SWOT analysis of East Plc:

1. Strengths
The company has a group of skilled and experienced consultants. Therefore, the customers
would have a greater trusts on the services offers by the company. The company ensures that
the staff they hire are in high quality or well-trained in order to increase customer
satisfaction. The company equipped each consultant with a personal computer and
technology that link to their mobile phone so that they could respond to customers enquiry
as quick as possible.

2. Weaknesses
Company incurs high cost to maintain a wide product base, banking and insurance services,
on regional basis. The company has to develop different strategies for each of the services,
which is time consuming and costly.

3. Opportunities
Customers loyalty and trusts towards the firm. The possibility of customer increment due to
satisfying and well responded services.

4. Threats
Competitors that established a targeted high net worth teams in the national retail banks.