
temperature-sensitive materials.
Brookfield AMETEK, Inc.

Middleboro, MA, USA
508-946-6200
Fax: 508-946-6262
Email: info@brookfi eldengineering.com
www.brookfi eldengineering.com
Brookfield AMETEKs DV3T Rheometer
Brookfield AMETEKs DV3T Rheometer
provides the most advanced user experience in viscosity testing and measurement.
38 | Coatings World
It is the ideal all-in-one instrument for

busy QC labs and demanding R&D departments. The full color touch screen
conveniently displays all test parameters along with measured values for
yield stress, viscosity and temperature.
On screen graphing shows real-time
test data which
can be captured
in
stand-alone
mode, recorded
on a printer or
sent to a PC. The
Rheometer
is
ideal for analyzing fluids for the
paints and coatings industry.
Brookfield AMETEKs RST-CPS Rheometer
Brookfield AMETEKs RST-CPS Cone
Plate Rheometer offers the quickest and
most comprehensive capability for making rheological
measurements,
whether
its
single point viscosity for QC or
complete
flow
curve
analysis
for R&D. It operates in both
controlled stress
and controlled rate modes and can perform a wide variety of tests. This rheometer is ideal for use in the paint & coatings
industry. No other instruments offer so
much capability at such a low price.
Charles Ross & Son

Company
Hauppauge, NY, USA
631-234-0500
Fax: 631-234-0691
Email: mail@mixers.com
www.mixers.com
Washdown Duty Ribbon Blender
Ross offers truly washdown duty Ribbon
Blenders in many standard sizes starting
from cu.ft. Pictured is a 1-cu.ft. stainless steel model equipped with all washdown components including the motor,
safety limit switch, variable frequency
drive, stuffing boxes and knife gate discharge valve. The dust-tight cover includes a charging port with safety grating
and the U-shaped trough is surrounded
by a 100-psi ASME-stamped jacket for
heating/cooling.
DeFelsko Corporation
Ogdensburg, NY, USA
315-393-4450
Fax: 315-393-8471
May 2016
Mixing Equipment Directory FEATURE

Email: techsale@defelsko.com
www.defelsko.com
PosiTest AT-A Automatic Adhesion Tester
The next generation PosiTest AT-A
Automatic Adhesion Tester measures the
adhesion of coatings to metal, concrete
and other rigid substrates. New features
include a Touch Screen display and the
ability to record the results as pass/fail
and the nature of fracture.
PosiTector SmartLink
The PosiTector SmartLink turns your cell
phone or tablet into a multi-functional
inspection instrument. Wirelessly connect
PosiTector thickness, surface profile and
environmental probes to take full advantage of the simplicity and utility of your
smart device including microphone, camera and email tools.
EIT, LLC Instrument

Markets
Sterling, VA, USA
703-478-0700
Fax: 703-478-0291
Email: uv@eit.com
www.eit.com
management, reporting and quality assurance. Inspectors can spend up to 30% of

their time producing reports. ElcoMaster
saves money by producing professional
bespoke reports in seconds.
EYE Applied Optix/

IWAKASKI
Mentor, OH, USA
440-358-4739
Fax: 800-811-7395
Email: doug.vermillion@eyelighting.com
www.eyesolarlux.com
Elcometer, Inc.
Rochester Hills, MI, USA
800-521-0635
Fax: 248-650-0501
Email: sales@elcometerusa.com
www.elcometerusa.com
130 Soluble Salt Profiler
Provides four Bresle-equivalent readings in over two minutes. Producing
Bresle Equivalent readings is now faster
and more accurate thanks to the new
Elcometer 130 Soluble Salt Profiler. The
Elcometer 130 SSP is the first gauge on
the market to provide a 2D and 3D profile
reading of salt distribution on a surface.
EIT LEDCure Radiometer

EIT welcomes the LEDCure to the LED-R
family of radiometers. Profiling radiometer with new L-Band with total optics
designed specifically for UV LEDs.
XER-W75 Xenon Lamp Accelerated

Material Weather Test Chamber
Xenon lamp-based material weather test
chamber fully compatible with standards
compliance testing. Up to 200 W/m2 of
sunshine replicating, uniform UV and
full-spectrum coverage between 295-800
nm. Programmable test setup including
irradiation, dark, shower, RH% control
cycles.
SUV-W161
Accelerated
Material
Weathering Chamber
Accelerated weathering test chamber
with up to 30-sun performance. 1500
80 W/m of sunshine replicating, uniform UV coverage between 295-450 nm.
Programmable test setup including irradiation, dark, shower, RH% control cycles.
Acceleration factors greater than 100 depending on material type.
Hoover Color Corporation

Hiwassee, VA, USA
540-980-7233
Fax: 540-980-8781
Email: hoover@hoovercolor.com
www.hoovercolor.com
Elcometer Limited
Manchester, UK
44 (0) 161-371-6000
Fax: 44 (0) 161-371-6010
Email: sales@elcometer.com
www.elcometer.com
Elcometer 480 Glossmeter
Elcometer 480 Glossmeters are easy to
use, combining high accuracy, repeatability, and reproducibility with functionality
making them one of the most advanced
glossmeters available today. These glossmeters are supported by the ElcoMaster
data management software.
The Elcometer 135C Bresle Test Patch is

ideal for measuring soluble salts in the
field.
135C Bresle Test Patches

The new Elcometer 135C Bresle Test
Patches, with 19% thicker foam walls,
high quality adhesive and easy to peel
off the substrate leaving no foam residue.
ElcoMaster Data Management Software

