Research Project Report

On
STUDY OF INVESTOR INVESTMENT BEHAVIOR IN STOCK
MARKET &
SUGGESTING GOOD INVESTMENT STRATEGY

Submitted for the partial fulfillment of the Award

Of

Master of Business Administration

DEGREE

(Session : 2014 - 2015)

SUBMITTED BY
ABHISHEK SAXENA
1303270004

UNDER THE GUIDANCE OF

Mr. ANUBHAV SHRIVASTAVA
Department of Business Administration
ABES ENGINEERING COLLEGE, GHAZIABAD

AFFILIATED TO

UTTAR PRADESH TECHNICAL UNIVERSITY,

LUCKNOW
DECLARATION

I ABHISHEK SAXENA hereby declare that the work which is being presented in this report
entitled (STUDY OF INVESTOR INVESTMENT BEHAVIOR IN STOCK MARKET
&SUGGESTING GOOD INVESTMENT STRATEGY ) is an authentic record of my own
work carried out under the supervision of Mr. ANUBHAV SHRIVASTAVA. The matter
embodied in this report has not been submitted by me for the award of any other degree.

Dated:

Abhishek Saxena
MBA Department

This is to certify that the above statements made by the candidate are correct to the best of my
knowledge.

Prof. (Dr.) R. K.Singhal

Mr.Anubhav Shrivastava

Head: Department of business Administration

Date:

Designation:Asst. Prof.
Department: MBA

Certificate

This is to certify that the work which is being presented in this report entitled STUDY
OFINVESTOR INVESTMENT BEHAVIOR IN STOCK MARKET & SUGGESTING
GOOD INVESTMENT STRATEGY is an authentic record of the student carried out under
my supervision. The statements made by the candidate are correct to the best of my knowledge.

Prof. (Dr.) R. K.Singhal

Mr.Anubhav Shrivastava

Head: Department of business Administration

Date:

Designation:Asst. Prof.
Department: MBA

ACKNOWLEDGEMENT

Firstly, I express my sincere thanks to Prof. Rakesh Singhal Sir (HOD, MBA) for his blessings
and appreciation and giving me an opportunity to do training in Karvy Investor Services Limited.
I would also like to thanks to Mr Neeraj Mishra (FINANCE MANAGER), Karvy Investor
Services Limited for giving advice and all other staff of Karvy Investor Services Limited for
helping me in learning the lessons of professional management. His able guidance and valuable
inputs have helped me a lot in successfully completing this project.
I express my sincere gratitude to my institute guide Mr. Anubhav Shrivastava (Faculty M.B.A)
who took a lot of interest in supervising this project and guiding me. He has been a great source
of inspiration in the task of completion of this project work. His profound advice, timely
guidance has been of immense value to me.

DATE

ABHISHEK SAXENA

CONTENTS

Chapter I
1. Introduction

1-10

2. Need of the study

13

3. Scope of study
4. Objective of study

14-15
16

Chapter II
1. Research Methodology
2. Limitations

19-26
27

Chapter III
1. Review of Literature

29-30

Chapter IV
1. Data Analysis & Interpretations

33-73

Chapter V
1. Conclusion & Suggestions

75-76

Chapter VI
1. Bibliography

78-79

Chapter VII
1. Appendices

81-83

CHAPTER-I