The trailer begins with a panning establishing shot.

This is a great way to

introduce the audience to the setting that the film will feature. The shot shows
an old creepy cabin, which fits perfectly within the conventions for a horror film.
A non-diegetic narration also accompanies this shot. In conjunction with the
uncomfortable chanting in the background, it gives the whole shot a creepy tone.
This quickly establishes it as a horror movie, as the voice over is a gruff voice of
a man which is another clich of the horror genre.4
The shot quickly cuts to a hand reaching out the ground. This sudden cut is
juxtaposed to the previous slow pan, which gives it extra emphasis and thus
creates a jump scare. Yet again, this is a strong convention within the horror
genre. Within 20 seconds, the trailer has strongly established a horror setting
and tone to the film and has therefore has communicated effectively to the
audience what they may expect from the film.

The narration continues, as a slow dolly shot zooms into a creaking, opening
door. This again fits perfectly within the horror genre. Similar to before, this shot
is interrupted by a quick cut to a woman screaming. Due to the nature of the
trailer having covered so many clichs in so little time, this film has presented
itself as one that has found a strong footing within the horror genre.
The non-diegetic narration also describes some evil force. This ambiguity is one
that adds a layer of tension and fear. He goes on to describe this strange thing
as the camera moves closer to the door. The combination of these things help
each other to raise that level of tension.

The tension that was built from before then reaches its climax as the expected
jump scare appears. This shot of a woman with white eyes and a strange mouth
echoes the tone of the exorcist; one of possession and a religious aspect. This
religious tone is emphasized further by the narrator in the line we prayed it
would never happen again

A title card then appears to inform the audience of the name of the film they are
watching a trailer for. The typography used is one that quite obviously connotes
blood and gore, and horror. By this point, the trailer has applied so many clichs
and conventions of the horror genre that it comes across with a sense of satire.
Many would agree that the film itself does too, as it is a horror comedy and at
parts seems to poke fun at some of the stereotypical horror films from the past.

The next series of shots its formatted similarly to before; a long, almost unedited
shot being occasionally interrupted by short bursts of action. The longer shot in
this case is a kind of first person hand held tracking shot. This camera is shaky
and fast, which helps to significantly raise to pace in comparison to the previous
segments. This shot also gives the feeling of isolation, which raises the fear of
this place being described. It does this by showing an empty, foggy forest with
nothing but the featured cabin.

This is one of the shots that the trailer cuts to briefly during the tracking shot
from before. It shows an eye popping out of some monsters head, and flying into
one characters mouth. The subject of the shot feels quite disgusting, however
the comedic undertones of the trailer so far as well as the
non-diegetic pop from the eye leaving the skull gives this shot a comedic feel.
While repulsive in theory, it comes across silly in practise, which helps solidify

the connotations of comedy within this trailer which by this point may not have
been interpreted as such.

The tracking shot continues, and the cuts to other shots gets more frequent as
the energy builds up to the end of this trailer. As the tracking shot goes through
the corridor, it feels that this could be a reference to the famous shots from the
movie The Shining. One of the interrupting shots from before also could be seen
to reference the 1973 film The Exorcist, where a monster twists its head round to
the camera. A third reference could even be made, once again to the shining. A
shot showing an axe smashing into a wall is seen earlier in the trailer, which
when linked with this tracking shot may well be another nod to the famous scene
from The Shining. These references fit nicely with the tone of the trailer, as
mentioned before it comes with an essence of self-deprecation. It strengthens
the interpretation that this film is a meant to be taken not too seriously, but that
it is rather a comedic approach to the clichs and conventions of horror.

The trailer ends not with another title card, strangely, but with this image. The
image is one of an ominous skull, one that features on some of the posters for

this movie. The direct eye contact with the audience will likely come off as
unsettling, but then in turn it will be more memorable. This is a different
approach to the ending of a trailer, which is some ways fits the approach that the
film is trying to make within the horror genre.