ElcoMaster is an easy-to-use software and mobile app for digital data
Hoover Automatic Muller

Pigment mulling with the Hoover
Automatic Muller is easy, accurate, and
uniform. It is recognized in both ASTM
and ISO standards as an approved way to
prepare samples for color evaluation. The
Muller is used universally throughout the
pigment, ink, coatings, cosmetic, plastic,
and electronic chemicals industries.
NETZSCH Instruments
North America, LLS
Burlington, MA, USA
781-272-5353
Coatings World | 39
FEATURE Mixing Equipment Directory

Fax: 781-272-5225
Email: nib_sales@netzsch.com
www.netzsch.com/ta
NanoTR
Measures thermal diffusivity, thermal effusivity, thermal conductivity and interfacial thermal resistance for ultra-thin films
and coatings from micron to nanometer
level formed on any substrate using the
thermoreflectance laser flash method
(LFA). Applications include highly integrated electronic devices, organic lightemitting diodes (OLEDs), and more.
Q-Lab Corporation
Westlake, OH, USA
440-835-8700
Email: info@q-lab.com
www.q-lab.com
RK PrintCoat Instruments
Ltd.
Royston, UK
44 (0) 1763-852187
Email: sales@rkprint.com
www.rkprint.com
VCML Lab/Pilot Coater
The VCML is designed to print,
coat and laminate
all types of flexible webs such as
papers, films, and
metallic foils on
a reel-to-reel basis with various coating and application
methods. Ideal for product development,
QC and small scale production for low
volume of a specialized product.
Q-PANEL Corrosion Coupons

Q-PANEL Corrosion test coupons ensure
repeatability and reproducibility when
performing laboratory corrosion testing
and allow users to independently monitor
test conditions. Our corrosion coupons
meet these test methods GMW14872,
GM9540P, SAE J2334, SAE J2721, ASTM
B117, ISO 9227, and VDA-233-102.
Sample-Ease
Q-FOG CRH Corrosion Chamber to

meet Renault ECC1
The Q-FOG CRH Corrosion Chamber
has been recently approved to meet the
Renault ECC1 automotive corrosion
standard. The low cost, easy-to-use chamber from Q-Lab utilizes an innovative air
pre-conditioner for reliable operation in
less-than-ideal laboratory conditions.
Union Process Inc.
Minneapolis, MN, USA

763-746-7830
Fax: 763-746-7835
Email: jdillon@dillongroup.us
www.sample-ease.com
Union Process Inc. has developed a userfriendly bottom discharge valve system to
separate grinding media from product for
the laboratory HD01 Attritor. The HD01
Attritor can be used for wet grinding and
dry grinding materials to micron and submicron sizes.
X-Rite
Grand Rapids, MI, USA
800-248-9748
Email: alicialibucha@xrite.com
Website: www.xrite.com
X-Rite Ci7800 spherical benchtop
spectrophotometer
X-Rite Ci7800 is benchtop sphere spectrophotometers for the accurate measurement of color. Ideal for plastics,
automotive and paint/coatings, the
Ci7800 fits into any color supply chain,
automatically adjust instrument settings,
track measurement requirements and record images of each color sample.
Products include drawdown charts, bars,

drying racks and dot cards
Akron, OH, USA

330-929-3333
Fax: 330-929-3034
Email:
unionprocess@unionprocess.
com
www.unionprocess.com
S1 Attritor with Touch Screen Controls
and Data Acquisition
Union Process Inc.
has developed a userfriendly touch screen
control and data acquisition package for
the S1 Laboratory
Attritor.
The S1
Attritor can be used
for wet grinding and
dry grinding materials to micron and submicron sizes.
X-Rite Judge QC
X-Rite Judge QC is a compact, industrial-grade light booth. It features five
light sources allowing QC professionals
in the paint, plastics, and packaging to
accurately evaluate incoming materials,
samples and final products for color consistency and physical defects. CW
Union Process Inc. HD01 Attritor Bottom

Discharge Valve System
May 2016
FEATURE
Improving Component Life
in the Aerospace Sector
Hardide coating reactor being loaded.
Dr. Yuri Zhuk, Technical Director, Hardide Coatings, Oxfordshire, United Kingdom
n all industries, problem solving, technology developments,

and challenging standard practices are key to improving
performance. In extreme environments, or when wear is an
issue, the challenge is to maintain high performance while ensuring economic viability.
In the aerospace industry, leak-tightness of aircraft hydraulic
actuators and rotating shafts depends on seals. In abrasive and
corrosive environments, metal seal track or piston rod surface
finish degradation can accelerate the rate of seal wear by an
order of magnitude. In addition to rotating parts being subject
to wear, aerospace components are subject to extremes in temperature depending on the location of the aircraft.
Use of hard, wear-resistant coatings can help increase the
component life, improve dimensional stability and quality of
the surface finish and, as a result, prevent premature wear of the
seal. This can help reduce downtime cost and improve overall
competitiveness.
May 2016
We, as innovators in advanced surface coating technology,

