Bad blood analysis

The opening establishing shot

presents the setting of where
the music video is located in. The black
doors opening suggest
dangerous scenario is about to begin. The
song has an
upbeat tempo which mimics the
editing
within the video, the action in the
video reflects the music beat.
The pleonastic sound
dropped in on the
music video with a
man being thrown
onto the table connotes a
stereotype of a masculine figure
about to approach. However Taylor
Swifts actions go against the
stereotype of female character,
being seen as graceful and seen as
the venerable one. However her
stereotype quickly changes over as
they use the dramatic pause to
identify who she is having the
typical stereotype of a sexy blonde woman as she puts on her lipstick, this
is seen as a sexualised object , as women are stereotyped to being seen
as flirty and cares what men think of her.
Voyeurism in the clip is presented throughout,
this is because they dressed and presented
women majority of the
time through a
stereotypical way; they
presented them in skimpy clothing, or either tight
Lycra style clothing this is seen to be sexual.

Taylor falling into the car implies that the next scene will dramatically
occur. As a loud bang comes along the lyrics within the song begin to
start.
HEY this is an exaggerated beat at the beginning of the song, this is a
form of direct address the reason for using this is that it looks powerful as
the editing has been merged together. The women in the video present a
constant battle of dominance as the females seem to be doing what they
want throughout the whole music video.

The shot

of the teddy bear with a knife being

thrown into it connotes childlike
behaviour, vulnerability and immaturity.
The fact that the bear was attacked by a
knife could reflect Taylors innocence
when she first was welcomed into the
music industry however now she has

changed her image.

The camera follows Taylor around

the different scenes, this shows
her importance in the video.
When moving around the camera
will take shots of her feet and
face this focuses on specifically
her so that the audience
recognises the importance of
Taylor.

Intersexuality is presented through

the Britney Spears music video
toxic this is because of similar
camera shots used. Another
example of intertextuality
throughout the clip would be the
motor bike suggest intertextuality,
as it presented from the film
Tron.

Editing in the video shows that Taylor has majority of prevalence this tells
the audience she is the most important individual within the clip. The fact
that she is the most important and is the most relevant shows that it is
her music video especially as there is many other successful worldwide
celebrities presented in the clip it draws most the attention towards her.
The editing throughout the clip also matches the beat of the music.