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The following case is a market entry case that will involve the

business situation frame work. And what I want you to notice is this
particular case was a fairly good one in terms of the candidate
performance, and what I want you to pay attention to is how the
candidate is assessing the business situation both quantitatively as
well as qualitatively at the same time, so they are asking big picture
questions as well as detail questions simultaneously. And thats
actually very important in a business situation case. You typically
cant solve the case purely on the numbers, and you typically cant
solve the case just by asking very general conceptual questions
without any numbers. You really do have to do both. And the reason
I mention this in advance of this case is I find a lot of candidates
doing both quantitative and qualitative at the same time

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