have developed a range of surface engineering solutions to help
industry solve problems, improve efficiency and reduce downtime. Hardide coatings are advanced nano-structured tungsten
carbide coatings applied by low-temperature CVD (chemical
vapor deposition). Providing exceptional wear and corrosion
resistance combined with toughness and ductility, these patented coatings add value to components and reduce operational
costs by saving downtime, increasing productivity and improving performance.
Engineering a Solution
Hard chrome plating (HCP) has been widely used in the aerospace industry for many years. However, its production process is being banned in September 2017 under EU REACH
environmental and health and safety regulations, unless
otherwise authorized by the EU Commission, as HCP uses
Coatings World | 41
FEATURE Improving Component Life in the Aerospace Sector

carcinogenic hexavalent chromium salts in its production.
Increasingly tight restrictions are also being imposed in the
United States by OSHA.
A number of Hardide coating variants are available to solve
various problems such as wear, corrosion or galling. Coatings
are selected based on the individual application and/or operating environment, and can also be tailored to specific requirements. Hardide-A matches the standard thickness (50 100
microns) and hardness (800 1200 Hv) of HCP, simplifying the
transition without the need for dimensional changes or drawing re-design. HCPs intrinsic performance limitations hinder its
more demanding wear applications. Hardide-A outperforms it
in several key areas including enhanced protection against corrosion, wear, and chemically aggressive media, improved fatigue
life and a non-porous structure.
Other alternatives to HCP are available including thermal
spray, in particular high-velocity oxy-fuel (HVOF), and emerging
processes such as electroless-nickel composite plating, explosive
bonding, electro-deposited nanocrystalline cobalt-phosphorus
alloys and physical vapor deposition (PVD) coatings. To date,
HVOF and other spray coatings have been considered the best
available alternative to HCP. Although successful in some applications, each coating has limitations.
Thermal spray coatings can build a very thick and durable layer, but the resultant coatings are rough and porous in
structure and often require post-coating grinding which is not
possible on intricate shapes. PVD coatings can produce an extremely hard layer with accurately controlled thickness, but they
are very thin, typically less than four microns, and have limited load-bearing capacity. However, Hardide-A provides several advantages over HVOF such as the ability to coat complex
geometric shapes and internal bores, improved corrosion and
fatigue resistance, a smooth as coated low-friction surface and
ease of finishing.
Hardide coated components being precision measured.
The Coating Process

CVD coatings are crystallized from the gas phase atom-byatom in a vacuum chamber reactor at a temperature of approximately 935o F, producing a conformal coating which can
coat internal and external surfaces and complex shapes. The
coatings are a metallic tungsten matrix with dispersed nanoparticles of tungsten carbide typically between 1 and 10 nanometers in size. Dispersed tungsten carbide nano-particles give
the material enhanced hardness which can be controlled and
tailored to give a typical hardness range between 800 and 1200
Hv and, with some types of Hardide coating, up to 3500 Hv.
Abrasion resistance is up to 12 times better than hard chrome,
500 times better than Inconel and 4 times better than HVOF
tungsten carbide.
The CVD coating is applied by a batch process and can be
polished to Ra 0.2 0.3 microns (8-12 micro-inches) or superfinished to Ra 0.02 (0.8 micro-inches) without the need for
grinding. This finish does not degrade over time and is a very
effective and friendly counterface to seals as it protects metal
shafts or plungers from scratching and scoring that can result
Hardide coats internal surfaces and complex geometric shapes.
from rotation or reciprocation and which can accelerate the seal

wear. Unlike HVOF, the Hardide coating is free from a cobalt
binder which can be leached from the thermal spray coating in
a corrosive environment leaving a rough and abrasive surface.
As a result, the CVD coated metal counter-surface against which
the seal operates retains a good finish in operation for longer even in an abrasive or corrosive environment - and is less abrasive for the seal.
When dimensional accuracy is required, the coatings can be
diamond ground and super finished for critical bearing surfaces.
May 2016
06
Improving Component Life in the Aerospace Sector FEATURE
CVD Tungsten Carbide Applications

Changes in technology are also driving the need for an alternative to traditional coating materials. The ability to print 3D
components means that manufacturers can seamlessly join parts
together to make one larger, more complex component. These
more complicated shapes cannot be fully coated with line-of12:19
PM techniques,
Page 1 such as HVOF, but internal surfaces can be
sight
coated with CVD.
Hardide tungsten carbide coatings have been used on
Eurofighter Typhoon jet components since 2005 and were recently technically approved by Airbus as a potential alternative
to HCP on some specific Airbus aircraft components. It met
the Airbus requirements for thick CVD tungsten carbide coatings and is a suitable alternative for hard chrome plating and
HVOF applied coatings. The coatings are also undergoing hard
chrome replacement tests with European helicopter manufacturer AgustaWestland, and a variety of tests for other applications in the sector.
Other typical aerospace applications include pins, bushes,
bearings, hooks, catches, landing gear, flap tracks and slats,
sleeves, rods, valves, pistons, actuators, compressors, shafts, hydraulic and pneumatic cylinders.
CVD tungsten carbide coatings also show good potential for
use in the space sector, particularly for satellites. The Hardide
coating has shown no signs of fracture after 100 nano-impact
tests, which means that its fracture toughness can protect the
components. Titanium and other metals in vacuum can lose
their protective oxide layer and any moving metal parts can suffer from galling. The coefficient of friction of the CVD coating is
the same in a vacuum as it is in an ambient environment and the
coating can provide excellent anti-galling protection for moving
joints such as robotic arms.
Benefits of CVD Coatings

