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  • Meetedgar Sample Report

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    api-250139238
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    The document provides analytics from a brand's January 2016 social media, engagement ad, and email marketing campaigns. For social media ads, $25 was spent reaching over 4,000 people, resulting in nearly 1,900 new page likes. Engagement ads cost $100 and generated over 450 downloads at $0.22 per download. Website conversion ads cost $250 and resulted in 46 conversions and over $5,700 in sales. An informal email subject line outperformed a generic one, driving higher open and click rates.

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    The document provides analytics from a brand's January 2016 social media, engagement ad, and email marketing campaigns. For social media ads, $25 was spent reaching over 4,000 people, resulting in nearly 1,900 new page likes. Engagement ads cost $100 and generated over 450 downloads at $0.22 per download. Website conversion ads cost $250 and resulted in 46 conversions and over $5,700 in sales. An informal email subject line outperformed a generic one, driving higher open and click rates.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    34 views3 pages

    Meetedgar Sample Report

    Uploaded by

    api-250139238
    The document provides analytics from a brand's January 2016 social media, engagement ad, and email marketing campaigns. For social media ads, $25 was spent reaching over 4,000 people, resulting in nearly 1,900 new page likes. Engagement ads cost $100 and generated over 450 downloads at $0.22 per download. Website conversion ads cost $250 and resulted in 46 conversions and over $5,700 in sales. An informal email subject line outperformed a generic one, driving higher open and click rates.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    January 2016 Social

    At A Glance
    Like Ads
    Objective: Brand Awareness & Engagement
    Amount Spent: $25
    Reach: 4,367
    Results (Total Page Likes): 1,852
    Cost per Page Like: $0.04

    Top Performing Post


    Copy: We are now open downtown. Like our
    Page for the latest news and invites to special
    events.

    Insights/Recommendations
    Increase in page likes due to copy providing specific incentives like invites and image including brighter
    colors, continue highlighting the perks to liking the page.
    Engagement Ads
    Objective: Offer claims
    Amount Spent: $100
    Results (Total Downloads): 458
    Cost per Download: $0.22
    Cost per Engagement: $0.17
    Reach: 9,879

    Top Performing Post


    Copy: Find your perfect sunglasses and save big!

    Insights/Recommendations
    The cost per download decreased due to targeting efforts, continue to focus our targeting audience to
    the 25-34, female, coupon download demographic.
    Website Conversion Ads
    Objective: Making a Purchase
    Amount Spent: $250
    Results (Total Conversions): 46
    Cost per Conversion: $5.43
    Total Sales: $5,758.23

    Top Performing Post


    Copy: Eyes too tired to wait? We've released a
    new style with updated technology. Pre-order
    now!

    Insights/Recommendations
    December and January campaigns included video functionality for new product launches which have
    seen higher conversions, continue utilizing the interactivity of video to showcase new products.
    January 2016 Email
    At A Glance
    New Year Promotion Campaign

    A/B Testing
    Email Subject Line

    A: Happy New Year! We've got your sparkling gift.


    B: hey, this sale is even better than last night's champagne!
    Winning Email: B
    Email sent: 10,191
    Opened Emails: 4,690
    Links clicked: 86 (2.5%)
    Emails Forwarded: 5
    Emails bounced: 605
    Unsubscribes: 12 (0.2%)
    Unopened: 4,896

    Insights/Recommendations
    An email subject line that comes across as an email from a friend performed better than a generic
    topical message, continue testing informal subject lines for higher click through rates and opens.

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