ADV20001
Radio Script Example
Script layout guidelines
use two columns
double-space all copy
write spoken copy in upper- and lowercase letters
write instructions for sound effects (SFX) and music ALL
IN CAPS and underline them
write talent (for example, ANNOUNCER) instructions in
parenthesis and capitalise (see above ENTHUSED)
time the radio commercial
Client:
Product:
Music & sound
effects in capitals
and underlined
Title:
Length:
Writer:
Medium: Radio
Two
columns
MUSIC:
THEME--UPBEAT. ESTABLISH. CONTINUE UNDER AFTER 3
SECONDS. VOLUME SHOULD NOT INTERFERE WITH
NARRATION (3 secs)
ANNCR:
Yes, friends! Its time for Blah blah blah...
(ENTHUSED)
Today's story comes to you from
commercial land Australia!(5 secs)
ADV20001
Radio Script Example
SOUND:
SOUND EFFECT DESCRIPTION GOES HERE. YOU CAN CALL
IT SOUND OR SFX, BUT WHATEVER YOU CALL IT, IT
SHOULD BE UNDERLINED (3 secs)
ANNCR:
Blah Blah Blah with underline used for
emphasis... and more blah. Some more blah, blah,
blah and so on until something interrupts. (5
secs)
GIRL1:
Blah Blah Blah with underline used for
emphasis... and more blah blah. (7 secs)
ANNCR:
Close and call-to-actions (phone numbers,
contact sites etc) (7 secs)