Fiscal Year

Begins:

Marketing Budget sample1

Jan-11

[Company Name]
[Street], [City], [State/Province], [Postal Code]
[Phone], [E-mail], [Web]

Budget Total

When you change the

fiscal year start date,
the headings in row 6
update automatically.

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Monthly
Dec-11 Average

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21,904

521
10,572
250
0
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323
14,514
428
2,200
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274
10,561
165
163
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451
13,170
1,168
67
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104
12,478
345
0
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8,000
5,000
3,500
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7,000
3,000
4,000
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8,000
4,000
2,000
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6,000
2,000
2,500
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7,000
1,000
1,000
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Total Overview
262,851

Personnel
Salaries, wages
Benefits
Payroll taxes
Commissions and bonuses
Personnel Total

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Market Research
Firm Research Fees
Web Research
Independent Research
Market Research Total

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Communications
Branding
Promotions
Newspaper Advertising
Web Advertising
Direct marketing
Communications Total

521

323

274

451

104

10,572
250
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14,514
428
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10,561
165
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13,170
1,168
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12,478
345
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521
12,000
100
200
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323
13,000
100
300
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274
14,000
100
400
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451
12,000
100
500
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104
11,000
100
200
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The small charts you

see in the Overview
column of each table
update automatically
to show trends in your
data at-a-glance for the
full year.
These charts are called
Sparklines. When you
click into any cell
containing a Sparkline,
you see a Sparklines
tab on the Ribbon
where you can
customize many
aspects of these
flexible little charts.

Other
Postage
Travel
Phone
Computer/Office Equipment
Other Total

The charts provided on the additional sheets in this

workbook give you a visual display of each category
table above. Charts update automatically when you
change or add data.

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Easily apply your own branding to this

template. This template is formatted using
themes that enable you to apply fonts,
colors, and graphic formatting effects
throughout the workbook with just a click.
Find themes on the Home tab, in the
Themes group. Select from dozens of builtin themes available in the Themes gallery
or find options to change just the theme
fonts or theme colors.

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Add or edit data as

needed. To add a row
to any of the tables
on this sheet, click
into the last cell
(column P) in the row
above the total row
and then press the
Tab key.

Salaries, wages

Benefits

Payroll taxes

Commissions and bonuses

20,000

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Firm Research Fees

Web Research

Independent Research

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Branding

Promotions

Newspaper Advertising

Web Advertising

Direct marketing

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Postage

Travel

Phone

Computer/Office Equipment

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11