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Unit 2: Chp 5: Quiz

TRUE/FALSE
1. Peter Drucker has stated that successful innovators must look, ask, and listen.
2. Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.
3. The innovation process involves only the development of a good idea.
4. The 4 basic types of innovation are invention, extension, duplication, and synthesis.
5. Entrepreneurs are always looking for unique opportunities to fill needs or wants.
6. Creativity is the generation of ideas that result in the improved efficiency or effectiveness of a system.
7. Creativity cannot be developed or improved.
8. Structured and focused chaos is necessary for creativity to occur.
9. Truly creative people are always geniuses.
10. Successful creations do not require investigation and information gathering.
11. Many inventions and innovations are a result of the inventors seeing new and different relationships
among objects, processes, materials, technologies, and people.
12. The innovation process allows creative people to subconsciously mull over the information they have
gathered.
13. Creative people always exhibit a strong need for group approval.
14. The four phases of the creative process are knowledge accumulation, incubation, idea experience, and
evaluation.
15. The easiest step in the creative endeavor is the implementation and evaluation phase.
16. The left hemisphere of the brain produces logical and analytical skills.
17. The creative climate rejects the ambiguity common in work and life.
18. Background or knowledge accumulation is the second phase of the creative process.
19. Incubation in the creative process often occurs when the individual is doing something completely
unrelated to the subject.
20. The idea experience phase of the creative process is often the least interesting part of the process.

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