Horror Night

THE PROPOSAL

INFORM
Raise awareness Cathay amongst the youth

ENGAGE
Increase interaction between Cathay
Organization and youth online

The Situation

A percentage of
schoolmates/colleagues/friends
dont have strong bonds
Singapore Polytechnic (2013)

There is an increase in use of

online platforms (4.8 to 5.5 hrs/day)
Singapore Polytechnic (2013)

The Problem, Our Opportunity

Need for entertainment

Hardly any time spent with friends

A creation of close friendship between youths, often as a result of shared experiences.

What is bonding ?

Key Messages
Having a strong bond with your
family and friends is rewarding.

#1

Cathay offers all you need to be

your ultimate bonding place.

#2

HORROR

NIGHT

Programme Outline
PUBLICITY

RP Event: Horror Night

Official hashtag: #RPHorrorNight

Schedule:
5pm-6pm: grab food, drinks and receive movie marathon screening set list
6pm-11pm: Movie marathon, with 15 minutes break in between every movie

+ jump scares
Movie Screening:
Classic horror movies

Its hunting season and youre the prey.

RP Event: Horror Night

Setting: Dark room, beanbags, glow lights, scary decorations, sleeping bags
Engage IGs:
Create IGs, Jive, Student Council
Food bazaar:
Cathay, Oliva, Red bull, Banana Cheeese, Milo

Manpower will consist of RP students given CCE points

Filmed and photographed event

PUBLICITY: EDM blasts, collaterals, word of mouth, social media, cart

P hotobooth Madness

Take a photo with your friends at the photobooth

outside the Agora Hall and grab it from our Facebook page! #RPHorrorNight

Instagram your BFF

Share a photo of you and the person/people
you would save from a zombie apocalypse. Tell
us what you appreciate about him/her.
@cathaycineplexes #RPHorrorNight

Best photo + caption wins prizes

Thank You