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  • "Philips": Impact of Social Media On B2B Branding For Businesses

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    sanchitq2005
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    Social media has become an important tool for B2B branding as it allows businesses to connect with customers, build awareness of their brand and services, and humanize their brand. Philips, a large multinational corporation, has found success using platforms like LinkedIn, Facebook, and Twitter to engage with healthcare professionals, tell the stories of how their products are used, and strengthen relationships with customers. Social media complemented Philips' existing branding efforts and helped expand their reach when used strategically.

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    Social Media Active

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    Philips

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    Social media has become an important tool for B2B branding as it allows businesses to connect with customers, build awareness of their brand and services, and humanize their brand. Philips, a large multinational corporation, has found success using platforms like LinkedIn, Facebook, and Twitter to engage with healthcare professionals, tell the stories of how their products are used, and strengthen relationships with customers. Social media complemented Philips' existing branding efforts and helped expand their reach when used strategically.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2 views1 page

    "Philips": Impact of Social Media On B2B Branding For Businesses

    Uploaded by

    sanchitq2005
    Social media has become an important tool for B2B branding as it allows businesses to connect with customers, build awareness of their brand and services, and humanize their brand. Philips, a large multinational corporation, has found success using platforms like LinkedIn, Facebook, and Twitter to engage with healthcare professionals, tell the stories of how their products are used, and strengthen relationships with customers. Social media complemented Philips' existing branding efforts and helped expand their reach when used strategically.

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    © All Rights Reserved
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    of 1

    IMPACT

    OF SOCIAL MEDIA ON B2B


    BRANDING FOR BUSINESSES

    PHILIPS
    Submitted To : Dr.Vikas Mehra

    Sanchit Jain
    065/2015

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