Repro India - Strategic Direction and Progress :

Content Aggregation to Effective Dissemination

FY 2016-17 : Q1

August 6, 2016

www.reproindialtd.com

FY 2016-17 Q1 Strategic Results

Executive Summary
1. e-Retail
2. Rapples
3. Existing Business : India and Africa
4. Financials

FY 2016-17 Q1 Strategic Results

Executive Summary : Annual Strategic Direction for FY 16-17
E-Retail e-Retail From proof of concept to proof of delivery to creating
a platform for exponential growth

Rapples From proof of concept to proof of delivery to breaking even and

growth for business

Existing Businesses

Focus on consolidation of Right customers

Focus on MNC domestic and global businesses
Focus on Financial consolidation
Focus on cash flows and collections
Focus on reduction of expenses

FY 2016-17 Q1 Strategic Results

Executive Summary : Q1

Sales in Q4 15-16 and Q 16-17 virtually the same at Rs. 81 crore

PBT in Q1 Rs. -5.06 crore vis--vis Rs. -15.28 crore in Q4 15-16 (Rs. 0.59 crore if we remove the
one-time impact of Rs. 15.87 crore taken in Q4)

The difference in this PBT is largely due to

Lower FOB sales from Rs. 75.91 crore in Q4 2015-16 to Rs. 73.25 crore in Q1 2016-17

Lower production from Rs. 89.72 crore in Q4 2015-16 to Rs. 65.81 crore in Q1 2016-17

However, the cost control measures came into effect lowering the operating & employee
expenses

Focus on Receivables continues and debtors are under control

On the business front the existing businesses continued to be challenging, though the Indian
markets are likely to see a significant improvement in the 2nd half of 2016-17 due to seasonality

On new initiatives, the e-Retail business has progressed satisfactorily, with the number of titles
now being offered doubled to over 2,00,000 and the revenues reaching Rs. 10 lakh per week

FY 2016-17 Q1 Strategic Results

e-Retail : An Exciting and disruptive time
The retail revolution is truly here. The internet has
created an entirely new kind of shopper.
Global Trends :
In 2015, retail e-commerce sales worldwide
amounted to $1.67 trillion and e-retail
revenues are projected to grow to $3.02 trillion
in 2018
Online shopping is predicted to grow to $370 bn
in 2017, from $231 bn in 2012.
India :
Indias e-commerce market is expected to grow
37% to cross $20 billion by 2016.
The Indian e-commerce industry has 250 million
internet users, making India ripe for growth.
Forecasts suggest that Indias online shoppers will
rise from 25 mn to about 40 mn by end of 2016.

FY 2016-17 Q1 Strategic Results

1. e-Retail : An Exciting and disruptive time :
Publishing : An Industry in Flux
Publishing is a growing industry specially in India. The
CAGR for the total book market in India is 20.4% over
the last four years
The total book publishing is estimated to be Rs. 74,000
Crore in 2019-20
Against this growth potential, e-commerce trends are
creating disruption and changing the way books are
bought, produced and distributed
With time-to-customer reducing as readers are more
discerning and demanding, smaller players are finding it
difficult to meet the speed of response that the eworld demands
Warehousing and large inventories are becoming
more difficult to manage and commercially unfeasible
Digital platforms and models are edging out older
traditional supply chains, and taking over the process
of content, production and distribution

FY 2016-17 Q1 Strategic Results

Repro Innovating to meet the requirement : A Unique Business Model
From the first mile of a publishers content assets .to the last mile of content
delivery to the end user, Repro manages all the miles in between.

FY 2016-17 Q1 Strategic Results

Repro Innovating to meet the requirement : A Digital Platform
Specially created a Digital Storefront to enable the customers to access books offered
by the Repro e-Retail offering
This model leads to the following
advantages for the publisher:
Zero Upfront investment
Zero inventory
Zero Obsolescence
Zero Forecasting
Zero book returns
Zero freight Costs

FY 2016-17 Q1 Strategic Results

Repro Innovating to meet the requirement : e-Retail Relationships
Tie-ups with all the key e-Retail players
This model allows
Publishers to access
Readers / Customers all
over the world

Allows Backlist and front

list titles to reach readers

All the benefits of sales

with none of the
challenges!

Global publishers titles

through Ingram listed on
all channels and has
started contributing to
sales

FY 2016-17 Q1 Strategic Results

Repro : Key Strategic Objectives for 2016-17 e-Retail
e-Retail From proof of concept to proof of delivery to creating a platform for exponential
growth
In terms of :
Number of signed-up publishers
Number of titles in the Repro repository
Number of signed up e-Retailers
Number of Books sold

e-retail : Progress Update

Currently there are over 60 publishers who have been enrolled. These publishers will continue
to add titles to Repro Repository
Over 2 lakh titles are already being offered by Repro to various e-Retailers including Amazon
The global distribution of Indian titles is ready to start in Q2, marking a break-through in
global reach for Indian publishers
Currently sales have reached 2500 books per week giving a revenue of Rs. 10 lakh

FY 2016-17 Q1 Strategic Results

e-retail : Progress in Q1

Repro Presence on Amazon : 1-16 of 2,13,052

results for Books : "reproindia"

FY 2016-17 Q1 Strategic Results

2. Rapples - enhancing digital education
Rapples : break-even in FY 2017
Rapples - Providing an architecture for active learning
inside the classroom & self learning outside the
classroom (employ the architecture of Flip delivery) using
School selected / teacher determined enriched textbook with teacher resources
Attached Ideal Questions and Answers, Teachers
work, Practice Questions
Creating own content on book, Issue resolution and
Practice through books
Enables Publishers to create, store digitally,
produce and reach their books to millions of
children
For students, the solution promotes bagless
learning with the benefits of multimedia and
interactive learning

FY 2016-17 Q1 Strategic Results

Repro : Key Strategic Objectives for 2016-17 Rapples
Rapples From proof of concept to proof of delivery to breaking even and growth for
business
In terms of increasing :
Number of signed up Schools
Number of signed-up publishers
Number of titles for conversion

Rapples : Progress Update

The quarter saw the successful test market of Rapples Classic in coaching classes and
chain schools
Rapples Classic is the more affordable offering with pre-loaded e-books
Rapples solution deployed for CBSE, ICSE, MSEB, IGCSE and IB Boards in 20 schools.
Deeper penetration in existing schools indicating a high satisfaction level

FY 2016-17 Q1 Strategic Results

3. Existing Businesses : Strategy of consolidation and Financially
Secure Business : Progress Update
Following the corporate strategy of consolidation
and prudent financial business :
Africa : Focus on Outstanding payments
The objective has been to consolidate and
retain the best customers working towards
the security of funds

India : Focus on MNC Business

Focus on MNC companies, moving away from
smaller local players. Even at the cost of
turnover
Focus is on multinational customers like
Oxford, Cambridge, Pearson, Elsevier etc. and
to increase business with these customers in
India and globally

FY 2016-17 Q1 Strategic Results

THANKS