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Effective analysis of Consumer behavior towards Investment Plans &
Products of SBI Life Insurance, Kota
Internship Report
PGPM
2009-2011
Submitted to:
Submitted by:
Faculty
PGPM
Cerebral Business School, Kota
Student ID 101003123
CERTIFICATE
FOREWORD
Parineeta Mittal
Student ID 101003123
DECLARATION
Submitted by
Parineeta Mittal
PGPM 1stsem
Student ID 101003123
PREFACE
Parineeta Mittal
Student ID 101003123
ACKNOWLEDGEMENT
Behind every mans fruitful endeavor like advice, guidance & inspiration
from all possible sources lay the efforts of all those worthy people who lend
their help directly or indirectly.
Contrary to popular belief, preparing a project is not a solo activity. Many
people collaborate, assist and guide in the production of a project. Several
people are involved in sharing ideas & producing this project. Some of
deserves special mention.
It is extremely difficult to thank individually the numerous fellow persons
who patronized this project report. Indeed I cannot completely describe their
support to me but it is only a very small attempt to show my gratification to
them. I feel pleasure for paying completely hearty gratitude to them.
It is a great privilege & honor to have an opportunity to undertake training at
SBI Life Insurance Company Kota.
I pay my sincere thanks to Mr. Ashish Arora (Assistant Manager) for
helping in my training & special thanks to Mr. Manoj Jain (Sales Manager)
for giving me an opportunity to do training in SBI Life.
I feel indebted to Mr. Kafil Siddiqui (Director) ,Mr. Nishank Ray Saxena
(Manager CBS) & Mrs. Yashika Saxena (Faculty) for valuable suggestions
for bringing out this report.
Student ID 101003123
Parineeta Mittal
Student ID 101003123
ABSTRACT
In todays corporate and competitive world, I find that insurance sector has
the maximum growth and potential as compared to the other sectors.
Insurance has the maximum growth rate of 70-80% while as FMCG sector
has maximum 12-15% of growth rate. This growth potential attracts me to
enter in this sector and SBI LIFE INSURANCE has given me the
opportunity to work and get experience in highly competitive and enhancing
sector.
Companies now are tapping a lot of ways to capture the market and hence
adopting different ways to hold the large portion of the market.
My training learning helped me a lot to complete my project in order to learn
a lot of things of the corporate. As a project trainee the first task given to me
was to understand the basic behavior of the consumer in order to manipulate
the market according to our target competition. For this I developed a
questionnaire and I did my survey in Kota city.
This job training also helped me a lot in understanding the process of
building effective marketing channels for life insurance products by
establishing network of life insurance advisors.
Student ID 101003123
Student ID 10100312
CONTENTS
CERTIFICATES
FOREWORD
DECLARATION
PREFACE
ACKNOWLEDGEMENT
ABSTRACT
Page no.
CHAPTER I
COMPANY PROFILE
1-25
CHAPTER II
CONCEPTUAL FRAMEWORK
26-55
CHAPTTER III
SWOT ANALYSIS
56-58
CHAPTER IV
RESEARCH METHODOLOGY
59-64
CHAPTER V
65-73
74-75
CHAPTER VI
CONCLUSION
CHAPTER VII
SUGGESTIONS
APPENDICES
BIBLOGRAPHY
76
Chapter I
COMPANY PROFILE
CONCEPT OF INSURANCE
Insurance is a policy from a large financial institution that offers a person,
company or other entity reimbursement or financial protection against
possible future losses or damages.
Insurance may be described as a social device to reduce or eliminate risks of
loss to life and property. It is a provision, which a prudent man makes
against inevitable contingencies, loss or misfortune.
Under a plan of insurance, a large number of people associate themselves by
sharing risks attached to individuals. As in private life, in business also there
are dangers and risks of different kinds. The aim of all type of insurance is to
make provision against such dangers. The risks, which can be insured
against, include fire, the perils of sea (marine insurance), death (life
insurance) and accidents. Any risk contingent upon these may be insured
against at a premium a commensurate with the risk involved. Thus,
collective bearing of risks is insurance.
Insurance business is divided into four classes, such as Life Insurance, Fire,
Marine and Miscellaneous Insurance.
Insurance is a provision which a prudent man makes against for the loss or
inevitable contingencies, loss or misfortune.
