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    Sandesh Shalavadi
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    Hartford Supermarkets Economics Article

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    HarfordSupermarkets(4)

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    Hartford Supermarkets Economics Article

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    4 views28 pages

    Harford Supermarkets

    Uploaded by

    Sandesh Shalavadi
    Hartford Supermarkets Economics Article

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 28
    rave What Supermarkets Don't Want You to Know Phose of you isha have visited London seventy have probably beet to he London Eye, the capital’ Iandiark Ferris wheel. Ont a sunny shay sont can purchase a cappaiceine from Casta Catee und sit an siya the capsules on the wheel rotate high above, occasionally passing between on and the sun. one of TifeS simple pleasuses Everywhere you look around the Exe ge can see vendors with ceace resources, trving te exploit that scarcity: Costa Cotte isthe only colfée bar ithe immediate atea, for instance. Phere yao 4 one so ‘venir shup doing brisk business. Hur the mast bios example is the London Eye itself, Ie towers aver niost of London's snus farnot bute ings and isthe world’s largest observation aeheel, The scateity power is learly considerable, but i is not wlingted: the Londen Eve may be aque, but it i ale optional, Poupe van always choose not to go. Far ther along the river the Millennium Dome (4 volossal government sanded white elephant designed tor millennial veebtations) 1 simarly uniques “the Lingest fabric structure in the world,” boasts the local a dhority. Yer the Dome hay proved a commercial disaster because rniqueness alone wast't cnonuh to perstuale peuple to pay enough 0 lover the vist casts uP its construction, Businesses with scarey poswer ‘canner forge us te pay unlanited prices tor their proxuets, but they can hhuove trom a variety of strategies 7 myke us pay amore, I'S tne Fae the Uulerwer Romennist to ger to work and find out more .As the only cotfee provider keside the London Eye, the Costa cotfee bar wields plenty of scarcity power over the customer, I's not innate to ‘Costa but is reflected glory from the amazing setting, :\s we know, be-

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