In industries where equipment and tools are pushed to the extreme of their operating capacity, companies are seeking ways to
improve performance while delivering a reduction in downtime
and meeting environmental regulations.
Challenging environments such as exposure to chemicals, heat, abrasion, friction and corrosion put pressure
on the equipment, leading to failure of critical components,
downtime and loss of productivity. Our range of tungsten
carbide CVD coatings provides an effective solution for these
problems, ensuring extended life of components and less time
spent on maintenance.
Using the latest materials technology, the tungsten carbide
CVD coatings are a game-changing evolution in performance,
not just an improvement of existing coatings. The use of this
CVD process opens the door to enable a level of engineering
flexibility that is not possible with alternative technologies. CW
Successful Strategies for Decision-Makers
CHEMARK
THE
CHEMARK
CONSULTING
GROUP
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coatings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
& Planning
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387

910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
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Youve spent years developing your products. Where
would your business be if someone walked off with your
secret formula? Your client lists? Your confidential
business strategy?
At McDaniel and Associates, not only are we skilled in
protecting your trade secrets, but at the core of our business
are scientists who have long been involved in the specialty
chemicals industry. We understand the challenges specific to
our industry and can assist you in safeguarding and
defending the security of your most valuable assets.
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(512) 472-8282. Email: info@technologylitigators.com
www.technologylitigators.com
Coatings World | 43
People
Sherwin-Williams Names Sue Wadden

Director of Color Marketing
herwin-Williams has appointed Sue

Wadden to the position of director of color marketing for its Paint
Stores Group. Wadden succeeds Jackie
Jordan, who is retiring from the company
after more than 30 years.
We thank Jackie for her wonderful legacy of creative contributions to
Sherwin-Williams, said Karl Schmitt, senior vice president of marketing, SherwinWilliams. With a strong background in
design and color leadership, Sue brings a
depth of experience and accomplishments
related to color on a global scale. We look
forward to great success with Sue in this
important role.
As the face and voice of color for
Sherwin-Williams, Wadden will be responsible for the overall vision and philosophy for color leadership. She will
play a key role in leading major world
color trend forecasting for both professionals and homeowners and will oversee
the recently launched ColorSnap color
selection system, as well as the research
and development of all palettes, the annual colormix color Forecast and development of the Color of the Year. Wadden
will also serve as an editorial advisor to
Sherwin-Williams STIR magazine for design professionals and take an active role
in interfacing with consumer and trade
media on topics surrounding color.
Wadden began her career as a color
expert at Sherwin-Williams in 1998, as
a color services marketing consultant
and then became a senior color marketing designer for the company. In 2013,
Wadden moved to her most recent position as marketing manager of color
design for Sherwin-Williams Diversified
Brands Group, which includes Krylon
and Pratt & Lambert. Of her many accomplishments with Sherwin-Williams
Diversified Brands Group, Wadden
was responsible for the development of
five color systems and merchandising
programs including Sherwin-Williams
Australia and Dutch Boy.
PolyOne Announces New

Appointments
PolyOne Corporation has announced that
it has appointed Michael A. Garratt as senior vice president and chief commercial
officer, and Donald K. Wiseman as senior
vice president, president of Performance
Products & Solutions (PP&S).
In his new role, Garratt will be responsible for accelerating market-driven innovation, leading the companys
proprietary POL product development
process, developing sales strategies and
training, and driving the corporate marketing function to enable future growth.
He replaces Michael E. Kahler, who has
decided to retire.
With more than 25 years of experience
in the specialty polymer sector, Garratt
joined PolyOne in 2013 as president of
PP&S. He previously served as president
at Marmon Utility and chief operating officer of Excel Polymers.
Wiseman joined PolyOne in 2015
as general manager of the companys
Geon business unit from Johns Manville,
where he had P&L responsibility for its
Performance Materials division. He has
held leadership and general management positions at performance material
companies throughout his accomplished
career, such as at Cabot Microelectronics
Corporation, Americhem, Michelman,
and Rohm & Haas.
Chromaflo Hires New

Thermoset Team Member
Chromaflo Technologies, an independent global suppliers of colorant systems, chemical and pigment dispersions,
has announced that An Nguyen has accepted the Thermoset Americas Technical
Service Representative position.
In this role, Nguyen will provide direct technical support to Chromaflos
Thermoset customers and top target programs with initial focus on the urethane
market. Nguyen will be based out of the
Ashtabula, Ohio corporate office.
Nguyen was most recently the sales/

technical service manager for a company
in Singapore.
Josten Appointed
Managing Director ACTEGA
Dr. Wolfgang Josten, subsequent to
his position as managing director of
ACTEGA Colorchemie, will be appointed managing director of ACTEGA Terra,
a company which belongs to ALTANAs
ACTEGA Coatings & Sealants division. In his new position Josten will
look after Research and Development,
Production, Quality Control, Finance
and Administration units.
As chairman of the Management
Board of ACTEGA Terra Jrg Eck will
remain responsible for dales and marketing and keep his role as global segment
head paper-based Packaging.
H.B. Fuller Names Corkrean

