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Market and Demand Analysis PDF
Market and Demand Analysis PDF
ANALYSIS
Collection of
Secondary
Information
Situational
Analysis and
Specifications
of Objectives
Demand
Forecasting
Characterization
of the Market
Conduct of
Market Survey
Market
Planning
COLLECTION OF SECONDARY
INFORMATION
General Sources of Secondary Information
Industry Specific Sources of Secondary
Information
Evaluation of Secondary Information
SECONDARY SOURCES
OF DATA
1. Economic Survey
2. Basic Facts
3. Reports of Export Working Groups on Various
Industries
4. Census of Manufacturing Industries
5. Statistical Yearbook
6. Monthly Statistical Bulletin
7. Annual Report of RBI
8. Annual Reports and Accounts of the Companies
Listed on the Stock Exchange
9. Annual Reports of the Various Associations of
Manufacturers
CONDUCT OF
MARKET SURVEY
Census Survey
Sample Survey
Steps in a Sample Survey
CONDUCT OF
MARKET SURVEY
Some Problems
Heterogeneity of the Country
Multiplicity of the Languages
Design of Questionnaire
CHARACTERISATION
OF THE MARKET
Effective Demand in the Past and Present
Production + Imports Exports Change in
stock level
Breakdown of Demand
Nature of Product
Consumer Groups
Geographical Division
CHARACTERISATION
OF THE MARKET
Price
Methods of Distribution and Sales Promotion
Consumers
Supply and Competition
Government Policy