Thomas
Functions of insurance:
LIFE INSURANCE:
Life insurance may be defined as a contract in which the insurer, in
consideration of a certain premium, either in a lump sum or by other
periodical payments, agrees to pay the assured, or to the person for whose
benefit the policy is taken, the assured sum of money, on the happening of a
specified event contingent on the human life.
Life insurance is a contract under which the insurer (Insurance Company) in
consideration of a premium paid undertakes to pay a fixed sum of money on
the death of the insured or on the expiry of a specified period of time
Whichever is earlier. In case of life insurance, the payment for life insurance
policy is certain. The Event insured against is sure to happen only the time
of its happening is not known. So life insurance is known as Life
Assurance. The subject matter of insurance is life of human being. Life
insurance provides risk coverage to the life of a person. On death of the
person insurance offers protection against loss of income and compensate
the titleholders of the policy.
4
Promotion of savings:
Life insurance encourages people to save money compulsorily. When life
policy is taken, the assured is to pay premiums regularly to keep the policy
in force and he cannot get back the premiums, only surrender value can be
returned to him. In case of surrender of policy, the policyholder gets the
surrendered value only after the expiry of duration of the policy.
Initiates investments:
Life Insurance Corporation encourages and mobilizes the public savings and
canalizes the same in various investments for the economic development of
the country. Life insurance is an important tool for the mobilization and
investment of small savings.
Credit worthiness:
Life insurance policy can be used as a security to raise loans. It improves the
credit worthiness of business.
Social Security:
Life insurance is important for the society as a whole also. Life insurance
enables a person to provide for education and marriage of children and for
construction of house. It helps a person to make financial base for future.
Tax Benefit:
Under the Income Tax Act, premium paid is allowed as a deduction from the
total income under section 80C.
6
GENERAL INSURANCE
Insurance of the non-life assets are called general insurance, this includes
loss of asset against water, fire, earthquake etc. With the opening up of the
Indian Market in Insurance sector for private players, in General Insurance
the monopoly of the general Insurance public sectors companies has been
broken. With the entrance of the new private player market innovative
technique has been introduced to capture the market. In general the private
players have captured Insurance around 17% of the market.
General Insurance is a sector, which alone has many type of insurance
coverage in it like Fire Insurance, Marine Insurance, motor Insurance,
Liability Insurance, Engineering Insurance etc.
In 1956 the life insurance business in India was nationalized. In 1956 life
insurance corporation of India (LIC) was created to spreading life insurance
much more widely particularly in rural areas. In that year LIC had 5 zonal
offices, 33 divisional offices and 212 branch offices. In 1957 the business of
LIC of sum assured of 200crores, 1000crores in 1970, and 7000crores in
1986.
Important milestones in the Indian life insurance business:
1912: The Indian Life Assurance Companies Act came into force for
regulating the life insurance business.
1928: The Indian Insurance Companies Act was enacted for enabling the
government to collect statistical information on both life and non-life
insurance businesses.
1938: The earlier legislation consolidated the Insurance Act with the aim
of safeguarding the interests of the insuring public
1956: 245 Indian and foreign insurers and provident societies were taken
over by the central government and they got nationalized. An Act of
Parliament, viz. LIC Act, 1956, formed LIC. It started off with a capital
of Rs. 5 crore and that too from the Government of India.
10
ROLE OF IRDA:
Protecting the interests of policyholders.
Establishing guidelines for the operations of insurers and brokers.
Specifying the code of conduct, qualifications, and training for
insurance intermediaries and agents.
Promoting efficiency in the conduct of insurance business.
11
12
13
Multi-distribution Model
SBI Life has a unique multi-distribution model encompassing vibrant
Bancassurance, Retail Agency, Institutional Alliances and Corporate
Solutions distribution channels.
SBI Life extensively leverages the State Bank Group relationship as a
platform for cross-selling insurance products along with its numerous
banking product packages such as housing loans and personal loans. SBIs
access to over 100 million accounts across the country provides a vibrant
base for insurance penetration across every region and economic strata in the
country, thus ensuring true financial inclusion. Agency Channel, comprising
of the most productive force of over 68,000 Insurance Advisors, offers doorto-door insurance solutions to customers.
14
OUR COMMITMENT
Our company, with its unique brand and highly committed workforce, is
determined to increase life insurance penetration and offer need-based
solutions our citizens, enabling them to live life to the fullest.
