Creative Digital Media Production Unit 8: Lesson 5

Write your own definitions for the following terms...

Mainstream
Popular, well-known
Independent
Individual
Niche
Very small, doesnt tend to be mainstream
When we use these terms in the media we are usually talking about products or
audiences. Write down the tutor definitions from the board in the corresponding
boxes.
Tutor Definitions
Mainstream

Mainstream products are made to please and appeal to large audiences around
the world of age, gender
Independent
Products not made by big companies. They often tend to be more alternative
and willing to takes risks. Aimed at smaller audiences than mainstream
Niche
products.
Specialist products for small audiences.
In the table below find at least two example products for each category (name
and image). Then make a list of why they fit into that category. Be ready to
feedback to the rest of the class...

Mainstream
Product

Characteristics

Independent
Product

Characteristics

Niche
Product

Characteristics

Branding
Write down the definition of the term branding...
The process involved in creating a unique name and image for a product in the
consumers mind, mainly through advertising campaigns with a consistent
theme.
Why
is certain branding used for different products?

Look at brands below. What audiences do they appeal to? How do you know
that? Do they have anything in common?