Executive VP and CFO
H.B. Fuller Company announced that
John Corkrean will join the company as
executive vice president and chief financial officer on May 17, 2016. Corkrean
will take over for Jim Giertz, who will
transition into a new role as executive
vice president, leading the companys
strategy deployment efforts until his retirement in mid-2017.
Corkrean joins H.B. Fuller from
Ecolab Inc., where he has built a
successful 17-year track record of
leadership in all areas of financial management and controls.
Most recently, he was the senior
vice president of finance for their
Global Energy Services sector. During
his career at Ecolab, he served as the
companys senior vice president and
corporate controller, vice president
and corporate treasurer, and other
significant financial and commercial
roles. He also was instrumental in
the integration of both the Nalco and
Champion acquisitions. CW
May 2016
Distributor News
BASF Signs Exclusive Distribution

Agreement with Nexeo Solutions
ASF signed an exclusive distribution agreement with Nexeo

Solutions for the distribution of
certain Specialty High-Performance
Solvents in the United States and
Canada. Through this exclusive relationship, Nexeo gains access to a BASF
product offering that is well aligned with
its focused markets.
BASF is a leading domestic producer
of specialty high-performance solvent
chemistries including:
Glycol diethers (or Glymes): a polar,
non-protic solvent used in inks, specialty coatings, adhesives and cleaning compounds
1,3-Dioxolane: a solvent or reagent
used to dissolve polar polymers such
as polyesters, epoxies and urethanes

1,4-Dioxane: a process solvent
mainly used in the manufacture of
active pharmaceutical ingredients
(APIs) and fine chemicals
P.T. Hutchins Receives

Distributor of the Year
Award from BASF
P.T. Hutchins, an Azelis Americans
Company, earned the 2015 Distributor
of the Year Award from the Dispersions
& Pigments division of BASF in North
America. The award recognizes P.T.
Hutchins for outstanding performance in
the categories of sales achievement, entrepreneurship, new customer growth, a
strong focus on customer industries, and
operational excellence.
Green Biologics Signs

Second U.S. Distributor
Green Biologics, Inc., the U.S. subsidiary of Green Biologics Ltd., a UK industrial biotechnology and renewable
chemicals company, has announced
a distribution agreement with AcmeHardesty, a division of Jacob Stern &
Sons, Inc. and a U.S. supplier of biobased chemicals.
Allnex to Distribute
Eternals ETERMINO Amino
Resins Outside China
As part of the Allnex-Eternal Joint
Venture relationship, Allnex will be
the exclusive distributor of Eternals
ETERMINO amino resin grades in markets outside of Greater China. As part of
the distribution agreement, ETERMINO
resin orders and business transactions
outside of Greater China will be managed
by Allnex. ETERMINO resins are used as
curing agents in can, automotive/bicycle,
acid-curing wood, coil and other industrial coating applications.
Vencorex Collaborates with

Safic-Alcan for Aliphatic
Isocyanates Distribution
Vencorex announced the collaboration
with SAFIC ALCAN as its distributor for
Vencorex Tolonate and Easaqua product
ranges in the French territory.
Verdezyne Signs
Distribution Agreement
with Connell Bros.
Verdezyne, Inc., a synthetic biology company producing biobased chemicals, and
Connell Bros. Co. LLC (CBC), the largest marketer and distributor of specialty
chemicals in the Asia-Pacific region, announced an agreement for sales and
distribution of Verdezynes BIOLON
DDDA (biobased dodecanedioic acid or
DC12). BIOLON DDDA will be produced at Verdezynes commercial-scale
plant in Malaysia and will be distributed
in 17 countries throughout Asia-Pacific,
including China, Japan and South Korea.
The agreement assures CBC of access to
more than 10 percent of the expected
plant capacity.
TH Hilson Company Sells to

Ravago Chemical
The TH Hilson Company, a specialty
chemical distributor, announced the sale
of the company to Ravago Chemical, a
subsidiary of Ravago Holdings America.

The sale included brand identity, employee retention as well as trade names,
supplier and customer lists, and all other
information, systems and equipment required to operate the business.
The business operation will remain as
the TH Hilson Company with no interruption to supplying products to their
customers. Ravago said it is committed
to the people, customers and suppliers of
TH Hilson.
Palmer Holland Expands

Relationship with American
Colors, Inc.
American Colors, Inc. has appointed
Palmer Holland in the southwest and
west territories. This additional coverage gives Palmer Holland a greater area
to sell American Colors custom pigment dispersions into a wide variety of
markets including CASE and plastics.
The states affected by this territory expansion include Arizona, Arkansas,
California, Colorado, Idaho, Kansas,
Louisiana, Missouri, Montana, Nevada,
New Mexico, Oklahoma, Oregon, Texas,
Utah, Washington, and Wyoming.
Flowcrete Australia Enters