I invite you to explore the several possibilities available for being an integral
part of this dream, of one of the fastest growing life insurance companies in
the country.
For customers, SBI Life a company of State Bank Group which is
synonymous with trust for more than 200 years presents security for you
and your loved ones through its range of innovative life insurance solutions.
With the backing of the largest distribution network in the country of over
14,500 bank branches of State Bank and nearly 200 full-service offices of
the company, you are always close to your trusted life insurer.
15
16
Our Mission:
"To emerge as the leading company offering a comprehensive range of life
insurance and pension products at competitive prices, ensuring high
Our Values:
Trustworthiness
Ambition
Innovation
Dynamism
Excellence
Key Milestones
Financial Year 08-09:
Bagged the coveted personal finance award-Outlook Money NDTV
Profit best Life Insurer 2008.
Ranked among global top three in terms of number of Million Dollar
Round Table (MDRT) members.
17
CRISIL has reaffirmed its highest financial rating AAA/Stable to SBI
Life. In 2007 SBI Life became the first life insurer in India to receive this
rating from CRISIL, countrys leading rating agency.
18
Financial Year 06-07:
19
20
PRODUCT PROFILE
PENSION PRODUCTS:
Horizon 11 Pension
Unit Plus 11 Pensions
Lifelong Pension
Immediate Annuity
21
Money Back
Sanjeevan Supreme
22
Sudarshan
Scholar ll
Setubandhan
23
PROTECTION PLAN:
Sampoorn Suraksha
SBI Life Group Term Life Scheme In Lieu of EDLI
24
25
Chapter II
Conceptual Framework
Consumer Behavior
Introduction:
Think of the consumer first, if you would have the consumer think of you.
The consumption pattern and the behavior of the consumer have been
changing gradually. Since the last two decades we have seen many changes
occurring in the attitude, perception, motivation, spending habits, purchase
and post purchase behavior of the consumer.
The consumer of 80s was austere and brought those things that were needed
by him and the household. He was not very adventurous in spending habits.
He had the restraint put on him by low income, the non-availability of
products and traditional methods of buying. Most of these were for all the
classes of consumers the upper or lower income groups. Even if they had the
money and the willingness to buy, they could not purchase because of the
limited choice of product, even after having booked the same a few year
earlier. Under these conditions the entire definition of consumer behavior
was put to limitation.
The behaviors of todays consumers are changed due to the economic
liberalization and economic crisis. He does not have to buy sub quality and
shoddy products. He can dictate his terms, and as somebody has rightly
stated. The consumer is not only the king but also the queen, the prince and
the princess. He cans from a plethora of brands, return the product if not
approved.
26
Consumers have been defined very strictly in terms of economic goods and
services wherein a monitory exchange is involved. The term consumer is
used for both personal consumers and organizational consumers and
represents two different kinds of consuming entities.
Personal Consumer- The personal consumer buys good and services for his
use or for household consumption or for just one member of the family. In
all these instances, the goods are brought for final use, referred as end
users or ultimate consumers.
28
30
31
Problem
Recognition
Information
Search
Evaluation of
Alternatives
Purchase
Behavior
Post-Purchase
Action
32
1. Problem Recognition:
Problem Recognition is the first stage of the long process of consumer
decision-making and it is important for several reasons. Firstly it provides an
initial clue as to why a buyer buys what he intends to. Secondly it gives a
definite direction to his or her subsequent purchase behavior stages like
information search and evaluation of alternatives. Finally it provides
marketers with an immense scope for using their influence in how the buyers
may or may not recognize their needs. Problem recognition is a perceived
gap between existing and desired consumer position. Existing consumer
position is how one feels presently about the product. Desired position is his
expectation and anticipation about the product.
2. Information Search:
Information search starts the moment a need is recognized. It is a deliberate
attempt to gain appropriate knowledge of stores from where to purchase the
goods is gained. Before making actual decision the consumer is inclined to
search for more informations. These are the sources of consumer
information divide into five groups:
Personal sources- These include family, friends, neighbors & peergap.
Commercial sources- Advertising, sales-persons, dealers, packaging
& displays.
Public sources- Mass media, consumers, rating organizations.
Experiential sources- This refers to inspection of products or product
trial like handling, examining and using the products.
