Malak Lagaa

Child Advertising :
a. ''pester power '' is a factor , tendency of children by
and with marketing strategy . Due to children's buying
influence growing in line with average household income .
the aim of this process is get children to nag their parents
and nag them well .

b. James V. McNael considered America`s leading

authority on studying ''children as customer'' for more
than seven years , and he provides marketers with a indepth analysis of ''children`s requesting styles and
appeals''. he advocates turning children into screaming ,
breath-holding monsters.
c. the internet has become powerful tool for children .
According to the author , children obtain parental
approval before supplying information , around eightynine percent of websites aimed at children requested
personal information from kids . like as the character on
the McDonald`s website told children that Roland was
''the ultimate authority in everything '' the site
encouraged kids to send them hobbies not just the food
their liked , such as books , sports team and their name .
d. because the effect of advertising has Television has amount of
arguments . young children often couldn`t tell the difference

between television programming and television advertising .

they couldn`t trusted the advertising claims were true .according
to Miceal Pertschul and his argued , it`s true that children often
couldn`t understand the real purpose of commercials advertising
that kill their immature . '' They cannot protect themselves,'' he
said . '' against adults who exploit their present-mindedness.''

e. thorough in-depth ; coveted desired ; subtle fine-drawn ;

stunted inhibited ; surreptitiously secretly , covertly ; controversy
disagreement ; preys hunts or victims .

f. In these days , many researches effect children behavior ,

advertisers have to learn about their testes . Today`s market
researcher not only running children in shopping malls , they
focus as well on group of kids who`s young as two or three. they
study fantasy lives of young children , then apply the findings in
advertisements and product designs. However , According to
Internet advertising and television programming and advertising
, it is shown that young children are unable to understand that
advertising, product placement and co-branding with popular
toys are meant to get them to choose one product over another.
For them, "truth in advertising" has a very literal meaning.
( 105 words)