New Zealand Distribution
Agreement with Altex
Coatings Ltd.
Flowcrete Australia has entered into a
new distribution agreement to make
its full range of high-performance resin
flooring solutions available across all
of New Zealand and the Pacific Islands.
Collaborating with Altex Coatings Ltd
(a member of the Resene group of companies) will geographically enhance
Flowcrete Australias presence in the
construction market throughout these
regions. This advantage is thanks to the
extensive network of offices and wellestablished links to the building industry
that the Tauranga based protective coatings specialists has developed. CW
Coatings World | 45
Suppliers Corner
New High-Efficiency Additives from Dow Offer

Broad Utility Across Paint Lines
ew rheology modifiers from

Dow Coating Materials, a business unit of The Dow Chemical
Company, can improve surface aesthetics
and hiding across a broad range of binder
chemistries. ACRYSOL RM-1600 and
ACRYSOL RM-3030 Rheology Modifiers
join the business growing portfolio of
additives offering the ongoing demand of
flexibility formulators need to create robust paints with optimized performance
attributes across multiple paint lines.
These versatile rheology modifiers
can help our customers solve the challenge
of delivering high shear thickness while
still providing formulation flexibility,
said Carmen Rodriguez, North America
Additives marketing manager, Dow
Coating Materials. These Newtonian
thickeners allow formulators to work
within a wide range of formulation requirements, including the level of rheology
modifier demand, to deliver a product that
stands out from competitive offerings.
ACRYSOL RM-1600 and ACRYSOL
RM-3030 Rheology Modifiers are hydrophobically-modified ethylene oxide-based
urethane (HEUR) chemistries that offer
good film build with excellent flow and
leveling behavior. These high-efficiency
ICI builders can be used in formulations
with high or low rheology modifier demand and still deliver improved surface
smoothness and applied hiding.
ACRYSOL
RM-1600
Rheology
Modifier is a new Newtonian HEUR
ICI builder that improves film build and
smoothness, especially in high solids and
small particle and composite forming
binder formulations. Common applications for these complex formulations
include high gloss trim paints, highly
toned deep base paints and accent paints.
ACRYSOL RM-1600 Rheology Modifier
decouples high-shear viscosity from midshear Krebb Units (KU) contribution for
formulation stability and reduced viscosity drop upon tinting for tailored rheology and paint differentiation.
ACRYSOL
RM-3030
Rheology
Modifier also offers good film build
and excellent flow and leveling. This
ICI builder allows for reduced thickener
use without compromising stability, and
higher ICI efficiency with minimal KU
contribution for improved cost-in-use. Its
broad utility facilitates optimized rheology to easily upgrade performance across
paint lines and bindery types.
Datacolor Introduces New

Spectrophotometer for
Retail Paint & Hardware
Datacolor has launched the Datacolor
200 spectrophotometer. This new instrument, designed especially for paint retailers and hardware stores, contains color
measurement technology in a compact
form factor. Combined with the new
Datacolor Paint v. 2.0 software it provides industry leading color matching accuracy for paint and coating applications,
eliminating mis-tints while improving
productivity and ease of use.
By redesigning the instrument, the installation of the Datacolor 200 is greatly
simplified while at the same time reducing the need for calibration from every
8 hours to every two weeks. Datacolor
200s sphere geometry, combined with
automatic gloss detection, assures accurate color measurement of either flat,
glossy or textured samples for perfect color formulation. In addition, its compact
design and integrated accessory drawer
and service indicator make it ideal for use
in the retail environment.
Charles Ross & Son Co.

Introduces New Washdown
Duty Ribbon Blenders
Charles Ross & Son Co. now offers
truly washdown duty Ribbon Blenders
in many standard sizes from to 1000
cu.ft. Available is a 1-cu.ft. stainless steel
model equipped with all washdown
components including the motor, safety
limit switch, variable frequency drive,
stuffing boxes and knife gate discharge

valve. The dust-tight cover includes a
charging port with safety grating and
the U-shaped trough is surrounded by
a 100-psi ASME-stamped jacket for
heating/cooling.
Ross Ribbon Blenders are widely
used for mixing powders, grains, pellets, flakes and other dry blends. Small
amounts of liquid may be sprayed
throughout the batch during the blending cycle ensuring uniform distribution.
Wet applications such as pastes, slurries
and suspensions can also be prepared
in these blenders. The highly versatile
blending mechanism is delivered by a
horizontal agitator with characteristic
inner and outer helical ribbons precisely pitched to move materials in a wellbalanced axial and radial flow pattern.
LUMIFLON FEVE Resins for

Industrial and Architectural
Applications
AGC Chemicals Americas Inc. offers
LUMIFLON fluoroethylene vinyl ether
(FEVE) resins for industrial and architectural applications. Topcoats formulated with LUMIFLON resins are
ultra-weatherable, offering outstanding
gloss and color retention and protection
from UV light, wind, rain and corrosion,
according to the company. LUMIFLONbased coatings ensure a longer life on
building exteriors and facades, bridges,
aircraft, automobiles, water towers and
solar panels, resulting in less need for
repainting and a substantial decrease in
lifecycle costs.
Used in paints and coatings for more
than 30 years, LUMIFLON, a transparent fluororesin, can be used to make
both clear and pigmented coatings in
more than 230 colors in high-gloss to
flat finishes. In addition, LUMIFLON
resins are the first solvent-soluble fluoropolymer resins for coatings that can
be cured at room temperature or at elevated temperatures. CW
May 2016
Meetings
RadTech 2016 to be Held