33
35
5. Post-Purchase Action
It is important to know whether consumer likes his product or not. He wants
the feedback about his product so that corrective action, if necessary can be
taken and the marketing mix are modified accordingly. Post purchase
behavior is the reaction of the consumer; it gives an idea of his likes and
dislikes, preferences, attitudes and satisfaction towards the product.
After purchasing the product, the consumer will experience some level of
satisfaction or dissatisfaction consumer will also engage in post purchase
action.
The consumers satisfaction or dissatisfaction with the product will
subsequent behavior, if the consumer is satisfied, he will exhibit a higher
probability of purchasing the product again.
36
37
39
2
1
2
3
13
13
21
6
Source: www.avivaindia.com
38
After the Insurance Regulatory and Development Authority Act have been
passed there has been establishment of many private insurance companies in
India. Previously there was a monopoly business for Life Insurance
Corporation of India (L.I.C.) who was the only life-insurance company for
the people till 2000. L.I.C. still holds 71.4% of the market share in 2006. But
after the introduction of private life insurance companies there is a great
competition in Indian market now. Everyone is trying to capture the fresh
market here and penetrate it with aggressive marketing strategies. Today
life-insurance is not only limited up to just life risk cover and maturity
period bonuses but changed to greater return from the investments. With the
introduction of the unit-linked insurance policies these companies are
investing the money in different investment instruments like shares, bonds,
debentures, government and other securities. People are demanding for
higher returns with the life risk cover and private companies are giving 3040% average growth per annum. These life-insurance companies have every
kind of policies suiting every need right from financial needs of, marriage,
giving birth and rearing up a child, his education, meeting daily financial
needs of life, pension solutions after retirement. These companies have
every aspects and needs of our life covered along with the death benefit.
39
In India only 25% of the population has life insurance. So Indian lifeinsurance market is the target market of all the companies who either want to
extend or diversify their business. To tap the Indian market there has been
professional advice has become the mainstay of the industry, and the Indian
customers forms the pivot of each companys strategy. Penetration of life
insurance is beginning to cut across socio-economic classes and attract
people who have never purchased insurance before.
Life insurance is also now being regarded as a versatile financial planning
tool. Apart from the traditional term and saving insurance policies, industry
has seen the entry and growth of unit-linked products. This provides market
linked returns and is among the most flexible policies available today for
investment. Now products are priced, flexible, and realistic and sustain so
people in better position to understand the risk and benefits of the product
and they are accepting these innovative products.
So it is clear that the face of life insurance in India is changing, but with the
changes come a host of challenges and it is only the credible players with a
long term vision and a robust business strategy that will survive. Whatever
the developments, the future and the opportunities in this industry will surely
be exciting.
41
The number of companies in Insurance particularly in Life Insurance has
changed drastically now the number is in 22. List of them are mentioned as
below:-
43
Term life insurance policies: This type of insurance covers risk only
during the selected term period. If the policyholder survives the term,
risk cover comes to an end. These types of policies are for those
people who are unable to pay larger premium required for endowment
and whole life policies. No surrender, loan or paid up values are in
such policies.
Whole life insurance policies: This type of policy runs as long as the
policyholder is alive and is covered for the entire life of the
policyholder. In this policy the insured amount and the bonus is
payable only to nominee on the death of policyholder.
44
Banks: Banks in India are all pervasive, especially the public sector
banks. Many insurance companies are selling their products through
banks. Companies, which are bank, owned, they are selling their
products through their parent bank. The public sector banks, with their
vast branch networks, are helpful to insurance companies. This
channel of selling insurance is known as Bank assurance.
46
INSURANCE COMPANY
SBI Life
ICICI Prudential
ASSOCIATE BANKS
State Bank of India, BNP Paribas
ICICI Bank, Bank of India, Citibank,
Allahabad Bank, Federal Bank,
South Indian Bank, Punjab and
Met Life
47
48
49
Some of the important marketing elements are Marketing mix.
the mind of customers that they are offered by best-featured products. And
other approach is focusing on customers needs, which involve a heavy
investment in developing relationships with policyholders. Under this
approach customer can expect a range of products and service offered to
him. Third approach is market segmentation under which the population can
be divided into several homogeneous products and groups, the effort should
be tie clients to the company by customized combination of coverage, easy
payment plans, risk management advice, and convenient and quick claim
handling.