May 16-18 in Chicago
May 16 - 18, 2016
RadTech 2016
Location: Chicago, IL, USA
Contact: RadTech
Phone: 240-497-1242
Website: www.radtech.org
May 17 - 19, 2016

Coatings & Corrosion Asia 2016
Location: Kuala Lumpur, Malaysia
Venue: Putra World Trade Center
May 18 - 20, 2016

INACOATING 2016
Location: Jakarta, Indonesia
Venue: JIExpo Kemayoran Jakarta
Website: www.inacoating-exhibition.net
RadTech 2016 will be held May 16-18 in Chicago.
May 24 - 25, 2016

SURFEX 2016
Location: Birmingham, UK
Venue: National Exhibition Centre
Website: www.surfex.co.uk
Latex Particles - Fundamental Aspects

of Morphology Control
Location: Durham, NH
Website: www.epced.com
May 25 - 26, 2016

European Technical Coatings
Conference 2016
June 7 - 8, 2016
Cleveland Coatings Society: Sink or
Swim Symposium
Location: Birmingham, UK
Venue: National Exhibition Centre
Website: www.etcc2016.org
Location: Cleveland, OH
Phone: 216-731-5213
Website: www.clevelandcoatingssociety.org
June 5 - 8, 2016
2016 SSCT Annual Technical Meeting
June 8 - 9, 2016
East African Coatings Conference
Location: St Petersburg, FL
Venue: The Vinoy Renaissance Resort
and Golf Club
Contact: Laura Fosselman
Phone: 601-310-7687
Website: www.ssct.org
Email: ssctorg@gmail.com
Location: Nairobi, Kenya

Venue: Safari Park Hotel
Email: kezchen@dmgeventsme.com
June 6 - 9, 2016
2016 EPCEd Workshop: Core-Shell
June 16, 2016

11th RadTech Korea
Location: Ansan City, Kyeonggi province, Korea
Venue: Gyeongggi Technopark
Email: info@radtech.or.kr
Website: www.radtech.or.kr
July 25, 2016

2016 CSCT Golf Outing
Location: West Chicago, IL
Venue: St. Andrews Golf Course
Email: mlaing1969@gmail.com
Website: www.chicagocoatings.org
Phone: 630-231-3100
September 15, 2016

Windy City Coatings Course
Location: Chicago, IL
Venue: DePaul University, OHare
Campus
2017
April 4-6, 2017
European Coatings Show
Location: Nuremberg, Germany
Website: www.european-coatings-show.
com CW
Coatings World | 47
Classifieds
Blades
Products & Services
Classifieds
es
ne
-6146
-6272
-0447
Wanted
Want to buy a small existing Powder Coating resin-plant in U.S. Mid (South or West).
PRINCIPLE inquiries to Adam Schumann
(415) 410-9382. adam@iglobalmaterials.com
Also interested in acquiring P.C. Resin and
P.C. Mfg. Equipment.
HIGH VISCOSITY
DISPERSERS
Single-Shaft Bow Tie Dispersers.
Top quality. Fast delivery!
Scan to learn more.
Try our mobile app:
mixers.com/web-app
Advertising Index
Website
1-800-243-ROSS
www.dispersers.com
www.alberdingkusa.com
www.alnoroil.com
www.american-coatings-show.com
www.ashland.com
May 2016
Classifieds
Equipment for Sale
Advertising Index
Company Name
Page
Phone
Blairgowrie Associates, LLC
14
602-539-2683
www.blairgowrieassociates.com
Chemark Consulting
43
910-692-2492
www.chemarkconsulting.net
Conn & Company
33
814-723-7980
www.connblade.com
DeFelsko Corporation
11
315-393-4450
www.defelsko.com
Dura Co., Ltd.
31
+86-762-8810227
Evonik Industries AG
Lonza Inc.
17
678 624 5800
www.lonza.com
McDaniel and Associates, PC
43
512-472-8282
www.technologylitigators.com
Palmer Holland
12-13
800-635-4822
palmerholland.com
PAN Technology
15
201-438-7878
www.pantechnology.com
Powder Technologies, Inc.
609 914 0521
www.powdertechusa.com
PPG Industries
Cover 2
Website
www.durabeads.com
www.evonik.com
www.ppg.com
Reichhold, Inc.
800-431-1920
www.Reichhold.com
Ross, Charles & Son
800-243-ROSS
mixers.com
Shepherd Technologies
31
Sinostar Intl Ltd.
29
852-2865-0062
www.chinacoat.net
Troy Corporation
Cover 4
973-443-4200
www.troycorp.com
www.shepherdtechnologies.com
Coatings World | 49
Final Coat
Hutton Delivers Another Ridler

Award-winning Fnish with PPG
1939 Oldsmobile convertible sporting a custom-mixed PPG ENVIROBASE High Performance metallic finish by renowned painter Charley Hutton won the 53rd annual Ridler Award during the recent 2016 Detroit Autorama. The
highly revered Ridler Award is presented to the most outstanding custom car or truck making its debut appearance at
the Autorama, an event now in its 64th year held every winter in the Motor City. It is Huttons fourth Ridler Award, after
previous wins in 2005, 2007 and 2013. It is also the fourth time in nine years that an entry painted with PPG automotive refinish
products took the prize.
Appropriately nicknamed Olds Cool, the gleaming custom build is owned by Bill and Debbie Thomas of Georgetown, Texas.
The car was meticulously constructed over four years by Harold Chapman and his team of talented craftsmen at Customs & Hot
Rods of Andice, also in Georgetown.
Hutton exclusively uses PPG automotive refinish products. He painted Olds Cool at his shop, Charley Huttons Color
Studio in Nampa, Idaho. Hutton is well-known for his ability to select and mix just the right colors to match a cars style and
character, giving it a distinctive look worthy of award-winning recognition. In this case, Hutton personally created the cars
custom color, Kona Brown. He used PPG Envirobase High Performance waterborne products and the GLOBAL REFINISH
SYSTEM brand D8152 Performance + Glamour Clearcoat to give Olds Cool its unique finish, ensuring that this car would
stand apart from the competition.
Winning the Ridler is a special honor, Hutton said. I always appreciate the opportunity to work with highly skilled craftsmen
that have such passion and drive. God blesses everyone with different talents, and the best part is working together to help build
someones dream. The Olds is beautiful, and the key to our success has been working with PPGs Envirobase High Performance
waterborne basecoat. Using Envirobase High Performance products made it possible to create the exact finish we wanted. When
mixing a custom color, Envirobase High Performance paint always exceeds my expectations; the colors that were able to achieve
are so clean and brilliant. CW
Olds Cool, a 1939 Oldsmobile convertible sporting a custom-mixed PPG ENVIROBASE High Performance metallic finish by renowned painter Charley Hutton,
won the 53rd annual Ridler Award during the recent 2016 Detroit Autorama.
May 2016
GET INDUSTRY NEWS & UPDATES IN AN INSTANT,

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AND MUCH MORE BY FOLLOWING
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Dry-Film Preservatives
Wet-State Preservatives
Polyphase Fungitrol Troysan
Mergal Nuosept
Troy, Your Partner for Success now has more solutions than ever to meet your preservation
needs. With the recent acquisition of the Fungitrol and Nuosept brands, Troy offers
one of the broadest ranges of dry-film and wet-state preservatives in the marketplace
today, including the most effective active technologies currently available.
Visit www.troycorp.com to see how Troys premier portfolio of preservatives has been
enhanced, delivering even more performance, sustainability, and value.
Troy Corporation 8 Vreeland Road Florham Park, NJ USA 07932 973-443-4200 www.troycorp.com

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Table of Contents May 2016 Vol. 21, No.

Business Corner ................................................... 37

International Coatings Scene ............................... 20

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

AkzoNobel Publishes Q1 2016 Results

kzoNobel has reported its first

with positive volume development being

the effects of price deflation and adverse

8 | Coatings World www.coatingsworld.com

PPG Completes $7.8 Million Investment

PG has marked the completion

BASF Opens New

10 | Coatings World www.coatingsworld.com

Were not only teaching the latest

PPG Launches COLORFUL

revitalize the University District, and by

May 2016 www.coatingsworld.com

PPG is providing $16,800 of total support for the University of Valenciennes

the PPG Industries Foundation

AkzoNobels number one ranking on the

The Sustainability Yearbook provides

Fiat Chrysler Automobiles

12 | Coatings World www.coatingsworld.com

We have worked with FCA for

PPG Recognized with

supplier evaluation and feedback process

IFS Coatings Launches 2016

May 2016 www.coatingsworld.com

supplier rating. PPG was selected for the

from a wistful collection of modern colors with their roots firmly

PPG Donates $25,000 to

Lori Gatmaitan, executive director, SAE Foundation Canada.

Axalta Coating Systems

the MBA student at Sabanci University,

PPG Foundation Donates

14 | Coatings World www.coatingsworld.com

about 8,000 K-12 students per year with

H.B. Fuller Receives

now has become the core innovation of

Valspar Packaging Launches

the world, said Pat Trippel, senior vice

complex packaging processes and designs. The valPure

WE HAVE THE SCIENCE

117 Moonachie Avenue, Carlstadt, NJ 07072

May 2016 www.coatingsworld.com

Sika Opens Two New

16 | Coatings World www.coatingsworld.com

admixture compositions that are tailored

Axalta Awards First State

May 2016 www.coatingsworld.com

construction projects close to the capital.

Georgia Mackay, a Newark High

women, said Mike Carr,

PPG Publishes Data

PPG Launches App for

business provides access to information

aerospace website and online technical

Axalta Coating Systems Celebrates 60 Years in Canada

A new mobile app from PPGs aerospace

xalta Coating Systems has introduced Centari line of refinish

PPG Increases LowVOC Primer Offerings in

ESU481 and ESU482 also display superior adhesion and corrosion-resistance

Pittsburgh Paints & Stains