51
52
The entry of private players and their foreign partners has given domestic
players a tough time, because the opening up of the sector has not brought in
only foreign players, but also professional techniques and technologies. The
present scene in India is such that everyone is trying to put in the best
efforts. There are marketing strategies more for survival than growth. But
the most important gift of privatization is the introduction of customeroriented services. Utmost care is being taken to maximize customer
satisfaction.
54
Consumer attitudes.
55
CHAPTER III
SWOT ANALYSIS
STRENGTHS:
Since the tribe of life insurers has grown from 12 to 16, but SBI still
leads the private sector pack. SBI life is the Ranks among Global Top
Three at Million Dollar Round Table.
Their strategy has been to grow the portfolio large enough so that
there is an in-built hedge and in a market where the portfolio has a
larger element of savings rather than protection, this works well. And
to make sure they can grow the business, they have built a distribution
network.
Product innovation is a focus area for them. To stay relevant to the
consumer they work hard for innovating and developing new
products.
The insurer is fortunate to have the strength of the SBI Bank brand
behind it; that went a long way in instilling confidence in customers
that the brand was trustworthy a very important attribute in
insurance and would be there for the long-term.
Even today after it has rolled out so many campaigns, SBI remains
among the most trusted brand.
SBI Life is fundamentally strong and the prospect of meeting its
policyholder's obligations as highest.
56
WEAKNESSES:
Minimum premium for single term is 40000 which is very high.
57
OPPORTUNITIES:
Market is booming. Insurance companies are fast emerging as one of
the most prominent players in the govt. securities market.
Lack of awareness about insurance is one of major opportunity for
SBI Life Insurance. It can create market for itself by making masses
aware about insurance and its need.
Policies of govt. of India are favorable for the growth of the company.
THREATS:
Capital requirement for setting up a life insurance company is very
high. The intensity of rivalry among private players is very high.
Increased competition in the insurance sector.
The insurance sector remains a very competitive market and those
companies that are able to best utilize their data and provide their
customer with the nearly all personalized options will have the distinct
competitive advantage. The insurers that come up to the top will be
those who leverage the appropriate.
Indian people still not believe in private insurance companies so
generate new business is very difficult for new insurance Company.
58
Chapter IV
Research Methodology
MEANING OF RESEARCH
Research is a matter of gathering information from varying sources usually
in relation to a specific topic and for a specific purpose.
The definition of research includes any gathering of data, information and
facts for the advancement of knowledge.
RESEARCH DESIGN
A research design is the arrangement of condition for collection & analysis
of data in a manner that aims to combine relevance to the research purpose
with economy in procedure. In fact the research design conceptual structure
with in research is conducted.
59
TYPE OF RESEARCH
The type of research that is used in this research is descriptive research. It is
a research where specific predictions are made; the percentage of units in a
specified population exhibiting a certain behavior is measured. The
characteristics of relevant groups is described the degree to which market
variables are associated is determined and to determine the perception of
product characteristics.
60
COLLECTION OF DATA
Data constitutes the subject matter of analysis. One cannot draw inferences
without analyzing data. The relevance, adequacy and reliability of data
determine the quality of the study. Data is primarily of two kinds 1. Primary data
2. Secondary data
Primary data
The primary data are data, which are being collected by the researcher for
the specific purpose of answering the problem on hand. Individual
respondents, doctors, lecturers, jewelers, saloons were personally visited and
interviewed. They were the main source of Primary data. The method of
collection of primary data was direct personal interview through a structured
questionnaire.
Secondary data
Literature study and the articles are obtaining secondary data from the
Internet. The secondary data was collected on the basis of organizational
file, official records, news papers, magazines, management books, preserved
information in the companys database and website of the company.
61
SAMPLING PROCEDURE
Procedure by which some members of a population are selected as
representative of the entire population
The sub-group thus selected to represent the whole population is
known as SAMPLE
Sampling methods
Probability sampling
Non-probability sampling
1. Accidental sampling
2. Systematic sampling
2. Voluntary sampling
3. Stratified sampling
3. Purposive sampling
4. Cluster sampling
4. Quota sampling
5. Multi-stage sampling
5. Convenience sampling
Convenience sampling
It is used in exploratory research where the researcher is interested in
getting an inexpensive approximation of the truth. As the name implies,
the sample is selected because they are convenient. This non-probability
method is often used during preliminary research efforts to get a gross
estimate of the results, without incurring the cost or time required to
select a random sample.
62
SAMPLE DESIGN
A procedure or plan drawn up before any data is collected to obtain a
sample from a given population. It is also known as sampling plan or
survey design.
RESEARCH METHODOLOGY
Research is a diligent and systematic inquiry or investigation into a subject
in order to discover or revise facts, theories, applications, etc.
Methodology is the system of methods followed by particular discipline.
Thus research methodology is the way on we conducts our research.
Universe
Kota
Unit
Sample size
30
Data source
Survey
Method
Convenience Sampling
Instrument
Questionnaire
63
OBJECTIVES
Proper understanding and analysis of life insurance industry.
To know about brand awareness of SBI Life Insurance and customers
preference about SBI Life Insurance.
Conduct market survey on a sample selected from the entire
population and derive opinion on that research.
To offer suggestions based upon findings.
64
CHAPTER IV
DATA ANALYSIS
AND
INTERPRETATION
65
66
37% people have investment plans of SBI Life Insurance like Unit
Plus III,Smart ULIP, Pension Plan and Child Plan.
67
83% people are satisfied with the plans of SBI Life due to Effective
services, Guarantee, good brand image,nice features,attractive
plans,etc.
17% people are not satisfied with the plans of SBI Life due to block
of money.
68
4. Have you invested in any other life insurance company other than
SBI Life?
69
5. Do you want to take any investment plan of SBI Life if you find it
better?
87% people want to take investment plan of SBI Life when they find
it better.
13% people dont want to take investment plan of SBI Life even
when they find it better.
70
71
10% People thought less than 25 years is the right age to buy
insurance.
CHAPTER VI
CONCLUSION
CONCLUSIONS
During the data collected, it has been found that people have great awareness
about SBI Life Insurance.
People are beginning to look beyond LIC for their insurance needs and are
willing to trust private players with their hard earned money.
People in general have been influenced by the marketing activities of
insurance companies. A high penetration of print, radio and TV ad
campaigns over the years is beginning to have its impact now.
Another important trend was in terms of people viewing insurance as a tax
saving and investment instrument as much as protective one.
The general satisfaction levels among public with regards to policy and
agents still requires improvement. Here lies the opportunity for a relatively
new comer like SBI Life Insurance. LIC has never been known for prompt
service or customer oriented methods but SBI Life Insurance can build its
reputation based on these factors.
37% out of 75% people those who are aware about SBI Life Insurance have
investment plans of it.
74
25% people not aware about SBI Life Insurance, hence they invested in
other Life Insurance Company.
83% out of 37% people those who have SBI Life Insurance investment plans
are very satisfied with these plans because of good services, returns,
guarantee, brand image, premium, nice features, attractive plans etc.
70% of the people those who dont have account in SBI Bank think that they
cant take investment plans of SBI Life Isurance.
67% People thought that Covers future uncertainty, tax saving and
investment are some of the benefits of Life Insurance
People are interested in those plans that give maximum profit in short term.
75
CHAPTER VII
SUGGESTIONS
76
Appendices
QUESTIONNAIRE
To find out the perception of the persons about SBI
Life Insurance
Dear Respondent
We the student of cerebral business school, are conducting an analysis on SBI Life
Insurance plans and products. We were highly appreciated and also will be thankful if
you could help us by providing your valuable remarks on following questions.
We assure you of confidentiality of the input you provide to us.
No
No
No
Yes
No
Q 4. Have you invested in any other life insurance company other than SBI Life?
Yes
No
Q 5. Do you want to take any investment plan of SBI Life if you find it
Better?
Yes
No
Q 7. Which feature of Life Insurance policy will you consider while buying?
Premium
Guarantee
Returns
Brand Name
All
25 35 years
> 45 years
__________________________________________________________________
__________________________________________________________________
BIBLOGRAPHY
BIBLOGRAPHY
BOOKS
Kothari C.R
Research methodology Methods and Techniques Sixteen edition Vishwa
Prakashhan
Balachandran .S
Life Insurance (New Syllabus) IC-33, 1st edition - 2007
M.J. Mathew
Insurance (Principles & Practices) 2nd revised edition - 2009
JOURNALS
SBI Advisor Kit
Brochures
Annual Report
Hindu Business Line
WEBSITES
www.sbilifeinsurance.com
www.sbibank.com
www.google.co.in
www.irda.org
www.avivaindia.com